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PODCAST

The Master Marketer Show

Proofpoint Marketing

Master B2B marketing by learning the MINDSETS, SKILLSETS and TOOLSETS that drive revenue-generating RESULTS. Each week, we discuss revenue-generating success stories with Masters of B2B Marketing and share insightful strategy, tangible tactics and actionable advice, utilizing the MSTR Framework to help you accelerate growth. Our goal is to be the podcast top B2B marketers listen to regularly for actionable insights. We want our audience to learn from the Master Marketers that have developed the

business marketing

All Episodes

51:10

Ep. 31: POV - Build Your Customer Research Muscle by...

The Master Marketer Show ·

2022/10/05

This week, we’re changing things up a bit! In this “POV” episode, we join marketers James Ricks and Joseph Lewin to revisit "Ep. 21 Ryan Gibson - Customer Research Drives Revenue Growth''. We’ll explore even deeper insights in the realm of customer research. EP. HIGHLIGHTS: APPLY KEY LEARNINGS It’s important to NEVER conflate assumptions about customers with systematic, empirically-based, customer research. If you’re not hearing directly from the customer, you’re operating based on

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51:29

Ep. 30 Corey Brown - More Than Memes: Content...

The Master Marketer Show ·

2022/09/27

Not everything we do as marketers sticks the landing on the first go. In fact, it often fails, which is what makes this work so compelling and diverse. In this week’s episode, we welcome guest Corey Brown, current Head of Marketing at risk3sixty, for an eye-opening chat on the “power of the pivot”, and the opportunities that reveal themselves when we can accurately read the story behind the data and change up our strategy to meet our unique business goals. According to Corey, the key to

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65:25

Ep. 29 Adam Shaw - No Budget, No Problem: Running...

The Master Marketer Show ·

2022/09/13

Let’s talk $$$. When you have hundreds of millions of dollars to spend (so, lots of $$$), even on work as multi-faceted and demanding as marketing, it’s easy to get comfortable throwing large chunks of change at various ideas and seeing what “works”. But as this week’s guest, the multi-talented Adam Shaw, will tell you, it’s easy to slip into a lazy mindset when the wallet is too heavy. Now the Head of Demand Generation at WeSpire, Adam leads a much smaller team with a lean media budget

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60:49

Ep. 28 Winona Rajamohan - A Content Machine That Puts...

The Master Marketer Show ·

2022/09/06

What’s one of the buzziest buzzwords in marketing right now? C’mon… you got this… yeah. “Storytelling”. 🙄 The term has become ubiquitous in the B2B space but what does it really mean? This week, Content Marketing Manager Winona Rajamohan explains why “storytelling” itself is not a strong enough strategy for your content. Too many brands put themselves at the center of the narrative, but Winona says it's time to make it about your customers’ specific experiences. In this episode, Winona

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49:22

Ep. 27 Mark Raffan - Content Marketing Strategies...

The Master Marketer Show ·

2022/08/31

Negotiation seems to be a lost art these days. CEO of Negotiations Ninja Mark Raffan uses an array of negotiation tactics in his approach to marketing, and to say he’s been successful at it is… an understatement. In this episode, Mark, a prolific content creator and strategist, introduces us to the negotiation processes and concepts that not just lead to great projects, but robust, enduring relationships with other professionals and creatives. In fact, many of the pleasant surprises that

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51:04

Ep. 26 Nick Bennett - How a Focus on Personal Brand...

The Master Marketer Show ·

2022/08/24

In a conversation that’s been a year in the making, Nick Bennett of Alyce breaks down his philosophy on all things “personal brand” - what it really means, why it’s crucial, and how it’s made him a top content creator on LinkedIn. For Nick, it’s all about centering what you create in the human element. Get personal. An audience invested in YOU as a human being and not just what tips you can offer is much more willing to engage with your brand in meaningful ways that go far beyond the “Like”

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53:51

Ep. 25 Mason Cosby - A Virtual Event that Drives...

The Master Marketer Show ·

2022/08/12

In a sea of marketing agencies, or many other service providers for that matter, the most common value prop is “we won’t screw you over” or "we actually do what we say we are going to." Neither of these is a great way to go-to-market. What is a great way, you ask? Do something large and make yourself known for being an expert in something. This is exactly what Mason Cosby did with the ABM-athon at Mojo Media Labs. MINDSETS:Abundance mindset - give away your best content and ideas because

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49:22

Ep. 24 Mark Colgan - Proven Outreach Strategies to...

The Master Marketer Show ·

2022/08/03

Getting interviewed on podcasts is just as impactful, if not more, as guest blogging was in 2015. You can drive tangible business impact through strategic outreach. This For this episode, we had Mark Colgan on the show, to talk about how to choose the right podcasts to speak on, how to reach out to their hosts, and the impact it can have on your business if you do this well. Mindsets:It’s not just podcasts - think about how you can get your brand in front of the people you can help.Use your

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45:38

Ep. 23 Maeva Cifuentes - SEO That Drives Revenue and...

The Master Marketer Show ·

2022/07/27

SEO is a fairly broad topic, but at the end of the day, whether we are optimizing for site speed or writing content, there should always be some sort of business objective driving the activity. We sat down with Maeva Cinfuentes of Flying Cat Marketing to talk about how SEO success needs to be evaluated based on the revenue it drives, not simply the traffic it brings in. Mindsets:You need to change the KPIs - it’s not about traffic and rankings.Don’t expect someone who charges by the word

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86:44

Ep. 22 James Furbush - How to Punch Above Your Weight...

The Master Marketer Show ·

2022/07/20

As a small team, you are often competing against much larger and more well funded teams. This is especially true in terms of content. Leveraging a podcast as a foundational asset can be a very efficient way to feed a variety of content types. We will talk with James Furbush about what mindsets, skillsets, and toolsets needed to build and execute a content strategy with a small team and minimal budget, to drive significant results. Mindsets:Don’t let perfect get in the way of the good -

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63:31

Ep. 21 Ryan Paul Gibson - Customer Research Drives...

The Master Marketer Show ·

2022/07/13

Know your customer! This is something we hear all the time, but in most cases we don’t define what this really means or how to effectively do it. In this episode, we dive deep into how to conduct customer research, with Ryan Paul Gibson of Content Lift, and talk about how asking the right people the right questions can have a major revenue impact for your business. We will talk about what mindsets, skillsets, and toolsets needed to conduct effective customer research, to drive results. This

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84:30

Ep. 20 Steve Watt - Real Business Outcomes from...

The Master Marketer Show ·

2021/12/29

Is there a single CEO or sales leader out there who wouldn’t want to see their sellers hit 160% of quota? Well that’s exactly what SAP, a client of Seismic’s was able to achieve by going all in on social selling. Steve is the Director of Marketing for Seismic, which is why we are talking about this amazing case study. Amongst other things, Steve lives and breathes social selling and personal branding himself and specifically calls it buyer-centric social selling, which you can learn more

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77:49

Ep. 19 Jonathan Morgan - Demand Capture vs. Demand...

The Master Marketer Show ·

2021/12/13

Want to increase your inbound revenue by 70% next year? Then you may want to listen to this conversation with Jonathan Morgan, the Director of Sales and Marketing Ops at AchieveIt. To do this, they were able to increase contract values by 30% and increase close rates by over 25%. Notice we haven’t mentioned anything about MQLs here. What you’ll learn in this episode:How to come balance revenue ops and marketingHow to continuously give to your customersHow to simplify goals and metric

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66:05

Ep. 18 Camille Trent - Driving High Intent Leads With...

The Master Marketer Show ·

2021/11/03

Content repurposing. Everyone is talking about it. I think we all understand the general concept: Create content in one format and then chop it up into micro content in a variety of other formats. The details of how to do this are a bit more elusive. We talked to Ben Reese about this a few episodes back, and now you can listen to how Camille Trent and her team executed a similar strategy, repurposing webinar content, with an extra layer of paid media video ad distribution, to generate

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53:16

Ep. 17 Angela Labrozzi - Building a Channel Partner...

The Master Marketer Show ·

2021/10/20

How great would it be if you had certified brand evangelists that consistently touted your product or service? Well, effectively creating a channel partner program will create just that. Finding super user consultancies or agencies can go a long way to drive significant referral leads and downstream revenue. Effective, is the operative word here, because making a partner program actually valuable to your partners takes a lot of work, and this is what Angelz Labrozzi, from Within3 did. What

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52:32

Ep. 16 Alex Low- $5 Million in Pipeline From Social...

The Master Marketer Show ·

2021/09/29

Personal branding, employee advocacy, and social selling are all the rage right now, but what social selling actually is and what the impact that it can actually have can be fairly elusive. Social selling has actually been around for quite a while, and Alex Low has been evangelizing it since 2015. How would you like to drive $5 million in pipeline? That is what Alex was able to do with his social selling pilot way back in 2016, for JLL. What you’ll learn in this episode:How to pitch a

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53:49

Ep. 15 Tim Bornholdt - The Power of Podcasting for...

The Master Marketer Show ·

2021/09/22

Want to build relationships, meet interesting people, have great conversations and also generate new business? You should consider starting a podcast. If Both guests and listeners can turn into net new business or into referrers, which is exactly what Tim Bornholdt, Partner at the Jed Mahonis Group has been able to achieve with his podcast, Constant Variables. What you’ll learn in this episode:How to figure out what content your audience wants to hear.How to select your podcast guestsHow to

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76:43

Ep. 14 Ben Reese - Using Webinars as Your Content Engine

The Master Marketer Show ·

2021/09/08

How would you like to increase your inbound revenue by over 1,000%? It’s taken Ben and his team a solid 6 years to get to this point, but it has been solid triple digit growth every year. This case study is pretty much a playbook for anyone running marketing for complex technical businesses. What you’ll learn in this episode:How to clearly define your pipeline stages and transition only qualified leads to salesHow to get your internal SMEs to take part in content developmentHow to leverage

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42:37

Ep. 13 Bryan Urioste - The Proof is in Maximizing...

The Master Marketer Show ·

2021/08/26

How would you like to be able to drive upwards of 90% of your direct net new logo pipeline via your BDR function? If that sounds like something you would be interested in, then this is a must listen episode for you. Bryan Urioste, CMO of cybersecurity firm Alert Logic, tells us all about how he creates alignment between the sales and marketing teams to achieve that result. What you’ll learn in this episode:Does it matter who owns the BDR function in your organization?How to build and

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38:19

Ep. 12 Steve Lamar - The Proof is in the Tweeting

The Master Marketer Show ·

2021/08/18

Personal branding is all the rage these days, and specifically in B2B people are generally talking about LinkedIn as the personal branding platform of choice. In this episode, we talk with Steve Lamar, the CEO of PromoPrep, about how he has built a personal brand on Twitter - not LinkedIn - to more than double traffic to the site and increased product signups by 25%.What you’ll learn in this episode:Why/how to build in publicHow to put out content that creates awareness but doesn’t directly

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