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PODCAST

IndieGameBusiness®

Candid conversations with veterans of all aspects of the business side of games. We firmly believe that great games from all developers need the support they deserve to succeed. This podcast exists to provide that support. IndieGameBusiness® is produced by The Powell Group, a video game consulting firm specializing in business development, marketing, and licensing. Our CEO has been in the industry for 20 years and closed countless publishing and licensing deals. The Powell Group monitors over 3,500

leisure video games

All Episodes

00:59:25

Immersive Worlds and Indie Soundscapes | Sam Striker

IndieGameBusiness® ·

2025/08/08

In this episode of IndieGameBusiness, we sit down with Sam Striker, Co-Founder and CEO of Native Darkness, to unpack the journey of building immersive audio-first games and what makes sound such a powerful force in storytelling.Sam walks us through the origin story of Native Darkness and their partnership with Ovani Sound. We explore the value of interactive audio, the differences between working with a dedicated audio studio versus an in-house team, and why custom sound design can make or break a

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01:03:44

State of Pitching in 2025 | Yves Le Yaouanq

IndieGameBusiness® ·

2025/06/13

In this episode we’re joined by Yves Le Yaouanq, Chief Content Officer at Focus Entertainment, for a deep dive into the current state of pitching, publishing, and investment in the games industry. Yves shares his perspective on how the landscape has evolved in 2025, what publishers are really looking for, and how developers can set themselves apart.We explore the art and science of pitching in today’s market—what works, what doesn’t, and how developers can improve their odds of success. Whether

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00:59:09

Doing More with Less: Sustainable Indie Marketing...

IndieGameBusiness® ·

2025/06/06

In this episode of IndieGameBusiness, we’re joined by Mike Gallagher, Founder of Untitled Advertising Lab, to talk about the evolving marketing landscape for indie studios. Mike shares how his team helps game developers unlock incremental revenue from older titles and support self-publishing efforts when traditional publishing and VC routes fall short.We dive into what “doing more with less” really means in the current market, why marketing paralysis is so common, and how studios can overcome it

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01:01:37

Inside WIGI: How Women in Games International Is...

IndieGameBusiness® ·

2025/05/30

In this episode of IndieGameBusiness, we sit down with Joanie Kraut, CEO of Women in Games International (WIGI), to explore how the organization is building a more equitable and inclusive gaming industry. Joanie shares the mission behind WIGI, the impact of their initiatives, and what the future looks like as they approach their 20th anniversary in 2025.We also discuss how WIGI actively supports women and marginalized genders, key programs and partnerships, and what allies in the industry can do to

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01:00:05

The Basic Ingredients of a Pitch Deck

IndieGameBusiness® ·

2025/05/21

Join Omar for a presentation covering the essentials of pitching your video game to publishers. From structure and flow to the must-have elements of a winning pitch, this session is all about showcasing your game's potential and getting publishers excited to support it!

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00:59:43

How to Make Game Trailers to Hook and Excite Your...

IndieGameBusiness® ·

2025/05/20

Learn what it takes to make a standout trailer from four game trailer makers who come from the craft from different angles and work experience. The panel combines their experience in: AAA game trailers, indie game trailers, cinematic short films of VR games, and games journalism.You will learn how and why certain game trailers grab the eyeballs of customers, press, influencers by clearly showing what the game is. Also, where is the line between authentically depicting the game as it is, and making

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01:00:22

How to Get Content Creators to Play and Promote Your...

IndieGameBusiness® ·

2025/05/19

Most gamers discover new titles through YouTube, Twitch and other social media platforms, but how do you get creators to talk about your game? This session breaks down actionable strategies for identifying the right influencers, reaching out effectively, and building lasting relationships. Learn how to time your efforts around key milestones to boost visibility and get noticed by the Steam algorithm.

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00:59:24

Marketing Secrets of Steam Next Fest

IndieGameBusiness® ·

2025/05/18

Marketing agency founder Michael Brown discusses the best way to optimize your marketing to ensure you get the maximum return on Steam Next Fest and the tips and tricks Vicarious uses to ensure momentum for their games.

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00:58:10

Indie Game Marketing Fundamentals

IndieGameBusiness® ·

2025/05/17

Professor Jim Huntley of USC Games will present fundamental marketingstrategies for interactive games, with a focus on indie games with limited budget sand resources, including some recommended tools and best practices.

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01:00:35

Playing the Wishlist Game

IndieGameBusiness® ·

2025/05/16

Steam wishlists are one of the most powerful tools available to game developers. This session, we'll break down everything you need to know about wishlists: what they are, why they matter, and how to effectively grow them before launch. You'll learn practical strategies for increasing your wishlist count, how wishlists signal interest to the Steam algorithm, and how they translate into actual sales.

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00:59:19

Going Rogue: How Community & Connections Can Stealth...

IndieGameBusiness® ·

2025/05/15

Going Rogue dives into the power of throwing what you know out the window and focusing on the organic opportunities that come with community management to drive your marketing. Learn tactics to building these connections, how to explore new ways to think of community management, and how it can create a buzz around your project. Smashing skulls with overt marketing is no longer the way - it's time to get stealthy about how we approach it so that it doesn't give players the ick.

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00:59:51

Ready, Set, Launch: Building a Go-to-Market Plan for...

IndieGameBusiness® ·

2025/05/14

Great marketing doesn't happen by accident—it starts with a solid plan. In this final session, Alyssa will outline how to craft a go-to-market strategy that aligns with your game, goals, and resources.

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01:02:26

From Content Creator to Community Manager | Jack...

IndieGameBusiness® ·

2025/05/02

Join us for an engaging conversation with Jack Pattillo, Community Manager at Channel37, as he shares his journey from content creation to community management. After 15 years at Rooster Teeth, Jack delves into the evolving landscape of gaming, how to foster a thriving community, and his experience working remotely with a company based overseas. In this episode, Jack offers insights into life after Rooster Teeth, discusses the industry’s rapid changes over the decades, and highlights the unique

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00:57:00

Serious Games, Real Impact | Jennifer Javornik

IndieGameBusiness® ·

2025/04/25

In this episode of IndieGameBusiness, we sit down with Jennifer Javornik, Chief Partnerships Officer at Filament Games, to explore the impactful and fast-growing world of serious games. Jennifer breaks down what serious games are, who they're for, and why this corner of the industry is gaining serious momentum.We dive into the types of games Filament creates, the company’s main sources of business, and how they successfully connect with clients across industries. Jennifer also highlights

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01:00:52

The State of the Industry: Data-Driven & Unfiltered |...

IndieGameBusiness® ·

2025/04/11

In this episode of IndieGameBusiness, we’re cutting through the noise with Pontus Mahler, Managing Director at Agora Gaming Partners, to talk about the real state of the gaming industry—no hype, no fluff, just facts backed by data.Pontus brings a grounded and data-driven perspective to an industry that’s been full of dramatic headlines, speculation, and uncertainty. We dive deep into what the numbers actually say about the market, publishing trends, investment activity, studio closures, and what it

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00:58:10

How to Survive, Rebuild, and Lead a Game Studio |...

IndieGameBusiness® ·

2025/04/03

In this powerful episode of IndieGameBusiness, we sit down with Frederick Brassard, Studio Head at Nesting Games, to talk about the realities of running, losing, and rebuilding a game studio. With a career that began in the early days of Ubisoft Montreal—where he was hired as their 8th employee—Frederick shares an incredible story that spans decades of growth, challenges, and resilience in the game industry.We dive into hard but essential questions: What does it take for a studio to survive in

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01:00:52

The Multitasking Way Forward: Strategies for Success

IndieGameBusiness® ·

2025/03/10

In today’s fast-paced world, multitasking is both a challenge and an opportunity. This session explores cutting-edge strategies to enhance productivity, maintain focus, and reduce burnout while juggling multiple priorities. Learn how to harness the power of intentional multitasking to achieve your goals without compromising quality.Key Takeaways:Mastering techniques for efficient multitaskingBalancing focus and flexibilityReducing stress while improving resultsJoin us to discover a smarter approach

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01:31:01

The Secrets to Pitching and Publishing Success |...

IndieGameBusiness® ·

2025/03/10

In this episode, we sit down with Joshua Garrity, the Head Game Scout at Secret Mode, to uncover the keys to getting your game signed in today's competitive publishing landscape. Joshua shares expert insights on pitching, the ideal budget ranges for different types of projects, and what publishers are really looking for in new games.We also discuss common mistakes that developers should avoid, red flags in potential publishing partners, and how to position your game for the best possible chance

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00:59:18

Indie Survival Guide: Mastering Business Development...

IndieGameBusiness® ·

2025/03/09

Master the essentials of Business Development with this practical guide tailored for indie game studios. Learn budget-friendly strategies to build partnerships, pitch your game effectively, and unlock growth opportunities - all while juggling multiple roles in your team.Key Takeaways:- Develop cost-effective BD strategies.- Build and maintain impactful partnerships.- Learn to pitch your game with confidence.- Integrate BD into a busy indie dev workflow.

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00:59:50

Why Your Budget is Your BFF

IndieGameBusiness® ·

2025/03/09

We will go through some points on how your budget can be your best friend in managing your studio and not something to moan about. A good budget can be a great friend to rely upon when you need to make the difficult decisions and plans to ensure the health of your team and your product.

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459 results

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