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PODCAST

Blue Sense Podcast

Scott Wilkinson, Nathan Perdriau & Sebastian Bensch

The Blue Sense Podcast explores how 7, 8, and 9-figure eCommerce brands scale profitably through the intersection of finance, creative strategy, and performance media.Hosted by Scott Wilkinson, Head of Growth at Blue Sense Digital, the podcast features insights from co-founders, strategists, and industry operators on how to master attribution, creative velocity, forecasting, and operational efficiency in a changing marketing landscape.Expect unfiltered discussions on financial-led marketing,

business marketing

All Episodes

33:07

Q&A Answering Listeners Questions: LTV, Creative...

Blue Sense Podcast ·

2024/06/19

In this episode, Nathan answers questions from listeners about budget allocation for retention, the growth of BlueSense Digital, the effectiveness of Advantage Plus, TikTok advertising, server-side tracking, and the importance of creative testing. He emphasises the importance of merchandising in driving lifetime value and suggests that technical competence is key to agency growth. He also provides insights into the volume of creative testing required for effective advertising.TakeawaysLifetim...

en-au

36:16

How to Align Google & Meta Ads With Your Business Goals

Blue Sense Podcast ·

2024/06/12

In this episode, Nathan discusses how to align Google and Meta campaign builds with business and financial goals. He emphasises the importance of understanding the incentive structure of big tech advertising platforms, which is to maximise advertiser revenue. He also highlights the complexity of customer journeys and the need to allocate budgets strategically. Nathan shares insights on SOP creation, emphasising the importance of data-backed SOPs and having a mental model that explains why. He...

en-au

60:03

How to Scale An eCommerce Brand to $100k per Month

Blue Sense Podcast ·

2024/06/05

In this episode, Nathan shares his advice for ecommerce brands aiming to reach $100k a month. He covers the fundamentals of scaling, customer acquisition, resource allocation, and the benefits of being under $100k per month. Nathan emphasises the importance of understanding the business equation, effective resource allocation, and the role of creative in scaling. He also discusses the misconceptions around return on ad spend and the significance of tracking CAC and first purchase contribution...

en-au

47:23

Mastering Google Ads in 2024 with Michael Nadalin

Blue Sense Podcast ·

2024/05/29

In this episode, Nathan interviews Michael Nadalin, the founder of Market Lead, a niche Google Ads agency in Australia. They discuss Michael's background and the growth of his agency, as well as the importance of expanding scope beyond Google Ads. They also delve into the effectiveness of Google's Performance Max campaign type and the challenges of being a Google media buyer in today's evolving landscape. The conversation covers various topics related to account management, client communicati...

en-au

45:02

The State of eCommerce in 2024 with Brendan Gillen

Blue Sense Podcast ·

2024/05/22

In this episode, Nathan interviews Brendan Gillen, an e-commerce expert and founder of Fight Gear Direct and the e-Commerce Academy. They discuss the performance of e-commerce in 2024 and the importance of innovation and adaptation in the industry. The conversation highlights the need for e-commerce operators to understand their numbers, focus on profitability, and find ways to increase average order value. The conversation covers topics such as branding, measuring success, customer acquisiti...

en-au

53:17

Building A Word-Class Agency with Kasim Aslam

Blue Sense Podcast ·

2024/05/15

In this episode, Nathan, Sebastian and Kasim discuss what it takes to build a world-class successful agency. They touch on topics such as the importance of talent acquisition, the transition from artisan thinking to systems thinking, and the challenges of scaling the sales portion of the agency. Kasim shares his experience of scaling Solutions 8 and emphasises the need for margin control, niche specialisation, and investing in international labour. He also provides advice for individuals look...

en-au

55:43

Becoming First Order Profitable with Valentin Kuznetcov

Blue Sense Podcast ·

2024/05/08

In this episode, Nathan and Val discuss the importance of first-order profitability in e-commerce businesses. The podcast is structured into three sections, firstly setting the scene, secondly how to become first order profitable, and finally how to operate a repeat purchase model. TakeawaysFirst order profitability is crucial in e-commerce businesses to avoid financing losses through repeat customers, investors, or creditors.Accurate gross margin calculations and efficient marketing are esse...

en-au

28:10

The Ego-Driven Mistake Most Service Providers Make

Blue Sense Podcast ·

2024/05/01

en-au

37:05

Storytelling & Branding with Matthew Banks

Blue Sense Podcast ·

2024/04/24

en-au

51:19

The Death Spiral for Scaling Agencies

Blue Sense Podcast ·

2024/04/17

en-au

62:55

Zero Party Data in D2C eCommerce with Jon Ivanco

Blue Sense Podcast ·

2024/04/10

en-au

65:19

Database Marketing and Retail Meets eCommerce with...

Blue Sense Podcast ·

2024/04/03

en-au

65:03

eCommerce Analytics, Finances & Operations with...

Blue Sense Podcast ·

2024/03/27

en-au

57:24

Becoming A Strong eCommerce Financial Operator

Blue Sense Podcast ·

2024/03/20

en-au

30:44

Why Most Agencies Aren't Right For You

Blue Sense Podcast ·

2024/03/13

en-au

35:21

10 Biggest Wastes of Spend for eCommerce Brands

Blue Sense Podcast ·

2024/03/06

en-au

36:18

Google vs Facebook Ads for eCommerce Startups

Blue Sense Podcast ·

2024/02/28

en-au

63:55

10 Biggest Mistakes In eCommerce | Blues Brothers Ep #1

Blue Sense Podcast ·

2024/02/21

en-au

38 results

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