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PODCAST

Med Spa CEO

Heather Terveen

The Med Spa CEO Podcast helps boutique, results-driven med spa and aesthetic practice owners grow their profits without the nights and weekends. Our mission is to equip med spa owners to provide abundantly for their families, have time to enjoy their lives, and deliver exceptional results and experiences for the patients.

business marketing

All Episodes

38:28

Building a Powerhouse Team that Doubles Down on...

Med Spa CEO ·

2025/09/10

Behind every thriving Med Spa is a team that believes in the mission. In this episode, I sit down with the powerhouse team from Radiance Beautiful Skin, CEO Tara VanderValk, Kristin Whittington, Ana Broadwater, and Sarah Griffin, to talk about how implementing a signature menu and annual consultation process transformed their retention, confidence, and alignment. We dive into what it’s like to be coached together inside Med Spa Advantage, how they shifted from on-the-fly treatment plans to

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32:28

Want to Attract Premium Clients? Make the Shift from...

Med Spa CEO ·

2025/09/03

If your marketing, consults, or offers feel watered down, chances are you're stuck in suggestive mode when what you really need is assumptive authority. In this episode, I talk about why assumptive marketing, used by premium brands like Apple and Chanel, builds trust, attracts high value clients, and scales your business. I also break down the difference between assumptive and suggestive marketing, plus why this subtle mindset shift completely changes how your brand is perceived. Tune in to discover

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20:07

How I Made $340K From A $97 Offer

Med Spa CEO ·

2025/08/27

Ads get a bad reputation in the Med Spa world, but it’s not the ads that fail… it’s the lack of a smart back-end system to make them work. In this episode, I share the exact strategy that helped me turn a $97 front end offer into over $340K in less than seven months. I talk about why you shouldn’t try to convert everyone, how to filter intentionally, and what really separates cold traffic that works from cold traffic that wastes your money. I also share how one of my clients went from doubting to

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26:07

Why Every Premium Practice Needs A Media Arm (& How...

Med Spa CEO ·

2025/08/20

Visibility is no longer optional, it’s required. In this episode, I break down why every Med Spa and aesthetic practice needs a media arm to scale sustainably and attract your dream clients consistently. I share the exact mindset shifts, examples, and strategies you need to start building a media presence that reflects your expertise and book more of your signature offers. Get ready to simplify your content strategy, boost your visibility, and finally become known for what you do best. HIGHLIGHTS

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29:43

Your 2025 Business Growth Audit: 20 Questions To Show...

Med Spa CEO ·

2025/08/13

Ready to grow a business that feels as good as it performs? In this special Q&A-style episode, I’m joined by Danny from The Good in Media (my production team), as he puts me on the spot with 20 questions about all things Med Spa growth, marketing, and mindset. We talk about how to create signature offers that attract the right clients, boost confidence in your pricing, and position your Med Spa as the clear premium choice in your market. I also share how we’ve built these exact strategies into our

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23:02

What Separates The Top 1% of MedSpas, Plus How to Fix...

Med Spa CEO ·

2025/08/06

Feel like your services are getting lost in a saturated market? It’s not about reinventing the wheel, it’s about branding it. In this episode, I break down what I call the Brand Power Ladder framework that shows you exactly how to move from generic services to signature branded solutions. I share how I turned basic tote bags into a viral product line and why that same strategy applies to your microneedling, Botox, or skincare packages. Get ready to charge more, create a loyal client base, and step

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44:53

Why You’re Losing Leads—And How AI Fixes It Fast

Med Spa CEO ·

2025/07/30

What if you could clone your brain and have it coach your team, revamp your offers, and write high-converting marketing content 24/7? In this episode, I sit down with Mike LeMieux, founder of Med Spa Media, to break down what we call the AI ecosystem for Med Spas. We talk about the three custom GPTs I built to help my clients implement my frameworks faster, more efficiently, and with less burnout, and how Mike’s agency uses AI to automate lead booking, retention, and reactivation without sacrificing

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14:14

Sell Without Discounting and What to Do Instead To...

Med Spa CEO ·

2025/07/23

You don’t have to choose between selling and staying premium… YOU just need the right strategy. In this episode, I talk about why mainstream discounting doesn’t work for premium clinics. I break down the White Glove Promotion mindset to elevate your client experience, drive premium sales, and manufacture success for your signature offers. I share examples from luxury brands (like Chanel and Ritz-Carlton), how I coach my clients through launch campaigns, and how I’ve built this exact strategy into

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13:57

Build Early Momentum And Successfully Launch Your New...

Med Spa CEO ·

2025/07/16

Success doesn’t happen to you… YOU manufacture it. In this episode, I break down the mindset and moves behind building early momentum when launching something new. Whether it’s a signature package, a new membership, or a fresh campaign, I share how to generate your first big wins, create undeniable proof, and build belief both in your team and in yourself. I also share how I used this approach to successfully launch Ask Heather AI, and how you can apply the same strategy to your next big offer. Get

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32:42

10 Leadership Rituals That Help Me Succeed as a CEO

Med Spa CEO ·

2025/07/09

Hustle doesn’t scale long-term, but your nervous system does. In this episode, I break down my 10 personal leadership rituals that have helped me lead and launch with more clarity, calm, and sustainability. I talk about how I built my support systems at home and at work, what somatic regulation looks like in real life, why I continue to invest in coaching across different areas, and MORE. These rituals have changed how I run my business, and they can change yours too. Get ready for more

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24:31

7 Psychological Hacks to Help You and Your Team Sell...

Med Spa CEO ·

2025/07/02

What if the reason your team isn’t closing like you had nothing to do with talent and everything to do with psychology? In this episode, I break down 7 powerful principles that will help you train your team to sell with confidence, clarity, and conviction without sounding scripted or robotic. I share how to build a consult process that converts, energizes your team, and reflects the premium brand you’ve worked so hard to build. Plus, I share how to use Ask Heather AI to roleplay real scenarios and

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33:47

Be the Enthusiastic Leader Your Business Needs

Med Spa CEO ·

2025/06/25

Want to know the secret behind high-performing leaders and premium sales? It’s not just your strategy, it’s your energy. In this episode, I break down how your enthusiasm, conviction, and clarity become the magnet that draws in team buy-in and client conversions. I share what it really looks like to lead with energy, how to realign quickly, and the shifts that make you the kind of leader people trust, follow, and buy from. HIGHLIGHTS Why your ENERGY is your #1 sales and leadership tool. How

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24:34

Create Content That Leads To Cash Flow

Med Spa CEO ·

2025/06/18

Most content sounds the same, and that’s exactly why it gets ignored. In this episode, I talk about why so much aesthetic industry content sounds like it’s written for “everyone and no one.” I break down what “authority-infused content” actually looks like, why your offers matter more than the algorithm, and how to write content that magnetizes your dream clients. Get ready to learn how to connect your content to cash flow using authority-infused marketing! HIGHLIGHTS The #1 content mistake Med

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23:44

Why Innovation is Your Real Job As a CEO

Med Spa CEO ·

2025/06/11

Great CEOs don’t wait for inspiration—they create it. In this episode, I talk about innovative leadership, and why it’s the missing link in your business growth. I share tips for how to build your “creative muscle”, the tools I use in my own business, and how to use white space and AI to amplify your genius. Remember, the BEST Med Spa CEOs aren’t just operators, they’re innovators. HIGHLIGHTS Why creative thinking IS strategic thinking for Med Spa CEOs. What it means to be the creative

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17:00

The 3 Pillars of an Unstoppable Brand That Sells...

Med Spa CEO ·

2025/06/04

Most aesthetic businesses blend in, but unstoppable brands stand out. In this episode, I break down what it really takes to create a brand so magnetic that premium clients seek you out. I share how I built a category-of-one brand, why branding is your biggest asset, and the 3 core pillars I coach clients to focus on to create an identity so strong it makes the competition irrelevant. Plus, I share a BTS peek at the upcoming free workshop I created to help you build your own unstoppable brand.

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11:33

The Fast-Action Framework to Go From IDEA to...

Med Spa CEO ·

2025/05/28

There’s a belief that the more you THINK about something, the better it will be. But in business? That’s RARELY true. In this quickie episode, I break down the concept of Minimum Viable Magic—the mindset and strategy I use (and teach my clients) to stop overthinking and start doing. Plus, I also share the BTS of how I recently launched a brand new program BEFORE it was “perfect,” why early feedback matters, and MORE. Tune in to learn the fastest way to get momentum and improve as you go.

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19:55

Your Top Med Spa Questions Answered! Pricing, Team...

Med Spa CEO ·

2025/05/21

Back by popular demand — it’s another Q&A episode! I answer some of the most common questions I’ve received from clients and podcast listeners just like you. I talk about the new practice in today’s market, the mindset shift that helped me scale faster, launching offers, and MORE. Whether you’re curious about pricing menus or creating effective social media content, I’ve got you covered to make your med spa stand out above the rest. Get ready to think more strategically about how you're building

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26:39

The Hidden Cost of Underpricing Your Med Spa Services...

Med Spa CEO ·

2025/05/14

Pricing is subjective, and the truth is, you’re probably undercharging. In this episode, I talk about the exact framework I teach my private clients to help them create sustainable and high-profit businesses. I dive deep into your beliefs around money, the power of positioning, and how to price with intention. Tune in to learn how to identify when it’s time to raise your prices, how to coach your team on premium offers, and why pricing is about so much more than the number on the tag. HIGHLIGHTS

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23:24

Big Announcement! I Created A Tool to Simplify Your...

Med Spa CEO ·

2025/05/07

We're at the beginning of a new era, and how you adapt will determine how fast you grow. In this part two of my AI mini-series, I share how to use custom-developed AI (not your average ChatGPT!) to help you implement and scale your marketing, sales, and signature offers faster than ever. I talk about how Ask Heather AI was born, how it works, and why it’s the future of strategic support for aesthetic CEOs. Tune in to discover how to stay ahead of the curve and become a leader in your industry!

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25:26

Use AI to Dramatically Increase Productivity and Go...

Med Spa CEO ·

2025/04/30

Are you ready to unlock the power of AI to grow your business FASTER? In this episode, I'm pulling back the curtain on how I'm personally using artificial intelligence to supercharge my productivity. I'll share real-world strategies that'll help you leverage AI to grow your practice, save time, and create more space for what truly matters. Whether you're a tech newbie or curious about AI's potential, you'll walk away with actionable insights that can transform how you work and live. HIGHLIGHTS

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194 results

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