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PODCAST

PR Made Simple

PR Made Simple is your ultimate guide to understanding how PR works for your business, to build your brand, give you credibility, drive sales and get known for what you do. PR expert Pippa Goulden has over 20 years experience working with big brands, start-ups, entrepreneurs and founders as well as teaching hundreds of SMEs how to DIY their PR.In this podcast she"ll be demystifying PR, cutting through the BS and confusion and showing you how you can use it to get results that actually work to drive

business marketing

All Episodes

16:34

25. From PR Procrastination to Progress: Simple Steps...

PR Made Simple ·

2025/03/18

Are you feeling overwhelmed by the endless PR possibilities for your small business? In this actionable episode, small business PR expert Pippa Goulden breaks down how to transform PR from an overwhelming monster into a manageable (and even enjoyable!) part of your business strategy. Join Pippa as she shares practical tips to: Develop a focused PR strategy aligned with your business goalsBreak down your PR efforts into bite-sized, achievable chunksBuild confidence through strategic preparatio...

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44:25

24. PR Success Story: From Surgery to Spotlight -...

PR Made Simple ·

2025/03/11

PR expert Pippa Goulden sits down with the incredible Dr. Liz O'Riordan, whose journey from breast cancer surgeon to becoming a prominent advocate for cancer awareness and patient care. She discusses the challenges she faced after her diagnosis, the importance of finding purpose through adversity, and how she has leveraged her experiences to educate and empower others. Liz emphasizes the significance of authenticity in her advocacy work, the challenges of monetizing her expertise, and the imp...

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41:05

23. PR Success Story: Moving Away from Traditional...

PR Made Simple ·

2025/03/04

In this episode PR expert Pippa Goulden chats to Nicky Elliott, founder of The Wilder Collective, an online community for female founders and freelancers. Nicky shares her refreshingly honest journey from a 15-year career in events to launching a children's clothing brand, which ultimately evolved into creating a thriving community where women in business support each other. What We Cover: Nicky's Business Evolution: How her initial clothing brand 'Wilder Ones' paved the way for The Wilder C...

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32:48

22. Dancing On Other People's Dance Floors: Turn...

PR Made Simple ·

2025/02/25

Get ready to transform your business through the power of strategic partnerships! Join Pippa Goulden and Marketing and Growth expert Lucy Woolfenden as they reveal exactly how to 'dance on other people's dance floors' - AKA leverage partnerships to skyrocket your brand visibility and growth. Collaborations can be incredibly effective for small business owners and in this episode Lucy and Pippa deep dive into how to make sure they work for you and your business. They discuss the im...

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13:56

21. 15 Minutes to PR Success: The Simple Habits I...

PR Made Simple ·

2025/02/12

In this episode, small business PR expert and founder of The PR Set, Pippa Goulden, reveals her proven PR system that's transformed her business. Discover the exact daily habits strategies, and accountability frameworks that help busy entrepreneurs consistently secure PR opportunities and build their brand. Key takeaways: A quick daily habit makes all the differenceHaving a PR strategy saves time Daily habits in PR create momentum and consistency.Setting targets helps maintain focu...

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14:57

20. 5 Mindset Game Changers That Have Helped Me Nail...

PR Made Simple ·

2025/02/04

In this episode of PR Made Simple, PR expert Pippa Goulden digs into the 5 mindset shifts that she has made to take proactive steps to secure some key PR opportunities for her business, to inspire you to do the same. If you're finding that you're putting off your PR, overthinking, focusing on the wrong things or sitting back and waiting for it to happen to you, then have a listen to this and be motivated to make some changes to take action and make it happen. It works! ++There's s...

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16:01

19. Should You Pay for Press? Classifieds,...

PR Made Simple ·

2025/01/30

Ever been tempted by those shiny magazine classifieds promising to get your business noticed? You know, those tiny ads at the back that a big chunk of your budget?In this episode of PR Made Simple, Pippa Goulden discussed the effectiveness of paying for "PR", what works and what doesn't:Why those classified ads are probably not your ticket to PR success (and what to do instead)What are advertorials and should you spend your money on them?Strategic partnerships that could actually work for you...

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14:35

18. Press Releases Demystified: Your Complete Guide...

PR Made Simple ·

2025/01/21

Ok bear with me, this isn't the sexiest of PR topics - but it's one that causes small biz owners to stumble as they debate whether or not they need to write one, then put it off and use it as an excuse to not get their PR done (I see you). In this episode, I'm jumping it to tell you everything you need to know about press releases included:- What a press release actually is- Whether you need a press release (and if you don't what you might need instead)- Why you should look at the press ...

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20:32

My Biggest PR Win: What You Can Learn for Your Own Biz

PR Made Simple ·

2025/01/14

In this episode Pippa Goulden lets you in to how she scored a huge PR win, speaking at Top Drawer trade show. From battling imposter syndrome to nailing the perfect pitch, Pippa breaks down how she got the opportunity. She also shares her secrets on prepping like a pro, owning the stage, and the impact it's had on her business. Plus what’s next on her journey to keep growing and connecting with her community and find more PR opportunities to keep the momentum building. 0...

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37:30

16. Your Subconscious: Your PR Success Secret with...

PR Made Simple ·

2025/01/07

Ever wondered why some days you're a PR powerhouse and others you're too scared to press send on that pitch email? Well your subconscious has more to do with it than maybe you realise. In this episode, I'm sitting down with The Subconscious Expert, coach Rebecca Haydon to unlock the secrets of your mind and discover how it's secretly influencing your PR success (or those sneaky self-sabotaging moments we all have!)Get ready to discover:Why your brain might be playing tricks on your PR e...

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39:33

15. PR Success Story: Getting Known For What You Do...

PR Made Simple ·

2024/12/18

In this conversation, Pippa Goulden and Happy HQ's co-founderJanine Jacobs discuss how service businesses can use PR to get known for what they do, build credibility in their business and strategic PR approaches for B2B businesses. Janine shows how she's used DIY PR to generate press coverage in places like Stylist, Glamour and Courier as well as speaking opportunities on some of the most important industry stages. All whilst having fun in the process. Janine shares insights on leveraging con...

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17:23

14. Get Your 2025 PR Set: Make This Your Best PR Year...

PR Made Simple ·

2024/12/10

In this episode of PR Made Simple, Pippa Goulden dives into how to set yourself up for PR success in 2025. She highlights the importance of reflecting on the past year, creating a strategic plan, and setting clear, actionable goals. Pippa shares tips on aligning your PR efforts with your business calendar, researching upcoming industry trends, and committing to a consistent PR approach to achieve your desired results. Whether you're looking to boost your brand's visibility or f...

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38:15

PR Success Story: Disrupting an Industry, Building a...

PR Made Simple ·

2024/12/03

In this week's episode, Pip Dawes, co-founder of Marlo Wine and longtime member of The PR Set, shares the journey of building a unique wine business that caters to a new generation of wine drinkers. From the inception of Marlo and its growth during the pandemic to innovative DIY PR strategies and collaborations, Pip discusses the importance of community, founder visibility, and the challenges of scaling a business. Pip also reveals the unexpected magic that happens from brilliant PR...

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47:59

12. Working With Influencers with Cat Sims

PR Made Simple ·

2024/11/26

This week, influencer, author and podcaster Cat Sims aka @notsosmugnow joins Pippa to pull back the curtain on the evolving world of influencer marketing. No fluff, just straight-talking insights from someone who's been in the game long enough to know what matters. Cat and Pippa delve into the changing landscape of influencer marketing, discussing the challenges and opportunities that come with it for brands from gifting to long-term partnerships Cat shares her insights on navigating ...

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39:34

11. Authentic PR and Learning By Doing with Hayley...

PR Made Simple ·

2024/11/19

In this conversation, Hayley Southwood shares her entrepreneurial journey, emphasising the importance of authenticity, community, and resilience in business. From her beginnings in childcare to launching a vintage ice cream van and eventually founding Southwood Living and the Southwood Social Hub, Hayley illustrates how embracing your true self and saying 'yes' to opportunities can lead to unexpected success. The discussion also highlights the significance of building supportive networks for ...

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20:06

10. Why Your PR Isn’t Working—And How to Fix It

PR Made Simple ·

2024/11/12

In this episode of PR Made Simple, Pippa Goulden breaks down why PR often feels like it’s not working—and what you can do about it. Whether you're working with PR agency, Freelancer or you're DIY-ing it, Pippa debunks common PR myths, explaining why some businesses think PR doesn't work for them. She reveals the secret to successful PR: a strategic, long-term approach that targets the right audience, manages expectations, and aligns with your broader marketing goals. Discover ...

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17:39

9. The Power of PR: How I've Used It To Grow My...

PR Made Simple ·

2024/11/05

In this episode of PR Made Simple, Pippa Goulden dives into her personal journey of using organic PR to successfully grow her business over the past four years. She shares key insights into how collaboration and networking played vital roles in her PR strategy, stressing the importance of cultivating strong relationships within your industry. Pippa also talks about how generating press coverage and utilizing platforms like social media and podcasts can be highly effective tools for promoting ...

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33:59

PR Success Story: Storytelling, Mindset, Christmas PR...

PR Made Simple ·

2024/10/29

Do you want to know how you can use PR to grow your business? Meet Priya Velusami, founder of Pri Pri and one of my DIY PR members who's done just that.Priya's PR journey is a brilliant example of a small business owner who's used PR to build her brand, use storytelling to connect with her target audience and get her on the radar of some major UK retailers. In this episode Priya highlights her PR successes, her approach to Christmas PR, all the PR routes she maximises alongside tradition...

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40:20

7. Facing Fear, Rejecting the Ick and Getting Known...

PR Made Simple ·

2024/10/22

Buckle up for an insightful conversation as Pippa Goulden sits down with the dynamic Caroline Britton, a powerhouse coach and mentor who's cracked the code on building a personal profile. Get ready to dive deep into Caroline's own journey of conquering her fear of visibility, the importance of authenticity and learn how she skyrocketed her own PR. Plus Pippa and Caroline discuss practical steps to navigate your own fear, to take action, the significance of incremental changes,...

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15:59

6. Small Biz, Big Results: Unlocking the secrets...

PR Made Simple ·

2024/10/15

Pippa Goulden shares the secrets behind the small business owners who are getting amazing PR for their businesses and lets you into their secrets to show you how you can do it yourself too. She talks about the power of taking action, really knowing your audience, and telling stories that stick. Pippa also dives into the art of pitching, how to build meaningful relationships, and why staying proactive in PR is crucial.And once you've had a listen you can: - Follow me on instagram @pippa_t...

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46 results

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