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PODCAST

Remarkable Marketing Podcast

We interview marketers who aspire to be remarkable and they share short stories of the best marketing they have ever done. The goal is for marketers and business leaders who listen to be inspired to do epic marketing.A relaxed, informative, conversational style podcast that delivers deep value to marketing professionals, entrepreneurs and business owners worldwide.Episodes are short 10-20 minute episodes (video and audio), recorded remotely at a mutually convenient time, making it convenient for

business marketing

All Episodes

15:29

Taking Customer Relationships to the Next Level with...

Remarkable Marketing Podcast ·

2024/12/04

Today we discuss how to supercharge your performance with Shira Abel, whose 20-plus years of experience in sales, marketing and behavioral science. Shira shares her marketing success stories advising startups and introduces the perception formula—a fascinating framework that combines heuristics, hormones, and history to strategically influence perception and emotion. Discover how these elements can transform your marketing efforts and forge stronger customer connections.Prepare to rethi...

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18:40

Using the Magic of Visual Storytelling to Build Your...

Remarkable Marketing Podcast ·

2024/11/30

When it comes to personal branding the pictures you use to tell your story make all the difference in the world. Meet John Demato, a branding, event, and book photographer, as he uncovers the magic behind visual storytelling. Our conversation with John reveals how intentional and compelling images not only validate your personal brand story but can also transform how you perceive yourself. We discuss how the right pictures helps authors, keynote speakers and ambitious executives tell their st...

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15:18

Expanding the Audience and Influence of Your Personal...

Remarkable Marketing Podcast ·

2024/11/27

Today we discuss how to increase the audience for your personal brand with Becky Robinson the founder and CEO of Weaving Influence. Listen as Becky shares her tried-and-true strategies for building a personal brand and audience, helping debut authors sell over 10,000 copies of their books by harnessing the power of platforms like LinkedIn. Discover the art of authenticity and how unique perspectives can create valuable content that stands out in the crowded digital landscape. Becky also tackl...

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14:45

How Testing in Marketing Fuels Innovation -...

Remarkable Marketing Podcast ·

2024/11/26

Today we are discuss the art of experimentation and conversion rate optimization with AJ Davis, the founder of Experiment Zone. In our conversation, we reveal how strategic testing can deliver great results. We emphasize the importance of tapping into the wealth of knowledge within your organization and from your customers, using experimentation as a powerful tool to navigate the often costly landscape of digital advertising.Join us as we explore how adopting an experimental mindset can be a ...

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15:29

How Sponsorships Become Great Marketing Investments

Remarkable Marketing Podcast ·

2024/11/25

Unlock the secrets of getting engagement instead of just brand awareness from sponsorships with our guest Richard Levy - a CMO with 20 years of global experience. Imagine transforming a boring sponsorship into an unforgettable event experience. This episode proves that the magic lies in going beyond mere brand visibility and engaging with people in meaningful ways.Beyond community engagement, Richard shares his insights on speaking the language of financial metrics in the boardroom, an ...

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14:26

Using Creative Restriction to Drive Success in...

Remarkable Marketing Podcast ·

2024/11/23

Unlock the secret to storytelling success in marketing with insights from Heather Parady, a creative entrepreneur and seasoned content strategist. Heather opens up about her own struggles with content traction and reveals how embracing creative restrictions transformed her storytelling approach. By confining herself to a specific chair and format, she discovered the power of structured narrative flow and minimal calls to action, ultimately connecting more authentically with her audience. This...

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37:00

Building Authenticity and Influence on LinkedIn

Remarkable Marketing Podcast ·

2024/11/22

What are some awesome and very weird things about LinkedIn you should know? Our guest, Sam Swirsky is a LinkedIn coach with a knack for unraveling the platform’s intricacies, shares his personal transformation from a directionless user to working with some of the biggest influencers on the platform. By dissecting the habits of LinkedIn’s top influencers and collaborating with heavyweights like Justin and Jennifer Welsh, Sam reveals the essence of what it takes to shine on LinkedIn: persistenc...

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31:19

How to Build an Innovation Culture and Make...

Remarkable Marketing Podcast ·

2024/11/14

How did Nick, the CEO of the world's largest innovation software company, IdeaScale, transition from the high-paced world of Wall Street to leading the charge in innovation? Join us as we uncover Nick's remarkable journey and gain insights into how IdeaScale leverages crowdsourcing to unlock new ideas and foster creativity within organizations. Nick reveals how his strategic approach to organic marketing, focusing on high-quality content, has elevated IdeaScale to the forefront of the innovat...

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18:30

How Chief Marketing Officers Drive Billions in Value...

Remarkable Marketing Podcast ·

2024/11/14

Today we discuss how marketers can drive billions in value with Joelle Kaufman, a CMO and CRO from Silicon Valley with 25 years experience. Joelle shares her expertise on how smaller companies can punch above their weight in the eyes of enterprise clients. We explore her pivotal experience at Bloom reach, where a groundbreaking insight about product searches—more starting on Amazon than Google—propelled the company's PR and social media presence to new heights. Joelle discusses the evolu...

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30:15

AI Led Growth Driving 2X Revenue with Sales and...

Remarkable Marketing Podcast ·

2024/10/28

In this episode, we dive into the transformative role of AI in revolutionizing sales and marketing, featuring insights from Laura Kamrath, CEO of Zebra Marketing. Laura demonstrates how AI and automation can double sales efficiency by streamlining lead generation, qualification, and follow-up processes. The discussion includes the benefits of integrating AI, such as handling administrative tasks, enhancing customer interactions, and automating laborious marketing activities. We also look at t...

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21:43

Content-Led Growth Strategies

Remarkable Marketing Podcast ·

2024/10/27

Today we discuss how Content-Led Growth can increase your lead generation by up to 300% with insights from Michael Marchese, the founder and CEO of Tempesta Media. Discover how a 20-year-old insurance company overcame the challenges of transitioning from outdated marketing strategies to a vibrant digital presence. Michael shares the transformative journey of crafting a content-led customer acquisition strategy that not only breathed new life into the company’s online identity but also paved t...

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23:47

How to Achieve Customer-Led Growth, Forget the Funnel...

Remarkable Marketing Podcast ·

2024/10/23

How do you turn product marketing into a powerhouse for growth and efficiency? Join us as Georgiana Laudi, co-founder of a boutique consultancy specializing in B2B SaaS growth, unveils her secrets to crafting compelling product messaging and positioning. You'll learn how transitioning from feature-focused to outcome-based communication can revolutionize your approach, as illustrated by a groundbreaking case study that resulted in skyrocketing sign-ups and sales. She also reveals the pitfalls ...

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25:43

Marketing Strategies to Sell Millions More on Amazon...

Remarkable Marketing Podcast ·

2024/10/10

Discover the advertising strategies the best marketers are using to drive millions more in sales on Amazon while increasing profit margins with our expert guest, Robyn Johnson. Robyn brings over 14 years of e-commerce experience to the table and she shares her incredible journey founding an agency that empowers brands to sell millions more on Amazon and Walmart. We promise you'll hear great ideas on how to optimize product listings and focus ad spend to boost organic rankings, Robyn sha...

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29:11

The Art of Social Media for Business and a Blueprint...

Remarkable Marketing Podcast ·

2024/10/09

Peg Fitzpatrick is today's guest and she discusses what she has learned being a social media guru and influencer for 10+ years. Peg has written a new book on Social Media Marketing for Small Businesses. Peg shares some great stories about working with social media legend Guy Kawasaki. Navigating today’s social media landscape can be overwhelming, but fear not! We dissect the strengths and weaknesses of popular platforms, shedding light on their potential for small businesses. From...

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23:48

Unlocking Email Marketing Success in 2024

Remarkable Marketing Podcast ·

2024/10/07

In this episode, we explore email marketing strategies for 2024 with digital marketing expert Cat Valverde, founder of Profesh. Discover how to generate significant revenue through email marketing without additional advertising costs. Kat shares insights on navigating a post-ad economy and offers practical tips, such as leveraging your email list, crafting creative messages, and making compelling offers. The discussion also covers overcoming email deliverability challenges and using platforms...

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28:39

How to Influence Buyer Behavior Without Feeling Gross...

Remarkable Marketing Podcast ·

2024/10/04

Discover the power of empathy in marketing with our guest Chris Gray, a behavioral psychologist specializing in marketing known as the Buycologist. With over 30 years of experience in sales and marketing, Chris shares personal stories and insights that reveal how putting aside biases and understanding emotional consumer motivations can revolutionize marketing strategies. This episode promises a deep dive into the art of seeing the world through the consumer's eyes, crafting messaging th...

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21:36

Victory Vibes: Winning Strategies for Sweepstakes

Remarkable Marketing Podcast ·

2024/10/02

Learn the secrets to running and winning sweepstakes! Business leaders can transform sweepstakes into a powerful marketing tool with our special guest, Carolyn Wilman, a marketer and sweepstakes expert. Carolyn shares her fascinating transition from the IT sector to becoming a sweepstakes connoisseur, and she provides listeners with practical tips such as setting up a dedicated email for entries and the critical importance of reading the rules. Marketers will especially benef...

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18:26

Why Does Your Marketing Suck? And Why Are You Wasting...

Remarkable Marketing Podcast ·

2024/09/30

Why Your Marketing Strategy Is Failing and Costing You MoneyThis episode explores common reasons behind ineffective marketing strategies and highlights why businesses often waste money on marketing efforts. The discussion aims to provide insights into optimizing marketing spend and improving overall marketing effectiveness.Discover how strategic marketing research and targeted planning can transform your approach. Our guest Sunny Dublick reveals a powerful case study resulting in a remarkable...

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25:18

Mastering Personal Branding: Proven Strategies for...

Remarkable Marketing Podcast ·

2024/09/29

Ever wondered what sets a truly impactful personal brand apart from the rest? Join us as we talk personal branding with Isaac Mashman, a seasoned personal branding consultant. From network marketing to managing musical talent, Isaac's entrepreneurial journey has been diverse and enlightening. He shares with us his unique approach to personal branding, emphasizing that the essence of building a strong individual identity goes far beyond mere media appearances. In our conversation, Isaac takes ...

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27:42

Marketing Changes in the Creator Economy and AI...

Remarkable Marketing Podcast ·

2024/09/24

Exploring the Creator Economy Shift and the Rise of Descript with Andrew MasonIn this episode, we delve into the significant shift towards the creator economy, discussing how over 200 million creators are reshaping marketing on platforms like YouTube, Instagram, and TikTok. Our special guest, Andrew Mason, CEO of Descript, provides insights into this trend and shares the journey of Descript, an innovative audio and video editing tool. Learn about the origins, development, and unique features ...

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203 results

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