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PODCAST

The Marketer"s Blueprint Podcast

Welcome to The Marketer’s Blueprint Podcast, where we break down the latest trends, strategies, and B.S. in sales and marketing.

business marketing

All Episodes

31:38

Thought Leadership for Entrepreneurs: How to Build...

The Marketer"s Blueprint Podcast ·

2025/03/21

Ever wonder why some leaders are followed and trusted — and others fade away? In this episode of The Marketer’s Blueprint Podcast, Nathan Gibson and Gabe Arnold pull back the curtain on what real thought leadership looks like in 2025. Spoiler alert: It’s not vanity metrics, viral videos, or pretending to know it all. It’s about substance, consistency, and helping others grow. 👉 If you’ve been struggling with how to position yourself, how to speak with authority (without being fake), and...

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35:03

Retention vs. Acquisition: Which Is More Affordable...

The Marketer"s Blueprint Podcast ·

2025/03/14

💡 Did you know that 60-70% of your business revenue should come from repeat customers? Yet, too many businesses lose valuable clients simply because they don’t have a strong re-engagement strategy. In this episode of The Marketer’s Blueprint Podcast, Nathan Gibson and Gabe Arnold reveal strategies to re-engage dormant customers and turn them into loyal brand advocates. What You’ll Learn in This Episode: ✅ Why most businesses lose customers (and how to prevent it) ✅ How to re-engage cust...

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30:00

How to Write Copy That ACTUALLY Drives Sales in 2025

The Marketer"s Blueprint Podcast ·

2025/03/07

"Why isn’t anyone reading my ads?” “Why are my emails getting ignored?” “Why do my social media posts get no engagement?” The truth is—your copy could be the problem. If your content isn’t getting clicks, your emails aren’t converting, or your ads are being completely ignored, you’re in the right place. In this episode of The Marketer’s Blueprint Podcast, Nathan Gibson and Gabe Arnold expose why most copy fails and how to make yours impossible to ignore. 💡 Plus, we share a real success story

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23:27

How to Avoid Wasting Your Budget on Google Ads

The Marketer"s Blueprint Podcast ·

2025/02/28

💰 Are you throwing money at Google Ads without seeing results? You’re not alone. Too many businesses waste their ad budgets on ineffective campaigns, unclear targeting, and poor keyword strategies—leading to disappointing conversions and lost revenue. In this episode of The Marketer’s Blueprint Podcast, hosts Nathan Gibson and Gabe Arnold break down essential Google Ads strategies that will help you maximize your ROI and avoid costly mistakes. What You’ll Learn in This Episode: ✅ How to find

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20:22

How To Avoid BitRot – Keep Your Website Fast, Secure,...

The Marketer"s Blueprint Podcast ·

2025/02/21

🔴 Your website is breaking down—and you might not even know it. Most business owners assume their website is a permanent asset, but in reality, BitRot is silently degrading its performance, breaking key features, and making it vulnerable to hackers. If left unchecked, this invisible threat can cost you thousands in lost business—without you realizing it. In this episode of The Marketer’s Blueprint Podcast, hosts Nathan Gibson and Gabe Arnold dive deep into BitRot—the hidden digital deca...

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25:16

How to Manage Projects Like a Pro (Project Manager...

The Marketer"s Blueprint Podcast ·

2025/02/14

Missed deadlines, budget overruns, and failed campaigns? You don’t need better marketing—you need better project management. In this episode of The Marketer’s Blueprint Podcast, host Nathan Gibson sits down with Wally Plaza, one of BME’s top project managers and a key leader in keeping marketing campaigns on track. Wally has overseen everything from PPC campaigns to full-scale product launches, and today, he’s revealing what separates successful businesses from those that struggle. 🎙️ I...

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21:41

Geofencing in Marketing - The Secret to Targeting...

The Marketer"s Blueprint Podcast ·

2025/02/07

🚨 Your customers are searching for you right now—but are they finding you? If your business isn’t showing up at the top of Google search results, you’re losing leads to your competitors. In this episode, Nathan Gibson and Gabe Arnold reveal the exact strategies you need to run a high-converting local PPC campaign—one that turns online searches into real customers. 🎙️ In this episode: ✅ Why local PPC is the fastest way to get in front of ready-to-buy customers ✅ How geofencing & location

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22:33

Branding For Small Businesses - How And Why It Works

The Marketer"s Blueprint Podcast ·

2025/01/31

Looks aren’t everything… or are they? 🤔 In this episode, Nathan Gibson and Gabe Arnold break down the psychology behind why branding is important and how minimalist design can transform your business. From high-end spas to trading card packaging, we all make buying decisions based on how things look—whether we realize it or not. 🎙️ In this episode: ✅ How strong visuals impact customer perception & buying decisions ✅ The 80/15/5 rule: Understanding how different audiences engage with

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28:10

Why Likes & Follows Don’t Matter (And What Does)

The Marketer"s Blueprint Podcast ·

2025/01/24

"Likes can be a great sign, but they're a passive form of engagement. You should really aim for those comments, those shares, and those clicks that drive a deeper level of interest." – Nathan Gibson. Likes and followers are great but not always an indicator of actual conversions and revenue.This week, Nathan Gibson and Gabe Arnold reveal the social media metrics that actually drive growth, build trust, and generate leads in 2025.🎙️ In this episode:✅ Why quality relationships outper...

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31:17

The Website Red Flags Scaring Away Leads

The Marketer"s Blueprint Podcast ·

2025/01/17

"If you play the long game and focus on relationships, your marketing snowball will get bigger and bigger over time." – Gabe Arnold.Your website might be the face of your business, but is it working hard enough for you?This week, Nathan Gibson and Gabe Arnold dig deep into the strategies that can transform your website from just another page online into a powerhouse for lead generation, engagement, and sales. Optimizing your site isn’t easy, but the rewards are worth it—when done right, ...

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32:47

B2B Strategies Everyone Will Copy in 2025

The Marketer"s Blueprint Podcast ·

2025/01/10

"69% of B2B marketers spent the majority of their budgets on video in 2024, and it’s only going to grow in 2025." – Nathan Gibson.Welcome back to The Marketer’s Blueprint Podcast!In this episode, host Nathan Gibson and BME founder Gabe Arnold step into the complex world of B2B Marketing. Whether you're targeting small businesses or large enterprises, this episode is packed with actionable insights and strategies to improve your marketing game in 2025.Here’s what we cover:✅ Understanding B2B B...

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25:04

Google Ads Expert Reveals How to Win Big in PPC!

The Marketer"s Blueprint Podcast ·

2025/01/03

"80% of searches are from mobile devices. If your site isn’t optimized, you’re out of the competition." – John Collado.Welcome back to The Marketer’s Blueprint Podcast!In this episode, host Nathan Gibson is joined by PPC & SEO expert John Collado to explore the game-changing strategies that make Pay-Per-Click advertising a powerhouse for businesses of any size.With over a decade of experience and as a Google Partner for 9+ years, John dives deep into the actionable tactics that drive real...

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27:46

How to Build a Winning Marketing Strategy from Scratch

The Marketer"s Blueprint Podcast ·

2024/12/20

"Marketing success isn’t just about offers—it’s about knowing your audience, building trust, and being consistent." – Gabe Arnold.Welcome back to The Marketers Blueprint Podcast!In this episode, Nathan Gibson and Gabe Arnold walk through the essential steps to build a marketing strategy from scratch, just in time for 2025. Whether you’re a seasoned marketer or just starting out, this episode is packed with actionable insights to help you drive leads, build trust, and grow your business.H...

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28:25

How to Make Ads That Don’t Feel Like Ads

The Marketer"s Blueprint Podcast ·

2024/12/13

"Seeing an ad we ignore means the imagery and the copy don’t resonate with us and we don’t go, ‘Oh, that’s me.’" – Gabe Arnold.Welcome back to The Marketers Blueprint Podcast! In this episode, Nathan Gibson and Gabe Arnold tackle one of the biggest challenges in marketing today: how to create ads that feel natural, authentic, and resonate with your audience.With ads flooding every platform, standing out requires more than great visuals—it demands connection. Learn how to craft content th...

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25:50

5 Branding Mistakes You Can’t Afford to Make

The Marketer"s Blueprint Podcast ·

2024/12/06

"All the little details make up the composition of the whole picture of who your brand is and what your company represents." – Gabe Arnold.Welcome back to The Marketers Blueprint Podcast! In this episode, Nathan Gibson and Gabe Arnold explore a topic that's both controversial and true: looks matter in marketing.From color psychology to typography, and consistent branding to clean design, we break down the essential elements that make a brand stand out. If you’ve ever wondered how your we...

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27:13

Sales Advice That Will Change How You Do Business

The Marketer"s Blueprint Podcast ·

2024/11/29

"The best salespeople are the best listeners." - Gerald.Welcome to a very special episode of the Marketer's Blueprint Podcast! 🚀 Today, Nathan Gibson is joined by Gerald, the Sales Manager at BME, for an in-depth conversation about sales strategies that build trust and drive conversions.In this episode, we explore:The art of prospecting: Leveraging your network, cold calling, and social sellingWhy follow-ups are key and how to strike the right balanceThe importance of personalized

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30:54

Want Better Sales? Start Communicating Like a Human

The Marketer"s Blueprint Podcast ·

2024/11/22

"Effective communication will make your relationships better, your business stronger, and your life easier." – Gabe Arnold.Welcome back to the Marketers Blueprint Podcast! In this episode, Nathan Gibson and Gabe Arnold discuss the art and science of effective brand communication. Whether you’re a business owner, marketer, or entrepreneur, this episode is packed with actionable tips to help you connect authentically with your audience, build trust, and create lasting relationships.In This...

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31:25

4 Marketing Trends That Are Here to Stay (and How to...

The Marketer"s Blueprint Podcast ·

2024/11/15

"When somebody shares their authentic experience with a brand, it builds trust, authenticity, and social proof." - Gabe Arnold.In this episode of the Marketer’s Blueprint Podcast, Nathan Gibson and Gabe Arnold chat about four essential marketing trends that are here to stay and what makes them so powerful. From user-generated content and video podcasting to the lasting impact of short-form Reels and email newsletters, these strategies have proven their worth over time.Join them as ...

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24:04

Biggest Marketing Mistakes (and How to Avoid Them!)

The Marketer"s Blueprint Podcast ·

2024/11/08

"The biggest mistake every entrepreneur makes in marketing is allowing distractions to pull them off their long-term course." Gabe ArnoldIn this episode of The Marketer's Blueprint, host Nathan Gibson and guest Gabe Arnold dig deep into one of the most universal aspects of business and life: mistakes. Gabe shares his personal journey and expertise, revealing some of the most common marketing and business mistakes entrepreneurs face—and how to avoid them. From setting the right...

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31:22

Why LinkedIn is the Best Kept Secret in B2B Marketing

The Marketer"s Blueprint Podcast ·

2024/11/01

“LinkedIn has evolved from a professional networking platform to an extremely powerful marketing tool.” - Gabe Arnold.In this episode of The Marketers Blueprint Podcast, Nathan Gibson and Gabe Arnold get into how LinkedIn has evolved from a networking site to one of the most powerful platforms for B2B marketing. With over a billion members and unique insights into C-suite level engagement, LinkedIn offers a landscape rich with opportunity—if you know how to navigate it.Nathan and Gabe sh...

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48 results

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