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PODCAST

Start Scale Succeed

Want to start, scale and succeed in your product business? Buying & retail expert Nicole Higgins spent the last 18 years working for companies such as Primark, M&S, Debenhams and Asda, building strategies for blue chip businesses, and increasing bottom line sales and profit. In this weekly business podcast, Nicole is here to empower you to "start, scale and succeed" by providing you with inspiration, motivation and insight from entrepreneurs and experts to help you in the retail industry. This

business entrepreneurship

All Episodes

35:45

Ep 175 How your style can create your success with...

Start Scale Succeed ·

2025/02/07

EP 175 How your style can create your success with Samantha Harman Listen to this week's episode to understand how your wardrobe choices influence your business success "Your wardrobe isn't clothes. It is the physical manifestation of your beliefs, your hopes, your fears, your dreams, all of the things that you think that you can be, that you can't be." Tune into this weeks episode with Samantha The style editor, we chat about Wardrobe as a Tool for Success: Samantha shares how your wardrobe is

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46:10

Ep 174 Beyond the highlight reel - The True Story of...

Start Scale Succeed ·

2025/01/31

In this raw and honest episode, Katie Brandon Byrne shares the emotional journey of closing her award-winning children's wear brand, Lil and Izzy. From its successful beginnings to the final decision to liquidate, Katie discusses: The warning signs that led to closure The impact of rising costs and market changes Navigating the liquidation process Personal lessons learned from the experience Moving forward with a new business venture Katie Brandon Byrne founded Lil and Izzy, an award winning

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40:08

Ep 173 Aligning Mind, Body, and Skin: The Vision...

Start Scale Succeed ·

2025/01/24

Join me as I chat with co- founder Roxy Marrone where she shares how her own skincare journey with hormonal acne led to the creation of the brand. eyeam is a community-driven wellness destination on a mission to align your skin with your mind, body, and spirit. Their mission is to bring healing into the world with targeted skincare, supplements and education. While wellness has traditionally separated these fundamental pillars from one another and treated each in isolation, they feel that true

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35:35

Ep 172 Building Faace, From Global Expansion to...

Start Scale Succeed ·

2025/01/17

Join Jasmine & Nicole for an open and honest conversation about starting and growing a brand, securing investment and the process of finding a buyer for the business. In Ep 171 of Start Scale SucceedJasmine Wicks-Stephensshares the story behind the brand and how it's rapid expansion and success were met with financial and manufacturing challenges and despite backing from Dragons Den she decided to sell the business Faace was born out of Jasmine's extensive industry experience and her personal

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28:33

Ep 171 Starting & Growing on Etsy with Etsy Expert...

Start Scale Succeed ·

2024/12/20

Etsy has over 6 Million sellers and about 400 million visitors to the platform each month So as a seller how do you get started and how do you get seen. These are just some of the topics I’m going to be talking about with my guest Dylan Jahraus on todays episode of start scale succeed You can also watch the episode on You tube https://youtu.be/y5rxoH1P5lg Highlights of the episode include Getting started on the platform and where your focus needs to be. Why your etsy sales may be

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33:53

Ep 170 Building your Brand visibility strategies with...

Start Scale Succeed ·

2024/12/12

"Building Your Brand: Visibility Strategies with Anna Jones What's your why? sometimes this can be a difficult question to answer but one I think is key to understand before you start showing up as the face of your brand. My guest this week Anna Jones - Visibility expert helped make this more accessible by asking yourself what is the impact that you want your product to have on your customer. What do you want it to do for them, this goes much deeper than the features and the benefits of the

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23:27

Ep 169 Revitalising the UK knitwear industry with...

Start Scale Succeed ·

2024/12/05

Todays episode of start scale succeed Nicole is Joined by UK knitwear designer and brand founder Genevieve Sweeney Some of the areas we chat about are Challenges of UK Manufacturing in an industry that is disappearing & her dreams and plans of revitalising the UK knitwear industry. What Genevieve learnt from stepping away from the Fashion Norms when running a fashion business.The power of staying true to your business brand values. Building community through social media and how it has

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42:25

Ep 168. From Kickstarter Launch to UK Retail Giants...

Start Scale Succeed ·

2024/11/21

Innovating Period Care with Ruby Raut of Wuka In this inspiring episode, Nicole Higgins sits down with Ruby Raut, the founder of Wuka, a sustainable period product brand on a mission to eradicate period shame and combat period poverty. Join us as Ruby shares her journey from a small village in Nepal to leading a game-changing brand in the UK. With insights into funding, product innovation, and the importance of building a community, this episode is packed with valuable advice for aspiring

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38:04

Ep 167 Navigating ADHD: Tips and Strategies for...

Start Scale Succeed ·

2024/11/15

Approximately 29% of entrepreneurs are neurodivergent, revealing a strong link between neurodiversity and entrepreneurial drive. In Ep 167 Nicole Chats with Dr Lauren Breese experienced Clinical Psychologist and founder of & Psychology and Co-founder of The neurodiversity practice along with other co-founders Dr. Siobhan Higgins and Dr Jo Muelller Together, they explore ADHD symptoms, varying diagnoses and tips and strategies for Neurodivergent Entrepreneurs. Lauren discusses why awareness

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27:23

Episode 166 - Mastering Your Black Friday Ad Strategy

Start Scale Succeed ·

2024/11/07

With Black Friday just around the corner, I know you're probably gearing up for one of the biggest shopping events of the year. To help you navigate this competitive landscape, I'm chatting with Anna Frapwell founder of Neon Digital Clicks and sponsor of the podcast. Whether you’re a seasoned pro or new to the scene, these expert tips are sure to help you crush your sales goals. KEY TAKEAWAYS 1. It's Never Too Late to Prepare Anna emphasises that even if you feel behind, it's never too late to start

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34:54

Ep 165 Boost your retail business with Live Shopping

Start Scale Succeed ·

2024/10/28

Live shopping is set to hit £5 billion in the UK by 2025 with fashion and beauty being the key categories. But what converts and why should it be part of your marketing strategy. In todays episode of Podcast Start Scale Succeed I'm joined by Macdara Duncan International Director of Live Shopping Platform Sprii. https://sprii.io/ Key Highlights to help you understand what works in Live Shopping are below Authenticity in Content MacDara emphasizes the importance of maintaining authenticity in live

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14:53

Ep 164 - Black Friday checklist

Start Scale Succeed ·

2024/10/17

Ultimate Black Friday Strategy: How Brands Can Maximize Sales Before, During, and After First off I want to say participating in Black Friday may not be right for you, you might not have enough margin or stock or it may not sit right from a sustainability or mass consumption point of view but if you have decided to join the countless brands that will be discounting over BFCM (Black Friday Cyber Monday) Then this episode is for you where I will share tips and tactics to help you before during and

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26:28

Ep 163 - Simplifying your Marketing Strategy with...

Start Scale Succeed ·

2024/10/11

I'm all for advice that is easy to understand and implement and was delighted to chat with Alice Benham author of the recently released The Digital Marketing Handbook for this weeks podcast Some of the areas we chat about Why Marketing Strategies Often Feel Overwhelming (00:03:16): The pitfalls of jargon-filled advice and the importance of understanding the core elements of a strategy. Marketing strategy simplified: plan with an end goal in mind. Three Steps to Building a Marketing Strategy

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47:45

Ep 162 Growing Your Brand on Instagram Live Recording...

Start Scale Succeed ·

2024/10/03

How about growing to 50K followers in 6 months, well that's just what this weeks guest did Martha Keith Founder of stationery brand Martha Brook London and her new account Business Secrets Club where Martha shares great tips and advice for small businesses particularly focusing on social media. I recently had the pleasure of recording this episode Live on the stage at Top Drawer and it was so great to get the interaction and questions from the audience, (you can watch the full episode on You tube

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65:07

Ep 161 Navigating Self Doubt & Lack of Confidence...

Start Scale Succeed ·

2024/09/26

Anxiety, Self-doubt and lack of confidence are all things as business founders we can experience. Today’s episode of start scale succeed I chat with Life Coach, published Author & NLP Practitioner Holly Matthews about Finding your Confidence. Holly has just released her new book Find your confidence (see link below) She shares tips and tactics to help build and create confidence in several different situations Areas we chat about in the podcast are Building Confidence: Combining external

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28:06

Ep 160 - Optimizing Your q4 email Campaigns for...

Start Scale Succeed ·

2024/09/19

If you are a product business up to 70% of your yearly turnover can come during Q4, I chat with previous Guest Hannah Spicer on how you can ensure you are getting the most out of your emails to drive your sales. Areas we chat about Approaching Black Friday and deciding on your sales & promotional strategy for the quarter Reviewing what worked the previous year, testing and warming up your email list Key Metrics to track and how they might be slightly different this time of year. Reviewing

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26:55

Ep 159 Using chat funnels to grow your product business

Start Scale Succeed ·

2024/09/04

Removing friction and making it easier for your customers to buy is key if you have a product business. This weeks episode I chat with Mel Eilers a Many chat expert where we talk about Chat funnels and why you should be using them and how they can benefit your business Benefits of Using Manychat - Mel breaks down what Manychat is and its compliance with Meta, highlighting its approval and the rules to abide by. Use Cases and Examples - Nicole and Mel discuss successful use cases of

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31:50

How to crowdfund for your business with Danielle...

Start Scale Succeed ·

2024/08/29

Today's episode of start scale succeed delves into the intriguing world of crowdfunding with our special guest, Danielle Wallington, the visionary founder of Flock here, Join us as Danielle reveals her journey of raising over £20,000 in just over 30 days through crowdfunding. Discover how she turned her idea, stemming from co-working meetups and the need for recommended workspaces for women, into a successfully funded project. In this episode, we unpack the essentials of launching a crowdfunding

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40:20

How to Build a Successful Candle Brand with Samantha...

Start Scale Succeed ·

2024/08/21

With a low barrier to entry candle brands are an easy product to get started with as a business, but should you? and what do you need to make it a success, I chat with Samantha Johnson who tells it how it is in the candle industry what works and what doesn't and what you need to know. We chat about Brand Identity: - The importance of knowing what your brand is and is not. Pricing and Regulations: - Accurate product pricing to reflect true labour. - Heavy regulation in the candle industry,

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23:45

Planning Q4 & Xmas for your retail business

Start Scale Succeed ·

2024/08/15

Depending on your product type between 25-50% of your turnover can come from Q4 (Oct- Dec) and I want you to have the best sales this year and to help get you more organised and reduce the overwhelm I've created a helpful guide and a detailed podcast taking you through steps that I would have used during my time working as a buyer for companies like M&S & Primark. To get the Free guide check out the Link below or DM me the word Xmas on Instagram at the buyer and retail coach Download the

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196 results

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