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PODCAST

The Persuasion Game

Discover the secrets of persuasion and how it shapes consumer behaviour, fuels business growth, and sharpens marketing skills. Join Laura Halliday, Adam Rowles and Simon Garnett from The Forge in each episode as they chat with marketers, business leaders and beyond to learn how they use persuasion to influence their consumers, convince their stakeholders and drive their businesses forward. Learn the tactics, stories, and strategies that will help you become a more effective marketer and business

business marketing

All Episodes

35:35

Combatting boring sustainability stories with Joss...

The Persuasion Game ·

2025/01/07

In this insightful episode, hosts Laura and Simon discuss sustainability with Joss Ford, founder of Enviral, a communications agency dedicated to combatting boring sustainability stories. Joss shares his journey into sustainability, the challenges of effectively communicating it, and the importance of integrating it into business strategies. They explore the dynamics within NGOs and corporations, the balance between progress and perfection, and the impact of engaging creative approaches. The

en

27:25

What strategy can teach us about Christmas

The Persuasion Game ·

2024/12/17

In this festive episode of The Persuasion Game, hosts Laura and Adam embark on a Christmas special where they tackle some common festive dilemmas but with a twist - they’ll be using marketing insights from past guests. Drawing on their discussions with previous pod guests Jane Buck, Grant Mckenzie, Paul Thomas, Katie Evans, Nick Graham and Alex O’Rourke they explore family traditions, gifting, creating an inclusive holiday atmosphere and more. Packed with practical advice, heartwarming stories, and

en

32:56

Breaking through in innovation with Jane Buck, Cadbury.

The Persuasion Game ·

2024/12/03

In this episode of The Persuasion Game, Laura Halliday and co-host Adam Rowles interview Jane Buck, Global Head of Innovation at Cadbury. Jane is a seasoned expert in innovation with an extensive background at major brands including Mondelez and Unilever where she launched and scaled the €1BN+ personal care brand Love Beauty & Planet Jane discusses her unique approach to brand development, explaining how she integrates consumer insights with visionary thinking to drive innovation, how she spots

en

34:10

Bringing modernity to iconic brands with Nick Graham:...

The Persuasion Game ·

2024/11/19

In this episode, Laura Halliday and co-host Adam Rowles are joined by Nick Graham, an esteemed leader with senior roles at PepsiCo North America and Mondelēz.Nick shares his expertise on how iconic brands like Pepsi and Cadbury have adapted their strategies to stay relevant in a fast-changing world. They explore the power of nostalgia, storytelling, and emotional connection in creating meaningful campaigns that resonate with audiences. Hear how Nick helped Pepsi rediscover its “timeless spirit”

en

36:05

Marketing a challenger brand with Katie Evans, Burger...

The Persuasion Game ·

2024/11/05

In this episode, Laura Halliday and co-host Adam Rowles discuss some of Burger King’s most impactful marketing campaigns with Katie Evans, Chief Marketing Officer of Burger King UK. Operating in the highly competitive UK quick service restaurant sector, Katie shares how Burger King behaves like a challenger brand to create maximum impact with its communications versus its competitors with much larger media budgets. She talks about the roles of authenticity, agility and insight in starting

en

34:41

Playing the innovation long game with Grant Mckenzie

The Persuasion Game ·

2024/10/22

In this episode, Simon and Laura are joined by marketing professional Grant McKenzie to explore the evolution and innovation in the world of alcohol-free beverages. The conversation covers overcoming market skepticism, strategic rebranding, and positioning non-alcoholic beers as positive lifestyle choices linked to sports and health benefits. They also delve into future trends, including regional successes, flavour experimentation, and the growth of adult soft drinks like kombucha. Tune in for a

en

31:11

Unlocking your potential with Alex O'Rourke

The Persuasion Game ·

2024/10/08

In this episode, Simon and Laura are joined by Alex O'Rourke, co-founder of Locksmith and experienced marketer. Together, they explore the challenges and strategies of self-promotion and navigating societal barriers as a woman in the workplace. Alex shares her knowledge as a transformational life coach and delves into issues including the importance of creating a personal narrative. With insights into the DISC profiling tool and personal anecdotes about overcoming professional hurdles, she offers

en

33:05

Marketing premium spirits with Paul Thomas

The Persuasion Game ·

2024/09/24

In this episode, Simon and Laura dive into the evolving premium spirits category to learn about the consumer motivations behind alcohol purchasing decisions. They are joined by Paul Thomas, International Insight Director and Global Head of Shopper Insight at Suntory, who shares insights on consumer planning, luxury goods spending, and brand marketing strategies. Paul discusses how consumer behaviour is shifting towards quality over quantity, the role of effective storytelling in brand marketing and

en

1:33

Introducing... The Persuasion Game

The Persuasion Game ·

2024/09/19

Coming soon, a brand new podcast all about the secrets of persuasion and how it shapes consumer behaviour, fuels business growth, and sharpens marketing skills. Hosts Laura Halliday and Simon Garnett from The Forge chat with those who have mastered the art of influence. Learn the tactics, stories, and strategies that will help you become a more effective marketer and business leader.

en

29 results

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