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PODCAST

Smart in Public

Katie Boysen & Katie Dufficy

CEOs trust us, the media tolerates us, and our mothers think we know Oprah. The Smart in Public podcast, hosted by Katie Boysen and Katie Dufficy, shares business, career, and life experiences through the world of two Public Relations professionals just trying to keep their sh*t together.

business careers

All Episodes

53:29

31 - Navigating Corporate Reputation, Inclusivity,...

Smart in Public ·

2025/05/06

In this episode of the Smart and Public Podcast, the Katies welcome Abenaa Hayes, Founder and CEO of Elysee Consulting. It won't take long in the episode for you to agree with us when we say that Abenaa AND her career are not only impressive, but incredibly interesting. Her experience in communications and brand spans across a wide range of companies - from start-ups to growth to established US and global firms in healthcare, social impact, and more. Abenaa’s professional mission is to guide

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55:44

30 - PR-omance: How to build your dream PR agency /...

Smart in Public ·

2025/04/29

In this episode of the Smart in Public podcast, The Katies discuss the ins-and-outs of working with PR agencies, including the pros and cons of different agency types, best practices for finding the right agency, and how to build successful partnerships. We also delve into the RFP process, emphasizing the importance of communication and transparency in agency-client relationships. We have a tonne of experience in this space -- from both ends of the spectrum -- so this episode is packed with personal

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35:45

29 - Hot Take: Blue Origin

Smart in Public ·

2025/04/17

It's a HOT TAKE BAY BEE! In this bonus episode of the Smart in Public podcast, the Katies slightly unravel talking about Blue Origin's recent space mission featuring an all-female crew. They unpacked the publicity leading up to the launch, how it aligned to Blue Origin's company mission, the media's reaction, the public backlash, and the implications of celebrity involvement in space exploration. Yes we did some [heavy] critiquing on the PR strategy around the mission, including

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48:35

28 - Pitching with proof: how data storytelling gets...

Smart in Public ·

2025/04/15

In this episode of the Smart in Public podcast, the Katies discuss the significance of data storytelling across executive messaging, narrative creation, cross-functional campaign development, industry positioning, and public relations. They explore various types of data research, the importance of sample size, and how to effectively leverage data for storytelling and media engagement. The conversation walks comms & marketing leaders how to strategically plan and collaborate across business

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44:51

27 - Turn storytelling programs into bottom line...

Smart in Public ·

2025/03/25

In this episode of the Smart in Public podcast, the Katies welcome Cath Anderson to the pod to talk about narrative development, messaging, her board seat on Planned Parenthood, career breaks, and A LOT MORE. For those that don't know Cath, she's a comms powerhouse with two decades of experience working in corporate communications and marketing roles. She specializes in shaping company narratives, mitigating reputation risk, and strategically positioning brands for long-term relevance and

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64:30

26 - Enter your communications consultant era w/...

Smart in Public ·

2025/03/18

In episode 26, the Katie's welcome Roberto Munoz, CEO of Munoz Communications, to give our listeners a crash course in comms consulting. This episode comes at a time when we're seeing a flood of top communications talent leave the corporate world to become consultants, and Roberto is the perfect guest to help set anyone -- from the seasoned consultant to the consultant curious -- on the right track for building a client pipeline, identifying what services you want to offer, how much to

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61:08

25 - Craft audience-first brand stories w/ Alexandra...

Smart in Public ·

2025/03/04

In episode 25 of the Smart in Public Podcast, the Katies welcome Alexandra Whiting, Head of Content at The Memo, to chat through the world of content creators; brand messaging; and telling stories that will actually build a community. Of course, it wouldn't be like us to not get side tracked into the importance of other areas like the challenges of PR / media relationships and the unique approach The Memo takes in curating parenting products - but we think you'll enjoy all those topics

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34:58

24 - Navigating Corporate DEI Communications in 2025

Smart in Public ·

2025/02/18

In episode 24 of Smart in Public, the Katies deliver an in-depth analysis of corporate Diversity, Equity, and Inclusion (DEI) in today's business environment. This timely episode explores how companies are adapting their DEI strategies, the crucial role of communications teams in driving meaningful change, and strategies for maintaining authentic corporate values during shifting market dynamics.Key Discussion Points:The current state of corporate DEI initiatives and their effectivenessStrategic

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56:09

23 - From finance to tech: how Cheryl Sanclemente,...

Smart in Public ·

2025/02/12

In episode 23 of Smart in Public, the Katies sit down with Cheryl Sanclemente, Chief Communications Officer at Lattice, for a real-talk conversation about career development, mentorship, comms leaders on boards, the sentiment in HR tech during a time of massive layoffs across the industry, and age old question of work-life balance.Key Discussion Highlights:Career Transformation: Cheryl's remarkable journey from finance to tech leadershipAI in the Workplace: Exploring the critical role of

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48:18

22 - Unlock the Secrets of VC Communications with...

Smart in Public ·

2025/02/04

This week, the Katies are joined by Allie Cefalo, Marketing Partner at Kleiner Perkins, who shares her journey from leading global communications teams to running marketing for one of the world's best known Venture Capital firms. In this episode, you'll get a peek into the world of VC comms and the insider communications strategies. Discover how top VC firms support founders, craft compelling brand narratives, and navigate the evolving landscape of startup marketing.We laughed a lot, we

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54:14

21 - Master the message, the messenger, and the...

Smart in Public ·

2025/01/28

In episode 21 of the Smart in Public podcast, Burson CEO Corey duBrowa shares insights as to how world of communications has transformed over the years and his predictions on where it's headed. Whether you're a comms leader (or any leader, really) that's building a team, working with an executive or founder, interested in transitioning from agency to in-house (or visa versa), trying to switch to a different PR field, or want to understand how to become a better storyteller, this is

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37:14

20 - Land your dream job with Brooke Kruger, Founder...

Smart in Public ·

2025/01/22

Looking for a job in comms? Well it's your lucky day. This week, the Katies welcome Brooke Kruger, founder of KC Partners, to discuss the current hiring landscape in the communications field through the eyes of one of the industry's best comms recruiters. The conversation covers a broad range of job hunting, hiring, and interview tips including the importance of skills and education, career advice for newcomers in communications, preparing for interviews, and the impact of AI on hiring

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43:30

19 - Hot Take Episode: Meta & Meghan Markle

Smart in Public ·

2025/01/14

In episode 19 of the Smart Public Podcast, the Katies discuss Meta's announcement led by Mark Zuckerberg and the implications of his messages on the company's reputation. They also debate on Meghan Markle's new show on Netflix and the challenges she faces in rebuilding her brand. The conversation highlights the complexities of communication strategies in today's media landscape and the impact of social media on public figures.Episode Timestamps00:44 - Meta's Announcement:

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37:27

Episode 18 - Interview with Jane Hynes, VP of...

Smart in Public ·

2025/01/08

In episode 18, the Katies welcome special guest Jane Hynes, VP of Global Communications for Google Cloud for a masterclass in how to effectively build and lead highly functioning communication teams. If you're currently building a team or managing people managers for the first time, this episode is for you. Jane also shares candid insights about:Developing quotable, impactful messaging that resonates in today's fast-paced media landscapeBuilding and nurturing high-performing teams in

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53:59

17 - All Inclusive Holiday Special

Smart in Public ·

2024/12/24

In this holiday special episode of the Smart in Public podcast, the Katies discuss their top PR campaigns in 2024, like Mastercard's wheelchair ball kid initiative, Dove's Face of Ten campaign, and the rise of women's sports. The conversation also touches on the US election campaigns and notable PR disasters, all while sharing personal anecdotes and insights about the importance of networking and self-awareness in the industry. 00:00 - Holiday Cheer and Podcast Introduction02:45 -

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46:22

16 - Interview with Tarla Lambert-Patel, co-founder...

Smart in Public ·

2024/12/19

This week the Katies welcome Tarla Lambert-Patel, co-founder of Agenda Media, parent company to Women’s Agenda, Women’s Health News, The Crux podcast, and The Keynotes app. In this episode, they discuss the challenges of independent publishing and the importance of addressing women's issues in media. Tarla also shares tips for PR professionals who are looking to pitch and build campaigns around women's issues, curating event content with a publisher that delivers impact, and why

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50:14

15 - I Ignored My Brain

Smart in Public ·

2024/12/10

It's a predictions episode, people! In episode 15, the Katies discuss industry trends, predictions for the year ahead, and best practices for 2025 communications program planning. Episode Timestamps00:00 - Introduction to the Podcast and Recap of Previous Episode04:43 - Reflections on Industry Layoffs and Support13:47 - Best practices for your 2025 communications program planning 32:20 - 2025 Communications Trends and Predictions35:52 - The Impact of AI on Communications43:55 - Dumb in

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43:30

14 - CCO succession planning + United Colors of...

Smart in Public ·

2024/12/03

In episode 14 of the Smart in Public podcast, the Katies explore the evolving role of the Chief Communications Officer (CCO) and the importance of succession planning in communications. They discuss the rise of CCOs in the C-suite, the new 'CCO plus' role that encompasses a broader range of responsibilities, and the skills needed to prepare for a CCO position. The conversation also delves into the recent Jaguar rebrand and the controversial ad campaign that sparked discussions about brand

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38:13

13 - JD Sports

Smart in Public ·

2024/11/26

If you're looking for an episode that feels like you're eavesdropping on some random gals chatting next to you, this hodgepodge of an episode is the one for you. The Katies have had some manic work schedules lately, so we thought we'd use this time to share some items that are top of mind. Do we talk about PR? Sure. Will you laugh more than you learn in this episode? Likely. We're just happy to be here, honestly. So grab a sandwich and a glass of wine and enjoy our happy

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41:11

12 - Interview with Matt Fairhurst, Co-founder & CEO...

Smart in Public ·

2024/11/13

In this week's episode, the Katies welcome Matt Fairhurst, co-founder and CEO of Skedulo, to the pod to discuss the partnership between a founder and a comms team. Fun fact: this episode isn't just for Comms people. It's also a great one to listen to if you're a founder wanting to explore how and when to bring comms support into your business, and identify the best strategies to improve your communications style as a leader. Topics include:How internal communications is critical

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51 results

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