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PODCAST

Legal Marketing Minutes with Nancy Myrland

Nancy Myrland, Legal Marketing and Business Development Advisor

Legal Marketing Minutes, hosted by Legal Marketing Professional Nancy Myrland, contains short bursts of current marketing, business development, content, social and digital media news and advice for lawyers, legal marketers, and law firms. Nancy"s goal is always to help you grow your practice by making the complex simple. Your time is valuable, so let"s get started.

business marketing

All Episodes

08:05

056: The Difference Between Branding and Positioning,...

Legal Marketing Minutes with Nancy Myrland ·

2021/08/05

You often hear about the need to establish your personal brand, or that you need to create a brand for your firm. You might also hear about the need to position yourself in the marketplace. In today's episode of Legal Marketing Minutes, Legal Marketing and Business Development Advisor, Nancy Myrland, discusses the difference between branding and positioning. She will also let you know if you need to worry about both. Additional episodes of Legal Marketing Minutes can be found at

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08:19

055: Law Firm Management: The 4 Groups You Need On...

Legal Marketing Minutes with Nancy Myrland ·

2021/07/28

Because of the pandemic-related events of the past few years, everything has changed, but nothing has changed. When planning for the future, it has always been critical to put many factors in a blender and mix them together to find the richest combination of skill, dreams, people, passion, plans, and potential. In today's episode, Legal Marketing and Business Development Advisor, Nancy Myrland, of Myrland Marketing & Social Media, will outline the four groups of people critical to planning

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08:19

054: Lawyers, You Might Be Surprised How Clients...

Legal Marketing Minutes with Nancy Myrland ·

2021/07/14

When we analyze why clients and potential clients make a decision to hire you or someone else, it's easy to assume they're being logical in their decision-making process, so you operate accordingly. You give them information that appeals to that logical side of their brain. Let's discuss that because there's another side to this discussion you need to be aware of. Additional episodes of Legal Marketing Minutes can be found at: https://www.myrlandmarketing.com/legalmarketingminutes

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05:29

053: LinkedIn Changes That Will Help You Stand Out

Legal Marketing Minutes with Nancy Myrland ·

2021/06/16

There have been several new features added to LinkedIn that can help differentiate you from others who are either not using them or don't know about them. In this episode of Legal Marketing Minutes, Legal Marketing and Business Development Advisor, Nancy Myrland will bring you up-to-date on these changes and which ones you should consider using. Additional episodes of Legal Marketing Minutes can be found at: https://www.myrlandmarketing.com/legalmarketingminutes

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05:04

052: Lawyers, How Do You Answer This Uncomfortable...

Legal Marketing Minutes with Nancy Myrland ·

2021/06/01

"Why should I choose you over someone else?" If you haven't already, one of these days, you might find yourself in the position, of having someone whose business you're trying to earn look at you and ask you this question. In this episode of the Legal Marketing Minutes Podcast with Nancy Myrland, I discuss this situation and offer a script you can use every time to answer this question.

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052: Lawyers, How Do You Answer This Uncomfortable...

Legal Marketing Minutes with Nancy Myrland ·

2021/06/01

"Why should I choose you over someone else?" If you haven't already, one of these days, you might find yourself in the position, of having someone whose business you're trying to earn look at you and ask you this question. In this episode of the Legal Marketing Minutes Podcast with Nancy Myrland, I discuss this situation and offer a script you can use every time to answer this question.

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05:05

051: Lawyers, Here Is A Webinar and Virtual Event...

Legal Marketing Minutes with Nancy Myrland ·

2021/03/02

Webinars and other virtual events can be great marketing and business development tools, but there are a few critical steps you need to take FIRST in order to have the most successful event possible. In this episode of the Legal Marketing Minutes podcast, Legal Marketing Advisor Nancy Myrland discusses a simple, methodical process for you to follow before you host your webinar and maybe even before you go to the firm to seek approval. I've prepared a checklist for you called "Successful Virtual

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08:30

050: How Soon Should You Contact A Potential Client?

Legal Marketing Minutes with Nancy Myrland ·

2021/02/08

There are a time and a place for follow-up with potential clients. In today's episode of Legal Marketing Minutes, I talk about how to NOT become a professional stalker. Join me for a few minutes while I share an example of moving in way too soon and what the implications are when you move too fast. Additional episodes of the Legal Marketing Minutes podcast can be found: https://www.myrlandmarketing.com/legalmarketingminutes

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05:31

049: Tempted By Clubhouse and Other Bright, Shiny...

Legal Marketing Minutes with Nancy Myrland ·

2021/02/01

Clubhouse is the next social media darling. It is social audio that promises to connect you with people and conversations at a much deeper level than you might find elsewhere. If you are wondering whether you should follow this bright, very shiny new social media platform, join me for 5 minutes while I give you my opinion and guidance. Additional episodes of the Legal Marketing Minutes podcast with Nancy Myrland can be found on my website at:

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06:23

048: Lawyers, This Is How To Speak In Front of More...

Legal Marketing Minutes with Nancy Myrland ·

2020/10/20

The people, companies, and institutions you want to do business with, as well as those who can play a part in helping you accomplish your goals, are your target audiences. They are an important part of the foundation of your marketing and business development plans. Speaking and presenting to your target audiences is important. It helps you gain exposure to those people, and it helps them get to know you even better. It also helps you build credibility with those audiences because they get to see

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07:21

047: Lawyers, Should You Automate LinkedIn Activity?

Legal Marketing Minutes with Nancy Myrland ·

2020/10/06

I know it’s tempting to purchase one of those tools that automates your LinkedIn activity to find and connect with those you know are important to your practice. In today’s episode of Legal Marketing Minutes, I’ll help you understand the nuances of those tools and how they match with relationship-building. Let’s discuss. Remaining episodes of the Legal Marketing Minutes podcast can be found on my website: https://www.myrlandmarketing.com/legalmarketingminutes [OPENING SOON] The Lawyers

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07:03

046: Lawyers, In Addition To Being Smart, You Need...

Legal Marketing Minutes with Nancy Myrland ·

2020/08/04

Lawyers are very smart people. I know this because I've worked with lawyers since 1997, first in-house as a director of marketing and then out of my own since 2002. Sometimes being smart is just not enough. Let's discuss. Remaining episodes of the Legal Marketing Minutes podcast with Nancy Myrland can be found on my website: https://www.myrlandmarketing.com/legalmarketingminutes

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08:39

045: Are Lawyers Creating Coronavirus Content The...

Legal Marketing Minutes with Nancy Myrland ·

2020/04/15

There has been an amazing increase in the amount and type of Coronavirus content being created by lawyers and law firms. There has also been an increase in the number of people who will freely tell the world you are doing it wrong. Let’s discuss. Remaining episodes of the Legal Marketing Minutes podcast with Nancy Myrland can be found on my website: https://www.myrlandmarketing.com/legalmarketingminutes

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09:56

044: Should Lawyers Be Selling Services During This...

Legal Marketing Minutes with Nancy Myrland ·

2020/04/03

I’ve been asked by several people whether now is the appropriate time to sell your services or even to cross-sell the other services in your firm. Some lawyers I have talked to have said that they think now would be a good time to make sure all of their clients understand everything that they can do, and let them know all of the ways they can help with matters related to Coronavirus (COVID-19). Let’s discuss. Remaining episodes of Legal Marketing Minutes with Nancy Myrland can be found on my

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07:16

043: How Should Lawyers Use Social Media During This...

Legal Marketing Minutes with Nancy Myrland ·

2020/03/30

This is a trying time. Many are wondering if and what they should be posting on social media. In this episode of Legal Marketing Minutes with Nancy Myrland, I give suggestions for how lawyers and staff should be using social media during this Coronavirus (COVID-19) crisis. Remaining episodes of Legal Marketing Minutes with Nancy Myrland can be found on my website: https://www.myrlandmarketing.com/legalmarketingminutes

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07:02

042: What Should You Do When Someone In Your Firm...

Legal Marketing Minutes with Nancy Myrland ·

2020/03/27

Someone in your firm, or someone who has visited your firm, has tested positive for the Coronavirus, COVID-19. Even if you don’t have anyone infected yet, you might. It is also quite possible you have people who are positive but don’t know it yet. When this virus visits your firm, you will need to communicate swiftly in order to minimize disruption and help everyone feel safe. In this episode of Legal Marketing Minutes with Nancy Myrland, I will help you understand how to communicate with all who

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09:28

041: How Will The Coronavirus COVID-19 Impact Your...

Legal Marketing Minutes with Nancy Myrland ·

2020/03/22

As the Coronavirus, COVID-19, begins to impact law firms and the legal profession, you might be wondering what to do next. In this episode of Legal Marketing Minutes with Nancy Myrland, I help you think through the two choices you have right now, then I provide a process you can follow to think through how this crisis will impact your law firm. Remaining episodes of Legal Marketing Minutes with Nancy Myrland can be found on my website: https://www.myrlandmarketing.com/legalmarketingminutes

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08:32

040: Are Younger People Naturally Better At Social...

Legal Marketing Minutes with Nancy Myrland ·

2019/12/18

Is it true that digital natives, meaning those who were born with devices in their hands, are better equipped to use social media than digital adopters? In this episode of Legal Marketing Minutes with Nancy Myrland, I discuss the stereotype that digital natives are naturally better at using social media because they grew up with devices in their hands, and digital adopters have a difficult time because they had to learn it later. Remaining episodes of Legal Marketing Minutes with Nancy Myrland can

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07:55

039: The 3 Main Reasons For Using LinkedIn

Legal Marketing Minutes with Nancy Myrland ·

2019/11/13

Let's talk about LinkedIn. What should you do when someone sends you an invitation to connect on LinkedIn? You meet someone at an event or online and want to take that relationship to the next level. Do you connect and hope they begin to notice you? In this episode of Legal Marketing Minutes, I discuss the critical next steps you must take if you are going to use LinkedIn as an effective marketing and business development tool. If you don’t do these, you are wasting your time. Remaining episodes of

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06:45

038: Lawyers, What Kind Of Content Should You Create?

Legal Marketing Minutes with Nancy Myrland ·

2019/10/24

Welcome to Legal Marketing Minutes with Nancy Myrland. You know you should be publishing content about your practice area. It is one of the best ways to demonstrate what you know, but you are drawing a blank, or maybe you think it's all been written already, or you might even think you aren't worthy of creating content. In this episode of Legal Marketing Minutes, I discuss quick and easy ways for you to get out of a content rut so you can get unstuck and start creating content again in no time at

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