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PODCAST

Mindful School Marketing

Tara Claeys & Aubrey Bursch

The Mindful School Marketing podcast discusses topics relevant to independent school administrators and marketers for K-12 independent private schools and camps. The podcast offers a mix of discussions and interviews with professionals both within and outside of the independent school community. We will cover the connection between mindfulness and success at work and at home, and how mindfulness applies to effective independent school marketing and administration. Co-hosts Aubrey Bursch and Tara

education marketing

All Episodes

20:50

100 Episodes: A Celebration of Growth, Connection,...

Mindful School Marketing ·

2025/01/29

In this special 100th episode of the Mindful School Marketing podcast, we’re celebrating an incredible milestone and reflecting on the journey that brought us here. Join us as we look back at how this podcast started, the lessons we’ve learned, and the amazing guests we’ve had the privilege to feature. We’ll share behind-the-scenes stories, insights into how marketing and education have evolved since 2021, and our favorite moments from the show. Plus, we’ll talk about the key themes and trends that

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35:11

99. Addressing AI’s Impact on School Operations and...

Mindful School Marketing ·

2025/01/15

In this episode of Mindful School Marketing, we talk with Evan J. Harris, founder of Pathos Consulting Group, about the role of AI ethics in independent schools. Evan shares his journey into AI, offering insights on integrating AI tools responsibly to enhance efficiency while addressing key risks like data privacy and bias. He emphasizes the importance of better training for non-classroom staff, maintaining authentic communication, and engaging both internal and external communities. Evan also

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40:34

98. Uplifting Diversity in Independent School...

Mindful School Marketing ·

2025/01/01

In this episode of Mindful School Marketing, we are joined by Bob Thomas, Head of School at the Walden School in Pennsylvania. Bob shares his journey through school leadership, emphasizing the impact of diversity, equity, and servant leadership. He recounts an inspiring letter about his father's achievements as an African American leader and the significance of servant leadership principles learned from Robert Greenleaf. The conversation also covers the importance of listening, storytelling, and

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25:40

97. Building Trust and Standing Out: The Power of...

Mindful School Marketing ·

2024/12/18

In this episode of Mindful School Marketing, we dive into the world of branding for schools with Madison Carr, a branding expert who specializes in helping schools align their identity and connect with the right audience. Madison shares insights on the critical role of brand strategy in standing out in a competitive educational landscape, the importance of internal alignment before focusing on visual design, and how a thoughtful brand strategy can build trust and drive enrollment. Whether you're a

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26:04

96. Finding Joy in Fundraising with Tesha McCord Poe

Mindful School Marketing ·

2024/12/04

In this episode of Mindful School Marketing, we sit down with Tesha McCord Poe, founder and CEO of Joy Raising. Tesha shares her inspiring journey from a successful legal career to building her own consultancy, where she blends fundraising with principles of diversity, equity, inclusion, and belonging (DEIB). We dive into her unique approach to creating joyful, mission-aligned fundraising strategies, the importance of understanding donor backgrounds, and how to tap into the joy of giving. Tesha also

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27:54

95. A New Approach to Independent School Financial...

Mindful School Marketing ·

2024/11/20

On this episode of Mindful School Marketing, we welcome Jen Danish, head of Grace Episcopal Day School, who brings over 30 years of experience in independent schools. Jen’s commitment to fostering nurturing and inclusive school communities is at the heart of her work at Grace. In this episode, she introduces us to Grace’s pioneering Community Tuition Model, designed to make independent education more accessible and welcoming. We explore how this model redefines traditional financial aid, allowing

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94. Enhancing Your School Leadership with the Dare To...

Mindful School Marketing ·

2024/10/23

In this episode of Mindful School Marketing, we sit down with Nicole McDermott, an independent school leader with over two decades of experience. Nicole shares insights into her work as a facilitator and certified leadership coach trained in Brene Brown's 'Dare to Lead' program. We dive deep into how courage, vulnerability, and clarity play a critical role in educational leadership. Nicole shares how integrating mindfulness and leadership principles can positively impact school communities, from

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32:04

93. Understanding and Leveraging Data for Independent...

Mindful School Marketing ·

2024/10/09

In this episode of Mindful School Marketing, we sit down with James Riley, a former high school math and statistics teacher of 20 years who now runs Forward Dataworks, a company with a goal to address the growing need for schools to make data-driven decisions. James brings some fascinating insights on how independent and private schools can tap into the power of data for smarter decision-making, especially when it comes to admissions and strategic planning. We dive into everything from quick surveys

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29:20

92. Crisis Communication and the Election Season in...

Mindful School Marketing ·

2024/09/25

In this episode of Mindful School Marketing, we speak with Scott Butterworth, principal of Fine Point Communications, about the importance of strategic messaging for independent schools. Scott draws from his crisis communication experience to advise school leaders on preparing for and navigating crises, stressing transparency, understanding community needs, and student-centered communication. He shares practical steps for crisis planning, mindfulness in tough situations, and avoiding common pitfalls

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36:46

91. How To Create Impactful and Effective Tuition...

Mindful School Marketing ·

2024/09/11

In this episode of the Mindful School Marketing Podcast, we are joined by Dale Seabury to discuss the critical importance of tuition pages on school websites. Dale shares insights on why this page is highly visited and provides strategies on showcasing the school’s value proposition. The conversation covers effective ways to present tuition information, the role of social proof, and the importance of financial aid transparency. Dale also offers practical tips on engaging prospective families,

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26:44

90. Using Your Astrological Reading To Unlock Your...

Mindful School Marketing ·

2024/08/28

In this episode of Mindful School Marketing, we chat with Jenny McKee, an astrologer with Sky Whisperers Astrology and a practicing lawyer for over 30 years. Jenny shares her passion for helping people align with their authentic selves through astrology. Despite astrology's mixed reputation, Jenny discusses its practical applications, especially in educational settings, and how understanding astrological signs can enhance interpersonal relationships. The conversation delves into the nuances of

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28:09

89. How to Plan and Create the Best Photography For...

Mindful School Marketing ·

2024/08/14

In this episode of Mindful School Marketing, we speak with Rebecca Drobis, a passionate photojournalist specializing in educational photography. Rebecca shares her insights on capturing authentic and impactful images for independent schools and she emphasizes the importance of strategy, composition, diversity, and effective lighting in school photography. Rebecca also offers practical tips for schools taking their own photos and discusses the significance of managing and organizing images

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16:54

88. Key Takeaways from The National Small Schools...

Mindful School Marketing ·

2024/07/31

In this special episode, we share attendee and speaker experiences from the National Small Schools Conference held at the Crefeld School in Philadelphia this past June. This conference, known for its warm and supportive atmosphere, provided attendees with a wealth of knowledge through excellent speakers and engaging topics. We had the pleasure of interviewing 13 individuals to gather their insights and key takeaways from the event. Tune in to hear these conversations and learn more about what made

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87. Engaging and Retaining Faculty through Effective...

Mindful School Marketing ·

2024/07/17

In this episode of Mindful School Marketing, we're thrilled to have Steve Bristol with us, a seasoned independent school veteran with over 35 years of experience. From his roots as a boarding school triple threat teacher, coach, and dorm head, to roles in administrative leadership such as Director of Athletics, Assistant Head for External Affairs, and Director of Enrollment Management, Steve's expertise spans all facets of independent school management. Now a senior consultant for Triangle

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86. How To Successfully Fundraise for Your School...

Mindful School Marketing ·

2024/07/03

In this episode of Mindful School Marketing, we welcome Melanie Norton, founder and CEO of a boutique nonprofit fundraising and strategic planning consulting firm in Indianapolis, Indiana. Melanie shares her extensive experience from banking, higher education, and consulting, offering invaluable insights into the art and science of fundraising. The discussion delves into key considerations for small independent schools planning a capital campaign, the importance of starting with strategy, and

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85. How Student Social Media Trends Are Impacting...

Mindful School Marketing ·

2024/06/19

On this episode of Mindful School Marketing, we welcome Laura Tierney, the dynamic founder and CEO of The Social Institute. Dive into our discussion about empowering students to navigate their social world with confidence and positivity, particularly through the lens of social media and technology. Laura, a true digital native, shares her journey from a teenager experiencing the dawn of social media to becoming a leading advocate for healthy digital habits. Discover the latest trends among middle

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28:28

84. Using The Working Genius To Help You Work Better...

Mindful School Marketing ·

2024/06/05

In this episode of the Mindful School Marketing Podcast, we welcome Miriam Stein, founder of Saddlerock Strategies, to discuss effective enrollment strategies and organizational health for schools. Miriam shares her journey from teaching to admissions and consulting, highlighting her passion for helping schools thrive. The conversation dives into the Working Genius model, a workplace productivity tool designed to enhance team collaboration and efficiency by recognizing individual strengths and

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83. Key Takeaways from the VAIS Advancement Institute

Mindful School Marketing ·

2024/05/22

In this episode of the Mindful School Marketing Podcast, join Aubrey and Tara as they bring you exclusive insights from the VAIS Advancement Institute in Staunton, Virginia. The conference featured an impressive array of speakers covering topics in development, marketing, and admissions, providing attendees with a broad spectrum of knowledge all tailored for school leaders. If you're an association or organization hosting a conference for school leaders, consider inviting the Mindful School

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27:38

82. Maximizing the Impact of Marketing and...

Mindful School Marketing ·

2024/05/08

Join us in this episode of Mindful School Marketing as we delve into the world of visual storytelling with Helen Sachs, CEO and founder of Striking Media. From her beginnings at BBC Television Centre in London to her current role crafting impactful videos for local businesses and nonprofits in Northern Virginia, Helen brings a wealth of experience in videography and photography. In today's episode, we explore the secrets behind successful video content for independent schools, the importance of

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81. Teaching Happiness At Your School with Greg Angilly

Mindful School Marketing ·

2024/04/24

In this episode of Mindful School Marketing, we are celebrating 3 years of this podcast and we are joined by Greg Angilly, the Head of School at Virginia Beach Friends School. Greg crafted a groundbreaking curriculum to empower middle and upper school students to delve into the complexities of the human brain and unlock the secrets to genuine happiness. With a deep-rooted belief that happiness can indeed be taught, Greg shares his enlightening insights with us today, offering a beacon of hope and

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