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PODCAST

The Publishing Performance Show

Welcome to The Publishing Performance Show, the quintessential podcast for both budding and veteran self-published authors! Join your host, Teddy, as he sits down with with successful indie authors and top experts in the publishing world, who generously share their unique journeys, creative inspirations, and future aspirations in their writing careers and the wider industry.Immerse yourself in a trove of valuable insights and actionable advice on writing, essential tools, and practical tips to

arts books

All Episodes

35:52

Cathy Lewis - The 26-Year Publicity Veteran: Why...

The Publishing Performance Show ·

2025/09/25

Cathy Lewis is the president of C.S. Lewis Publicists, a boutique publicity firm that has been specializing in nonfiction book promotion for 26 years. With seven years of prior experience in traditional publishing, Cathy brings deep industry knowledge to helping authors navigate the dramatically changed media landscape. Her firm has worked with bestselling authors like John Perkins ("Confessions of an Economic Hit Man") and Judith Orloff, generating millions in book sales through strategic

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35:54

Gillian Harvey - The 11,000-Review Author: How French...

The Publishing Performance Show ·

2025/09/23

Gillian Harvey is a successful author of women's fiction with nine published books, including the bestselling "The Year in the French Farmhouse" and "The Bordeaux Book Club." Living in France for many years before recently returning to the UK, she brings authentic French culture and experiences to her novels. Her latest book "The Little Provence Bookshop" combines elements of mystery, humor, and magical realism in a French setting.In this episode:Journey from

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48:16

Dave Cohen - The BBC Comedy Writer's Guide: How to...

The Publishing Performance Show ·

2025/09/18

Dave Cohen is a veteran comedy writer, performer, and author with an impressive career spanning BBC sitcoms, radio comedy, and children's television. His writing credits include iconic shows like "My Family," "Not Going Out," "Have I Got News For You," and "Spitting Image." Dave is perhaps best known for writing nearly 100 comedy songs for the BAFTA-winning children's series "Horrible Histories," which brilliantly combines education with

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51:35

Mark Leslie Lefebvre - Wide for the Win: How Amazon's...

The Publishing Performance Show ·

2025/09/16

Mark Leslie Lefebvre is a multi-faceted author, publishing industry consultant, and book industry veteran who has significantly shaped the indie publishing landscape. As one of the key architects behind Kobo Writing Life, the self-publishing platform for Kobo (Amazon's primary competitor), Mark helped create what many consider the most user-friendly author dashboard in the industry. His diverse writing portfolio spans horror fiction, urban fantasy, true ghost stories, and essential guides for

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34:46

Mike Hourigan - Why Most Book Promotions Fail

The Publishing Performance Show ·

2025/09/11

Mike Hourigan is a book marketing expert and representative from Written Word Media, one of the most trusted names in book promotion services. Written Word Media operates several highly effective promotional platforms including Free Booksy, Bargain Booksy, and Red Feather Romance, helping thousands of authors reach new readers and boost sales. With extensive experience in digital book marketing across multiple genres and price points, Mike brings practical, data-driven insights into what actually

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53:13

James Blatch - The Self Publishing Formula: How a...

The Publishing Performance Show ·

2025/09/09

James Blatch is a former BBC Defence Reporter and BBFC Film Examiner who has successfully transitioned from journalism to becoming a bestselling author of military aviation thrillers. His extensive reporting career included high-profile assignments aboard HMS Invincible during Operation Desert Fox, coverage from Kuwait's Ali Al Salem allied air base, Arctic Circle reporting, and frontline coverage of the UK air offensive during the Kosovo Conflict in 1999. This unique background provides

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44:42

Victoria Gerkin - The Audiobook Empire: How Podium...

The Publishing Performance Show ·

2025/09/04

Victoria Gerkin is the Publisher at Podium Entertainment, a leading audiobook publishing company that specializes in transforming independent authors' works into professional audio productions. With over 22 years of experience in traditional publishing, including roles at Penguin Random House, Little Random, and A.A. Knopf, Victoria brings deep industry expertise to the rapidly evolving world of independent audiobook publishing. Her background spans subsidiary rights, publicity, and author

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48:38

Dakota Krout - The LitRPG Method: How Gaming Logic...

The Publishing Performance Show ·

2025/09/02

Dakota Krout is a pioneering LitRPG author and visionary founder of Mountaindale Press, one of the leading publishing houses specializing in LitRPG, GameLit, and cultivation fiction. With a unique background combining computer science expertise and military communications experience, Dakota brings systematic, logical thinking to both his world-building and his publishing empire. His methodical approach to creating intricate magic systems and character progression has made him a standout voice in the

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36:04

Shelby Leigh - TikTok Marketing Meets #BookTok: A...

The Publishing Performance Show ·

2025/08/28

Shelby Leigh is a breakthrough mental health poetry author who has masterfully leveraged social media to transform her writing career from self-published obscurity to traditional publishing success. With over 103,000 Instagram followers and viral TikTok content that reaches millions, Shelby has become a case study in how modern authors can use digital platforms to build authentic connections with readers and drive real book sales. Her poetry focuses on mental health, healing, and personal growth,

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45:45

Stuart Grant - How to Build an Author Site That...

The Publishing Performance Show ·

2025/08/26

Stuart Grant is the founder of Digital Authors Toolkit, a specialized digital agency that has revolutionized how authors establish their online presence. With over a decade of deep experience in the publishing industry and more than 300 author websites in his portfolio, Stuart has become the go-to expert for writers who want to transform their digital footprint into a powerful marketing tool. His unique approach seamlessly blends technical web development expertise with an intimate understanding of

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54:12

Kevin J. Anderson - 24 Million Books Sold: The...

The Publishing Performance Show ·

2025/08/21

Kevin J. Anderson is a New York Times bestselling author and literary powerhouse with over 24 million books in print worldwide. Best known for his groundbreaking work expanding the Dune universe alongside Brian Herbert and his extensive contributions to the Star Wars expanded universe with 54 novels, comics, and young adult series, Kevin has helped shape two of science fiction's most beloved franchises. His unique career spans both traditional publishing giants and innovative indie approaches...

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49:07

Craig Martelle - The 20 Books to 50K Method

The Publishing Performance Show ·

2025/08/19

Craig Martelle is a powerhouse in the indie publishing world with nearly 200 published works, including over 110 full-length novels. A retired Marine and former lawyer turned bestselling author, Craig is the visionary founder of the 20 Books to 50K community—one of the largest and most supportive author networks in the world. His journey from military service to literary success has made him a sought-after mentor and speaker in the indie author community.In this episode:From Marine Corps to literary

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45:53

Isabelle Knight - The PR Secrets That Made JK Rowling...

The Publishing Performance Show ·

2025/08/14

Isabelle Knight is a celebrity publicist turned author branding expert who has worked with literary icons including JK Rowling and major organizations like the BBC. As founder of Build Your Author Brand, she brings insider knowledge from the world of high-profile publicity to help everyday authors develop powerful personal brands, connect with their ideal readers, and dramatically increase book sales. Her unique background bridges traditional PR with modern digital marketing strategies.In this

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44:27

Dave Chesson - How to Beat Amazon's Algorithm with...

The Publishing Performance Show ·

2025/08/12

Dave Chesson is the founder of Kindlepreneur and creator of Publisher Rocket, one of the most trusted keyword research tools in the publishing industry. With years of experience helping authors crack Amazon's discovery algorithm, Dave has become the go-to expert for book marketing and keyword optimization. His platform Kindlepreneur has helped thousands of authors increase their book visibility and sales on Amazon.In this episode:* How Dave built Publisher Rocket into the industry's

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24:16

Kathleen Sweeney - 300+ 3D Book Mockups: Why Visual...

The Publishing Performance Show ·

2025/07/29

Kathleen Sweeney is the CEO of Book Brush, a comprehensive design platform specifically created for authors since 2018. Book Brush specializes in helping authors create professional marketing graphics, book covers, 3D book mockups, video trailers, and social media content without requiring design expertise. The platform offers over 300 3D book versions, hundreds of cover templates, and access to 4.4 million stock images and videos through Pixabay integration. Kathleen leads the company's

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41:28

Dan Miller - Why AI Content Can't Be Copyrighted (And...

The Publishing Performance Show ·

2025/07/24

Dan Miller is the founder of The Copy Detectives, a specialized service that helps authors navigate copyright permissions and AI content disclosure requirements. With extensive experience in copyright law and clearance processes, Dan assists authors in understanding when they need permission to use quotes, images, and other content in their books. His expertise has become increasingly important as AI-generated content creates new challenges for copyright registration and protection. Dan works with

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46:18

Kevin Tumlinson - How to Hire a $7.50/Hour Author VA...

The Publishing Performance Show ·

2025/07/22

Kevin Tumlinson is a bestselling author and Chief Brand Officer for Author Anchor, a service that connects authors with trained virtual assistants from the Philippines. With extensive experience managing multiple business ventures while maintaining his writing career, Kevin understands the challenges authors face in balancing creative work with business operations. Author Anchor specializes in providing budget-friendly VAs at $7.50/hour who are specifically trained in author-related tasks including

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40:24

Matty Dalrymple - The Podcast Strategy That Builds...

The Publishing Performance Show ·

2025/07/18

Matty Dalrymple is a bestselling author with two thriller series: the Anne Kinnear Suspense novels and the Lizzie Ballard thrillers. She's also the host of The Indie Author Podcast, which has been running since 2016 with nearly 270 episodes. As a writing consultant and speaker, Matty helps authors navigate both the craft and business sides of publishing. Her expertise in podcasting for authors stems from years of hosting her own show and appearing as a guest on numerous other podcasts, making

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47:35

Hassan Osman - Why Your Book Should Be a Business...

The Publishing Performance Show ·

2025/07/10

Hassan Osman is an Amazon bestselling author and the founder of Sidegig Hacks and Writer on the Side. While maintaining a demanding corporate career, Hassan has published over 20 books with 9 Amazon bestsellers reaching over 120,000 readers, plus 17 courses with 430,000+ unique students. His expertise lies in creating short, focused books (10,000-12,000 words) for busy managers and corporate leaders, covering soft skills and leadership development. Hassan advocates for treating books as

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33:43

Michael La Ronn - How to Write 100+ Books While...

The Publishing Performance Show ·

2025/07/08

Michael La Ronn is a bestselling author who has published over 100 books while maintaining a full-time corporate job and family life. After a near-death experience in 2012, he transformed from aspiring writer to prolific author, developing systematic approaches to productivity that he shares in his non-fiction books and YouTube channel. Michael writes primarily science fiction and fantasy featuring bold underdogs, and has built a substantial following through his Author Level Up YouTube channel with

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147 results

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