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PODCAST

BetterWealth with Caleb Guilliams

BetterWealth Media

BetterWealth helps 6–7 figure entrepreneurs build, protect, and grow their wealth through strategic whole life insurance designs and alternative wealth strategies. Your host, Caleb Guilliams, features powerful, deep dive masterclasses, real client case studies, and interviews with top financial experts, business leaders, and entrepreneurs, all designed to help you make more intentional financial decisions and master the wealth game.

business investing

All Episodes

01:00:48

The Augusta Rule Disaster: The MOST Misunderstood Tax...

BetterWealth with Caleb Guilliams ·

2025/12/01

This is why 99% of business owners and entrepreneurs are doing the Augusta Rule Wrong. The Augusta rule is one of the most popular tax strategies on the internet with endless amounts of financial gurus and entrepreneurs teaching about it. But so much of what is being shared is wrong and dangerous. In this 60 minute masterclass, Nethaniel Ealy, an Augusta Rule Expert who has been helping people do this properly for 8 years, breaks down the dos and don'ts of this strategy, and gives the industry

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01:21:17

Answering the Internet’s HARDEST Infinite Banking...

BetterWealth with Caleb Guilliams ·

2025/11/26

Caleb Guilliams and Devin Burr (@Mr_Brrrr) return to tackle the internet’s toughest questions about Infinite Banking. The good, the skeptical, and the ugly. From people asking how soon they can access cash value, to critics calling Infinite Banking a scam, nothing is off-limits. 00:00 Introduction to Infinite Banking and Skepticism02:32 Starting a Policy: Amounts and Strategies04:57 Age Considerations in Infinite Banking08:35 Trusts and Legacy Planning11:56 Tax Implications and Loan Structures20:01

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01:07:22

The Most Overlooked End-of-Year Tax Moves for High...

BetterWealth with Caleb Guilliams ·

2025/11/21

Learn the 6 most overlooked advanced tax strategies used by the wealthy before end of the year to make sure you keep as much money from the government as legally possible before 2026. Our guest is Roger Roundy, the CEO of Strategic Associates, a team of tax professionals committed to helping high income earners only pay what their legally supposed to and not a penny more.Want to Pay Less Taxes to the Government this Year? Connect with the Strategic Associates Team:Book a Call:

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11:30

Does a 50-Year Mortgage Actually Help Homebuyers?...

BetterWealth with Caleb Guilliams ·

2025/11/18

The 50-year mortgage is being hyped as a way to make homes more “affordable" according to President Trump. Join Caleb Guilliams to walk through the numbers, the opportunity cost, and why extending mortgages doesn’t actually solve the affordability crisis, while also explaining the two scenarios where it might help. Analyze the math, the risk, and the long-term impact on housing prices.Want to Pay Less in Taxes to the Government? Click Here: https://betterwealth.com/tax====================DISCLAIMER:

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49:11

Why Rate of Return Is Killing the Infinite Banking...

BetterWealth with Caleb Guilliams ·

2025/11/12

The Infinite Banking industry can be obsessed with rate of return, and it’s ruining the message. In this powerful conversation, Caleb Guilliams and Logan Hertz unpack how focusing on ROI has blinded people to the real value of life insurance: liquidity, guarantees, and human life value. They challenge advisors, clients, and industry leaders alike to rethink what wealth efficiency really means and bring to light the deeper issues impacting the life insurance industry. Logan Hertz also reveals what

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20:13

Kyle Busch's $8.5 Million IUL Lawsuit Against Pacific...

BetterWealth with Caleb Guilliams ·

2025/11/07

NASCAR legend Kyle Busch is suing Pacific Life Insurance Company for allegedly misleading him and his wife into a risky Indexed Universal Life (IUL) strategy that wiped out over $8.5 million. The lawsuit claims Pacific Life’s agent promised “tax-free retirement income” after just five years of funding but hidden fees, inflated commissions, and an internal 1035 exchange left the policies on the verge of collapse. In this episode, Caleb Guilliams breaks down what happened, how IUL policies work, and

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28:08

The Hidden World of Bourbon Investing | Chuck Morton

BetterWealth with Caleb Guilliams ·

2025/11/05

Discover the fascinating world of bourbon barrel investing — where whiskey meets wealth. In this episode, Caleb Guilliams sits down with Chuck Morton, a seasoned bourbon investor, to unpack how individuals are earning returns of 25%+ in a market completely uncorrelated to Wall Street.Learn how bourbon barrels become lucrative alternative assets, why every barrel is fully insured, and how to evaluate the risks, storage costs, and cash flow timelines before getting involved.Want a Life Insurance

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01:18:57

Debate: Should You Buy Cars with Infinite Banking? |...

BetterWealth with Caleb Guilliams ·

2025/11/02

Should you buy cars using Infinite Banking? Caleb Guilliams and @Mr_brrrr debate one of the most controversial questions in the life insurance world, whether using a whole life insurance policy to purchase vehicles is a smart wealth strategy or a financial mistake.We break down the math, the mindset, and the real pros and cons of using Infinite Banking for cars, exploring how policy loans, cash value, and opportunity cost play out in real life.0:00 - Introduction2:30 - What is Infinite Banking?8:00

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21:37

The Real Reason the Ultra-Rich Buy Whole Life...

BetterWealth with Caleb Guilliams ·

2025/10/25

Have you ever wondered how the wealthiest people on earth think about life insurance and use it for their financial planning? Caleb Guilliams is joined by two legends in the industry, Kuldeep Madan and Tom Wall to discuss the ins and outs of working with ultra-high-net worth clients and how they utilize whole life insurance in their wealth creation and protection plans.Want a Whole Life Insurance Policy? Go Here: https://bttr.ly/bw-yt-aa-clarity Want FREE Whole Life Insurance Resources &

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57:58

How to Legally Write Off Life Insurance Premiums (4...

BetterWealth with Caleb Guilliams ·

2025/10/23

Is it possible to write off your life insurance premiums? In this video, Caleb Guilliams is joined by Alden Armstrong and Penn Mutual’s Bill Bell, a tax attorney and industry expert, to unpack the surprising ways life insurance interacts with the tax code. You’ll learn four ways certain structures can unlock deductions, protect your wealth, and even multiply your long-term impact with life insurance.Want a Whole Life Insurance Policy? Go Here: https://bttr.ly/bw-yt-aa-clarity 0:00 - Why life

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08:58

Was I Wrong for Putting My Life Insurance in a Trust?

BetterWealth with Caleb Guilliams ·

2025/10/22

Should you put your life insurance into a trust or is it a mistake that overcomplicates your financial legacy planning? Get 'What Would The Rockefellers Do?' Book for FREE! Click Here: https://www.betterwealth.com/wwrd-book Watch the original video: https://youtu.be/eguqNGausk8?si=0Ig5cAZ9CIInhc4v Want a Life Insurance Policy? Go Here: https://bttr.ly/bw-yt-aa-clarity Want FREE Whole Life Insurance Resources & Education? Go Here: https://bttr.ly/yt-bw-vaultWant Us To Review Your Life Insurance

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26:33

How To Pay For College Using Your Life Insurance...

BetterWealth with Caleb Guilliams ·

2025/10/18

Learn the hidden strategy being used by parents to pay for college without a 529 plan, avoiding fees and market risk. Want a College Planning Life Insurance Policy? Go Here: https://bttr.ly/college-planningLearn More & Connect with Brock Jolly: https://www.thecollegefundingcoach.org______________________________________________ Learn More About BetterWealth: https://betterwealth.com====================DISCLAIMER: https://bttr.ly/aapolicy*This video is for entertainment purposes only and is not

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15:42

Are IULs the Biggest Scam in the Insurance Industry?

BetterWealth with Caleb Guilliams ·

2025/10/14

My response to @NikoleGalanes video "Exposing IUL (Index Universal Life): The Insurance Scam Destroying Families".Want FREE Whole Life Insurance Resources & Education? Go Here: https://bttr.ly/yt-bw-vaultWant Us To Review Your Life Insurance Policy? Click Here: https://bttr.ly/yt-policy-review______________________________________________ Learn More About BetterWealth: https://betterwealth.com====================DISCLAIMER: https://bttr.ly/aapolicy*This video is for entertainment purposes only

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33:33

He Quit Selling IULs After This One Realization |...

BetterWealth with Caleb Guilliams ·

2025/10/08

Want a Life Insurance Policy? Go Here: https://bttr.ly/bw-yt-aa-clarity Want FREE Whole Life Insurance Resources & Education? Go Here: https://bttr.ly/yt-bw-vault00:00 Introduction02:03 Who is Kyle Fuller?07:19 How Do You Think About Money?11:43 How Do You Talk About Life Insurance?15:25 Philosophy About Whole Life17:49 Why Make Your Safest Asset Unsafe?19:44 Thoughts About Debt-Free21:07 Mortgage or Cash Value24:28 Biggest Mistake In Life Insurance?28:50 When Should I Take A Loan?30:57 Final

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01:07:58

How the Wealthy Use Bitcoin Mining to Pay ZERO Taxes...

BetterWealth with Caleb Guilliams ·

2025/09/30

Wealth influencer & entrepreneur Colin Yurcisin (@Colincyurcisin) breaks down exactly how he became a multi-millionaire with bitcoin and now owns 280 bitcoin mining machines to grow his wealth and pay less in taxes. In this masterclass, Colin shows everything you need to know about bitcoin mining, the pros, cons, benefits, and risks.00:00 Introduction03:00 Backstory on Bitcoin Mining07:10 Bitcoin Mining Discovery10:11 What is Leveraged Mining?11:24 What is Bitcoin Mining?15:52 Threat in

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01:05:47

How to Create a Family Banking System Using Life...

BetterWealth with Caleb Guilliams ·

2025/09/25

Want a Life Insurance Policy? Go Here: https://bttr.ly/bw-yt-aa-clarity Want FREE Whole Life Insurance Resources & Education? Go Here: https://bttr.ly/yt-bw-vaultWant Us To Review Your Life Insurance Policy? Click Here: https://bttr.ly/yt-policy-review00:00 - Introduction 02:19 - Ascendant Financial Business Model Overview05:50 - Financial Mindset: The Key to Long-Term Control and Success10:23 - What Most People Get Wrong About Infinite Banking12:23 - Why Clarity Matters in Financial

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20:00

This Policy Design Lost $200K in Year One (How We...

BetterWealth with Caleb Guilliams ·

2025/09/20

Want Us To Review Your Life Insurance Policy? Click Here: https://bttr.ly/yt-policy-reviewWant a Whole Life Insurance Policy? Go Here: https://bttr.ly/bw-yt-aa-clarity Lead Policy Design specialist at BetterWealth, Alden Armstrong walks through a real life case study of a client who lost $200k of cash value because the original agent he worked with missed key components in the design. Alden shows 6 different companies with the same designs and compares which new policy would have been the best path

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23:19

Stop Saying This About Infinite Banking...

BetterWealth with Caleb Guilliams ·

2025/09/16

Reacting to Toby Mathis' video on '3 Ways to Be Your Own Bank', in particular, his presentation on infinite banking. Caleb Guilliams go through what he got right and what he got wrong as well as filling in the gaps for the areas his missed.Want a Life Insurance Policy? Go Here: https://bttr.ly/bw-yt-aa-clarity Want FREE Whole Life Insurance Resources & Education? Go Here: https://bttr.ly/yt-bw-vault0:00 - Intro 1:07 - Reaction begins3:21 - Tax free growth is wrong 5:32 - High commissions 8:56 -

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54:45

How Reverse Mortgages Can Create Lifetime Retirement...

BetterWealth with Caleb Guilliams ·

2025/09/12

Learn how reverse mortgages can create lifetime retirement income by unlocking home equity for cash flow, tax benefits, and financial security. In this video, Caleb Guilliams and Harlan Accola break down the myths, strategies, and real-life benefits of using reverse mortgages as a powerful retirement and wealth building tool. Want a Life Insurance Policy? Go Here: https://bttr.ly/bw-yt-aa-clarity Want FREE Whole Life Insurance Resources & Education? Go Here: https://bttr.ly/yt-bw-vaultWant Us To

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25:03

The Inner Workings of The Rockefeller’s Life...

BetterWealth with Caleb Guilliams ·

2025/09/09

Check Out Edward Collins Channel: https://www.youtube.com/@edwardcollins_upleveled Get 'What Would The Rockefellers Do?' Book for FREE! Click Here: www.betterwealth.com/wwrd-book Want a Whole Life Insurance Policy? Go Here: https://bttr.ly/bw-yt-aa-clarity Want FREE Whole Life Insurance Resources & Education? Go Here: https://bttr.ly/yt-bw-vaultWant Us To Review Your Life Insurance Policy? Click Here: https://bttr.ly/yt-policy-review______________________________________________ Learn More About

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