PODCAST

PGA of Canada Podcasts

PGA of Canada

An educational resource for current, former or aspiring PGA of Canada Members and Apprentices

sports golf

All Episodes

39:28

Creating Marketing Excellence to Junior Golf Programming

PGA of Canada Podcasts ·

2022/04/01

In the journey of working as golf professional, not everyone takes the same route. In this sitdown with Brian Siddle from Strong Coffee Marketing, Luke Rundell discusses his journey after becoming a pro in 2009 and how he eventually moved away from working at courses, and into running his own business In Alberta, training young golfers. The last two years saw a spike in golf, as it was one of the only activities that allowed us to see others. Luke goes over how these years have influenced his

43:57

Taking Your Teaching to the Next (Business) Level

PGA of Canada Podcasts ·

2022/03/17

In this sit down with Brian Siddle from Strong Coffee Marketing, he is joined by Kyla Inaba from Predator Ridge Golf Resort in British Colombia. This podcast is part of the PGA of Canada Professional Development Series, where all discussions are meant to help improve your life as a golf professional by building your career and give tips to earn a better living. Brian and Kyla discuss her unique journey in golf and how her career progressed. We also learn about Kyla's Swing Like a Girl is a program,

34:38

Building Your Revenue Opportunities in the Teaching...

PGA of Canada Podcasts ·

2022/02/02

Not only is Shawn Clement an exceptional player both right and left handed, but he is also the Director of Development at The Royal Québec Golf Club and the founder/ CEO of Wisdom in Golf, a YouTube channel and website with over 900 instructional videos free to watch for the public. Jason Logan, editor of SCOREGolf, talks with Shawn about his ambidextrous play, how it helps him as a teacher, and the start of his Academy Coaching Career with The Royal Québec Golf Club. Tune in to hear how Shawn uses

01:07:34

‘Making A Difference’ Leadership

PGA of Canada Podcasts ·

2021/11/10

We’ve all heard the adage that people don’t leave bad companies, they leave bad leaders. So, for young and aspiring club managers to succeed, building effective leadership skills needs to be a top priority. For Rob Roxborough, relationships are the currency of how he conducts business, and his leadership style focuses on building and nurturing authentic relationships with not only his team but with everyone that he meets along the way. The human element of leadership is even more essential

27:10

'We Welcome Everybody' Mindset Proves to Grow the Game

PGA of Canada Podcasts ·

2021/03/29

As the General Manager and Director of Golf at Revelstoke Golf Course, Dean Jackson takes the concept of growing the game to a whole new level and truly digs into it to improve his bottom line. During his time at Revelstoke, Dean has revolutionized golf in his community, increasing junior members from from 16 to 117 and intermediate memberships to 141 in 2016 to 280 in 2020 and is closing in on 300 for the upcoming season. Jason Logan from SCOREGolf gets down to what type of mindset it took to make

30:06

Creating Your Micro-moments with Jeannie Walters

PGA of Canada Podcasts ·

2021/03/16

In our 60th PGA of Canada podcast, PGA Head Professional Kate Weir is joined by Ted Talk speaker and CEO/Founder of Experience Investigators™ by 360Connext, Jeannie Walters. Kate and Jeannie expand on Jeannie's keynote presentation at the 2021 Tee Talks Live Digital Series and will uncover topics like how you can resolve your club or facilities micro moments, taking a proactive approach to build trust with your customers, supporting your seasonal employees at golf courses to live your customer

11:01

Part 8 - Your Value - Your Personal Brand

PGA of Canada Podcasts ·

2021/03/02

In the final episode of this eight part series, Brian and the gang focus on your personal brand. People do business with who they know, they like, and they trust. What is your personal brand? What are some of the top tips you can use to build your personal brand and grow your business?

09:50

Part 7 - Getting Your Message Out

PGA of Canada Podcasts ·

2021/02/03

How do you get your message out to your consumer? This podcast, Strong Coffee Marketing, focuses on how to select the right channel for your audience, understanding where your audience 'hangs out', and understanding your consumer personas.

16:05

Part 6 - Solving Your Clients Problems

PGA of Canada Podcasts ·

2020/11/24

Now that we have a sense of who our consumers are and what makes them tick from the last episode, Brian and the gang look for solutions into what each consumer is looking for and what the value YOU bring as a PGA professional to the consumer.

19:14

Part 5 - Common Golf Client Personas

PGA of Canada Podcasts ·

2020/10/21

In Part 5 of this 8 part series, our friends at Strong Coffee Marketing discuss the common client personnas you see everyday in the golf industry.

11:23

Part 4 - What Makes Your Customers Tick

PGA of Canada Podcasts ·

2020/03/12

Part 4 of the Value of PGA Professional with Strong Coffee Marketing focuses on your customers - knowing your customer and know what makes them tick to ultimately increase your bottom line.

23:47

Transitioning Adults to Coaching Programs

PGA of Canada Podcasts ·

2019/12/17

Want to champion the idea of coaching to your adult students that are more familiar with traditional instruction? Today’s guest Sarah Dant has made that transition with her target market of adults, typically 60+ who now love the coaching programs she’s put together. We’ll talk about why Sarah avoids using the words clinic and instruction and how’s she’s been able to build an amazing culture at her club. If you feel intimidated by launching a new coaching program for your students Sarah shares

09:31

Part 3 - Building Customer Personas

PGA of Canada Podcasts ·

2019/12/17

In part two of this series, Strong Coffee Marketing shares how you can build your customers personas.

10:43

PART 2 - Ways to Add Value For Your Customers

PGA of Canada Podcasts ·

2019/10/23

In part two of this series, Strong Coffee Marketing talks about the age old question....how can you as a PGA of Canada professional add more value to your customer base.

09:31

Part I - Value for Golf Professionals

PGA of Canada Podcasts ·

2019/10/23

In this eight part series, Strong Coffee Marketing discusses the value of a PGA professional in the golf industry. Tune into this first episode for an introduction to the invigorating and inspiring series.

39:10

Communication is a Bridge

PGA of Canada Podcasts ·

2019/04/08

In this episode, PGA Professional Kate Weir talks with the dynamic, funny, and energetic Shawnee Harle. Shawnee expands on a previous piece she wrote for the PGA of Canada on communication practices, relevant both in sport and business. They discuss four major communication styles with the pros and cons of both, self awareness in coaching and CEOs, the pitfalls that destroys team chemistry and morale, and much more. Shawnee holds a Masters Degree in Coaching Studies and is a two-time Olympian as

21:52

What Millenials Want in Golf

PGA of Canada Podcasts ·

2018/10/26

In this podcast, PGA of Canada member Kate Weir sits down with Kris Hart and NextGenGolf team to discuss initiatives and drivers for millennial in golf. How do we attract more millennial? What do they look for in social engagements? And so much more.

25:52

Leadership off the Court with Geno Auriemma

PGA of Canada Podcasts ·

2018/10/26

Geno Auriemma is an 11 time NCAA Champion, won eight national Naismith College Coach of the Year awards and was head coach of the United States women's national basketball team from 2009 through 2016, during which time his teams won the 2010 and 2014 World Championships. In this podcast, Geno sits down with PGA of Canada member Kate Weir to discuss millennial, trends in young athletes, getting the best out of our youth, and challenges over his tenure as one of the most successful coaches in college

23:47

The Mindset Behind Developing Highly Effective Junior...

PGA of Canada Podcasts ·

2018/10/26

If you feel like your members or students aren’t responding to your offers anymore, in this episode you’re going to learn an amazing set up for a workshop that anyone can implement and create a lot of buzz around your course. It’s all about exposing your students to unique viewpoints or specialists outside of your own whether that’s fitness, mental game, short game, or just an instructor that works a little differently than yourself. Instructor Tony Ruggiero shares his structure for a half day

24:02

Doing Marketing Right - Best Practices with Strong...

PGA of Canada Podcasts ·

2018/10/26

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