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PODCAST

The Sales Circle | With Rob Spence

Paragon Creative Studios

Welcome to The Sales Circle—the ultimate podcast for sales professionals and anyone eager to master the art of selling! Hosted by internationally renowned sales trainer, coach and author, Rob Spence, our weekly episodes are packed with actionable insights, practical strategies, and motivational stories to help you take your sales game to the next level!Every Thursday, we bring you exclusive interviews with top sales experts, first-hand lessons from industry leaders, and powerful sales training

business entrepreneurship

All Episodes

33:58

What can we learn from Unreasonable Hospitality?

The Sales Circle | With Rob Spence ·

2025/07/17

Season 2 | Episode 40 | What We Can Learn from Unreasonable HospitalityGoing the extra mile isn't just good service - it’s unforgettable. In this episode, we dive into the transformative power of unreasonable hospitality and how creating remarkable customer experiences can set your business apart in a crowded world.Inspired by the legendary service principles behind world-class restaurants, this conversation reveals why going above and beyond is no longer optional, but the new standard.In this

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26:14

Why Sales Is The Best Skill To Have

The Sales Circle | With Rob Spence ·

2025/07/10

Season 2 | Episode 39| Why Sales is the Best Skill to HaveThe ability to sell is the ability to lead, influence, and create change. In this episode, Rob Spence reveals how mastering sales unlocks doors you didn’t even know existed and why it's the ultimate personal growth tool.In this episode, you'll learn:Why sales skills are essential in every profession 💼 The mindset shift that turns rejection into opportunityHow to sell yourself (without feeling sleazy) 📣 📣Real-world examples of how sales

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27:58

How To Stop Your Prospects From Ghosting You

The Sales Circle | With Rob Spence ·

2025/07/03

Season 2, Episode 38: How to Stop Your Prospects Ghosting YouTired of your prospects disappearing into thin air after your pitch? Rob Spence breaks down the frustrating (and costly) issue of prospects ghosting—and what you can do about it.In this episode, you'll discover:👻 Why prospects go silent (and how to avoid the common triggers)📞 How to create follow-up strategies that actually get responses🧠 The psychology behind why people "ghost" and how to turn that around💬 How to communicate with

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27:29

The 7th Deadly Sin : Talking Too Much

The Sales Circle | With Rob Spence ·

2025/06/26

Season Two | Episode 38 | The 7th Deadly Sin : Talking Too Much | The Sales Circle PodcastWhen it comes to sales, silence can be more powerful than words. Yet far too many salespeople fall into a common trap: talking too much, too soon, and too often.In this episode, sales coach Rob Spence breaks down one of the most overlooked (and damaging) habits in the sales world: over-talking. Whether you're eager to impress, explain, or just fill the silence, saying too much can cost you the deal.Rob reveals

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51:08

The Richard Kinnaird Interview

The Sales Circle | With Rob Spence ·

2025/06/19

Season Two | Episode 37 | Richard Kinnaird | The Sales Circle PodcastHow do you go from your first cold call to a successful career in Business Development Management?In this week’s episode, Rob Spence sits down with seasoned sales professional Richard Kinnaird to unpack his journey.From humble beginnings to a thriving career, Richard shares the pivotal moments that shaped his sales philosophy, the lessons he learned along the way, and his top tips for anyone looking to grow in the

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22:41

Book Review : Selling The Wheel

The Sales Circle | With Rob Spence ·

2025/06/12

Season Two | Episode 36 | Book Review: Selling the Wheel by Jeff Cox | The Sales Circle PodcastWhat can an ancient wheel salesman teach us about modern selling? A lot more than you might think.In this episode, sales coach and author Rob Spence dives into Selling the Wheel by Jeff Cox—a business fable that brilliantly illustrates timeless sales principles through storytelling. Rob breaks down the key characters, the stages of innovation adoption, and the different sales styles that work best at each

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26:43

What To Do When Sales Are Down

The Sales Circle | With Rob Spence ·

2025/06/05

Season Two | Episode 35 | What to Do When Sales Are Down | The Sales Circle PodcastLet’s be honest—sales slumps happen to everyone. But when the pipeline’s looking dry and the pressure’s on, how you respond makes all the difference.In this episode, sales coach Rob Spence tackles one of the most common (and frustrating) challenges in sales: what to do when your numbers are down. Whether it’s a quiet quarter or a full-blown sales drought, Rob shares strategies to help you stay proactive, stay

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28:29

How To Stay Healthy As A Salesperson

The Sales Circle | With Rob Spence ·

2025/05/29

Season Two | Episode 34 | How to Stay Healthy as a Salesperson | The Sales Circle PodcastSales is a high-energy, high-pressure career—and if you’re not looking after your health, you’re not just risking burnout, you’re sabotaging your performance.In this episode, sales coach Rob Spence dives into the often-overlooked link between personal well-being and professional success. From fuelling your body with the right foods to making time for movement and prioritising quality sleep, Rob shares actionable

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24:35

Selling Ice to Eskimos

The Sales Circle | With Rob Spence ·

2025/05/22

Season Two | Episode 33 | Selling Ice to Eskimos | The Sales Circle PodcastEver heard the phrase "You could sell ice to the Eskimos"? In this episode of The Sales Circle, sales coach Rob Spence flips this idea on its head, showing you why selling ice to Eskimos is a terrible strategy—and why you should focus on selling things your customers actually want and need.It’s all about understanding your market, identifying real problems, and offering solutions that resonate. Rob walks you through how to

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27:48

Top Sales Questions Answered by a Sales Expert

The Sales Circle | With Rob Spence ·

2025/05/15

Season Two | Episode 32 | Top Sales Questions Answered by a Sales Expert | The Sales Circle PodcastGot a sales challenge you're stuck on? You're not alone. In this value-packed Q&A episode of The Sales Circle, internationally renowned sales coach Rob Spence answers real questions from real listeners—covering everything from prospecting and closing, to objection handling, mindset, and sales techniques that work in the real world.Whether you’re brand new to sales or an experienced pro looking to

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29:03

How is AI Changing the Shape of Sales? | The Truth...

The Sales Circle | With Rob Spence ·

2025/05/08

Season Two | Episode 31 | How is AI Changing the Shape of Sales? | The Sales Circle PodcastArtificial Intelligence is changing everything—including how we sell. In this episode of The Sales Circle, host Rob Spence breaks down how AI is transforming the world of sales, and how salespeople, business owners, and CEOs can use AI tools to boost results—without losing the human touch.From prospecting and lead scoring to personalisation and CRM automation, we’ll explore the real ways AI is helping sales

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29:05

Why do Manners Matter in Sales?

The Sales Circle | With Rob Spence ·

2025/05/01

Season Two | Episode 30 | Why do Manners Matter in Sales? | The Sales CircleIn today’s episode of The Sales Circle, host Rob Spence dives into a simple but powerful truth: good manners can be your secret weapon in sales.In a world full of noise, automation, and rushed conversations, politeness, professionalism, and small acts of courtesy can be the difference between winning a customer—or losing them.Rob shares why manners matter now more than ever, how they build trust, likability, and stronger

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27:38

The Tennis Ball Theory | A Powerful, Non-Pushy...

The Sales Circle | With Rob Spence ·

2025/04/24

Season Two | Episode 29 | The Tennis Ball Theory | A Powerful, Non-Pushy Approach to SalesIs it possible to sell without pushing, pressuring, or chasing? In this episode of The Sales Circle, internationally renowned sales coach Rob Spence introduces one of his most talked-about ideas: The Tennis Ball Theory—a concept first shared in his best-selling book Relationship Selling.The Tennis Ball Theory gives you a fresh, non-aggressive way to approach sales conversations, helping you build relationships,

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28:02

The Test Close | How to Use the Most Effective...

The Sales Circle | With Rob Spence ·

2025/04/17

The Test Close | How to Use the Most Effective Closing Technique | The Sales Circle PodcastIs your sales pitch landing… but your prospect just won’t commit? The issue might not be your close—it might be that you didn’t test close. In this episode of The Sales Circle, sales coach and author Rob Spence breaks down how to master one of the most powerful, low-pressure closing techniques in sales: The Test Close.You’ll learn how to use this technique to gauge buyer interest, uncover hidden objections,

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28:58

Expert Sales Coach Answers Your Top SALES Questions!

The Sales Circle | With Rob Spence ·

2025/04/10

Expert Sales Coach Answers Your Top SALES Questions! | The Sales Circle PodcastHave burning questions about how to sell more, overcome objections, and close deals faster? In this episode of The Sales Circle, internationally renowned sales coach Rob Spence answers real listener-submitted sales questions—covering everything from cold calling and confidence to follow-up strategies, handling rejection, and closing like a pro.Whether you're a sales beginner looking to build your skills, or a seasoned

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34:43

How do Buyers Want to be Sold To? | The Sales Circle

The Sales Circle | With Rob Spence ·

2025/04/03

Season Two | Episode 26 | How do Buyers Want to be Sold To? In this episode of The Sales Circle, we’re flipping the script—putting buyers in the driver’s seat and asking: What really matters to them when dealing with salespeople?Spoiler: It’s not pushy pitches or generic scripts.We dive into fresh stats—like how 69% of buyers prioritise reps who listen over those who sell hard (HubSpot)—and unpack why 84% still feel that disconnect. From trust (47% say it’s #1 per LinkedIn) to the 80% digital shift

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27:44

Is AI The Future of Sales? | The Sales Circle

The Sales Circle | With Rob Spence ·

2025/03/27

Season Two | Episode 25 | Is AI The Future of Sales? | The Sales CircleAI is everywhere right now—but is it the future of sales?In this episode of The Sales Circle, host Rob Spence explores how artificial intelligence is changing the sales landscape in 2025 and beyond. From AI-powered prospecting tools to automated follow-ups and sales forecasting, we uncover where AI fits into the modern sales toolkit—and where it doesn’t.Whether you're a sales leader, business owner, or individual contributor,

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28:32

Will Working in Sales Make You Rich? | The Sales Circle

The Sales Circle | With Rob Spence ·

2025/03/20

Season Two | Episode 25 | Will Working in Sales Make You Rich? | The Sales CircleCan a career in sales make you wealthy? Or is the idea of unlimited earning potential just a myth? In this episode of The Sales Circle, host Rob Spence explores the real earning potential of sales professionals, comparing salaries, commission structures, and income growth opportunities in both the UK and US.Sales is one of the few careers where hard work directly impacts your income—but is it enough to make you

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27:35

Does Cold Calling Still Work? | How to Sell over the...

The Sales Circle | With Rob Spence ·

2025/03/13

Season Two | Episode 23 | Does Cold Calling Still Work? | How to Sell over the Phone Is cold calling dead, or is it still a powerful tool for sales success? In this episode of The Sales Circle, host Rob Spence dives deep into the current state of cold calling, separating fact from fiction and revealing whether picking up the phone is still worth your time in 2025.With sales teams now leveraging social selling, email outreach, and AI-driven prospecting, does cold calling still have a place in modern

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29:13

What Makes a Great Salesperson?

The Sales Circle | With Rob Spence ·

2025/03/06

Season Two | Episode 22 | What Makes a Great Salesperson? | The Sales CircleWhat separates top-performing salespeople from the rest? Is it their ability to close deals, their communication skills, or something more? In this episode of The Sales Circle, host Rob Spence explores the essential qualities that define great salespeople, backed by statistics, real-life examples, and actionable insights.Whether you're new to sales or a seasoned pro, understanding and developing these traits can

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