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PODCAST

Football Insights Academy Podcast

Tom Butterfield & David Bromley

Welcome to The Football Insights Academy Podcast, the ultimate destination for football enthusiasts, aspiring analysts, scouts, and recruitment professionals who want to understand the beautiful game beyond what’s visible on match day. This podcast is dedicated to demystifying the world of football analytics, scouting, and recruitment while empowering listeners to elevate their understanding of the game. Each episode is packed with: Deep Dives into Playing Styles: Learn how teams operate on and off

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All Episodes

34:04

Ep22: The Steps of a Real Recruitment Process - Steps...

Football Insights Academy Podcast ·

2025/08/21

Join the Waiting List - Free Beginners Course SummaryIn this episode of the Football Insights Academy podcast, Tom Butterfield and David Bromley delve into the stages of the First 11 app workflow, focusing on player recruitment and data analysis. They discuss the importance of defining objectives, identifying playing styles, and specifying player roles. The conversation highlights the integration of AI in scouting processes, the significance of key performance indicators, and the use of video

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40:57

Ep21: Behind the Curtain: The First Steps of a Real...

Football Insights Academy Podcast ·

2025/08/17

Free Beginners Course SummaryIn this episode of the Football Insights Academy podcast, Tom Butterfield and David Bromley delve into the intricacies of football recruitment and discussing the importance of defining clear recruitment objectives. They explore the recruitment process using the first 3 steps of the 'First Eleven' process, emphasising the significance of understanding team playing styles and the role specifications needed for effective player evaluation. The conversation highlights the

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42:18

Ep20: Inside the Machine – How Smart Clubs Build...

Football Insights Academy Podcast ·

2025/08/11

Free Beginners Course SummaryIn this episode of the Football Insights Academy podcast, Tom Butterfield and David Bromley discuss the evolution of football tactics and the importance of structured recruitment processes. They delve into the 11 stages of recruitment, emphasising the need for clear objectives, key performance indicators, and the role of AI in enhancing recruitment strategies. The conversation highlights the significance of defining team playing styles and the practical application of

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29:40

Ep19: Moving Away From Complex Chaos Towards Simple...

Football Insights Academy Podcast ·

2025/08/01

Free Beginners Course SummaryIn this episode of the Football Insights Academy podcast, hosts Tom Butterfield and David Bromley discuss the evolving landscape of football recruitment. They explore the typical recruitment setup in clubs, the importance of aligning recruitment with playing style, and the challenges of organising data effectively. David introduces the concept of his 11-stage recruitment process (First XI) designed to bring clarity to the chaos of data and decision-making in football

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34:14

Ep18: The Shadow Team Model: Training to Build...

Football Insights Academy Podcast ·

2025/06/20

Join the Waiting List - Free Beginners Course SummaryIn this episode of the Football Insights Academy podcast, hosts Tom Butterfield and David Bromley discuss the intricacies of football recruitment strategies. They explore the importance of persistence in achieving success, the concept of a shadow team for future planning, and the tools necessary for effective player evaluation. The conversation emphasises the need for a consistent recruitment system that can withstand personnel changes and the

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36:11

Ep17: The Thinking Behind the Shortlist — How to...

Football Insights Academy Podcast ·

2025/06/13

Join the Free Kickstart Challenge Course SummaryIn this episode of the Football Insights Academy podcast, hosts Tom Butterfield and David Bromley discuss various aspects of football recruitment, including the challenges faced by players in international matches, the constraints that scouts encounter, and the importance of evaluating players from multiple perspectives. They emphasise the need for a systematic approach to player evaluation and the necessity of understanding the different concerns of

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43:09

Ep16: Scouting with Constraints — How Real-World...

Football Insights Academy Podcast ·

2025/06/08

Join the Waiting List - Free Beginners Course Luis Enrique and Kylian MbappeSummaryIn this episode, hosts David Bromley and Tom Butterfield discuss the dynamics of their podcast, personal updates, and the impact of technology on traditional roles. They delve into the constraints faced in football recruitment, particularly financial limitations and the importance of player fit within a team's system. The conversation emphasises the need for adaptability and understanding in the evolving landscape of

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44:18

Ep15: What a Recruitment Department Actually Does —...

Football Insights Academy Podcast ·

2025/05/31

Join the Free Beginners Course SummaryIn this conversation, David Bromley and Tom Butterfield explore the intricacies of football analysis and recruitment. They discuss the importance of contextualizing metrics, the process of translating coach requirements into actionable data, and the significance of key performance indicators in player evaluation. The dialogue emphasizes the transition from amateur scouting to professional recruitment, highlighting the systematic approach needed to identify and

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37:25

Ep14: Future-Proofing Yourself — Why Augmented...

Football Insights Academy Podcast ·

2025/05/23

Join the Waiting List - Free Beginners Course SummaryIn this episode of the Football Insights Academy podcast, hosts Tom Butterfield and David Bromley delve into the integration of AI in football recruitment. They discuss the importance of understanding AI's capabilities, particularly neural networks and natural language processing, and how these technologies can enhance the recruitment process. The conversation emphasizes the significance of prompt engineering to obtain valuable insights from AI,

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35:28

Ep13: How to Work With AI Like a Football Recruitment...

Football Insights Academy Podcast ·

2025/05/17

Join the Waiting List - Free Beginners Course Episode Summary:In this episode, Tom and David dive deep into how AI, particularly large language models like ChatGPT, can be integrated professionally into the football recruitment process. It's not about asking vague questions and hoping for magic — it’s about treating your AI assistant like a valued member of your recruitment team.The duo discuss the critical difference between casual and professional use of AI, highlighting prompt engineering,

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48:04

Ep12: The Recruitment Process That Helps You Think...

Football Insights Academy Podcast ·

2025/05/09

Join the Free Football Analyst Kickstarter ChallengeRecruitment Process with AI Integration PDFSummaryIn this episode of the Football Insights Academy podcast, hosts Tom Butterfield and David Bromley discuss the evolving landscape of football recruitment, emphasizing the importance of a structured process that incorporates AI and data analysis. They break down the recruitment process into three key stages: Talent IdentificationPlayer Evaluation Target Acquisition Highlighting the need for clubs to

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34:32

Ep11: Why the Future of Football Recruitment Belongs...

Football Insights Academy Podcast ·

2025/05/04

Join the Waiting List - Free Beginners Course SummaryIn this episode of the Football Insights Academy podcast, Tom Butterfield and David Bromley discuss the evolving landscape of football recruitment, emphasising the significant impact of AI on analysis and decision-making. They outline essential skills for future analysts, including building a repeatable recruitment process, working with AI as a copilot, and the importance of storytelling in presenting data. The conversation highlights the urgency

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37:20

Ep10: What Makes A Good Recruitment Decision?

Football Insights Academy Podcast ·

2025/04/27

Join the Waiting List - Free Beginners Course Episode 10 Tables and ChartsSummaryIn this episode of the Football Insights Academy podcast, Tom Butterfield and David Bromley discuss the intricacies of football recruitment. They explore what constitutes a good recruitment decision, the importance of having a clear process, and the challenges of evaluating player fit versus talent. The conversation also delves into the global market for players and the adaptability challenges that come with it. A case

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36:31

Ep9: We're Building A Football Club - Want In?

Football Insights Academy Podcast ·

2025/04/18

Join the Waiting List - 4-Day Football Analyst Kickstart ChallengeSummaryIn this episode of the Football Insights Academy podcast, hosts Tom Butterfield and David Bromley delve into the critical role of data analysis in football, discussing its implications for recruitment and scouting. They explore the recruitment process within football clubs, emphasising the importance of collaboration between coaches, analysts, and scouts. The conversation introduces the concept of a 'War Room' simulation to

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44:41

Ep8: Does Momentum Make A Difference?

Football Insights Academy Podcast ·

2025/04/06

Join the Waiting List - Free Beginners Course As we get towards the business end of the season we get cup finals, promotion races, play off scrambles, and relegation battles. Pundits, Coaches and Fans will start talking about the need to 'Get Some Momentum' moving into this critical stage of the season....We can probably think of a team who stormed into the play offs, made the great escape from relegation.... but does it happen as often as we think? Frankly, we wanted to see if momentum was real, or

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42:09

Ep7: How Important Is Scoring The First Goal? Is It...

Football Insights Academy Podcast ·

2025/03/28

Join the Waiting List - Free Beginners Course How many times do you watch a game of football where the commentators or pundits say 'The first goal will be vital today.'Yeah of course you always want to score first, because you want to score!! But does it really make a difference who scores the first goal in an EFL Championship game?We threw that logical hand grenade to David Bromley who set about collecting the data and changed the raw information into a format that gave us a clear insight into; 1)

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27:41

Ep6: Why It's So Important To Try And Create A...

Football Insights Academy Podcast ·

2025/03/22

Join the Waiting List - Free Beginners Course SummaryIn this episode of the Football Insights Academy podcast, hosts Tom Butterfield and David Bromley discuss the importance of transforming raw data into actionable insights in football analytics. They emphasise the need for storytelling through data, the significance of context in interpreting numbers, and the value of visualising data to enhance understanding. The conversation also highlights the necessity of simplifying complex information to make

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28:40

Ep5: Important Storytelling Stats - Turning Numbers...

Football Insights Academy Podcast ·

2025/03/15

Join the Waiting List - Free Beginners Course SummaryIn this episode of the Football Insights Academy podcast, hosts Tom Butterfield and David Bromley discuss the importance of transforming raw data into actionable insights in football analytics. They emphasize the need for storytelling through data, the significance of context in interpreting numbers, and the value of visualizing data to enhance understanding. The conversation also highlights the necessity of simplifying complex information to make

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38:53

Ep4: Key Passing Metrics - Passes Into the Final...

Football Insights Academy Podcast ·

2025/03/07

Join the Waiting List - Free Beginners Course SummaryIn this episode of the Football Insights Academy podcast, hosts Tom Butterfield and David Bromley delve into the intricacies of football analytics, focusing on the importance of understanding basic metrics and the role of passing metrics in evaluating player performance. They discuss the significance of quick passing and the contextual factors that influence the effectiveness of passes to the final third. The conversation emphasizes the need for

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31:51

Ep3: Progressive Passes and Progressive Runs - What...

Football Insights Academy Podcast ·

2025/02/28

Join the Waiting List - Free Beginners Course SummaryIn this episode of the Football Insights Academy podcast, hosts Tom Butterfield and David Bromley delve into the significance of progressive passes and runs in football analytics. They explore how these metrics contribute to a team's ability to create scoring opportunities and destabilise defenses. The conversation emphasises the balance between technical skill and the willingness to take risks on the pitch, highlighting the evolving nature of

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143 results

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