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PODCAST

AdTechGod Pod

AdTechGod, The AdTech God

A Podcast For The People About The People. The AdTechGod ® Pod celebrates the Minds Behind Adtech and offers an engaging platform where listeners can discover the stories and insights of the individuals driving the advertising technology industry. This podcast shines a spotlight on the creative and innovative minds that make adtech great, providing a unique perspective on the people behind the technology that shapes our digital advertising experiences. All guests appearing on the adtech god podcast

business marketing

All Episodes

76:12

Ep. 100 The Future of Ad Tech & Agencies: AI, Giving...

AdTechGod Pod ·

2025/10/02

In our milestone 100th episode of the AdTechGod Podcast, we’re diving into three big themes: the future of ad tech, the power of giving back, and where agencies are headed next.Segment 1 kicks off with industry legends Ari Paparo and Terence Kawaja. They break down how AI, automation, and consolidation are reshaping digital advertising—and what the booming creator economy means for authenticity and growth. Segment 2 takes a different turn, with Tom Deierlein, Heidi Browning, and Peter Naylor

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31:04

Ep. 99 The CIO Perspective: Kelly Metz from Spark...

AdTechGod Pod ·

2025/09/30

In this episode of the AdTechGod pod, host AdTechGod speaks with Kelly Metz, Chief Investment Officer at Spark Foundry. They discuss Kelly's career journey through the advertising and media landscape, the importance of relationships in the industry, and the diverse clientele at Spark Foundry. Kelly shares insights on the evolving role of a CIO, the impact of AI on client expectations, and the shift towards connected TV in media strategies. The conversation also touches on balancing personal and

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13:08

Unlocking the Overlooked 40% with John Piccone from...

AdTechGod Pod ·

2025/09/29

In this episode of the AdTechGod Pod, host Ad Tech God interviews John Piccone, the Regional President of Adform Americas. They discuss John's extensive background in the ad tech industry, the importance of addressing the overlooked 40% of audiences, and how Adform's independence and transparency set it apart in a competitive market. John shares insights on the evolving landscape of digital advertising, the significance of data-driven marketing, and the future trends that excite him as they approach

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34:22

Ep. 98 From Standards to Streaming: Hillary Slattery...

AdTechGod Pod ·

2025/09/23

In this episode of the Ad Tech Godpod, host AdTechGod speaks with Hillary Slattery, Senior Director of Product Management at IAB Tech Lab. They discuss Hillary's career journey, the differences between IAB and IAB Tech Lab, the rise of programmatic advertising in CTV, challenges in transparency and data sharing, innovations in live event advertising, the role of curation, and the impact of AI on the advertising industry.Hillary emphasizes the importance of transparency, the need for standards in

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36:06

Ep.97 Agents, Not People: How AI is Rewriting Ad...

AdTechGod Pod ·

2025/09/16

Joe Hirsch the CEO of Swivel and former CEO of SpringServe, shares his journey through the ad tech industry, discussing his experiences with affiliate marketing, ad serving, and the evolution of ad operations. He emphasizes the importance of operational efficiency and the role of AI in optimizing ad campaigns, while also addressing the future of AdOps and the integration of technology in the advertising space.Takeaways Joe Hirsch has a long history in ad tech, starting from affiliate

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34:16

Ep. 96 Inside United Airlines’ Journey with Mike...

AdTechGod Pod ·

2025/09/09

In this conversation, Mike Petrella, Managing Director of Strategic Partnerships at Kinective Media by United Airlines, discusses his journey in the advertising and media industry, the establishment of Kinective Media, and its role in transforming traveler commerce. He highlights the importance of partnerships, customer choice, and the use of data and AI to enhance the travel experience. The discussion also covers the unique aspects of the commerce media network and how it engages with affluent

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35:46

Ep. 95 Podcasting’s Next Wave: Growth, Metrics, and...

AdTechGod Pod ·

2025/09/02

In this episode of the Ad TechGod Pod, host AdTechGod speaks with Sharon Taylor, Chief Revenue Officer at Triton Digital, about podcasting and audio advertising. They discuss Sharon's journey into the audio space, the growth and trends of podcasting in different regions, and the role of Triton in monetizing podcasts. The conversation also touches on the challenges of attribution and measurement in audio advertising, the importance of understanding podcast metrics, and the cultural shifts driving

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33:46

Ep. 94 First-Party Data, Retail Media, and Resilience...

AdTechGod Pod ·

2025/08/26

In this episode of the AdTechGod pod, Elizabeth Donovan, SVP Global Head of Commerce and Retail Media Networks at Kinesso/Acxiom/IPG , shares her journey into the retail media space, discussing her experiences at Marriott Media Networks and AccuWeather. She emphasizes the importance of first-party data, the transformation in retail media, and the challenges she faced as a woman in a predominantly male industry. Elizabeth also highlights the significance of work-life balance and her aspirations for

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28:30

Ep. 93 The Future of Audio is Now with Ari Stein from...

AdTechGod Pod ·

2025/08/19

In this conversation, Ari Stein, Senior Director of Programmatic Sales at SiriusXM Media, shares insights into the evolution of audio streaming, the growth of podcasting, and the changing landscape of audio advertising. He discusses his journey in the audio industry, the importance of company culture, and the future of audio in relation to AI. Ari emphasizes the growing demand for audio content and the unique opportunities it presents for marketers. Takeaways Ari Stein has been with SiriusXM

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10:27

The Refresh News: August 18 Walmart–Trade Desk Shift,...

AdTechGod Pod ·

2025/08/18

This week’s episode of The Refresh dives into Walmart’s evolving partnership with The Trade Desk, signaling potential changes in retail media alliances. We explore Google’s use of large language models to combat ad fraud, achieving significant reductions in invalid traffic. Finally, we break down Variety’s latest upfronts report, showing a continued decline in primetime TV ad commitments and notable growth in streaming investment.This week we cover: Walmart and The Trade Desk’s relationship

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29:04

Ep. 92 Publishing, AI, and the Business of Lifestyle...

AdTechGod Pod ·

2025/08/12

In this episode, Rachael Savage, Senior Vice President of Ad Revenue Operations at Hearst Magazines, shares her extensive background in the publishing industry, discussing her journey from early experiences in computer camp to her current role overseeing revenue operations for various media brands. She highlights the transition from traditional news publishing to lifestyle content, the challenges and opportunities in revenue operations across print and digital, and the impact of AI on advertising

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9:02

The Refresh News: August 11 - ESPN Goes All-In:...

AdTechGod Pod ·

2025/08/11

In this week’s episode of The Refresh, Kait breaks down one of the biggest sports media deals in years: Disney’s ESPN has struck a landmark agreement with the NFL to take full control of the NFL Network, expand access to RedZone, and launch its long-awaited direct-to-consumer app. The episode also unpacks Instagram’s latest copycat features, Meta’s shifting engagement strategy, and a series of high-impact headlines from across the advertising and tech space, including lawsuits, mergers, and AI

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25:01

Ep. 91 Protect the Publisher: Walt Dublin on...

AdTechGod Pod ·

2025/08/05

In this episode of the AdTechGod Pod, host AdTechGod interviews Walt Dublin, Vice President of Enterprise Publisher Development at Raptive. Walt shares his journey into the ad tech industry, discussing the evolution of publisher partnerships, the impact of AI on content monetization, and the importance of diversity in the tech space. He emphasizes the need to protect publishers and their content while also highlighting innovative changes within the industry. The conversation concludes with Walt

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7:29

The Refresh News: August 4 - Measurement Missteps,...

AdTechGod Pod ·

2025/08/04

In this week’s episode of The Refresh from Marketecture, host Kait unpacks three major developments across measurement, streaming, and advertising. Nielsen is facing renewed industry skepticism as data irregularities emerge in its TV measurement tools. Meanwhile, the future of cable TV may hinge on how live sports migrate to streaming, with ESPN’s direct-to-consumer plans threatening traditional models. Lastly, Meta delivers a strong Q2 earnings report, signaling that its investment in AI is paying

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26:02

Ep. 90 Retail Rules Everything Around Me: Edina...

AdTechGod Pod ·

2025/07/29

In this episode of the AdTechGod pod, Edina Kalamperovic, SVP of Retail Growth at Epsilon, shares her unique journey from agency to ad tech, emphasizing the importance of understanding client relationships and the evolving landscape of digital advertising. She discusses the significance of data utilization, personalization, and the future of retail media, while also highlighting her personal brand loyalty to Anthropology and the impact of consumer experience. Takeaways Edina's journey into

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8:58

The Refresh News: July 28 - Google’s AI Push,...

AdTechGod Pod ·

2025/07/28

In this episode of The Refresh, host Kait unpacks some of the most significant shifts in media, search, and publishing. Alphabet reported record-breaking Q2 earnings driven by cloud and search, despite concerns about AI competition. Newsweek is proactively adjusting its business model to combat AI-related traffic threats, and the Paramount–Skydance merger finally got the FCC’s green light, complete with political controversy and a timely South Park takedown. Alphabet's Blowout Quarter: Alphabet

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30:59

Ep.89 CTV, Startups, and the New Marketing Funnel...

AdTechGod Pod ·

2025/07/22

AdTechGod speaks with Austin Scott, the CCO and founder of Bedrock Platform. They discuss Austin's extensive career in ad tech, her transition from corporate roles to entrepreneurship, and the challenges and opportunities within the ad tech ecosystem. The conversation also delves into the evolution of connected TV (CTV) and programmatic advertising, as well as the need for a redefined marketing funnel in today's digital landscape.Takeaways Austin Scott has a rich background in ad tech, having

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7:34

The Refresh News: July 21 - Trade Desk Makes History,...

AdTechGod Pod ·

2025/07/21

This week’s episode of The Refresh skips the usual industry drama to spotlight three major developments in advertising and media. Host Kait walks through The Trade Desk’s milestone entry into the S&P 500, NBCUniversal’s record-setting upfront performance, and Delta’s bold use of AI for personalized airfare pricing. From validating independent ad tech to the future of programmatic sports buys and the controversy surrounding dynamic pricing, the episode unpacks where innovation is winning, and where

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26:57

Ep. 88 From Data Lakes to Rosé at Cannes: PepsiCo's...

AdTechGod Pod ·

2025/07/15

In this episode of the AdTech God Pod, Zach Lain, Director of Global Data Partnerships at PepsiCo, dives into the evolving intersection of data, creativity, and marketing outcomes. He shares his unique path from Chinese language and law studies to running global data strategy at one of the world’s biggest brands. Zach discusses the importance of clean signal infrastructure, the cultural shift away from vanity metrics, and how clean rooms are reshaping collaboration. He also highlights AI's creative

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8:55

The Refresh News: July 14 - Leadership Shakeups,...

AdTechGod Pod ·

2025/07/14

In this July 14th edition of The Refresh, host Kait recaps a whirlwind week in advertising marked by major leadership changes, surprising earnings news, and critical shifts in the social media and AI sectors. From Linda Yaccarino's headline-making exit at X to the rise of Threads and AI-powered browsers challenging Google, this episode covers the most important updates marketers need to know. With WPP's new CEO pick and YouTube's monetization policy pivot, it's clear the industry is evolving

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