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PODCAST

Indie Author Blueprint

Michelle Rayburn

Get your book from your brain to publication—with YOU directing the process. Are you ready to put in the energy, work, and focus to fulfill your dream of publishing your own books and managing your writing business as a professional? You don’t need gimmicks or high pressure to overspend. Here, you’ll find practical topics tailored for writers with a base knowledge of the writing craft, the curiosity to explore publishing, and the ambition to get it done. Walk through all the phases of the

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All Episodes

17:56

Productivity and Organization Hacks for Indie...

Indie Author Blueprint ·

2025/06/17

This is a free preview of a paid episode. To hear more, visit indieauthorblueprint.substack.comIn this episode of Indie Author Blueprint, Michelle Rayburn explores the essential habits and systems every indie author needs to thrive and stay sane on their publishing journey. Through relatable examples and down-to-earth advice, you'll discover why getting organized isn't just for neat freaks—it’s a game-changer for your creative flow and business success. Whether you struggle with scattered files,

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8:26

Launch Your Indie Author Process—It's Time!

Indie Author Blueprint ·

2025/06/10

This is a free preview of a paid episode. To hear more, visit indieauthorblueprint.substack.comAre you thinking about publishing your own book but feel overwhelmed by where to start? In this episode of the podcast, I offer a gentle, practical introduction to navigating the world of indie publishing. You'll hear how I moved from writing magazine articles to managing every step of book publishing on my own—and the lessons I learned along the way.Whether you want to treat your book as a business

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15:00

Why Traditional Publishing Is Becoming Less Viable...

Indie Author Blueprint ·

2025/05/27

Curious about why more writers are choosing the indie author path over traditional publishing? In this episode of Indie Author Blueprint, Michelle Rayburn unpacks the current landscape of publishing, exploring the reasons behind the shift and what it means for writers today. You’ll gain insight into how the industry is changing, the new opportunities available for authors, and what it really takes to thrive as an indie. Whether you’re already on the fence about your next steps or just curious about

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12:59

3 Big Lessons I Learned from Kristin Hannah

Indie Author Blueprint ·

2025/05/20

In this episode of Indie Author Blueprint, host Michelle Rayburn shares inspiration drawn from bestselling author Kristin Hannah’s writing journey, highlighted in a recent interview on Open Book with Jenna. This lesson takes a closer look at how unexpected paths, personal discipline, and commitment to craft shape a sustainable author career, no matter your publishing route. If you’re an indie author wondering how to find joy and meaning in your work while building your business for the long-term,

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20:55

AI in Book Marketing: Helpful Assistant or Hard Pass?...

Indie Author Blueprint ·

2025/05/13

Curious about using AI in your book marketing? In this episode, Michelle Rayburn explores practical, low-pressure ways indie authors can leverage AI for post-publishing tasks—like crafting blurbs, bios, and promotional content—while keeping your voice authentic and creativity front-and-center. Discover where AI fits in your toolbox, without the hype or pressure!Follow Indie Author Blueprint on Substack to get the full show notes.https://indieauthorblueprint.substack.com This is a public episode. If

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16:19

Why Indie Authors Can’t Skip Footnotes

Indie Author Blueprint ·

2025/05/06

This is a free preview of a paid episode. To hear more, visit indieauthorblueprint.substack.comIf you’re writing nonfiction, footnotes aren’t optional—they’re essential. In this episode, we cover why citations matter, how to track them as you write, and the common mistakes indie authors make when it comes to sourcing. Plus, grab your free tip sheet for paid subscribers. https://indieauthorblueprint.substack.com

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22:07

First-Time Author? Here's Why KDP Should Be Your...

Indie Author Blueprint ·

2025/04/29

Are you getting ready to publish your first book and feeling overwhelmed by all the publishing options? In this episode, Michelle Rayburn explains why Amazon KDP is the best place for new indie authors to start. She shares her real-world experience on how KDP’s simplicity, user-friendly dashboard, and cost-free revisions can make your first self-publishing experience easier and more enjoyable. Despite "helpful" advice, you do NOT need to "go wide" with your book distribution.Discover how starting

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9:11

Why Every Indie Author Needs a Sell Sheet

Indie Author Blueprint ·

2025/04/22

This is a free preview of a paid episode. To hear more, visit indieauthorblueprint.substack.comYou’ve written the book, published it, and now you’re ready to get it into more hands, but have you created a sell sheet?In this episode, we’re breaking down what a sell sheet is, why it matters for indie authors, and how it can help you pitch your book more professionally to bookstores, libraries, event organizers, and media outlets. From boosting your marketing game to simplifying your outreach, a

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16:17

Pricing Your Book

Indie Author Blueprint ·

2025/03/11

This is a free preview of a paid episode. To hear more, visit indieauthorblueprint.substack.comFor indie authors, setting the right price for your book can seem like a daunting task filled with unending variables and decisions. Whether you're aiming for maximum profitability or trying to attract a vast audience, pricing is an essential part of your publishing journey.Learn how to strategically set competitive and profitable prices, navigate printing costs, calculate royalties, and maximize reader

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2:19

Choosing Keywords for KDP Publishing

Indie Author Blueprint ·

2025/03/04

This is a free preview of a paid episode. To hear more, visit indieauthorblueprint.substack.comMaster the art of selecting the perfect keywords for your KDP publishing journey. Discover why keywords matter, learn strategic selection formulas, and explore seven essential strategies in this episode. Boost your book's visibility on Amazon and beyond with up-to-date tips and insights from Indie Author Blueprint.Learn more on https://indieauthorblueprint.substack.com

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4:47

The Art of Choosing KDP Book Categories

Indie Author Blueprint ·

2025/02/25

This is a free preview of a paid episode. To hear more, visit indieauthorblueprint.substack.comLearn how to navigate KDP categories with confidence! Discover effective strategies for choosing the right categories to boost your book's visibility. Avoid common pitfalls, understand the importance of ethical selection, and explore helpful tools like Publisher Rocket for optimal results. Perfect for indie authors looking to elevate their publishing success.Find more tutorials and bonuses at:

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4:57

Compelling Back Cover Blurbs for Fiction Books

Indie Author Blueprint ·

2025/02/18

This is a free preview of a paid episode. To hear more, visit indieauthorblueprint.substack.comToday I’m exploring the art of writing captivating back cover blurbs for fiction and memoirs. If you missed it, last week I talked about nonfiction blurbs. Fiction is different, and they way we craft the back cover copy, which is also used for the book description, in a different way.Although you might be tempted to put nothing but endorsement blurbs on your fiction book’s back cover, that isn’t the best

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3:52

Elevate and Refine Your Book Back Cover Blurb

Indie Author Blueprint ·

2025/02/11

This is a free preview of a paid episode. To hear more, visit indieauthorblueprint.substack.comToday, we’re tackling a crucial piece of your book marketing strategy—writing back cover copy for your nonfiction book. (We’ll cover fiction next time.) This little blurb on the back of your book has a big job to do. It’s what convinces readers to pick it up, flip through, and, hopefully, buy it.The back cover of a book is not a letter to the reader with a “why I wrote this book” note. It’s marketing copy

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1:40

Metadata: Titles, Bylines, Imprints, and ISBNs

Indie Author Blueprint ·

2025/02/04

This is a free preview of a paid episode. To hear more, visit indieauthorblueprint.substack.comMetadata is the secret sauce that makes your book discoverable, professional, and ready for readers to find and fall in love with it. In this week’s exclusive episode, I break down the first five decisions you need to make for your book’s metadata: your title, subtitle, author name, publishing imprint, and ISBN. These aren’t just boxes to check—they’re key pieces of your book’s foundation that can set you

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13:10

Metadata 101: What It Is and Why It Matters for Indie...

Indie Author Blueprint ·

2025/01/28

Metadata might sound like a dry topic, but it’s the key to making your book discoverable and reaching the right readers. In this episode of Indie Author Blueprint, we’re breaking down what metadata is, why it’s crucial for indie authors, and how optimizing it can lead to better sales, rankings, and visibility for your books. Learn how your book’s title, keywords, categories, and description all work together to create a strong online presence—and avoid common mistakes that can hold you back.Tune in

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27:31

Prepping a Book File for Publishing

Indie Author Blueprint ·

2025/01/21

In this episode of Indie Author Blueprint, we’re diving into the essential steps to prepare your book file for a seamless publishing experience. Whether you're uploading to KDP, IngramSpark, or another platform, having your files properly formatted is key to avoiding rejections and ensuring a professional-looking book.Here’s what we cover:* Key Technical Terms Demystified: Understand concepts like trim size, bleed, 300 DPI images, CMYK vs. RGB, and PDF/X-1a formats.* Layout and Design Essentials:

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18:25

Polishing the Details: Advanced Interior Formatting Tips

Indie Author Blueprint ·

2025/01/14

Today we’re continuing our journey into book interior formatting, exploring how to refine the finer details of your book to make it stand out. Whether you're self-formatting or hiring a pro, these tips will help you understand what goes into creating a polished, professional interior.Here’s a sneak peek of what we’ll cover:* Running Headers and Footers: Why they matter and how to make them work seamlessly.* Table of Contents (TOC): When to include one, formatting tips, and using clickable links in

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19:00

Foundations of Interior Formatting

Indie Author Blueprint ·

2025/01/07

Have you ever picked up a book that felt "off," with text hard to read or an unprofessional finish? This is where interior formatting plays a critical role. A well-formatted book sets you apart from the competition and enhances the reader's experience. Here’s a summary of what I covered in this podcast episode. Be sure to listen to the audio to get the full content. Plus, there’s a bonus episode coming up for paid subscribers.Why Interior Formatting Is EssentialInterior formatting, historically

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22:08

Planning Your Book Cover Design

Indie Author Blueprint ·

2024/12/31

Your book cover is your first chance to grab a reader’s attention, so getting it right is critical. In this episode, we dive into everything indie authors need to know about working with a professional book cover designer. Learn how to craft the perfect brief, set your budget, and navigate the revision process like a pro.Thinking of designing your own cover? We’ve got tips for DIY success, from mastering genre conventions to creating covers that stand out in a crowded market. Whether you’re hiring a

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19:22

Technical Specs for Book Covers

Indie Author Blueprint ·

2024/12/23

This week’s episode of the Indie Author Blueprint Podcast is all about mastering the technical specifications for book covers.In this episode, we break down the key aspects of book cover design, including:* How to calculate the right trim size and spine width.* The importance of bleed and margins for print books.* Ensuring high resolution and the correct file formats.* The critical differences between eBook and print covers.Whether you’re creating your own covers or collaborating with a designer,

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