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PODCAST

Memes & Machines

Oliver Yonchev and Catty Berragan

Memes & Machines is a podcast for marketers, entrepreneurs or anyone who wants to understand how to capture attention. Oliver Yonchev & Catty Berragan have supported the world"s biggest brands for over a decade and want to give you their unfiltered, honest, and occasionally humorous opinions on the industry.

business marketing

All Episodes

01:04:32

LINKEDIN: How to go VIRAL

Memes & Machines ·

2024/09/11

This week’s topics include: 📊LinkedIn’s play for vertical video: How you can garner millions of views by being an early adopter. 📊Content is king: Why perfecting video content will always keep you ahead of the curve. 📊 Perplexity now implementing ad products? The new era of advertising. 📊 Hardware developments and why they’re lacking in an AI age. 📊The dangers of big tech superpowers. 📊Is photographing a dying art in a AI world. Memes & Machines is a podcast for marketers, entrepreneurs or

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01:06:10

The ''Asch Paradigm'' - Why People Copy Online?

Memes & Machines ·

2024/09/04

This week’s topics include: ✅ A16Z's Top 100 Gen AI tools: Some unexpected picks. ✅ Proactive or reactive: Why is no-one talking about Predictive AI? ✅ The asch paradigm: The psychological principles that influence our online habits ✅ How to maintain authenticity and our guide to steering clear of those pesky 'binfluencers'. ✅ The Trust Dilemma: Why you should aim for the magic 4.6-star review. ✅ Conspiracy Theories: Is there a perfect time for posting your content? Memes & Machines is a podcast

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01:01:34

Will AI END the 9-5 workday?

Memes & Machines ·

2024/08/28

This week’s topics include: 🔥Why within the next ten years, we will see the death of the 9-5. 🔥The gig economy: Why people are opting to go independent. 🔥Is remote working detrimental to your mental health, friendships and work ethic? 🔥The importance of prioritising friendships and the struggles of nurturing real connection post covid. 🔥Are 'workplace families' a scam? 🔥The top three 'boring' marketing tactics are why they continue to be so effective. Memes & Machines is a podcast for

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01:03:18

Why being ''BAD'' is a good thing when marketing...

Memes & Machines ·

2024/08/21

This week’s topics include: 🙋‍♂️Flux AI: Why no censorship may be detrimental for brands. 🙋‍♂️How far is too far?: How creators, small and big businesses should be acting. 🙋‍♂️The bad guy redemption arc: The importance of your online reputation. 🙋‍♂️Knowing your mission: Which pockets should you as an individual, and as a brand play? 🙋‍♂️Steven Bartlett's ad disclosure controversy: Injustice or part of a broader crackdown? Memes & Machines is a podcast for marketers, entrepreneurs or anyone

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01:18:07

The Fundamentals of SCALING a Business in 1 Hour 18...

Memes & Machines ·

2024/08/14

This week’s topics include: 👟Business models of the future: How you can adapt. 👟How open source is revolutionising the game for tech companies. 👟Navigating business as a small agency: Why the incumbents are at risk. 👟 Influencer & creator marketing: Why are companies so damn lazy? 👟 Do you really care about your data? 👟 Abusing brand influence: The benefit of bringing the creators onboard. Memes & Machines is a podcast for marketers, entrepreneurs or anyone who wants to understand how to

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55:37

AI and Music: Is This the START of a New Era of...

Memes & Machines ·

2024/08/07

This week’s topics include: 🚀The breakthrough of AI music: How AI will change music production forever. 🚀AI use cases: Who benefits, and who suffers? 🚀Creator tools: How next gen will look and which brands need to adapt. 🚀Lessons and insights in to growing and scaling million pound AI businesses. 🚀VTubers: Samurais, chihuahuas & wily foxes. Memes & Machines is a podcast for marketers, entrepreneurs or anyone who wants to understand how to capture attention. Oliver Yonchev,

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01:02:14

Why Content THEFT is BIG Business🤫

Memes & Machines ·

2024/07/25

This week’s topics include: 🔈The theft economy: Why curating relevant and genuine ethics and beliefs is so important. 🔈Why we share: Corporate brand or personal brand? 🔈Toxic personal brand. 🔈Finding your brand voice: How industry giant Liquid Death just seem to get it right. 🔈There's no shortcuts to virality: How AI can help nurture creativity. 🔈GPTs: Should you be training your likeness? 🔈The six principles of curation. Memes & Machines is a podcast for marketers, entrepreneurs or

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01:03:34

The Top AI Tools For Content Creation 👀

Memes & Machines ·

2024/07/19

We’re back with new co-hosts! And this week’s topics include: 🫵 An introduction to Chris & Ben. 🫵 Gen AI: What a future landscape will look like in a generative AI era. 🫵What are the moral implications of generative AI? 🫵We each discuss our three top tools which 10x our workflow. 🫵’Just because you can, doesn’t mean you should’: Exactly where you should be implementing AI tools in to your workflow. Memes & Machines is a podcast for marketers, entrepreneurs or anyone who wants to understand how

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45:00

The Behavioural Science Behind Rory Sutherland’s B2B...

Memes & Machines ·

2024/06/20

This week’s topics include: 🫱Algorithms: Some of the key touch points and trends to accelerate your visibility. 🫱B2B marketing: How Rory Sutherland’s philosophy on B2B marketing is reframing the science behind what really matters. 🫱How will ad companies look in the future. 🫱The burden of choice: How AI is supplying the through balls for more shots on goal. Memes & Machines is a podcast for marketers, entrepreneurs or anyone who wants to understand how to capture attention. Oliver Yonchev & Catty

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49:15

How Apple Are Monopolising the AI Eco-System👀

Memes & Machines ·

2024/06/16

This week’s topics include: 🔎Apple Intelligence: Have Apple lost their edge or are they showing up right on time. 🔎The best marketing strategy ever: How Nicole the Intern’s ‘solo’ marketing strategy, is taking over the internet. 🔎 Orchestrated media tactics: Why relying on individuals may not be in your best interests. 🔎 MSCHF: From marketing agency to cult heroes in the fashion world. 🔎Jacquemus, Jacamo, Jacamez or Jack Moose: How luxury fashion is becoming social first. 🔎 Why you should

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47:51

The GUIDE You Need To Become a "A PLAYER" 📖

Memes & Machines ·

2024/06/03

This week’s topics include: ⭐Nike’s latest collab: Is it rule one of marketing or should we be letting old trends die out? ⭐Attention at all costs: What does Alexander Wang’s latest ad campaign teach us about high agencies battle for attention. ⭐Catty’s viral tweet: Why high visibility doesn’t always equal high performance. ⭐’Just because you can, doesn’t mean you should’: The outdated career construct which may affect your enjoyment in employment. ⭐A players and where to find them. Memes & Machines

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43:30

Open AI vs Google vs Apple: Who Will Win The AI War?

Memes & Machines ·

2024/05/24

This week’s topics include: 🤘Sam Altman: Has he gone too far this time? 🤘Why Open AI’s latest scandal only contributes to the lack of trust in Artificial Intelligence. 🤘Which new kids on the block will be at the forefront of AI innovation. 🤘Hiring: Landing the perfect employee and tips on how to do so. 🤘Miss of the month: Why 1000’s of brands missed the perfect ad opportunity with the New York/Dublin Portal. 🤘Ad of the month: Why did ‘e.l.f. Cosmetic’s’ corporate communication ad go so

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01:13:37

Mark Zuckerberg's 10 SECRET Laws To Marketing

Memes & Machines ·

2024/05/13

This week’s topics include: 🔥 The Met Gala memes. 🔥 What makes a great ad and why you shouldn’t trust an ad agency that can’t market themselves. 🔥South by South West is heading to London: Our thoughts. 🔥Are Apple in the middle of an identity crisis? 🔥How to bounce back after back to back misses. 🔥AirBNB just cannot lose: Here’s why. 🔥Ten lessons from Mark Zuckerberg: A business guide from an early founder of Facebook. Memes & Machines is a podcast for marketers, entrepreneurs or anyone who

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48:38

Why Social Media Followings Are Becoming REDUNDANT

Memes & Machines ·

2024/05/06

This week’s topics include: 📷 British vs American marketing: Why the Hardest Geezer went from loved to hated. 📷 How strategy and creative briefs differ: The full breakdown. 📷”You move what you measure’, the ‘Cattyism’ for creating ‘smart goals’. 📷The death of the follower: Why the FYP page and Instagram Reels have made social followings redundant. 📷 Social media 3.0: Should you team be onboard? Memes & Machines is a podcast for marketers, entrepreneurs or anyone who wants to understand how to

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42:49

The DEVASTATING Collapse That The TikTok Ban Will...

Memes & Machines ·

2024/04/28

This week’s topics include: 👋 The TikTok ban and the importance of getting ahead if you’re a creator. 👋Meta’s AI race and Zuckerberg’s personal brand revamp. 👋Snapchat’s new positioning: What does this mean for the future of the platform. 👋TikTok shop’s controversial rise and why it is here to stay. 👋Calvin Klein’s X strategy: Farming impressions or mastering the algorithm. Memes & Machines is a podcast for marketers, entrepreneurs or anyone who wants to understand how to capture attention.

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49:27

The BIGGEST Marketing LESSONS We’ve Learnt from...

Memes & Machines ·

2024/04/20

This week’s topics include: 🕓 Why Marques Brownlee dubbed Humane AI as ‘The worst product I’ve ever reviewed' 🕓 TikTok UGC ad rollout: Is it ineffective marketing or simply lowering the barrier to entry? 🕓 Why Cameo’s poor business model has resulted in 90% staff redundancies. 🕓 How the fundamentals from brand marketing can make you a better product marketeer. 🕓 Underrated skills in marketing: Our definitive list. Memes & Machines is a podcast for marketers, entrepreneurs or anyone who wants to

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53:13

Why Personal Brand Is A LIE & The Secret Industry...

Memes & Machines ·

2024/04/11

This week’s topics include: 🔎Growth hacks: Was the Billie Eilish marketing strategy a step too far from Meta? 🔎’Questing’, the term coined within Web3 but just how beneficial is it? 🔎Why you may be focusing on the wrong metrics: How to remove unnecessary marketing noise. 🔎Personal brand and why negativity sells. 🔎Will LinkedIn be the new Facebook and how to take advantage of the newest update. Memes & Machines is a podcast for marketers, entrepreneurs or anyone who wants to understand how to

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37:12

The Most UNDERRATED AI Tools & IMITATION Marketing

Memes & Machines ·

2024/04/04

This week’s topics include: 🌱Google Vlogger: How you can implement AI in to your creative process. 🌱How automation agents are the next step in productivity. 🌱‘Brandter’ the play on ‘brand’ and ‘banter’: Heinz joins the conversation 🌱Which companies are eligible to join in on ‘Imitation Marketing’ 🌱April Fools: How Ol fell for the oldest trick in the book. 🌱’Practice what you preach’: Why brands claiming to be greats, failing at their own game. Memes & Machines is a podcast for marketers,

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44:57

Driverless Cars and the END of Media TRUST as we Know...

Memes & Machines ·

2024/03/28

This week’s topics include: ⭐Catty’s trip to San Fransisco: How vain should you be in your marketing? ⭐Waymo; the autonomous taxi service that is displacing the motor industry. ⭐Media trust is at an all time low: Who is to blame? ⭐How to strike a healthy balance of fun and identity. ⭐A step by step process to get people talking about your business. Memes & Machines is a podcast for marketers, entrepreneurs or anyone who wants to understand how to capture attention. Oliver Yonchev & Catty Berragan

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42:29

The TikTok Ban & Crypto All Time HIGHS📈

Memes & Machines ·

2024/03/20

This week’s topics include: 💰The TikTok ban: Is it warranted? 💰Should you be ‘anti-algorithm’? And how to fight back. 💰Who should be accountable and how to filter your own online experience. 💰Web3: Record Bitcoin highs and the bull run is on. 💰OpenAI’s CTO’s controversial Wallstreet interview: Is the cat out of the bag? Memes & Machines is a podcast for marketers, entrepreneurs or anyone who wants to understand how to capture attention. Oliver Yonchev & Catty Berragan have supported the world's

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67 results

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