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PODCAST

FINITE: B2B Marketing Podcast for Tech, Software & SaaS

The FINITE podcast is the leading B2B marketing podcast, sitting down with the world"s most innovative B2B marketers in the tech, software & SaaS sectors to talk all things B2B marketing & B2B growth.FINITE is the community for B2B Technology & SaaS Marketers to connect, share, learn & grow as peers. Our B2B Marketing Podcast podcast explores the latest trends and challenges in B2B marketing by interviewing leading senior marketers from across B2B technology, software & SaaS

business marketing

All Episodes

8:48

#162 - Why marketing trends won't work for you, with...

FINITE: B2B Marketing Podcast for Tech, Software & SaaS ·

2025/01/20

There are mountains of marketing advice available to B2B marketers, including this podcast! But how do you distinguish between marketing fluff and marketing foundation? What trends should you ignore, and which should you pick up? This episode dives into a theory of extrapolation, looking at how variables impact whether someone else’s marketing will work for your brand. If you’d like to connect with me, please do! I’d love to hear your thoughts and feedback. Add me on LinkedIn here.

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34:10

#162 - How to think about marketing strategy with...

FINITE: B2B Marketing Podcast for Tech, Software & SaaS ·

2024/12/30

This episode provides a breakdown of strategy - how to think about strategy to get internal support and ensure marketing success. Jodi and Colin discuss the power of language, the art of persuasion, and tips to using language to better persuade.

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11:57

#161 - Prediction or fiction? Jodi on which 2025 B2B...

FINITE: B2B Marketing Podcast for Tech, Software & SaaS ·

2024/12/09

On this special episode of the FINITE Podcast, you'll hear from our regular host, Jodi Norris. After sifting through the abundance of B2B marketing predictions that arise at the end of each year, Jodi shares her critical thoughts - the predictions she thinks we should take seriously, and the ones we should take with a pinch of salt. You can connect with Jodi here. And the links she mentioned are here:95/5 in market / out market ruleLinkedIn comedian Ken Cheng

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27:11

#160 - Why you should be thinking about digital...

FINITE: B2B Marketing Podcast for Tech, Software & SaaS ·

2024/11/25

Dive into the crucial topic of digital accessibility with expert insights from Jennifer Griffin Smith, CMO at Acquia. Discover how a lack of accessibility on your website could be impacting your business, potentially slashing conversions by 17%. Jennifer shares her invaluable knowledge on improving website accessibility and offers practical tips to enhance the overall customer experience.Tune in to learn how accessible design can drive revenue growth and customer satisfaction. Head here ...

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23:53

#159 - Choosing an agency: Are you settling for less?...

FINITE: B2B Marketing Podcast for Tech, Software & SaaS ·

2024/11/11

Do you ever wonder whether your agency is the right fit? Or are you looking for a new agency at the moment? This episode will help teach you what great client service looks like, and what you should expect from your agency partnerships. It’ll give you a checklist for success, to help you decide whether your agency is working, and how to decide between agencies from their pitch. Jodi spoke to Rachel Gilley, CEO at Clarity, a global marketing and communications agency that works with leading te...

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23:50

#158 - Challenger brand communications with Valentina...

FINITE: B2B Marketing Podcast for Tech, Software & SaaS ·

2024/10/28

Valentina Kristensen is Corporate Affairs Director at OakNorth Bank, a fintech challenger that has rapidly grown into a financial legacy. With firsthand experience from OakNorth's early days, Valentina shares her journey of joining the company and how her role has evolved as the bank has scaled.Valentina offers valuable advice for those starting their careers and insights into how startups can effectively grow. She also provides her perspective on the future of fintech, drawing on her extensi...

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26:53

#167 - Making B2B marketing more objective, with...

FINITE: B2B Marketing Podcast for Tech, Software & SaaS ·

2024/10/14

In this episode of the FINITE Podcast, we're joined by Steve Stano, Executive Director and Head of Morgan Stanley at Work B2B Global Equity Marketing. Steve brings a wealth of experience and insights on B2B marketing's role in driving growth and how to transform the perception of marketing among executives.We explore several key topics with Steve:The importance of making marketing more objective to overcome existing challenges.How Steve has helped shift the perspective of marketing at Morgan ...

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79:38

#156 - Demand generation and other fake B2B tactics...

FINITE: B2B Marketing Podcast for Tech, Software & SaaS ·

2024/09/30

In this special extended episode of the FINITE Podcast, we hear from Dale Harrison, a renowned marketing consultant and LinkedIn thought leader. Dale has built a significant LinkedIn following by grounding marketing in academia and finance, and by examining how marketing can effectively influence and create meaningful associations between brands and their audiences. Today, we tackle one of Dale's provocative viewpoints: the idea that demand generation is a fraudulent term. Dale explains ...

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31:43

#155 - The Perfect B2B MarTech Stack with Philippe...

FINITE: B2B Marketing Podcast for Tech, Software & SaaS ·

2024/09/16

In need of a new tool? How do you know if your current ones are working? Do you have too many tools and need to get rid of some? This episode with Philippe Ruttens, CMO at Tyk, gives a full rundown on MarTech. You’ll learn:A bare bones MarTech stack every marketer needsHow MarTech stacks change as you scaleHow to decide whether certain tools are worth itHow many tools you need at any one point For the LinkedIn post Philippe mentioned, see here. FINITE nor Philippe have any...

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31:43

#154 - How to make time for strategy with Juliette...

FINITE: B2B Marketing Podcast for Tech, Software & SaaS ·

2024/09/02

If you're finding it challenging to manage marketing tasks, teams, and leadership responsibilities, this episode of the FINITE Podcast is for you. In this episode, we delve into the crucial role of strategy with Juliette Aiken, CMO at Dotdigital.Juliette offers her perspective on what strategy really means, who should be responsible for it, why it often gets overlooked, and practical steps you can take to prioritise and develop an effective strategy.By the end of this episode, you'll have act...

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32:45

#153 - Myth-busting Acquisition vs Retention with...

FINITE: B2B Marketing Podcast for Tech, Software & SaaS ·

2024/08/11

In this FINITE Podcast episode, we aim to challenge the prevailing thoughts held by many B2B marketing professionals, backed by research from the renowned Ehrenberg-Bass Institute. We’ll uncross your wires around customer loyalty, net-promoter score, and price sensitivity. Jodi speaks with Professor John Dawes, Associate Director (Operations) at Ehrenberg-Bass Institute, who shares insights from his extensive research into whether B2B businesses should prioritise acquisition or retention...

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29:17

#152 - Should B2B marketers fear cookie deprecation?...

FINITE: B2B Marketing Podcast for Tech, Software & SaaS ·

2024/07/29

In this episode of the FINITE Podcast, we dive into a topic that's on everyone's mind: Google's upcoming 'cookie depreciation' happening this January. With the imminent loss of access to third-party Google data, many B2B tech marketers are understandably concerned about the impact on their strategies.Join us as we explore this update in depth, uncover what it truly means, and most importantly, reveal how marketers can effectively adapt. Our guest, Nohar Zmora, VP Brand and Strategic Marketing...

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33:00

#151 - How to leverage customer data with Jim Turner,...

FINITE: B2B Marketing Podcast for Tech, Software & SaaS ·

2024/07/08

In this episode of the FINITE Podcast, learn about the power of customer data. We discuss when to start collecting it, who should own it, and how to use customer data to fuel a B2B growth strategy.Our guest is Jim Turner, SVP of Customer Experience at Exclaimer. He shares his impressive insights and experiences in growing B2B tech companies through the strategic use of customer data. Jim’s sentiment is clear: Product-market fit and early stage growth is not enough. You need to rely on cu...

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25:34

#150 - Reinventing Marketing with Bruno Bertini, CMO...

FINITE: B2B Marketing Podcast for Tech, Software & SaaS ·

2024/06/24

Bruno Bertini, CMO at 8x8, shares insights into the marketing reinvention currently happening at 8x8. Learn about the impact of culture in a marketing team, ways to strengthen marketing's influence within organisations, and approaches to branding complex tech products. With 8x8's established history of innovation, this episode offers a fascinating insider's view on their latest transformations. Tune in for expert perspectives and actionable takeaways!Support the Show.

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25:31

#149 - A guide to creativity in B2B marketing with...

FINITE: B2B Marketing Podcast for Tech, Software & SaaS ·

2024/05/28

We all know creativity doesn’t come in a box. In fact, it famously comes outside the box! Creativity needs to be fostered, cultivated and encouraged within organisations if they want their brand to relate to audiences and stand out. On this episode of the FINITE Podcast you’ll hear from an incredible marketing leader, Jamie Buxton, Global Senior Director of Marketing at WEX. You’ll learn:What creativity in marketing should look likeHow to cultivate a culture of creativity How to man...

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29:03

#148 - Staying focused on B2B marketing objectives,...

FINITE: B2B Marketing Podcast for Tech, Software & SaaS ·

2024/05/13

We’ve all been there. A ping on Slack from sales, or an email from the board with their new ideas. How much do these opportunities, or distractions, keep your marketing team and your business from focusing on north star goals? Maintaining a strong focus on objectives can be an uphill battle in B2B tech. But Kathryn Thomas, EMEA Marketing Director at Box, has refined an approach to strategy, and sales and marketing alignment, that keeps everyone headed towards ARR objectives. In this...

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29:24

#147 - B2B Influencer ≠ Thought Leader with James...

FINITE: B2B Marketing Podcast for Tech, Software & SaaS ·

2024/04/29

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21:57

#146 - All roads lead to product marketing, with...

FINITE: B2B Marketing Podcast for Tech, Software & SaaS ·

2024/03/25

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27:26

#145 - Career growth secrets with a CMO with Allison...

FINITE: B2B Marketing Podcast for Tech, Software & SaaS ·

2024/02/26

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26:10

#144 - Aligning with sales for full-funnel...

FINITE: B2B Marketing Podcast for Tech, Software & SaaS ·

2024/02/12

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183 results

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