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PODCAST

Talking Insights

Researchers work every day to understand the changing landscape around them - but what deeper insights can we find through their work that can help shape our future? Join Esomar on a journey of discovery, as we bring together guests from around the globe to explore the biggest questions of today, diving deeper into the challenges that face our society, and uncover new insights about the world around us.

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All Episodes

15:01

Unlocking Creativity in Branding

Talking Insights ·

2025/09/24

In this engaging conversation, T. Christian Helms, founder and creative director of Helms Workshop, shares insights on the importance of creativity in branding and design. A discussion on how to cultivate creativity within teams, the significance of authentic connections in branding, and the concept of 'thinking sideways' to foster innovative ideas. Helms highlights successful projects, including the 99 cans, and offers valuable advice for young creatives and leaders in the industry. If...

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20:01

The Shift Towards Inclusive Marketing

Talking Insights ·

2025/09/22

In this episode of Talking Insights, host Antonio speaks with Valeria Piaggio from Kantar about the Brand Inclusion Index, a groundbreaking study that explores how consumers experience diversity, equity, and inclusion in brands. They discuss the evolution of brand inclusion, the importance of authentic representation, and the need for brands to address underrepresented groups. Valeria emphasizes that inclusion is not just a trend but a business imperative that can drive growth. The conv...

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25:34

Embracing Our Inner Cyborg: The Future of Market...

Talking Insights ·

2025/09/10

In this episode of Talking Insights, our host Antonio, explores the future of market research with guests David VL Smith and Adam Riley. They discuss their article "Learning to Love Your Inner Cyborg" and their book "The Art of Collaborating with AI." The conversation delves into the integration of AI in market research, the cultural and leadership shifts required, and the essential skills for future researchers. Don't miss their insights on embracing AI as a tool for cr...

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15:16

The Art of Communication in Research

Talking Insights ·

2025/09/08

Join us for an insightful episode as we delve into the "Hook, Line, and Thinker" workshop, designed to revolutionise storytelling in the research industry. Discover how this training, led by expert Daniel Wain, equips participants with the tools to craft compelling narratives that cut through the noise. Whether you're a seasoned professional or new to the field, this workshop offers invaluable techniques to enhance your communication skills and make your stories unforgettable. Tun...

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20:49

The Future of Experimentation: Insights from Heatseeker

Talking Insights ·

2025/09/03

In this conversation, Kate O'Keeffe, CEO and co-founder of Heatseeker, discusses the revolutionary approach of AI-driven experimentation in marketing. With highlights on how Heatseeker differentiates itself from traditional A/B testing by providing real-time, data-driven insights that allow businesses to make informed decisions quickly. Kate shares experiences from Silicon Valley, emphasizing the importance of prototyping and innovation. Send us a text --------------------------------...

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15:18

The Science of Joy in the Workplace

Talking Insights ·

2025/08/27

In this episode of Talking Insights, host António Almeida meet with Chelsea Gibbons, VP of Research Strategy at Sago, to explore a study on workplace happiness through technology. The conversation delves into how facial coding and micro-expression analysis were used to measure joy among users of a content management system across different cultures. They discuss the implications of AI in research, participant experiences, and the importance of listening to customer feedback for improvin...

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24:06

Beyond the Buzz: What Synthetic Data Really Means for...

Talking Insights ·

2025/08/20

In this episode, our host António and Richard Preeti delve into the complexities of synthetic data and its implications for market research. They discuss the semantics of the term 'synthetic data', the role of AI in generating insights, and the importance of grounding AI outputs in real human data. Richard emphasises the need for responsible usage of AI, the evolution of research methodologies, and offers advice for both seasoned professionals and newcomers in the industry. Chapters 00:...

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16:42

Unlocking Insights: The Mintel and Black Swan...

Talking Insights ·

2025/08/13

In this episode, António Almeida discusses the merger between Mintel and Black Swan Data with Matthew Nelson and Hugo. They explore the implications of predictive intelligence in market research, the challenges of integrating two companies, and the future of innovation in the CPG sector. The conversation highlights the importance of cultural fit, the role of AI in democratizing insights, and the need for research teams to prove their value in a competitive landscape. Send us a text Subscrib...

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21:32

The Power of Patient Voices in Market Research

Talking Insights ·

2025/08/06

In this episode of Talkin' Insights, host António Almeida speaks with Wes Michael, founder of Rare Patient Voice, about the critical role of patient voices in market research and healthcare. They discuss the evolution of patient participation, the importance of diversity and inclusion in recruitment, and the global expansion of Rare Patient Voice. Wes shares insights on building trust with patients and clients, leveraging technology for better data collection, and offers advice for newcomers ...

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23:22

Sustainability Insights: Understanding Urban Indian...

Talking Insights ·

2025/07/29

In this conversation, Aditi Garg, a Consumer Strategy expert and Founder at Out of Syllabus, discusses India's evolving landscape of sustainability. She highlights the differences in consumer behaviour between urban and rural populations, the emotional drivers behind sustainable choices, and the challenges brands face in effectively communicating their sustainability efforts. The discussion also touches on the role of guilt in consumer decision-making, the influence of community and so...

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28:08

Bridging the Data Decision Gap

Talking Insights ·

2025/07/23

In this insightful conversation, António Almeida and Adele Jolliffe delve into the data decision gap in marketing. They discuss the challenges marketers face in utilising vast amounts of data effectively and the disconnect between data and decision-making. Adele shares practical steps to bridge this gap, emphasising the importance of expanding data inputs and outputs, and the role of AI and synthetic data in transforming brand guidance. The discussion also highlights the enduring value of att...

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14:55

Bonus Episode -- Breaking the Noise: A New Era in...

Talking Insights ·

2025/07/17

This week we give you a BONUS episode to promote the upcoming training of the Esomar Academy - Breaking the Noise - 12-14 August In this conversation, Antonio and Arundati Dandapani discuss the upcoming training titled 'Breaking the Noise, Creating Strategic Global Impact with Research Stories and Partnerships' at the ESOMAR Academy. They explore the importance of clarity in storytelling, the transformative power of narratives in data communication, and the structure of the training, whi...

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21:02

Synthetic Data Beyond the Hype: What It Is, What It...

Talking Insights ·

2025/07/16

In this episode of Talking Insights, we sit down with Cynthia Vega, Head of Digital Analytics at Kantar and co-author of the report Synthetic Data: Beyond the Hype. Cynthia breaks down what synthetic data really is (and isn’t), dispels common myths, and explains why human input is still essential for high-quality outcomes. We explore how brands are reacting, the blurred lines between experimentation and scalable implementation, and why it’s critical to ask the right questions—not just follow ...

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22:48

Navigating the Future of Consumer Research with Jason...

Talking Insights ·

2025/07/09

In this conversation, Jason Cohen, founder of Simulacra Synthetic Data Studio, discusses his journey in the world of synthetic data, particularly in consumer research. He shares insights on the challenges of data collection, the evolution of synthetic data technology, and the scepticism surrounding its use in market research. Jason emphasises the importance of understanding synthetic data's capabilities and limitations, advocating for a more empowered approach to research using generative AI....

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16:05

Unlocking the Secrets of Pricing Power

Talking Insights ·

2025/07/02

In this conversation, António and Mary Kyriakidi from Kantar talk about the concept of pricing power, exploring its significance beyond mere profitability. They discuss how brands can enhance their pricing power through emotional resonance, sustainability, and effective communication. The conversation highlights the importance of brand differentiation and successful brands' strategies to maintain their value in a competitive marketplace. Learn more in this insightful article: https://re...

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15:39

Navigating Multimodal Market Research in the Age of AI

Talking Insights ·

2025/06/25

In this conversation, Antonio and Stephen Tracy discuss the evolving landscape of market research, particularly in the context of generative AI and multimodal research methodologies. From blending traditional and digital methods to leveraging Gen AI, Stephen shares why multimodal research is no longer optional—it’s essential. Get a taste of what’s in store in his upcoming ESOMAR Academy training and learn how to future-proof your insights practice. 👉 Ready to take your skills to the nex...

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15:18

The Unique Landscape in Vietnam’s Market Research |...

Talking Insights ·

2025/06/19

In this episode of ESOMAR Talking Insights, host Antonio interviews Richard Burrage, the ESOMAR representative in Vietnam. They discuss Richard's extensive background in market research, the unique opportunities and challenges in the Vietnamese market, and the cultural influences that shape consumer insights. Richard shares insights on the role of young researchers, the importance of mentorship, and the upcoming ESOMAR Connect event in Vietnam, which aims to foster networking and professional...

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20:36

Innovations in Translation Services from Singapore |...

Talking Insights ·

2025/06/11

In this conversation, Baxter Tan shares his journey into the market research industry, highlighting the differences in market research landscapes across Asia, particularly in Singapore and Australia. He discusses the role of Global Lingo in providing translation services for market research, emphasising the importance of understanding project scopes. Baxter also talks about upcoming events in Singapore that foster networking opportunities for professionals in the insights communit...

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11:27

Navigating Market Research in Japan | ESOMAR Renewal...

Talking Insights ·

2025/06/04

In this conversation, Shin Hosokawa discusses the evolving landscape of market research in Japan, highlighting the challenges and opportunities presented by AI and technology. He emphasizes the conservative nature of Japanese culture in adopting new methods while recognizing the need for change. The discussion also touches on the diverse markets across Asia, the upcoming event in Tokyo, and offers advice for new professionals entering the industry. 🇯🇵 This year, ESOMAR is uniting the market

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21:32

The Indian Insights Industry Challenges | ESOMAR...

Talking Insights ·

2025/05/28

This conversation explores the current state of the Indian insights industry, highlighting growth sectors such as healthcare and technology, while addressing the challenges of conducting research in a diverse and multilingual country. The discussion also touches on the role of technology and social media in research, the importance of an upcoming event aimed at promoting pride in market research, and offers valuable advice for newcomers to the industry. 🇮🇳 This year, ESOMAR is uniting the

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148 results

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