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PODCAST

Content, Briefly

"Content, Briefly" is your go-to podcast for content marketing strategy. Each week, host Jimmy Daly interviews SaaS content leaders to understand all the nuances of their content programs—things like content org structure, KPIs, workflows, meeting agendas, and much more. This podcast is presented by Superpath, the internet"s best content marketing community.

business marketing

All Episodes

27:04

How to Become More Senior/Strategic

Content, Briefly ·

2025/05/19

In this episode of Content, Briefly, Jimmy and Eric chat about what it really means to be “strategic” in content marketing and career growth. They unpack how strategy goes beyond tactics to impact business outcomes, and why shifting from a craft-focused mindset to a results-driven approach is key. Jimmy and Eric share practical advice on gaining strategic experience, especially in smaller teams, and discuss emerging roles like content engineers using AI to scale content. Tune in for

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29:43

Tom Rudnai on Why Revenue Impact is More Important...

Content, Briefly ·

2025/05/12

In this episode of Content, Briefly, Jimmy talks with Tom Rudnai, founder and CEO of Demand Genius, about bridging the gap between content and revenue. Tom, a former sales rep turned entrepreneur, explains how Demand Genius links website engagement with CRM data to help marketers attribute content ROI and make smarter decisions across the buyer’s journey. They discuss the evolving role of content in B2B sales, the challenges of content attribution, and why content teams must lead internal

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24:33

The Changing Content Skillset

Content, Briefly ·

2025/05/05

In this episode of Content, Briefly, Jimmy and Eric explore how the content marketing skillset is evolving in the age of AI. They discuss the shift from mastering writing alone to becoming multidisciplinary marketers who balance craft, business thinking, and new tools. Eric shares his experience as a solo marketer navigating AI’s opportunities and challenges, from speeding up workflows to the risk of shortcutting skill development. Tune in for practical insights on content ops, customer

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42:52

The Best Brand Primer I've Ever Heard with Kevan Lee...

Content, Briefly ·

2025/04/28

In this special 100th episode of Content, Briefly, Jimmy welcomes Kevan Lee and Shannon Deep, co-founders of Bonfire, a brand advisory focused on B2B SaaS. Kevin and Shannon share their unconventional career paths from content and marketing roles at companies like Buffer and Oyster to launching their own agency. They break down what brand reallymeans in the B2B space—why it’s more than just a logo or tagline, how it connects to authentic purpose, and why it’s critical for differentiation in

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32:16

Mariela Azcuy on PR, Content and Earned Media

Content, Briefly ·

2025/04/22

In this episode of Content, Briefly, Jimmy chats with Mariela Azcuy, VP of B2B Strategy and Executive Communications at Carve Communications. Mariela shares her career path from agency PR to in-house roles and back, and unpacks how Carve helps tech clients navigate today’s complex media landscape. She discusses the evolving definition of PR, the importance of narrative-building, and how AI is transforming agency work. Tune in for practical advice on bridging the gap between content and PR,

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42:20

Carly Baker on Running Hubspot's Podcast and YouTube...

Content, Briefly ·

2025/04/14

In this episode of Content, Briefly, Jimmy chats with Carly Baker from HubSpot, a legendary content marketing company. Carly shares her journey from being a professional musician to leading media partnerships at HubSpot. She discusses the evolution of the HubSpot Media Network, the importance of an audience-first approach, and the metrics driving content decisions for podcasts and YouTube channels. Tune in to learn how Carly navigates the complexities of media partnerships and her insights

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29:05

Dan Levy on Storytelling and Positioning

Content, Briefly ·

2025/04/07

In this episode of Content Briefly, Jimmy chats with Dan Levy, founder of Storyline. Dan shares his journey from Spark Sheet to launching Storyline, a business focused on strategic storytelling for B2B tech companies. He discusses the importance of positioning, crafting compelling narratives, and how his background in journalism shapes his approach to content marketing. Tune in to learn how Dan helps companies distill their vision and positioning into powerful stories that drive marketing

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28:53

Winona Rajamohan on Being a One-Person Content, Brand...

Content, Briefly ·

2025/03/31

In this episode of Content Briefly, Jimmy chats with Winona Rajamohan, the one-person content team at Smartcar, discusses her role managing the Smartcar Blog and Newsletter. She shares her journey from Hire Easy to Smartcar, an API platform that helps developers build apps for cars. Winona dives into marketing strategies for diverse verticals, the use of AI in content creation, and the significance of their state of connected car apps report.Tune in to explore the evolving landscape of

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32:54

Close: Chelsea Castle on Meeting Your Readers Where...

Content, Briefly ·

2025/03/24

In this episode of Content Briefly, Jimmy chats with Chelsea Castle, Head of Content and Brand at Close. Chelsea discusses her transition from journalism to tech, her role at Close, and their content and brand strategies. They explore the evolving landscape of SEO and social media, Close’s LinkedIn sprint, and the use of AI in content creation.This episode is sponsored by our partners at Shuffle. Simply upload your logo and provide a description of your video, and Shuffle will craft a

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27:48

The Writing Company: Michaela Cavallaro on Great...

Content, Briefly ·

2025/03/17

In this episode of Content Briefly, Jimmy chats with Michaela Cavallaro, Executive Editor and Partner at The Writing Company. Michaela shares her journey from journalism to becoming a partner at an editorial agency. They discuss the evolution of content marketing, the impact of AI on content creation, and the importance of strong client relationships. Michaela also highlights The Writing Company’s unique approach to writing and client empathy.Check out TWC’s Favorite Reads of 2024 for the

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34:05

EditorNinja: John Doherty on the Business of Content

Content, Briefly ·

2025/03/10

In this episode of SuperPath, Jimmy interviews John Doherty, founder of Editor Ninja and Credo. They discuss John's extensive career in content and SEO, his experiences working for companies like Zillow and Distilled, and his journey into entrepreneurship. The conversation covers the evolution of content marketing, the impact of AI on content creation, and the behind-the-scenes business aspects of running content-focused companies.Thanks to our friends at Brevo for sponsoring this episode

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22:47

Charlie Rhomberg on AI-native writing

Content, Briefly ·

2025/03/03

In this episode of SuperPath, Jimmy chats with Charlie Romberg, an AI-native freelance writer based in Boulder, Colorado. Charlie shares his journey from corporate finance to freelance writing, leveraging AI tools to enhance his content creation process. They discuss how AI assists in brainstorming, drafting, and refining articles, and the evolving landscape of content marketing.************************Useful Links:Charlie on LinkedIn:

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29:43

Flying Cat: Maeva Cifuentes on Localization and GEO

Content, Briefly ·

2025/02/24

In this episode of Content Briefly, host Jimmy interviews Maiva Cifuentes, founder and CEO of Flying Cat Marketing. They discuss Maiva’s role, Flying Cat Marketing’s operations, the intricacies of localization and internationalization, the emerging field of Generative Engine Optimization (GEO), and more.This episode is brought to you by our friends at Shuffle. Import your logo and describe your video, and Shuffle will generate your entire video concept: script, animation, and a storyline

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30:34

Atlassian: Ashley Faus on human-centered marketing in...

Content, Briefly ·

2025/02/20

In this episode of SuperPath, Jimmy interviews Ashley Faust, Head of Lifecycle Marketing Portfolio at Atlassian. They discuss Ashley’s role, her journey at Atlassian, the intricacies of lifecycle marketing, and the importance of content in various marketing functions.This episode is brought to you by our friends at Tenspeed. Use this link to schedule a time to learn more, and don't forget to mention "SUPERPATH" to receive an exclusive offer of $1,000 off your first month.Unlock the secrets

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26:47

Jolly SEO: Greg Heilers on why links still matters

Content, Briefly ·

2025/02/10

In this episode of Content Briefly, host Jimmy interviews Greg Healers, co-founder of Jolly SEO. They discuss Greg’srole, Jolly SEO’s operations, the impact of AI on SEO and link building, and more.This episode is brought to you by our friends at Tenspeed. You can use this link to schedule a time to learn more, and be sure to mention SUPERPATH to receive $1,000 off your first month.************************Useful Links:Website: https://jollyseo.com/Greg on LinkedIn:

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13:22

2025 content predictions (and thank YOU)

Content, Briefly ·

2024/12/23

In this ‘Year in Review’ episode of Content, Briefly, Jimmy Daly, Co-founder of Superpath shared his overview of the year, what to expect for 2025, and things to be mindful of in the next year.************************Timestamps:00:00 Intro01:23 What to expect for 2025 (& beyond).04:08 Content marketing predictions.07:30 Things to be mindful of.12:13 Wrapping up with a positive message.12:46 Thank you.************************Useful Links:Jimmy on LinkedIn:

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33:00

Microsoft: Heike Young on career growth and creative...

Content, Briefly ·

2024/12/16

In this episode of Content Briefly, we interviewed Heike Young, Head of Content & Integrated Marketing at Microsoft, and discussed Enterprise content, the day-to-day, her short-form videos on LinkedIn, the benefits of doing creative work, and more.This episode was brought to you by our friends at Brevo. Try Brevo for free or use the code SUPERPATH to get 50% off for the first three months of any annual plan.************************Timestamps:00:00 Intro03:34 Who is Heike Young?03:53

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29:26

Klaviyo: Tracey Wallace on pre- vs. post-IPO content

Content, Briefly ·

2024/12/10

In this episode of Content Briefly, we interviewed Tracey Wallace, Director of Content Strategy at Klaviyo, and discussed her job responsibilities, Klaviyo’s content team operation, Tracey’s weekly newsletter, and more.This episode is brought to you by our friends at Shuffl (https://shuffll.com/). ************************Timestamps:00:00 Intro03:48 Who is Tracey Wallace?04:12 Tracey’s background. 06:50 Contentment newsletter.08:37 What is working in content marketing?11:41 The rising of

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37:07

Dock: Eric Doty's 2025 content plans

Content, Briefly ·

2024/12/02

To get Superpath Pro's BFCM deal, go to superpath.co and use the code "blackfriday2024".In this episode of Content Briefly, we interviewed Eric Doty, Content Lead at Dock and Head of Community at Superpath, and discussed what he’s up to, his content plans for 2025, the relaunch of Superpath Pro, and more.This episode is brought to you by our friends at Stacker. ************************Timestamps:00:00 Intro04:22 Who is Eric Doty?05:15 Dock’s content program for 2025.08:19 SEO component at

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37:52

Equals: Matt Hodges on keeping content simple

Content, Briefly ·

2024/11/25

In this episode of Content Briefly, we interviewed Matt Hodges, Head of Product Marketing at Equals, and discussed Equals blog ‘Wrap Text’, the Substack component of it, their unique perspective, and more.This episode was brought to you by our friends at Brevo. Try Brevo for free (https://www.brevo.com/welcome-superpath/?utm_medium=partnership&utm_source=superpath&utm_campaign=45597) or use the code SUPERPATH to get 50% off for the first three months of any annual

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125 results

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