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PODCAST

Easy Peasy Books

Gillian Whitney

Easy Peasy Books: From Author to Authority is the inspiring and practical podcast for business professionals looking to transform their expertise into published works. Hosted by Gillian Whitney, a Livestream & Author Brand Strategist and three-time published author, this show features weekly conversations with successful writers who"ve navigated the journey from expertise to influence. Gillian also interviews industry experts in writing, publishing, and marketing to provide valuable insights.The

business

All Episodes

33:20

042: Work in Progress: The Confidence to Keep Writing...

Easy Peasy Books ·

2025/06/17

Ever wondered how authors find the courage to tackle life's most difficult topics on the page? Clinical Hypnotherapist, TEDx speaker, and author Cat Williams and I will unpack how confidence can play a crucial role in writing a book. Known as "Confidence Cat," my guest, a Clinical Hypnotherapist, Rapid Transformational Therapist, and author will share her journey from writing her first book "Stay Calm and Content: No Matter What Life Throws at You" to her current work-in-progress "Break the ...

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36:05

041: Be Effective on LinkedIn: Putting Your Profile...

Easy Peasy Books ·

2025/06/10

Is your book the best-kept secret on LinkedIn? Most authors miss all of the FREE opportunities hiding in plain sight to shine a light on their book. Join me as I welcome back Jeff Young, known as #TheLinkedInGuru, for a deep dive into transforming your LinkedIn profile into a powerful book marketing machine. Jeff is the author of "Be Effective on LinkedIn® With #TheLinkedInGuru," the ultimate guide to mastering LinkedIn's features, algorithm, and networking strategies for business profession...

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26:41

040: Own Your Words: Lessons Learned From Taylor...

Easy Peasy Books ·

2025/06/03

Calling all authors, aspiring writers, AND anyone considering the traditional vs. self-publishing path. Whether you're just starting your publishing journey or you're a seasoned author evaluating your options... this session is for you. In this solo live I break down Taylor Swift's $360 million lesson and discuss why self-publishing is the smartest way to protect your creative work and intellectual property. We'll explore the hidden dangers of traditional publishing contracts and celebrate t...

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33:00

039: Community-Driven Publishing: Being Mentored by a...

Easy Peasy Books ·

2025/05/27

Laura Doman, video communications trainer, voice actor, and content creator, was one of 36 contributors who made publishing history by creating the first book entirely developed by a Web3 community. Under Mark Schaefer's guidance, this team of marketing professionals from 15 time zones transformed 750+ years of combined experience into truly original insights. This conversation is perfect for both aspiring and veteran authors exploring collaborative publishing opportunities. If you've ever w...

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20:59

038: Strategic Book Publishing in a Digital World:...

Easy Peasy Books ·

2025/05/20

Join Gillian Whitney & Daniel Hall as we explore the innovative publishing strategies behind one of his latest books, "Top 100 List of Lies on Social Media: The Truth", and what business authors can learn from his multi-format, multi-author approach. Daniel Hall, a 5X author and tech entrepreneur, is redefining how books reach their audience in 2025. His latest work has sold over 7,000 copies by embracing flexibility - through multiple formats (print, ebook, audio), multiple launch dates...

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31:45

037: From Series to Multi-Genre: Expanding Your...

Easy Peasy Books ·

2025/05/13

Have you ever worried about limiting your creative expression as an author? Multi-titled author and content strategist Bonnie Daneker reveals how to successfully navigate both series writing and multi-genre publishing to build a diverse and engaging author platform. While many authors find themselves boxed into a single category, Bonnie will share insights for developing compelling book series that keep readers returning while also exploring how to confidently cross genre boundaries to reach...

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36:15

036: Banish Boring Book Marketing: Creating Content...

Easy Peasy Books ·

2025/05/06

Have you ever wondered why most book marketing puts potential readers to sleep? Join us as creative content specialist Ryan Anderson shares his innovative approach to creating book marketing that truly engages audiences. While many authors stick to traditional promotional methods, Ryan will enlighten us on how custom music, video, and humor can transform your book marketing strategy and help you stand out in a crowded marketplace. We'll explore his successful book parody projects, creative v...

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28:53

035: Be a Book Launch Buddy: How to Support Authors...

Easy Peasy Books ·

2025/04/29

Calling all bookworms, social media enthusiasts, supportive friends, AND authors preparing to launch your own books. In this practical session where I'll share actionable ways to support authors (even on a tight budget) AND show authors how to effectively ask for the help they need during launch. Whether you're supporting an author in your network or you're an author looking to mobilize your own support team - this session is for you. Gillian Whitney: linkedin.com/in/gillianwhitney For m...

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33:53

034: Amazon Live: Turning Book Conversations into...

Easy Peasy Books ·

2025/04/22

What if you could create content ONCE and have it work for you across Amazon, YouTube, and all your social platforms? Join me as I welcome Tim Lewis, creator of "Book Chat Live," who embodies this philosophy through his innovative approach to interviewing authors and book lovers about their favorite reads while viewers can purchase featured books in real time. Despite his humble claim of 'never mastering learning how to sell books using social media,' Tim, a 10 time author himself, has levera...

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32:45

033: The 15-Minute Author: Building Authority Through...

Easy Peasy Books ·

2025/04/15

What if you could transform your professional knowledge into a published book using the same consistent, bite-sized approach that works for social media content? Join me as I welcome Ashley Leeds, known as "The 15-Minute Guy," who embodies this philosophy through his book "101 Ideas for LinkedIn - Content Made Easy." Ashley has created a resource that doesn't just tell you what to do—it actually gives you space to track your progress and see real results. Unlike LinkedIn experts who offer com...

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34:19

032: Writing to Serve, Not to Sell with Jeff Young

Easy Peasy Books ·

2025/04/08

What if the true purpose of authorship was to serve readers rather than to build your own brand? Join me as I welcome Jeff Young, known as #TheLinkedInGuru, who embodies this philosophy through his book designed to help as many people as possible master LinkedIn—not to promote himself or generate leads, but to genuinely educate and empower others. Unlike many authors who write books primarily for profit or lead generation, Jeff took a different approach. His book "Be Effective on LinkedIn®: W...

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34:43

031: Serious Advice for Authors on LinkedIn...

Easy Peasy Books ·

2025/04/01

Have you ever wanted to learn the insider secrets of LinkedIn from those who've mastered the platform? Here's the deal - apparently, scheduling a guest for April 1st, 2025 proved to be surprisingly challenging. Rather than cancel my regular LinkedIn Live, I've cleverly arranged for THREE LinkedIn experts to join me... through the magic of a previously recorded session! Who are these mysterious guests? Debbie Wemyss, Kevin D. Turner, & Jeff Young This conversation is perfect for self-pu...

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35:19

030: Beyond Spell Check: What Authors Need to Know...

Easy Peasy Books ·

2025/03/25

Have you ever wondered if your manuscript is truly ready for publication? Proofreading expert Lezlee Alexander joins my show to share her insights on this critical final step in the book creation process that many authors overlook or misunderstand. While many first-time authors confuse editing and proofreading or believe spell check is sufficient, Lezlee will clarify the distinct role proofreaders play in elevating your business book to professional standards. We'll discuss realistic timelin...

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32:53

029: Narrow Focus, Wider Impact: Writing for a Niche...

Easy Peasy Books ·

2025/03/18

Have you ever felt overwhelmed trying to write a book that appeals to everyone? LinkedIn expert Sarah Clay joins my show to share her journey writing "Employee Advocacy on LinkedIn" - and why targeting a specific audience became her winning strategy. While many LinkedIn trainers write books trying to reach EVERYONE in the business world, Sarah made the deliberate choice to address companies looking to implement employee advocacy programs. We discuss how this specialized approach yielded grea...

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31:02

028: From Success to Sequel: Writing Book #2 &...

Easy Peasy Books ·

2025/03/11

Have you ever wondered what happens after writing a successful first book? How to avoid being a one-hit wonder? Award-winning author Sarah Townsend returns to my show to share her journey from her multi-award-winning "The Little Book of Confusables" to creating the highly anticipated sequel. Sarah brings 25+ years of experience to our discussion on the creative process, expanding a book concept, and building a cohesive author brand that resonates with your audience. She'll also share i...

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36:38

027: The Author's Ascent: Navigating Every Level of...

Easy Peasy Books ·

2025/03/04

There are different paths to seeing your name in print – from honorable mentions to solo authorship. Gehan ""G"" Haridy-Ardanowski, the author of "FROM SATAN TO SENSATIONAL HR! 7 Ways to Humanize 'Evil' Human Resources," joined me to discuss her experiences across the full authorship spectrum. Her publication journey extends from being mentioned in HR publications all the way up to summiting the authorship mountain with her own bestselling book. Together we discuss how each level of the auth...

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34:41

026: Cracking the ISBN Code: An Essential Step in...

Easy Peasy Books ·

2025/02/25

Calling all authors embarking on their publishing journey! Have you ever wondered about those mysterious numbers on the back of every book? They're not just random digits - they're ISBNs, and getting them right is crucial to your publishing success. Join me for a deep dive into the world of ISBNs that could save you countless headaches down the road. Let me help you master this essential aspect of publishing with clear, actionable insights that will serve you throughout your author journey. ...

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31:03

025: The Power of Collaborative Publishing for...

Easy Peasy Books ·

2025/02/18

Deanna Russo, who co-wrote "The Small Business Growth Guidebook" alongside 20+ other authors, brings her unique perspective on how writing a single chapter can be the first step to becoming a published author. Whether you're considering dipping your toes into authorship through a collaborative project, want to understand how multiple authors create marketing synergy, or are curious about how a book chapter can enhance your visibility, this conversation will provide valuable insights into the...

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34:05

024: Personal Blanding™ to Personal Branding: Booking...

Easy Peasy Books ·

2025/02/11

Kevin D. Turner, known as the Personal Blanding™ Eliminator, shares proven LinkedIn strategies to help authors break free from profile invisibility and build a magnetic author platform. His innovative approach can transform ordinary LinkedIn profiles into powerful book marketing assets that create meaningful connections with your target audience. As the Managing Partner of TNT Brand Strategist LLC, Kevin has optimized over 5,000 LinkedIn profiles while helping authors, executives, and industr...

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31:40

023: From Sisters to Co-Authors: The Journey of...

Easy Peasy Books ·

2025/02/04

Kristína Cichý Kováčiková, co-author of "The Magic of Employee Influence" and co-founder of SUNDAYFLIES, shares her journey of collaborating with her sister to create both a groundbreaking book and Slovakia's first LinkedIn agency. Whether you're considering writing a book with a family member, curious about the dynamics of creative collaboration with siblings, or simply interested in hearing an inspiring story of sisters turning their shared vision into reality, you won't want to miss this u...

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