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PODCAST

Marketing Root Work Podcast

How creative business owners can connect with their ideal people in ways that feel authentic, fun, and effective.

business entrepreneurship

All Episodes

11:31

The Most Effective Marketing You're (Probably) Avoiding

Marketing Root Work Podcast ·

2025/06/02

Send us a text A recent survey showed most small business owners think referrals and recommendations are the best way to connect with their ideal clients. And yet, conversations I've had with these business owners reveals despite the benefits of word of mouth marketing, they tend not to put much time and effort into tending referrals. There are good reasons people avoid word of mouth marketing: it takes time, feels icky (leads groups), and no one wants to ask people for support. I share some ...

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14:38

Inky the Cat - A Business Fable for Cats and Cat-like...

Marketing Root Work Podcast ·

2025/05/26

Send us a text Like a lot of small business owner, I've hired my share of expensive business coaches who promised me they'd help me build a six-figure practice in record time. The problem was, their amazing method worked for people like them, people who loved to sell and promote themselves. I would say what works for dogs (people who love to sell) doesn't work for cats (people who would rather crawl on broken glass than sell). Inky the Cat is my humorous take on this experience. Enjoy! ...

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11:05

How to Talk About What You Do (So You Attract Ideal...

Marketing Root Work Podcast ·

2025/05/19

Send us a text If you're a heart-centered, mission-focused small business owner, it can be challenging to talk about what you do in a way that is clear, concise, and memorable. This is one of the biggest concerns I hear from the people I work with. And there is a lot of bad advice suggesting you create what is basically an elevator speech when you answer the question "What do you do?" Please resist this advice. A response that attracts ideal clients and elicits a "yes" is one that directly ad...

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8:04

Apologizing is a Marketing Skill

Marketing Root Work Podcast ·

2025/05/12

Send us a text It's strange to me that we rarely talk about the importance of managing conflict as a marketing skill. After all, if marketing is about cultivating trust-based business relationships, addressing conflict seems more than a little important. Here is how I handle (or avoid mishandling) inevitable conflicts and misunderstandings in a way that is in integrity for me and my business. If you find the Marketing Root Work podcast valuable, please become a subscriber! My mission is to ch...

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6:11

Marketing Phrases to Send on a Nice Long Vacation

Marketing Root Work Podcast ·

2025/05/05

Send us a text There are marketing phrases that are considered the "standard" for describing a particular activity that make my stomach clench. One example is the term "Lead Magnet" which describes giving something valuable away in exchange for the person's email address. I don't mind the idea behind the term, lead magnet. It's a great way to begin cultivating a relationship with people who might benefit from your services. What bugs me is the term "Lead Magnet" is subtly dehumanizing and mak...

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43:38

Word of Mouth Marketing 101

Marketing Root Work Podcast ·

2025/04/28

Send us a text Today I’m sharing a recent talk I gave to a community of women business owners. Topics I cover are: What makes word of mouth marketing so powerful.Why we don’t get as many referrals as we expect (when we know we have devoted fans)The six steps you need to put into place to open your flow of right-fit referralsThe reason we don’t pay people to send us referrals (and what to do instead)How to take care of ourselves, our hearts and spirits (because word of mouth can take time to p...

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6:33

Marketing that Doesn't Shrivel Your Soul

Marketing Root Work Podcast ·

2025/04/21

Send us a text Yes, you can find marketing activities you actually enjoy and create great results. Here's my story of how I stopped doing marketing I hated to marketing I genuinely love. If you find the Marketing Root Work podcast valuable, please become a subscriber! My mission is to change the way small business owners market themselves and it’s very important to me that I reach as many people as possible.

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7:52

The Magic of Your Environments

Marketing Root Work Podcast ·

2025/04/14

Send us a text Our culture tells us our success is all about pushing and striving. It's all on us and our individual effort. But this ignores the incredibly powerful effects that our environments have on us. Humans beings are highly sensitive and quickly adapt to the environments that surround us. Why not design your environments so they bring out the very best in your and in your business? If you find the Marketing Root Work podcast valuable, please become a subscriber! My mission is to chan...

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8:07

Fear of Choosing a Niche!

Marketing Root Work Podcast ·

2025/04/07

Send us a text I know, the minute someone asks you who your idea clients are you immediately think of all the opportunities you'll lose by focusing on one or two different client types. And I know, it can be hard to choose and define a niche when your niche is based largely on intangibles such as a person's beliefs or values. Nonetheless, it's important you take steps to choose because the more clear your niche, the easier it is for people to refer right-fit clients your way! In this podcast ...

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8:07

Marketing in Uncertain Times

Marketing Root Work Podcast ·

2025/03/24

Send us a text Despite the economic uncertainty, people are still buying things. They are still buying services with less tangible outcomes. I know coaches and therapists and healers who are doing quite well in 2025. Truly. In fact, I’d argue that if you are offering deeply personal services to help and heal people they need what you offer even more.

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6:47

How to Break Through the Clutter

Marketing Root Work Podcast ·

2025/03/17

Send us a text If you are a heart-centered, mission-focused business owner, it can feel more than a little daunting to feel seen by the people who want what you offer. The online marketplace is cluttered and crazy. People who love to self-promote and deep-pocket corporations tend to get the most attention. Which is why (surprise, surprise) I encourage you to leave social media and Internet surfing, and look to your referral network. To reach out by phone or email (even snail mail) and deepen ...

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28:32

Using Public Speaking to Grow Your Business and...

Marketing Root Work Podcast ·

2025/03/10

Send us a text When you think of public speaking what comes to mind? Maybe you think of motivational speakers who are killing it with massive audiences. My guest, Jenn Espinosa-Goswami, says those motivational speakers are just a tiny sliver of what is possible in public speaking. In fact, Jenn told me anyone who is interested can absolutely succeed as a public speaker. The trick is getting clear on your message, your audience and your comfort zone when it comes to venues and methods. Listen ...

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8:50

Endorse Your Biggest Weakness (Yes! It really will...

Marketing Root Work Podcast ·

2025/02/25

Send us a text 99% of the advice we hear is to endorse our strengths. That our strengths are business assets. However I'm going to be a contrarian and suggest what you consider your greatest liability may in fact be your best marketing asset. I promise I'll make it all clear in today's podcast :-)

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6:47

How to Find Your "Voice"

Marketing Root Work Podcast ·

2025/02/17

Send us a text It's easy to get caught up in wanting to write in a certain "way." The way you think writers are "supposed" to write. Seriously, the world does not need more bland, over processed writing. AI is already doing an excellent job pumping lots of boring but useful information into the world. The world, in particular, your ideal clients, customers, and followers want your clear, caring, authentic human expression.

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6:32

How to Package Your Mojo

Marketing Root Work Podcast ·

2025/02/13

Send us a text Our "mojo" is what makes us distinct from the many other folks who offer similar products and services. AND it can be challenging to find words that capture the essence of our mojo. Which is why I'm a big fan of creating mojo products that capture not only what we do but the unique way in which we do our work! Here are my thoughts and some tips for packaging your mojo is ways that work for your business.

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7:52

You are Not a Commodity - Don't Market Yourself as if...

Marketing Root Work Podcast ·

2025/02/03

Send us a text Most of the promotions we are exposed to are for consumer products and services. The biggest challenge in consumer marketing is how to make something that is not special seem special. If you are a heart-centered business owner this is not your problem You ARE special! Your marketing needs to communicate what make you distinctive to your ideal clients. You want to clearly tell them: I am the person you are looking for. You are not a can of peas. You are not a bottle of shampoo! ...

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6:14

30+ "I Appreciate You" Notes

Marketing Root Work Podcast ·

2025/01/27

Send us a textHow often does another person say to you "I appreciate you"? Probably not very often.It's not because people don't appreciate you. It's because in our relentlessly results-oriented culture, we rarely take a moment to pause and remember the people who are making a profound, positive difference in our lives.After my dad died I decided I needed to tell as many people as possible that I appreciated them. I sent 30+ notes and this experience changed me in obvious and not so obvious w...

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8:11

Who You "Be" is More Important than What you Do for...

Marketing Root Work Podcast ·

2025/01/13

Send us a textThere are so many resources available telling us exactly what we need to do to have a successful business. And yet, there remains a very large gap between what most of us aspire to and where we actually are.In my experience, I first need to tend to my own stuff, to do my root work. Until I do, I can work my butt off and still may be doing the wrong things or if I'm doing the right things I'm not fully behind my actions.Regardless, I remain stuck and frustrated.Here's my story ab...

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7:05

Rejected by the "Cool Kids" = Authenticity

Marketing Root Work Podcast ·

2025/01/06

Send us a textAs human beings we long to belong and be approved of by our peers. However, if you are someone who is mission-focused and wants to make a positive difference you are going to be criticized by some people. It simply comes with the territory.In 2025 I encourage you to take be your authentic self even though it may not feel comfortable. This is how you will attract your right fit people and find the communities where you experience REAL belonging.

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4:36

When Referrals Go Bad

Marketing Root Work Podcast ·

2024/12/23

Send us a textEveryone loves when referrals work out but sometimes they don't.Here's what I learned as a client when a referral didn't go well. And how what i learned applies now as a business owner interested in making sure when I'm the one being referred that every goes well for all parties involved.

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