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PODCAST

Digital Politics with Karen Jagoda

Digital Politics with Karen Jagoda is a non-partisan podcast featuring thought leaders and industry pioneers with insights about innovative approaches to political campaigns, voter engagement, mobilization, fundraising, persuasion, and GOTV. Topics include the power of mobile devices, leveraging social networks, message testing and targeting, cross-media advertising, grassroots organizing, and big data.

news & politics

All Episodes

22:00

Why Digital Audio Ads are Effective for Reaching...

Digital Politics with Karen Jagoda ·

2024/07/22

John Fitzgerald is EVP, AD Sales, DAX US part of Global Media & Entertainment Lmt and associated companies, and an audio ad expert. Digital audio ads expand the universe of people who can hear a candidate's message thanks to the proliferation of devices that can be used for real-time and on-demand listening. Digital audio ads can also be produced quickly and tweaked to personalize messages for targeted audiences. We talk about: Politicians as brands and what they can learn from advertisers of

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20:35

Bipartisan Support for the Transparency in Coverage...

Digital Politics with Karen Jagoda ·

2024/07/10

Mark Galvin, Co-Founder, President, and CEO of TALON, discusses the Transparency in Coverage rule in healthcare. This rule was added to the Affordable Care Act and requires commercial health plan sponsors to provide transparency in the costs of tests, procedures, and other medical services. Despite the sharp divide in Congress, this rule received bipartisan support through several administrations. It seems most can agree that providing patients with information on pricing and out-of-pocket costs

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18:18

Media Bubbles and Voter Behavior with Daniel...

Digital Politics with Karen Jagoda ·

2024/06/14

Daniel Scantlebury, Vice President of Data Science and AI at Resonate, is a seasoned observer of human behavior. He uses his insights to better understand and predict voting behavior. In this age of media bubbles, how voters consume news and form opinions creates even more challenges for campaigns to reach them. We talk about: Use of Predictive Resonate Elements to target specific voter segments Persuadable, swing, and disengaged voters Educating clients about the use of AI in developing

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19:54

Tapping Into the Power of Influencers with Ryan Davis...

Digital Politics with Karen Jagoda ·

2024/06/07

Ryan Davis, Co-Founder and Chief Operating Officer of People First, brings voices from diverse and specialized communities to campaigns to promote candidates and causes. The role of individuals with social media followers and the skills to create content is increasingly relevant to political campaigns trying to reach targeted voters. Influencer marketing is filling the need to find the most trusted voices. We talk about: Differences between influencers Recruiting authentic voices to work with

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27:43

How Private Investigators Work with Wendy Pickering...

Digital Politics with Karen Jagoda ·

2024/05/30

Wendy Pickering Sullivan, Pickering Sullivan Investigations, joins Deepak Puri, CEO of The Democracy Labs, to pull back the curtain on the job of a private investigator. While a great deal of information is available online, PIs have access to proprietary sources, hard-to-find public records, and the right people to access the right resources. Deepak and Wendy talk about: White-collar crime and fraud investigations Finding out facts about the opposition Determining what facts the opposition might

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18:45

Driving Genetic ALS and FTD Activism with Daniel...

Digital Politics with Karen Jagoda ·

2024/05/21

Daniel Barvin, Founder of the End the Legacy Foundation, is also the VP of Operations and Patient Advocacy at Coya Therapeutics. Coming from a family with a genetic predisposition to develop ALS, Daniel has brought together a community of activists who are intent on educating doctors and patients about early diagnosis and testing. This organization is also raising awareness about the need for more research and funding to cure genetic ALS and FTD. Coya Therapeutics is developing diagnostics and

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22:40

Value of Issue-Based Digital Campaigns with Ray...

Digital Politics with Karen Jagoda ·

2024/05/15

Ray Kingman, CEO and Founder of Semcasting, emphasizes the need to use an issue-based approach to reach and motivate voters instead of using traditional voter segmentation to categorize those likely to vote. Rapid response to current events is a key opportunity for candidates and advocates to express their views on issues and provide accurate information in targeted digital campaigns. Ray and I talk about: How issue-based audiences differ from those defined by voter files and related demographic

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26:20

Local Democracy Centers Drive Community Engagement...

Digital Politics with Karen Jagoda ·

2024/05/14

Janice Gay, Phonebank Manager at Center for Common Ground, joins Deepak Puri, CEO of The Democracy Labs, to address efforts at the local level to reach out to the BIPOC communities where voting is inconsistent. By including familiar faces in the outreach efforts of local Democracy Centers, residents are encouraged to vote, speak up, find resources, and contribute to bringing change to their communities. Deepak and Janice talk about: How community activism leads to voting Who is included in the

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27:29

Guidelines for Pro-Democracy Election Coverage with...

Digital Politics with Karen Jagoda ·

2024/05/09

Brian Hansbury, Co-Leader of Media and Democracy Project, joins Deepak Puri, CEO of The Democracy Labs, to discuss guidelines for pro-democracy election coverage. With an open letter to American media executives, publishers, and journalists, Brian and his team are intent on expecting more from media companies in their reporting of the 2024 election. The Project is asking national and local journalists to support democracy and encourage the engagement of voters in issues with less focus on polls.

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21:28

Fighting Unreason with Reason with Seth David Radwell...

Digital Politics with Karen Jagoda ·

2024/05/08

Seth David Radwell, author of American Schism: How the Two Enlightenments Hold the Secret to Healing Our Nation, which won the International Book Award for Best General Nonfiction in 2023, characterizes the forces driving the schisms in our society. With a view of the past and an analysis of what supports a healthy democracy, part of the solution, he contends, is the election system needs structural reform. There is a need for more competitive races and open primaries, focusing on issues, not just

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24:47

Benefit Screening Tool Cuts Through Eligibility Maze...

Digital Politics with Karen Jagoda ·

2024/04/09

Melanie Lavelle, Founder of Benefit Kitchen, joins Deepak Puri, CEO of The Democracy Labs, to discuss the impact of welfare reform and the creation of an app and database to empower people to understand what benefits are available. Benefit Kitchen is focused on working with people to overcome obstacles and gain insight into the eligibility rules for federal, state, and local benefits. Melanie has discovered that many rules and hard-to-find information are designed to keep people from enrolling and

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20:26

Activists Focused on Regulating Ammunition Sales with...

Digital Politics with Karen Jagoda ·

2024/04/02

Sandy and Lonnie Phillips, Founders of Survivors Empowered, join Deepak Puri, CEO of The Democracy Labs, to discuss their reaction and activism as a result of the murder of their daughter Jessi, killed in the Aurora Colorado theatre 2012 mass shooting. Their organization is focused on regulating companies that sell ammunition and repealing the Protection of Lawful Commerce in Arms Act. Deepak, Sandy and Lonnie talk about: Who is selling ammunition and what information is being collected Who is

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17:13

Streamlining Campaign Merchandise Creation,...

Digital Politics with Karen Jagoda ·

2021/10/28

Audra Grassia is the Managing Partner at Goodstock and Company, part of the Higher Ground Labs incubator class of 2021. With U.S. manufacturers and union printing, Goodstock has created an e-commerce platform for Democratic and Progressive campaigns to provide a tool to create and deliver merchandise that can appeal to a wide range of supporters. We talk about: the value of campaign merchandise for fundraising, building name recognition, and community support most popular campaign items and the

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18:54

Gerrymandering Social Media and 2022 Trends to Watch...

Digital Politics with Karen Jagoda ·

2021/10/21

Deepak Puri is Co-Founder and CEO of The Democracy Labs and he comes back on the show to shed some light on the gerrymandering efforts underway around the country to limit the voices of certain voters. We talk about: how data analysis and GIS tools are being used by states to surgically create new districts to negatively impact minority voters the need to educate voters about the consequences of gerrymandering and what can still be done to influence final decisions the role of Facebook's ad revenue

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17:26

Automating and Integrating Campaign Processes with...

Digital Politics with Karen Jagoda ·

2021/10/14

Preston Tollinger is CEO of Bluelink, which is part of the Higher Ground Labs Cohort of 2021. Preston brings his knowledge of managing big data to the political world. We talk about: New tools that are needed to weave together different teams and data streams on the campaign trail Replacing manual processes with automated approaches to manage data, including donor info, social media, email contacts, voter lists, event attendees, and volunteers The trend for newer campaign tools to open up their

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20:06

Building Relationships with Persuadable Voters with...

Digital Politics with Karen Jagoda ·

2021/10/07

Philip Armstrong is COO and Brandon Harris CEO and both are Co-Founders of Votus, part of the Higher Ground Labs cohort of 2021. Votus is a communications platform that helps campaigns and elected officials establish meaningful 1:1 relationships with voters and constituents. We talk about: The value of social listening and analytic reporting to identify influencers, hot topics, and location of those interested in a campaign or issue The untapped power of Nano-Influencers of all ages Opening up the

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19:33

Value of Social Media Data and Content Analytics with...

Digital Politics with Karen Jagoda ·

2021/09/30

Thomas Kramer is Co-Founder of Measure Studio, part of the Higher Ground Labs 2021 Cohort. Measure Studio is bringing this Software as a Service to political clients to provide a way for them to organize and make sense of social media data. With deep experience in the entertainment world, Thomas understands what content works well and why. He talks about: What is required to have social media content go viral How quickly it can be determined whether content is resonating with the desired audience

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24:56

Using Hologram Technology to Beam Politicians into...

Digital Politics with Karen Jagoda ·

2021/09/23

David Nussbaum is the Founder and Chief Executive Officer of PORTL, a hologram technology company that lets people beam high resolutions of themselves to multiple locations to interact with other people. Called telepresence or holoporation, this company is inventing the future of political campaigning, fundraising, and voter engagement. Talking with guest host Cyrus Krohn, David describes the history of using holograms in politics and professional speaking since the 1860s. No longer just a magic

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16:47

Strength of Online for Voter Persuasion with Loren...

Digital Politics with Karen Jagoda ·

2021/09/13

Loren Merchan is Partner and President at Authentic, a digital consulting and fundraising company working with Democratic and Progressive campaigns. Loren emphasizes the need for buy-in from campaigns and committees that digital is an important persuasion investment and not just an extension of traditional media. We talk about: Why digital experts need to run the digital persuasion program rather than leaving it to traditional consultants who are buying television Who might be most persuadable

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19:23

Effectiveness of Audio Ads in 2021 Primary Campaigns...

Digital Politics with Karen Jagoda ·

2021/08/26

Sean Duggan is VP of Advertising SXM Media with a focus on government, political, and advocacy clients. We talk about Surprises and trends from the 2021 primary race for Governor of Virginia and the California Governor Recall effort How campaigns are increasingly using audio ads, pivoting now to early persuasion, and planning for the final GOTV Efforts underway to re-educate about the latest wave of the pandemic and mobilizing people to get a vaccination Increasing interest in reaching

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341 results

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