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PODCAST

The Community Corner with Beth McIntyre

Tune in every week to hear our host Beth McIntyre interview the world"s best community builders. Hear strategies and stories you"ll love, all in 15 minutes!

business marketing

All Episodes

16:28

Why Community Is Different from Marketing with Roseli...

The Community Corner with Beth McIntyre ·

2021/11/11

Today, we’re joined by Roseli Ilano, Director of Community and Partnerships at Pop-Up Magazine Productions, a live magazine that creates multisensory experience events for stages, screens, and live audiences in theaters where nothing is recorded or ever produced to be played later online. Community events are a great way to create novel experiences for your audience and can lead to professional and personal connections. Organize a time at your event for face-to-face interaction with all

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16:45

Making Community Work for Your Business with Cat...

The Community Corner with Beth McIntyre ·

2021/11/04

Today, we’re joined by Catherine Martinez, Senior Manager, Community Programs at ThoughtSpot, a modern analytics cloud company with a mission to create a more fact-driven world with easy-to-use analytics. Catherine’s focus this year is to build out programs that will bring a sense of belonging to the community and recognize and reward ThoughSpot’s brand advocates. User group leaders will set the stage for new users in the community and will be responsible for how the community adopts the culture

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15:31

1st Anniversary Episode: Making Community Sustainable...

The Community Corner with Beth McIntyre ·

2021/10/29

Today, Qaree Dreher, Senior Product Marketing Manager at Bevy, turns the tables to interview our host Beth McIntyre to celebrate the first anniversary of The Community Corner Podcast. Bevy is the world's first community event engine to help build, grow, and scale your global community with community-led events. The focus of the industry - and on this podcast - has shifted from theoretical to managing community in practice. Imposter syndrome is rampant in this industry because there's no direct

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14:45

How to Start a Community From Scratch with Melanie Bond

The Community Corner with Beth McIntyre ·

2021/10/28

Today, we’re joined by Melanie Bond, Director of Community at Nanit, a high-tech baby monitoring system that makes the lives of new parents more manageable by connecting them to their child's development and well-being. A supportive community of parents who can relate to and/or help solve new parents’ problems can make them feel less alone. The advantage of starting a community from scratch - as opposed to inheriting or scaling an existing community - is that you can spend time talking to your

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33:16

How Community Drives Word-Of-Mouth with Jeff Hudson...

The Community Corner with Beth McIntyre ·

2021/10/21

Today, we’re joined by two of the most prolific thought leaders in the community space, both working at Venafi. Jeff Hudson is the CEO, and Holly Firestone is their VP of Community. Venafi is the cybersecurity market leader in machine identity management and securing machine-to-machine connections and communications. This episode was recorded as a session during the CMX Summit 2021:Rise. To develop a good, positive foundation for community building, have a clear, well-structured set of values that

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10:43

Uncomplicating Business Communities with Heather Newman

The Community Corner with Beth McIntyre ·

2021/10/14

Today, we’re joined by Heather Newman, Principal PM Manager, Dynamics 365 and Power Platform Community, DTP Engineering at Microsoft. She is a former Microsoft MVP for office apps and services and has worked in and around Microsoft since 2001 on the SharePoint team. She has produced thousands of events, campaigns, and experiences in the high tech and entertainment industries via her marketing consulting company “Creative Maven”. Heather is also the host of “The Mavens Do it Better” podcast, an

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16:12

Community as Your Company's Remote Control w/ Matt...

The Community Corner with Beth McIntyre ·

2021/10/07

Today, we’re joined by Matt Laurenceau, Senior Manager, Online Communities at BMC Software, who help their customers run and reinvent their businesses with open, scalable, and modular solutions to complex IT problems. Customer success is a product of engagement from customers, partners, and your employees. To find out what new programs you can start for your community members, source product ideas from the community and give them complete visibility of the product development journey. If you delay

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14:37

What Went Down at CMX Summit: Rise 2021 with...

The Community Corner with Beth McIntyre ·

2021/09/30

Today, Ann-Marie Pawlicki Dinkel, Senior Event Manager at Bevy and CMX, joins us in the final part of a four-part interview series to give us a recap of what happened - and the lessons learned - at the 2021 CMX Summit: Rise. The participation and live engagement at the event made it a roaring success. In-person events in Spain and Nigeria were key highlights of the summit. Participants shared about the event on social media to get their hands on CMX Summit merchandise, which was awarded during a

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15:55

Becoming the Voice of Your Community Members with...

The Community Corner with Beth McIntyre ·

2021/09/23

Today we’re joined by Nicole Burch, Director of Community Engagement at Athennian, a software that helps to empower modern legal and tax teams so that they do not feel like underdogs in their office. Listening to the voice of your customer is the key to building software that those customers love and want to support. At Athennian, their support team is composed of paralegals to assist their paralegal and tax team customers. Community managers need to represent all aspects of the community

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16:32

How to Build A Symbiotic Relationship with Your B2B...

The Community Corner with Beth McIntyre ·

2021/09/16

Today, we’re joined by Mike Rizzo, Founder of the MO Pros, a growing community of wicked smart Marketing Operations Professionals who love to learn and collaborate. When people find a community that they truly identify with, it gives them a feeling of relief that they are not alone. They don’t have to struggle to fit into a different community where nobody understands them. Professionals within a community can come from all walks of life to learn from each other. A community is a people-made

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13:38

Making Sense of Community Data with Jillian Bejtlich

The Community Corner with Beth McIntyre ·

2021/09/09

Today we’re joined by Jillian Bejtlich, Director of Community at Zapier, a platform that automates integration between multiple SaaS or non-SaaS platforms. Zapier eliminates the need for users to spend time dealing with code, and platforms having to manage partnerships/integrations with multiple platforms at once. Jillian’s team helps enable access to information for its partners, browsers, and users. They also recently took over Zapier documentation. Community managers can come from various

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16:25

Managing Communities of Scale w/ Corey Andress

The Community Corner with Beth McIntyre ·

2021/09/02

Today, we’re joined by Corey Andress, Head of Global Community at 2K (a subsidiary of Take-Two Interactive), a video game publisher that manages some of the most creative, respected, and premium brands in games today. Modern gaming community management is about going to where the gamers are by using video hubs, video game influencers, and gaming community platforms such as Discord or Twitch. When looking to scale large global communities, use localization so that you have the leverage to create

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13:36

Community Goes Both Ways w/ Lauren Clevenger

The Community Corner with Beth McIntyre ·

2021/08/26

Today, we’re joined by Lauren Clevenger, Senior Manager, Community, and Developer Relations at BigCommerce, who’s on a mission to help merchants and retailers sell more at every stage of their growth. When you have a diverse community, think of them and manage them as sub-communities with dedicated members from your team. Knowing where your community fits into your customer’s journey is crucial to designing programs and discovering the content needs of specific sub-communities. Discover what your

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10:46

What’s Cooking with CMX Summit 2021: Rise with...

The Community Corner with Beth McIntyre ·

2021/08/19

Today, we’re once again joined by Ann-Marie Pawlicki Dinkel, Event Manager at Bevy and CMX. This is the third of four interviews with Ann-Marie about Hybrid Events. In today’s pandemic situation, where conditions and safety guidelines often fluctuate weekly, you should build hybrid event plans for all possibilities and at different levels so that the most practical plan can get approved. These tricky conditions also present an important opportunity to learn to be patient and learn your limitations

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15:26

Making Community Your Demand Generation Tool w/ Ben Winn

The Community Corner with Beth McIntyre ·

2021/08/12

Today, we’re joined by Ben Winn, Community and Events Manager at Catalyst, a fast-growing customer success platform. At Catalyst, Ben has laid the foundation of community with a recent push for internal audiences. Brand launch communications with unique ideas that customers can associate with your company to excite those passionate about the product. This makes the idea more shareable. At Catalyst, this means communicating in a more funny and quirky manner, which customers find engaging. You can use

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16:56

Training your Community on Values w/ Sam Jacobs

The Community Corner with Beth McIntyre ·

2021/08/05

Today, we’re joined by Sam Jacobs, Founder, and CEO at Pavillion. How to approach sales and marketing (or any other job) effectively at the C-level is changing rapidly and becoming more complex every year. Pavilion is a community-based initiative that supports executives in this journey through self-actualization tools/resources and community-powered products/services. Using the same question periodically to record NPS is a great way to track how customer satisfaction or dissatisfaction progresses

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12:45

The Impact of Hybrid Events w/ Ann-Marie Pawlicki Dinkel

The Community Corner with Beth McIntyre ·

2021/07/29

Today, we’re once again joined by Ann-Marie Pawlicki Dinkel, Event Manager @ Bevy & CMX. This is the second of four interviews with Ann-Marie about Hybrid Events. Attendees of the CMX Summit are playfully called “Summiteers”, which are mountaineers climbing to the summit of a mountain. This event will be a hybrid of both virtual and in-person events. It will include a virtual conference component, global in-person watch parties, virtual networking, and an in-person component in San Francisco or a

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14:47

How to Reward your Superusers w/ Maddie Johannsen

The Community Corner with Beth McIntyre ·

2021/07/22

Today, we’re joined by Maddie Johannsen, a Senior Podcast Program Manager. In this episode, Maddie discusses the community, how it inspires its members, and how their discussions spark content and product ideas for the company. Recognition of engaged users is important, regardless of their level in the community. Perks can include direct participation in product feedback sessions, keynote and guest speaking opportunities, and community badges. Maddie’s team rewards their superusers with podcast

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12:49

EP102: Getting Started with Hybrid Events w/...

The Community Corner with Beth McIntyre ·

2021/07/15

Today, we’re joined by Ann-Marie Pawlicki Dinkel, Event Manager @ Bevy & CMX. This is the first of four interviews with Ann-Marie about Hybrid Events. For Ann-Marie, hybrid events are bridging the engagement gap with technology, taking the past and the present, and innovating the future. To plan your hybrid event strategy, start by documenting the event brief clearly as a single source of information across all coordinating and participating teams. Develop this brief based on the event’s specific

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16:58

EP101: Inclusive Fan Communities w/ John Todd

The Community Corner with Beth McIntyre ·

2021/07/08

Today, we’re joined by John Todd, Director, Community Experience at Fandom, a global entertainment media platform powered by passionate communities of fans of everything related to pop culture. John helps Fandom to optimize its fan experience to improve engagement and retention metrics. At Fandom, growth metrics are focused on community creation, exploration, engagement, and fan retention. Engagement in UGC communities, such as fandom, is not churn-free but because there are virtually endless

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169 results

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