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PODCAST

The Coaching Equation

Ryan Lang & Brook Bishop

Being an extraordinary coach doesn’t make you a profitable one and no matter how hard you wish, the client fairy isn’t coming to drop clients in your lap. Building, growing, and scaling a coaching business isn’t about the shiny object marketing tactic, the slick sales script, or a two hour morning routine. It’s about learning and applying tried and true business strategies that are the foundation of the most successful entrepreneurs and businesses on the planet.

business entrepreneurship

All Episodes

86:37

Ultimate Sales Revisited: The Complete Brook Bishop...

The Coaching Equation ·

2025/05/21

[03:05] From Bunk Beds to Zig Ziglar Brook’s uncle, Navy-SEAL-in-training, fills a shared bedroom with personal-development tapes—sparking Brook’s fascination with influence and landing him a high-end restaurant job that doubles his peers’ tips. [08:42] Two Months, Zero Sales A brutal start in timeshare sales ends with a 92 % close rate, an $80 k month, and a lifelong belief: master the lowest-quality leads and everything else gets easier. [18:55] Relationship Selling at Buffini & Compa...

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59:19

The Power of Better Questions: Life-Changing...

The Coaching Equation ·

2025/05/14

Episode Highlights 00:01 – Why communication is the missing skill in leadership, sales, and coaching 01:13 – The shocking stat about managers and communication training 02:54 – Marcus’ early experiences that sparked his obsession with asking better questions 06:17 – A baptism gone wrong… and the moment that revealed the true power of questions 08:40 – How asking the right questions transformed a tense moment into connection and clarity 11:10 – The childhood experience that exposed the cost of...

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48:44

The Top 5 Contract Mistakes That Cost You Clients,...

The Coaching Equation ·

2025/05/07

Episode Highlights [00:01] Meet Angie Boynton, Contract Law Expert Angie shares her journey from litigator to contract law specialist—and why she believes contracts are the foundation of every business relationship.[06:12] Contracts Are About Clarity, Not Combat Contracts aren’t swords or shields—they’re the structure for how two people agree to work together. Angie explains why mission-driven coaches need to shift how they think about legal agreements.[10:47] Why “Borrowed Contracts” Can Cos...

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13:22

Fast Five for Friday: Fitness First, Surfing the...

The Coaching Equation ·

2025/05/02

Episode Highlights [00:01] Health and Fitness Should Be Job #1 Ryan shares wisdom from health icon Mark Sisson and reflects on how even high performers let their health slide—and why it’s time to prioritize your body like your business depends on it. [03:16] When Business Feels Like Drowning A powerful lesson from Rob Dyrdek and a Navy SEAL mantra: “Slow is smooth, smooth is fast.” When chaos hits in business, slow down, breathe, and move intentionally. [06:50] Yesterday is ...

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32:32

5 Keys to Avoiding a Mid-Year Slump

The Coaching Equation ·

2025/04/30

Episode Highlights [00:00] What You Condition Becomes Real Brook shares a story about losing momentum in sales—and how he turned it around by conditioning his mind, environment, and habits around a powerful goal. [06:54] Reconnect with the Real Mission Ryan and Brook explain why losing sight of your "why" leads to mid-year drift—and challenge you to revisit the true reason behind your 2025 goals. [12:44] Recalibrate Your Plan Whether you had a plan and abandoned it—or never really ha...

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14:14

Fast Five for Friday: The Question Holding You Back,...

The Coaching Equation ·

2025/04/24

Episode Highlights [00:00] From Doubt to Possibility Ryan breaks down why the question “Can I...?” often leads to hesitation—and how adding just one word (“How can I...?”) can shift you into possibility and action. [02:23] Is Your Routine Serving You or Stagnating You? Routines are powerful—but they can also turn into ruts. Ryan shares why shaking up your daily structure might be the key to a breakthrough. [04:48] What REAL Progress Looks Like A quote from Dan Sullivan...

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52:03

Your Dream Business: 6 Steps to Building a Coaching...

The Coaching Equation ·

2025/04/23

Episode Highlights [00:00] Define the Lifestyle You Want Ryan and Brook explore how lifestyle preferences directly shape your business model—with a story about a misaligned business partner whose “no Mondays or Fridays” rule clashed with growth goals. [07:03] How Many Clients Do You Actually Want? Your ideal number of clients determines everything—from your schedule to your business model to your pricing. Ryan and Brook explain how to align this with your mission, energy, and ...

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12:22

Fast Five for Friday: Influence with Integrity,...

The Coaching Equation ·

2025/04/18

Episode Highlights [00:00] Do What You Can with What You Have, Where You Are A sweaty post-Peloton Ryan reminds us that waiting for perfect conditions is a trap. The best things in life are built on imperfect action. [02:32] Influence with Intention Ryan reflects on his journey from money-driven persuasion to purpose-driven influence—and why belief in what you're offering makes all the difference. [07:10] Redefining Freedom A 40-minute tennis session with his daughter ...

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39:07

Your Dream Business: 6 Steps to Building a Coaching...

The Coaching Equation ·

2025/04/16

Episode Highlights [00:01] Breaking Free from the Coaching Industry Echo Chamber Ryan and Brook call out the toxic “7-figure-or-bust” culture and explain why success must be defined on your own terms—not someone else’s marketing funnel. [07:45] Are You a Leader or Just Following the Noise? Brook unpacks how marketers are creating weak leaders by spoon-feeding tactics instead of teaching critical thinking and decision-making. [13:07] Permission to Build the Business You Actua...

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15:03

FFF 020: Bagel Shop Lessons, The Power of Influence,...

The Coaching Equation ·

2025/04/11

Episode Highlights [00:00] Bagel Shop Lessons in Customer Service Ryan shares a frustrating Friday morning tradition gone wrong—and explains how one small apology can change the course of your customer’s loyalty. [05:35] Influence Is the Ultimate Skill Why influence is the one skill every entrepreneur should master—and why you should never fully offload sales or marketing as a founder. [09:18] Aligning Outcomes with Your Team A misalignment during a meeting sparks a le...

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67:43

Is the Hero’s Journey Dead? How to Write Winning Copy...

The Coaching Equation ·

2025/04/09

Episode Highlights [05:21] Copywriting Essentials That Haven’t Changed The enduring power of a great headline, hook, CTA, and irresistible offer. [08:46] Why Founders Should Master Marketing & Sales First Why outsourcing sales and marketing too soon is a massive mistake. [15:08] The Comfort Trap of Branding Early Why obsessing over logos and colors won’t build your business—and what to do instead. [18:25] Copy First, Design Second Kulin’s Star Wars analogy: “A great script beats gre...

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11:41

Fast Five for Friday: Cultivating Energy, Giving When...

The Coaching Equation ·

2025/04/04

Episode Highlights [00:00] Hard Conversations & Real Leadership Ryan reflects on a week of tough conversations—and how great leaders grow by receiving feedback instead of resisting it. [02:30] Are You Managing or Leading? A powerful quote from Leaders Eat Last sparks the question: Are you just managing your team, or are you actually leading them? [04:52] Give When It’s Hard to Give A quote from Jay Shetty’s monastery days hits deep: “God doesn’t see what you give. ...

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44:21

Sales Team Secrets: Your Guide to Hiring, Training,...

The Coaching Equation ·

2025/04/02

Episode Highlights [00:00] When (Not) to Hire a Salesperson Ryan and Brook explain why most coaches hire too early—and the costly mistake of hiring just to escape sales discomfort. [02:56] The Must-Have Metrics Before You Bring Someone On Learn why consistent recurring revenue and lead flow are critical before onboarding your first salesperson. [05:52] Where to Find Top Performers Discover the difference between creating vs. finding great salespeople—and why waiters an...

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45:46

The Truth About Low-Ticket Offers: Do They Really...

The Coaching Equation ·

2025/03/26

Episode Highlights [00:11] Where This Debate Comes From Ryan and Brook open up about a common fear in the coaching space: Will a low-ticket offer sabotage high-ticket sales? The answer: only if you build it wrong. [01:15] Why Most People Get It Wrong Brook explains how low-ticket offers often come from boredom or desperation instead of intentionality—and why that’s a recipe for disaster. [04:49] A “Train vs. Private Jet” Approach A properly designed low-ticket offer s...

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41:52

Our Event Strategy Shift: Steal These 4 Secrets Now

The Coaching Equation ·

2025/03/19

Episode Highlights: [00:01] Why We Shifted Our Event Model Ryan and Brook reveal the intentional changes they made to their live event strategy—including allowing guests into mastermind events—and how this shift prioritized connection over sales pitches. [04:03] Connection Over Conversion Discover how focusing on authentic connection instead of sales pitches created powerful relationships, drove upgrades within their mastermind, and made attendees want to stay long after...

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14:11

Fast Five for Friday: Born to Win, The Programming to...

The Coaching Equation ·

2025/03/14

Episode Highlights: [00:12] The Power of Passion Projects Brook shares how revisiting a long-shelved book project reignited his creativity and focus—reminding us all that when passion calls, it’s time to go all in. [02:07] The Science of Giving: Why Altruism Leads to Success Ryan dives into research from Adam Grant, revealing that while pure givers might not always be top sales performers, they create environments that dramatically outperform teams with a transactional mindset. [05:45] ...

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39:43

The Secret That the Top 2% of Sellers Know That You...

The Coaching Equation ·

2025/03/04

Episode Highlights: [00:00] The Calendar Mistakes Costing You Sales Ryan and Brook break down why most salespeople and business owners fail to maximize their calendar—and how simple scheduling changes can skyrocket your conversion rates. [02:29] Follow-Ups: The Right and Wrong Way to Schedule Them Think follow-up calls should be slotted in wherever there’s an opening? Think again. Ryan and Brook explain why placing follow-ups in prime sales slots is a massive mistake and how to optimize y...

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12:07

Fast Five for Friday: Hindsight to Foresight,...

The Coaching Equation ·

2025/02/28

Episode Highlights: [00:13] The Question That Changes Everything What would you do if you completely trusted yourself? Ryan shares how this question stopped him in his tracks, revealing hidden doubts and subconscious fears that hold us back. [02:15] Life Management vs. Time Management After diving deep into Tony Robbins' new time management framework, Brook and Ryan reflect on the difference between managing tasks and designing a life with intention. [04:13] Turning Hindsight into For...

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47:55

How to Rebound After a Setback: Turning Losses into...

The Coaching Equation ·

2025/02/25

Episode Highlights: [00:24] When You Swing and Miss in Business Ryan and Brook dive into the reality of setbacks—when you invest in something that doesn’t work out, hire the wrong people, or take a big financial loss. Every entrepreneur will face it, but how you respond makes all the difference. [03:47] Losing Big: Ryan’s Story of Hitting Rock Bottom Ryan shares a personal story of going all-in on a strategy, losing everything, and the painful process of rebuilding from scratch—while pul...

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11:29

Fast Five for Friday: Spring Cleaning, Sunk Cost...

The Coaching Equation ·

2025/02/21

Episode Highlights: [00:18] The Power of Cleansing (In Business and Life) Brook shares insights from his two-month homeopathy cleanse, revealing why detoxing isn’t just about what you add—but also about what you remove. Ryan connects this to spring cleaning in business and why eliminating what's not working is just as important as growth. [01:52] The Sunk Cost Fallacy: When to Cut Your Losses Ever kept doing something just because you invested time or money in it? Ryan explains the...

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98 results

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