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PODCAST

REVENUE READY CREATIVE | Grow Your Art Business Online, Art Business Coaching, Increase Productivity, Passive Income for Self-Employed Artists

Heather Allen, MGIM-MBA | Author & Art Business Consultant for Creative Professionals

Calling all artists, makers, crafters and designers! Are you tired of navigating your art business all by yourself? Do you wish you had straightforward business support designed for creative professionals just like you? Have dreams of business growth without sacrificing your integrity? You’re in luck! Class is now in session and you have a first-row seat to your next semester of creative business growth. What’s more? You don’t have to do it all alone. Join Heather Allen MGIM-MBA — author,

business management

All Episodes

19:00

52. This #1 Sales Skill Can Earn You MORE This Fall 🍁

REVENUE READY CREATIVE | Grow Your Art Business... ·

2025/08/11

Hey, Creative Boss! Something big is coming up for your customers—and it’s time to get you ready. We’re moving out of the slow, stretchy days of summer and heading straight into a season of momentum. The weather’s shifting, routines are changing, and your audience is shifting right along with it. Your buyers? They’re getting back into routines. They’re starting to plan. Some are even thinking about gifts—yep, already. Parents and kids are in back-to-school mode, companies are pushing hard into Q3

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13:39

51. Are My Revenue Goals Even Possible? 🤔

REVENUE READY CREATIVE | Grow Your Art Business... ·

2025/08/04

Are my revenue goals even possible? 🤔 This question requires more than just a yes or no response. If I were to answer this for you, I’d be tempted to say, “Absolutely yes your revenue goals are possible” because the optimist in me believes with strategy, planning, faith in your vision and follow through, just about anything is possible... But the strategic thinker in me would want to know more. To determine if your revenue goals are possible there are 5 strategic questions that you can ask

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25:57

50. Career Advice from an Art Veteran ✏️🗒️ Summer...

REVENUE READY CREATIVE | Grow Your Art Business... ·

2025/07/28

✏️🗒️ Summer School is now in session! Throughout the month of July, join me here on the Revenue Ready Creative podcast each Monday for conversations with guest experts in art and design who are ready to drop knowledge on topics like building resilience in self-employment, getting your name out there in the community, switching to a value-based pricing model and so much more. Today’s guest is Eric McRay, a celebrated painter and collage artist. Eric has been running McRay Studios for over 25

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18:16

49. Finding Resilience and Community as a...

REVENUE READY CREATIVE | Grow Your Art Business... ·

2025/07/21

Summer School is now in session! Throughout the month of July, join me here on the Revenue Ready Creative podcast each Monday for conversations with guest experts in art and design who are ready to drop knowledge on topics like building resilience in self-employment, getting your name out there in the community, switching to a value-based pricing model and so much more. Pull up your easel and prep your palette—our guest, Pete Sack, is about to paint a whole new perspective on the value of

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20:24

48. Stop Pricing Small. Start Pricing Like a Pro....

REVENUE READY CREATIVE | Grow Your Art Business... ·

2025/07/14

✏️🗒️ Summer School is now in session! Throughout the month of July, join me here on the Revenue Ready Creative podcast each Monday for conversations with guest experts in art and design who are ready to drop knowledge on topics like building resilience in self-employment, getting your name out there in the community, switching to a value-based pricing model and so much more. Today’s guest is Kenzi Green, a brand and web designer behind Kenzi Green Design, the host of The Unapologetic Designer

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23:24

47. Artist Marketing 101: How to Get Your Name Out...

REVENUE READY CREATIVE | Grow Your Art Business... ·

2025/07/07

✏️🗒️ Summer School is now in session! Throughout the month of July, join me here on the Revenue Ready Creative podcast each Monday for conversations with guest experts in art and design who are ready to drop knowledge on topics like building resilience in self-employment, getting your name out there in the community, switching to a value-based pricing model and so much more. Sharpen your pencil and lean forward for today’s episode with Arts Council CEO, Jenn McEwen. Jenn McEwen is the president

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14:41

46. 3 Ways to Use AI as Your Creative Assistant 🤖

REVENUE READY CREATIVE | Grow Your Art Business... ·

2025/06/30

Chasing down material costs... Trying to build a timeline you can share with clients... Staring at a blank page when it’s time to write about your work... Spending hours pulling reference images or mockups just to get your ideas across. As a self-employed artist or creative business owner, these kinds of tasks can eat up your energy before you even start creating. That’s where AI comes in—not as a replacement, but as a creative assistant! 🤖 In this episode, we’re looking at practical ways to use

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15:57

44. Guidance for Your Q2 Review: No Numbers This Time!

REVENUE READY CREATIVE | Grow Your Art Business... ·

2025/06/24

Hey, Creative Boss!It's Quarterly Review time. A touchpoint in your business, four times per year, in which you assess and evaluate what matters most to you. It's a healthy practice to have these specific touch points to see how far you are with your goals for the year. I'll give you questions and prompts to help guide your Quarterly Business Review. However, this time, we're doing things differently by approaching your QBR with no numbers! Let these equally important questions guide your

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20:10

43. What’s the True Cost of Your Work? Pricing...

REVENUE READY CREATIVE | Grow Your Art Business... ·

2025/06/17

When you think about pricing your work, your workshops, your services, and your final collections ... do you just want to throw up? There is so much emotional influence associated with landing on that final number. And that's before even asking someone to pay it... I get it. I’ve been there personally and I see it when I work with artists to define or refine the price points. Coming up with your own pricing and what you’re going to charge for one-of-a-kind pieces, prints, and services shouldn’t be

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21:44

42. How to Plan for Time Off: Tips From Artist...

REVENUE READY CREATIVE | Grow Your Art Business... ·

2025/06/09

When was the last time you took a vacation?Do you have one coming up? Or do you have another type of leave of absence coming up (planned or otherwise) that will definitely interrupt your work? Tune in for a few tips to help you prepare yourself, your inventory, and your customers for any pause in work that might affect your business and availability. This episode includes tips from artist, Christy King, of Chapel Hill, NC. ✅ About Christy King Christy King is a fine artist in Chapel Hill, North

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12:32

41. How to S.P.A.R.K. Joy in Your Work Again!

REVENUE READY CREATIVE | Grow Your Art Business... ·

2025/06/03

Feel like you're hitting low point? Are things dull, tired, or totally uninspired?Do you find yourself in a rut lately? Feel like you’re just going through the motions? If being self-employed—turning your creativity into your livelihood—is starting to wear on you and take it's toll... If suddenly you find that the joy is getting buried under the hustle and you just want the freedom to play again, to try something new without worrying if it’ll sell... This episode is for you. Learn my S.P.A.R.K

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21:18

40. From Pop-Ups to Passive Income: Hallie Kohn’s...

REVENUE READY CREATIVE | Grow Your Art Business... ·

2025/05/27

Today, I’m taking you into a conversation with one of my current clients, Wisconsin-based oil painter, Hallie Kohn.Hallie became my art business coaching client a few weeks after I became her newest collector. Right away, we worked through a visioning exercise that set her up for her own Revenue Ready Plan. Ready to work together to create your own Revenue Ready Plan? 🎨 CLICK HERE TO SCHEDULE YOUR FIRST SESSION! 🎨 Additionally, these episodes will help you to envision your Revenue Ready

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19:47

39. Your Art Event, Fully Supported—Even on a Budget

REVENUE READY CREATIVE | Grow Your Art Business... ·

2025/05/20

You know those moments when you’ve poured everything into your work — your time, your energy, your heart — and then it hits you: you might be doing too much, stretching yourself too thin, trying to carry every part of this business on your own...Or those long days where you’ve packed up your car, hauled your work, your displays, your tent, and that same folding stool to your booth — and by the time you pack it all back up again, you're completely drained. Not just physically, but emotionally,

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03:41

38. CALL TO ARTISTS: Request for Topics

REVENUE READY CREATIVE | Grow Your Art Business... ·

2025/05/12

Click HERE to Respond to the Request for Topics We've covered a lot of ground in the last 9 months, friend. For artists in business, you'll find the REVENUE READY CREATIVE has you covered for things like: How to get started with quarterly sales tracking Ways to earn consistent sales through passive income Goal mapping, strategic planning, and time management Using AI for productivity How to turn your sales page into something that truly works for you But what ELSE do you want to hear about? What

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18:49

37. How to Navigate Imposter Syndrome for Good!

REVENUE READY CREATIVE | Grow Your Art Business... ·

2025/05/05

Let's talk about something that hits close to home for a lot of us—especially those who are self employed in creative fields. If you’ve ever found yourself doubting your talents and abilities, feeling like a fraud in your own success, or wondering when people will “find out” you're not as together as they think—you’re not alone. This episode is intended to help you own exactly where you are in your creative journey with confidence because imposter syndrome is something we all experience. There are

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16:34

36. Distracted Much? Use THIS to Stay Focused as a...

REVENUE READY CREATIVE | Grow Your Art Business... ·

2025/04/28

Let’s face it—distractions are everywhere. From social media scrolls to seasonal mood shifts, staying focused as a creative can feel like chasing light through a fog. But what if the secret isn’t eliminating distractions, but learning to work with them?In this episode, we’re talking about the systems and rhythms that support your creative business—those repeatable processes that let you pause and pick up where you left off with confidence. Whether it’s sending a weekly newsletter, prepping for a

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18:06

35. How to Get Organized in Your Art Business! Tips...

REVENUE READY CREATIVE | Grow Your Art Business... ·

2025/04/22

Each week, I’m thrilled to bring lessons learned and best practices for artists and creative small business owners to your listening ears!Surprisingly, when I look at my podcast episode data, among the most listened to episodes is an episode that starts with "Get Organized." You can find that here: Episode 5, “Get Organized in Your Business with this Sales Tracking Process for Creatives.” While I know you’re here for sales, I wonder if GETTING ORGANIZED in your business is also pulling at your

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20:47

34. Artists: Here’s a Pre-Show Checklist Plan for...

REVENUE READY CREATIVE | Grow Your Art Business... ·

2025/04/14

Congrats! 🎉You’ve got a show, market, festival, studio tour or workshop coming up. It’s either scheduled with a real date to work towards, or it’s something you’ve imagined, but it’s only a matter of time. Your event is on the horizon. Let’s get you ready, my friend. No need to start from scratch. I’ve got a lightweight plan to share with you that can be used for your first show or your fortieth show. But one thing is true, you can use this plan every time. Mentioned in this episode: Learn more

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15:15

33. Inspiration for Your Q1 Review: Peek Into a...

REVENUE READY CREATIVE | Grow Your Art Business... ·

2025/04/07

In the Revenue Ready Creative podcast, "Mon-yay!" is reserved for the first or second Monday of the new quarter. It’s a time to look back at your efforts from last quarter so that you can celebrate your achievements, learn from what happened and make adjustments where necessary. But it’s also a great time to look ahead as you prepare for what will be happening in your creative business over the next three months. You can find specific guidance in Episodes 5 and Episode 21 where I walk you through

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25:31

32. Not Quite Ready for Professional Photography to...

REVENUE READY CREATIVE | Grow Your Art Business... ·

2025/03/31

You're busy providing OTHER people with creative services and solutions, but have you ever taken time to do the same for yourself?In today's episode, I interview photographer Amy Paulson who helps you see the value of investing in brand photography for yourself and your creative work. Photography is SUCH a powerful element of your online art business. Why wouldn't you want to invest there? Well, as you'll hear in this episode, there are a lot of things that hold us back from taking this leap even

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