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PODCAST

The UnEDited Marketing Podcast

Frank and fun conversation around the intersection of marketing, technology, and creative, fuelling business growth.

business marketing

All Episodes

49:41

Haley McPherson – Building Brands & Relationships in...

The UnEDited Marketing Podcast ·

2025/02/14

In this episode of UnEDited, Ed sits down with Haley McPherson, Group Marketing Director at Enra Specialist Finance, to break down the challenges of marketing in a world where relationships drive success. They dive into how to balance brand-building with hardcore sales, the art of working with intermediaries (and getting them to actually sell your product), and why marketing in specialist finance is anything but boring. Haley also shares her insights on building a powerhouse marketing team and how

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55:44

Robin Hancox: Building Audiences, Sustaining Theatre,...

The UnEDited Marketing Podcast ·

2025/01/31

In this episode of UnEDited, Ed catches up with Robin Hancox, Head of Sales and Marketing at The Mayflower Theatre and Mast Studios, to chat all things theatre, marketing, and community magic. Robin shares what it takes to put bums on seats (literally) at one of the biggest theatres in the South, how they’re keeping the arts alive post-pandemic, and why getting younger audiences hooked on theatre is more important than ever. From navigating the logistics of touring productions to convincing a

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55:19

Alex Hayes: Digital Transformation Truths, Failures,...

The UnEDited Marketing Podcast ·

2025/01/17

In this episode of UnEDited, Ed sits down with Alex Hayes, founder of Digital Transformation Nation, to demystify the often misunderstood world of digital transformation. Wondering why 70% of these projects fail? Spoiler: it’s rarely the tech. Alex unpacks the real secrets—how culture and bold leadership can make or break a transformation, and why it’s often more about people than software. If you're a CEO, marketer, or simply trying to navigate the chaos of digital change, this episode is packed

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01:09:15

Paul Bolwell: E-Com Success and the Cost of Mental...

The UnEDited Marketing Podcast ·

2025/01/06

In this episode of UnEDited, Ed chats with Paul Bolwell, the man who took Wiggle from a tiny bike shop’s backroom to a global e-commerce powerhouse. Paul opens up about the mental health challenges that came with scaling a multi-million-pound business and the personal cost of success. Expect straight-talking insights on building a business, managing the chaos of success, and why it’s so important to treat your team like humans (radical, we know). Paul also dives into his latest venture, Green

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51:40

Collette Lux: From the BBC to Big Brand Challenges in...

The UnEDited Marketing Podcast ·

2024/12/13

Ever wondered how to build a brand that stands out in the chaos of complex, decision-heavy organisations? In this episode of UnEDited, Ed sits down with the brilliant Collette Lux, Chief Commercial Officer at VTCT, with a portfolio as impressive as it is inspiring: Unilever, the BBC, King’s College, and UCL. She’s been everywhere, seen everything, and got the T-shirt. Collette shares how she’s applied lessons from big commercial players like Unilever to the risk-averse worlds of education,

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47:05

Remon Pepers: Optimising Ad Spend, Audience Insights,...

The UnEDited Marketing Podcast ·

2024/12/02

In this episode of UnEDited, Ed sits down with programmatic powerhouse Remon Pepers to unravel the ins and outs of modern advertising. Buckle up as they dig into how optimising ad spend, personalising programmatic, and harnessing deep audience insights can revolutionise your marketing strategy. Remon shares his expert take on the data-driven magic of programmatic, why it’s a game-changer for targeting individuals (not just personas), and how brands can stay transparent and sustainable in a world of

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01:13:24

Timo Peach: Music, mayhem, and the art of devolution...

The UnEDited Marketing Podcast ·

2024/10/03

Podcast Description: In this episode of UnEDited, Ed gets into a wild and witty conversation with none other than Timo Peach—musician, climate storyteller, and all-around creative wizard. Get ready for some seriously big ideas as they dive into devolution and why handing power back to local communities could be the secret sauce to authentic, sustainable business growth. From marketing to music to saving the planet, Timo and Ed dish out insights (and put the world to rights whilst doing it) on how

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58:36

Naddy Onions: From Agency to In-House with Prezzo –...

The UnEDited Marketing Podcast ·

2024/10/03

In this episode of UnEDited, Ed sits down with Naddy Onions to talk about her bold move from agency life to leading in-house marketing at Prezzo. They dive into the realities of balancing creativity with operational challenges, and how to keep agency relationships running smoothly. Naddy also shares insights on fostering agency relationships, breaking through industry silos, and why keeping a cool head as a leader is key to success. Expect sharp insights, a few laughs, and Naddy’s no-nonsense motto:

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56:16

Jason Bradbury: Gadgets, AI, and the Art of Storytelling

The UnEDited Marketing Podcast ·

2024/10/03

In this episode of UnEDited, Ed is joined by Former Gadget Show host Jason Bradbury, and dive head first into how brands can keep it real in a world run by tech. From AI misfires to e-sports (and a bit of retro gaming for good measure), Jason serves up wit, wisdom, and the occasional gadget-related war story. Expect plenty of laughs as they explore influencer marketing, the magic of storytelling, and why being human still matters—even when algorithms try to take over. It's an episode packed with

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01:06:38

Nathan Hill: Stance, Vans and action sports:...

The UnEDited Marketing Podcast ·

2024/10/03

Hey there, listeners! Welcome back to another episode of UnEDited! In this episode, Ed chats with Nathan Hill, VP of Marketing at Stance (you know, the cool sock brand?). They dive into the art of balancing sales and marketing teams, why this harmony is crucial, and what it truly means to be a great leader. Nathan also shares why it’s okay not to have all the answers and how storytelling and their "Punks & Poets" community, featuring influencers like Dwyane Wade and Rihanna, has amplified

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01:20

Introduction to UnEDited

The UnEDited Marketing Podcast ·

2024/09/20

Hello and welcome to UnEDited, where we cut the bullsh*t! You can expect frank and fun conversations around the intersection of marketing, technology, and creativity, giving you the best insights, inspiration and tools to fuel business growth.

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31 results

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