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PODCAST

Geronimo Unfiltered

Most studio owners decide to open their fitness and wellness businesses because they want to help people and add more meaning into their lives. Their heart is in the right place, but scaling a profitable business that feels incredible to own and run is trickier than ever before. So where they get stuck is no one has ever shown them how to run a wildly successful business, without the overwhelm and chaos. Plus, they’re doing it all alone. Until now. Welcome to The Geronimo Unfiltered Podcast

business entrepreneurship

All Episodes

57:45

Why Some Studio Owners Win—And Others Stay Stuck

Geronimo Unfiltered ·

2025/07/01

Ever feel like you're doing all the right things—but still not getting anywhere?Truth is, most studio owners stay stuck not because they’re lazy… but because they’re accidentally running on broke behaviours and patterns that sabotage growth. In this episode, we’re unpacking the 5 subconscious distortions and 7 failure personalities that are keeping you stuck—and how to switch into the mindset of a real winner. Here’s what we’re covering: -Why your brain is wired to keep you broke (and

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106:51

From Zero to Hero: How AI Agents Are Replacing...

Geronimo Unfiltered ·

2025/06/24

If you still think AI is just a Google replacement, you're already falling behind.Because here’s the truth: AI is no longer about answering questions. It's building full-blown agents that handle entire workflows for you—freeing up your time, reducing burnout, and allowing you to scale smarter than ever before. In this episode, we sat down with Mark B, Head of AI at Geronimo, to break down exactly how AI is reshaping businesses RIGHT NOW. Here’s what we’re covering: -Why AI isn't a

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57:16

The Brutal Reality of Scaling Multi Studios: The...

Geronimo Unfiltered ·

2025/06/17

Most studio owners dream of expansion—until they get punched in the face by reality.Because here’s the truth: opening multiple studios isn’t just copy-paste. It tests your leadership, your systems, and your sanity. In this episode, we’re sitting down with multi-studio owners to break down the exact systems you need to scale successfully without burning out or blowing up your business. Here’s what we’re covering: -Why starting a second studio is nothing like opening your first (and the

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67:03

Rare Breed: From Local Gym to Movement

Geronimo Unfiltered ·

2025/06/10

They didn’t scale with luck.They scaled with bold decisions, team buy-in, and no free trials. In this episode, Doza sits down with the founders of Rare Breed—a boxing gym that’s gone from local standout to multi-location leader. You’ll hear the real story behind their growth: → The systems they built → The mindset shifts that changed everything → The team culture driving performance If you want to build without the burnout—this one’s for you. Here's what we cover: Why Most Studios

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39:58

10x Your Leads in 2025: Why Your Ads Aren’t Working...

Geronimo Unfiltered ·

2025/06/03

If you’re still running ads like it’s 2023, you might as well be invisible. The rules have changed—again. The way consumers buy, how they build trust, and what they expect from your content has shifted massively in 2025.In this episode, we’re breaking down exactly why your lead flow has stalled—and what the most profitable studios are doing differently to generate 2-3 leads a day, not a month. Here’s what we’re covering: -Why Canva graphics and stock photos are killing your lead flow -The

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28:12

The One Retention Play That’ll Save Your Winter (and...

Geronimo Unfiltered ·

2025/05/27

If you're dreading winter, worried about cancellations, and watching revenue walk out the door—this episode will be your game changer.Because the truth is: winter doesn’t have to be a write-off. In fact, it can be the most powerful season for retention and growth—if you play the right game. In this episode, we’re breaking down the exact seasonal retention strategy used by 7-figure studios to eliminate churn and actually grow over winter. Here’s what we’re covering: -Why “just getting

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47:06

STOP Playing Small: Why 10X Thinking Will Change Your...

Geronimo Unfiltered ·

2025/05/20

Are you stuck on survival mode—chasing another 20 members, hoping to just get by?Here’s the thing: Playing small is costing you big. Most studio owners aren’t failing because they don’t work hard—they’re failing because they’re thinking too small. This episode is your wake-up call. It’s the permission slip you’ve been waiting for to dream bigger, lead stronger and finally build the kind of business (and life) you actually want. Here’s what we’re covering: -Why 10X is actually easier

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46:22

The Secret Weapon of 7-Figure Studio Owners (Hint:...

Geronimo Unfiltered ·

2025/05/13

If your team still comes to you with every question, drops the ball when you're away, or can’t seem to “just get it right”… this episode is your wake-up call.Because here’s the truth: You don’t have a people problem—you have a process problem. In this episode, we’re unpacking the most overlooked tool for buying back your time, building a business that runs without you, and hitting your next best month ever: Playbooks. Here’s what we’re covering: -Why even 7-figure studio owners get

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64:40

The Data Doesn’t Lie: Why Most Studio Owners Stay...

Geronimo Unfiltered ·

2025/05/06

If it feels like you’re doing all the things and still spinning your wheels—this episode is your wake-up call.Because the data is in. And it confirms what we’ve been saying for months: Most studio owners are doing way too much, making way too little, and stuck playing last season’s game. In this episode, we’re lifting the lid on what the top 8% of studios are doing differently—and how you can break through to your best month ever (without burning out). Here’s what we’re covering: -Why

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40:10

The 9-Step Checklist to Know If You’re Actually Ready...

Geronimo Unfiltered ·

2025/04/29

Thinking about opening a second studio?Before you sign that lease or paint that second set of walls, you need to listen to this episode. Because here's the brutal truth: most studio owners jump to a second location way too soon—and it ends up nearly destroying the first one. In this episode, we’re unpacking the real checklist to know if you’re actually ready to expand—or if you're about to double your chaos. Here’s what we’re covering: -Why growing too soon will cost you way more than

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38:36

How Studio Owners Can 10x Their Results in 90 Days

Geronimo Unfiltered ·

2025/04/22

What if I told you the biggest bottleneck in your business isn’t your leads, your sales team, or even your offer… it’s your calendar? This episode is a game-changer. We’re unpacking exactly how the highest-performing studio owners use deep work to multiply their output, slash distractions, and unlock serious momentum—without burning out. If you’ve been feeling stuck, scattered or just flat-out exhausted, this one’s for you. Here’s what we’re covering: -Why studio owners are addicted to shallow

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37:17

STOP ‘Winging It’: The Exact Plan to Win Your Week,...

Geronimo Unfiltered ·

2025/04/15

If you’re stuck in the “busy but broke” cycle, feeling like your months just blur into one long week—you’re not alone.But the real reason most studio owners stay stuck? It’s not motivation. It’s a lack of planning. No targets. No tracking. No ownership. Just vibes. In this episode, we’re breaking down how to build a business plan that actually drives results—without the fluff or overwhelm. Here’s what we’re covering: -Why forecasting isn’t optional if you actually want to scale -How to reverse

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51:43

200 Sales in Two Months - How This Pilates Studio...

Geronimo Unfiltered ·

2025/04/08

Is Pilates blowing up for no good reason—or is this your golden chance to build in the Pilates boom?Because here’s the truth: Whether your studio’s tucked away in the suburbs or you’re already running multiple locations, this new wave of mindful, community-focused training is transforming the fitness industry, and there’s a savvy way to capitalise on it. In this episode, we’re tackling the rise of Pilates, the pitfalls of cheap intros, and how clever studio owners are leveraging structure,

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28:06

Is Your Studio Ready for the Hyrox Boom? Here’s How...

Geronimo Unfiltered ·

2025/04/01

Is Hyrox just a fad—or the biggest opportunity you’re about to miss?Because here’s the truth: Whether your studio is functional, wellness-based or somewhere in between, this new wave of hybrid athletes is shaking up the industry—and there’s a smart way to capitalise on it. In this episode, we’re diving deep into the rise of Hyrox, hybrid training, and how smart studios are creating new offers, memberships and collabs to ride the wave (without losing their identity). Here’s what we’re

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44:22

The 8 Metrics That Separate 6-Figure Studios from...

Geronimo Unfiltered ·

2025/03/25

Most studio owners are working hard—but are they working on the right things?Because here's the truth: If your benchmarks are off, it doesn't matter how many hours you put in. You're going to stay stuck. In this episode, we're diving deep into the data that matters most—so you can track, fix and grow your studio without burning out. Here’s what we’re covering: -Exactly what ‘good’ looks like across the 8 essential benchmarks (and where most people are bleeding revenue) -Why leads, sales and

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25:53

Should You Buy a Franchise or Go Independent? The...

Geronimo Unfiltered ·

2025/03/18

Franchise or independent—what’s the better move? If you’ve ever wondered whether owning a franchise gym is the golden ticket to success or if going independent gives you more control and profitability, this episode is for you.We’re cutting through the noise and giving you the real talk on what it takes to run a successful gym, no matter what’s on the logo. Here’s what we’re covering: Is F45 dead? The truth behind what happened The biggest mistake independent gym owners make Why some franchisees

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25:02

Why the Cost of Living Isn't Ruining Your Gym: Gen Z...

Geronimo Unfiltered ·

2025/03/11

It's time to cut through the bull and face facts: If your gym isn't making it, blaming the cost of living crisis is just an excuse. The real data shows Gen Z is actually spending MORE on fitness than any other generation. In this eye-opening episode, Dozer and the team break down the shocking truth about who's really spending on fitness, what each generation actually wants from their gym experience, and why most gym owners are completely missing the mark with their marketing. Here's what we're

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26:11

Studio Owners: Here’s Why Your Memberships Are Stuck...

Geronimo Unfiltered ·

2025/03/04

If your studio is bleeding out right now, it’s not the economy, it’s not your sales skills—it’s a toxic marketing virus that’s spreading fast. And if you’ve been running discount-heavy, low-value offers just to get people through the door, you’ve already been infected.In this episode, we’re exposing the real reason so many studios are struggling with retention, cash flow, and high churn rates—and exactly how to turn it around before it’s too late. Here’s what we’re covering: The ‘cheap offer’

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30:56

Managing Gen Z: Nightmare or Leadership Wake-Up Call?

Geronimo Unfiltered ·

2025/02/25

Are Gen Z employees really lazy, entitled, and impossible to manage? Or do most business owners just suck at leadership?In this no-BS episode, we’re tackling one of the biggest challenges facing studio owners today- building and leading a high-performing Gen Z team. Whether you’re struggling with retention, motivation, or just getting them to show up on time, we’re unpacking exactly what’s driving this generation and how to get the best out of them. Here’s what we’re covering: · The

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27:38

How the World’s #1 F45 Studio Keeps 570 Members with...

Geronimo Unfiltered ·

2025/02/18

What separates the best from the rest? Why do some studio owners struggle while others dominate? In this episode, we sit down with Ian, owner of the #1 global F45 studio, to break down the exact mindset, strategies, and systems that keep him at the top. Spoiler: It’s not luck. It’s relentless execution. Here’s what we’re covering: • Why your studio isn’t just a gym—it’s your members’ ‘third space’ • The real reason Ian’s studio has a world-class 2% churn rate • How to build a team that wants to

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134 results

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