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PODCAST

Geronimo Unfiltered

Most studio owners decide to open their fitness and wellness businesses because they want to help people and add more meaning into their lives. Their heart is in the right place, but scaling a profitable business that feels incredible to own and run is trickier than ever before. So where they get stuck is no one has ever shown them how to run a wildly successful business, without the overwhelm and chaos. Plus, they’re doing it all alone. Until now. Welcome to The Geronimo Unfiltered Podcast

business entrepreneurship

All Episodes

66:04

STOP Playing Small: How Kristy Sellars Built a...

Geronimo Unfiltered ·

2025/09/02

If you think pole is “just a class”, think again—Kristy Sellars turned a single weekend studio into a 20-location network, won Australia’s Got Talent, placed on stages around the world, and is now taking on the software giants with a platform built by a studio owner, for studio owners. This one’s part mindset reset, part masterclass in community, pricing, processes—and a full-on permission slip to go bigger. Here’s what we’re covering: The origin story: from renting a dojo on weekends to a

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100:41

ClassPass on Trial: Who It Helps, Who It Hurts, and...

Geronimo Unfiltered ·

2025/08/26

ClassPass - friend or foe? For years, studio owners have argued whether it’s the best tool to fill empty spots or the very thing devaluing boutique fitness.In this episode, we go straight to the source. Doza sits down with Kinsey Livingston, VP of Sales at Mindbody & ClassPass, to unpack the biggest myths, frustrations, and opportunities when it comes to using ClassPass in your studio. Here’s what we’re covering: -Why some studios make $16k/month from ClassPass while others swear it’s

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46:54

Separation Sunday: The 20-Minute Ritual That Saved My...

Geronimo Unfiltered ·

2025/08/19

Want to SCALE your business and generate more LEADS? Go Here: https://bit.ly/4kZSlyaWant to LEARN proven systems to grow your business without burnout? Go here: https://bit.ly/44XoX5w Feel like you’re grinding through weeks, stuck in survival mode, and starting to resent Mondays? You’re not alone. In this episode, we’re breaking down the Separation Sunday system—the 20-minute ritual that flips dread into design and keeps 7-figure owners in momentum all year round. Here’s what we’re

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30:31

Burnout, Bottlenecks & Breakthroughs: How to Scale...

Geronimo Unfiltered ·

2025/08/12

Feel like you're doing everything but still stuck at the same revenue level?You’re not alone. In this episode, we’re breaking down the exact actions, shifts and mindset required to break through from $20K to $60K months - without burning out or bottlenecking your business. Here’s what we’re covering: -Why sales avoidance is keeping you broke - and the script that changed everything -The real reason you’re stuck at $20K (and it’s not your staff) -The “cash flow calendar” that turns chaos

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68:57

From Burnt Out to Booked Out: How Indi Took Back...

Geronimo Unfiltered ·

2025/08/05

Ever feel like you're running your studio with pure grit, zero sleep, and no clear plan - just hoping it doesn’t all fall apart? Indi knows the feeling. She built her Reformer Pilates studio from scratch at 22, made every mistake in the book, nearly walked away more times than she can count - and came out the other side building something even bigger than she imagined. In this raw and unfiltered ep, Indi shares how she turned things around, scaled her revenue while stepping back from the

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46:24

The 5-Phase Formula to Launch Your Studio at a Profit...

Geronimo Unfiltered ·

2025/07/29

Thinking about opening your first studio, or your next one? Before you spend another cent on fit-outs, reformers or a fancy sign, you need to hear this. Because the hard truth is: you only get one shot at a profitable open. And most studio owners blow it. In this episode, we’re exposing the biggest mistakes studio owners make when launching, and the exact formula to make sure you don’t end up 657 sleepless nights deep, still trying to break even. Here’s what we’re covering: -Why most

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49:02

From Shy Kid to CEO: The Truth About What It Really...

Geronimo Unfiltered ·

2025/07/22

Because the truth is, this guest didn’t have a clear vision, a big network, or a fancy business degree. He started as a shy, introverted trainer pouring beers just to make rent—and built himself into a 7-figure studio leader running multiple locations and launching new training systems.In this raw and honest convo, we break down what it really takes to make the leap from trainer to CEO (and dominate your market in the process). Here’s what we’re covering: -Why he nearly didn’t step into

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60:29

TURN Content Into Cash: Why You Don’t Need a Million...

Geronimo Unfiltered ·

2025/07/15

Think you need a million followers to make $1 million? Think again.This episode is your no-BS breakdown of how to actually grow your studio using content that converts—without chasing trends, dancing on TikTok, or wasting hours making reels no one watches. Matt Purcell is back on the pod, and we’re ripping apart some real-life fitness studio feeds (and helping them fix it in real time) to show you exactly what content builds trust, attracts the right people, and turns attention into paying

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39:12

Best Month Ever: The Leadership Shift Behind Moe’s...

Geronimo Unfiltered ·

2025/07/08

Burnt out, lost, and ready to quit—until one bold move changed everything.In this episode, we’re joined by Moe from Frontline, who went from the edge of breakdown to building a business with vision, impact, and his best month ever. We’re diving deep into how he rewired his mindset, stepped into true leadership, and uncovered a mission bigger than gym memberships. Here’s what we’re covering: -How Moe went from couch-surfing and burnout to owning a thriving studio -The ‘BMA’ moment that

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57:45

Why Some Studio Owners Win—And Others Stay Stuck

Geronimo Unfiltered ·

2025/07/01

Ever feel like you're doing all the right things—but still not getting anywhere?Truth is, most studio owners stay stuck not because they’re lazy… but because they’re accidentally running on broke behaviours and patterns that sabotage growth. In this episode, we’re unpacking the 5 subconscious distortions and 7 failure personalities that are keeping you stuck—and how to switch into the mindset of a real winner. Here’s what we’re covering: -Why your brain is wired to keep you broke (and

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106:51

From Zero to Hero: How AI Agents Are Replacing...

Geronimo Unfiltered ·

2025/06/24

If you still think AI is just a Google replacement, you're already falling behind.Because here’s the truth: AI is no longer about answering questions. It's building full-blown agents that handle entire workflows for you—freeing up your time, reducing burnout, and allowing you to scale smarter than ever before. In this episode, we sat down with Mark B, Head of AI at Geronimo, to break down exactly how AI is reshaping businesses RIGHT NOW. Here’s what we’re covering: -Why AI isn't a

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57:16

The Brutal Reality of Scaling Multi Studios: The...

Geronimo Unfiltered ·

2025/06/17

Most studio owners dream of expansion—until they get punched in the face by reality.Because here’s the truth: opening multiple studios isn’t just copy-paste. It tests your leadership, your systems, and your sanity. In this episode, we’re sitting down with multi-studio owners to break down the exact systems you need to scale successfully without burning out or blowing up your business. Here’s what we’re covering: -Why starting a second studio is nothing like opening your first (and the

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67:03

Rare Breed: From Local Gym to Movement

Geronimo Unfiltered ·

2025/06/10

They didn’t scale with luck.They scaled with bold decisions, team buy-in, and no free trials. In this episode, Doza sits down with the founders of Rare Breed—a boxing gym that’s gone from local standout to multi-location leader. You’ll hear the real story behind their growth: → The systems they built → The mindset shifts that changed everything → The team culture driving performance If you want to build without the burnout—this one’s for you. Here's what we cover: Why Most Studios

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39:58

10x Your Leads in 2025: Why Your Ads Aren’t Working...

Geronimo Unfiltered ·

2025/06/03

If you’re still running ads like it’s 2023, you might as well be invisible. The rules have changed—again. The way consumers buy, how they build trust, and what they expect from your content has shifted massively in 2025.In this episode, we’re breaking down exactly why your lead flow has stalled—and what the most profitable studios are doing differently to generate 2-3 leads a day, not a month. Here’s what we’re covering: -Why Canva graphics and stock photos are killing your lead flow -The

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28:12

The One Retention Play That’ll Save Your Winter (and...

Geronimo Unfiltered ·

2025/05/27

If you're dreading winter, worried about cancellations, and watching revenue walk out the door—this episode will be your game changer.Because the truth is: winter doesn’t have to be a write-off. In fact, it can be the most powerful season for retention and growth—if you play the right game. In this episode, we’re breaking down the exact seasonal retention strategy used by 7-figure studios to eliminate churn and actually grow over winter. Here’s what we’re covering: -Why “just getting

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47:06

STOP Playing Small: Why 10X Thinking Will Change Your...

Geronimo Unfiltered ·

2025/05/20

Are you stuck on survival mode—chasing another 20 members, hoping to just get by?Here’s the thing: Playing small is costing you big. Most studio owners aren’t failing because they don’t work hard—they’re failing because they’re thinking too small. This episode is your wake-up call. It’s the permission slip you’ve been waiting for to dream bigger, lead stronger and finally build the kind of business (and life) you actually want. Here’s what we’re covering: -Why 10X is actually easier

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46:22

The Secret Weapon of 7-Figure Studio Owners (Hint:...

Geronimo Unfiltered ·

2025/05/13

If your team still comes to you with every question, drops the ball when you're away, or can’t seem to “just get it right”… this episode is your wake-up call.Because here’s the truth: You don’t have a people problem—you have a process problem. In this episode, we’re unpacking the most overlooked tool for buying back your time, building a business that runs without you, and hitting your next best month ever: Playbooks. Here’s what we’re covering: -Why even 7-figure studio owners get

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64:40

The Data Doesn’t Lie: Why Most Studio Owners Stay...

Geronimo Unfiltered ·

2025/05/06

If it feels like you’re doing all the things and still spinning your wheels—this episode is your wake-up call.Because the data is in. And it confirms what we’ve been saying for months: Most studio owners are doing way too much, making way too little, and stuck playing last season’s game. In this episode, we’re lifting the lid on what the top 8% of studios are doing differently—and how you can break through to your best month ever (without burning out). Here’s what we’re covering: -Why

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40:10

The 9-Step Checklist to Know If You’re Actually Ready...

Geronimo Unfiltered ·

2025/04/29

Thinking about opening a second studio?Before you sign that lease or paint that second set of walls, you need to listen to this episode. Because here's the brutal truth: most studio owners jump to a second location way too soon—and it ends up nearly destroying the first one. In this episode, we’re unpacking the real checklist to know if you’re actually ready to expand—or if you're about to double your chaos. Here’s what we’re covering: -Why growing too soon will cost you way more than

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38:36

How Studio Owners Can 10x Their Results in 90 Days

Geronimo Unfiltered ·

2025/04/22

What if I told you the biggest bottleneck in your business isn’t your leads, your sales team, or even your offer… it’s your calendar? This episode is a game-changer. We’re unpacking exactly how the highest-performing studio owners use deep work to multiply their output, slash distractions, and unlock serious momentum—without burning out. If you’ve been feeling stuck, scattered or just flat-out exhausted, this one’s for you. Here’s what we’re covering: -Why studio owners are addicted to shallow

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