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PODCAST

Ultimate Product Party - The Podcast

Allison Carter & Cat Hildner

Ultimate Product Party the Podcast is the real, raw, and uncut behind the scenes story of Allison & Cat, two friends, turned business partners who are building an empire - a product based business empire! Allison Carter, owner of Allison Carter Celebrates, is a Seattle mom of 2 and personal branding coach who will take you on a luxury retreat and help you get more eyeballs on your business while having tons of fun being yourself on the internet. Cat Hildner is a fancy Chicago mom of 3 and owner of

business entrepreneurship

All Episodes

38:18

Talking About the “London Creates Things” UPP...

Ultimate Product Party - The Podcast ·

2024/01/17

Last week we announced the “London Creates Things” Ultimate Product Party Scholarship, and the outpour of love & support we’ve gotten about it has been AHHHMAZING. This week on the UPP podcast we want to deep dive into what this scholarship is truly all about (and what it’s NOT about) with mama to London herself, Heather Crabtree - Business Growth Strategist extraordinaire. We can’t deny that before we hit that record button on this episode we had a little hesitation in worrying about saying the

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59:02

We’re Baaaacccckkkk!! 2023 Wins & FAILS, Plus Talkin’...

Ultimate Product Party - The Podcast ·

2024/01/10

We took a little holiday break, but we’re back, baby!! On today’s episode of the Ultimate Product Party Podcast we’re doing a deep dive on what was a WIN for UPP, our personal lives, and our personal business and getting a little vulnerable with some of our biggest FAILS. After some serious reflecting, we’re also looking to the future and bringing you along for the adventure. In true TikTok trending content - we’re also sharing some of our biggest what is gonna be IN and what is a hard NO, aka

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42:01

Karma is the guy on the Chiefs… T-Swift Business...

Ultimate Product Party - The Podcast ·

2023/11/15

OMG did you hear about how Taylor Swift changed the lyrics to Karma at her show in Argentina to profess her love to her beefy, football player boy toy, Travis Kelce?!?! Is she rebelling after a bad breakup with Joe, is it a PR move, or is it TRUE LOVE!? We have no idea… but we’re breaking it down like we’re actually part of the Swift family inner circle! But don’t worry, all this Taylor talk ain’t for nothin’. We’re bringing the conversation back to business and how you can apply these concepts

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30:15

Black Friday BARF + Not Getting Caught in the...

Ultimate Product Party - The Podcast ·

2023/11/08

Overwhelmed with all the Black Friday BS already and it’s only the first week of November? Feeling like a big ol lazy loser because Suzy down the street’s business is killin it and needing a semi truck to back into her garage to transport all her packages from the millions of sales she made in website sales to the post office??? WE FEEL YOU. But even though it’s the holiday season doesn’t mean you need to play THOSE reindeer games. On today’s episode of the Ultimate Product Party Podcast we’re

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25:57

Recording from the Bedroom w/Abigail Peugh - Rich...

Ultimate Product Party - The Podcast ·

2023/11/01

It’s another bedroom session from our Scottsdale, peer led mastermind trip - but this time we have a special guest in the bedroom! (Don’t worry… all 3 of us weren’t snuggled up in bed, we were sitting in chairs like adults!) And this special guest said she’s straight up NOT comin to UPP OC when Cat outright awkwardly asked her at the end of the episode, but you’ll have to listen to the end to see if she’ll budge. Today we’re super excited to record with, past UPP roundtable speaker and now

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22:39

Is this thing on?? Throwing in the towel on the Podcast

Ultimate Product Party - The Podcast ·

2023/10/25

Recording LIVE from the primary bedroom in Scottsdale. Oh and have you heard??? You can find a TON of your people by attending Ultimate Product Party in Orange County - come May! Come connect with like-minded business owners get you & the struggles we all face in growing a product based business - both business and person struggles - Join us at Ultimate Product Party 2024 at www.ultimateproductparty.com It’s a SAFE space where you’ll be welcomed with open arms, loved on, and feel in community no

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59:13

MASH UP: Cat & Allison Do Scottsdale - Finding your...

Ultimate Product Party - The Podcast ·

2023/10/18

We’re back with another episode of the Ultimate Product Party podcast and I’m not even sure how to describe what the heck this episode is about! It starts off with us dissecting some Taylor Swift Easter eggs, Allison recapping a psychic reading call she just got off, Paw Patrol the movie, questioning why we all hold on to so much random knowledge, how we’ve made October a tradition for networking trips, hiring a “Lili” to do your TikTok content, and a whole lot more. Don’t fear, this episode has a

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31:58

Get Featured in the UPP Favorite Things Gift Guide!!

Ultimate Product Party - The Podcast ·

2023/10/11

It’s only October, but as a product based business owner it’s GO TIME, baby! Tis the season, and nothing better to help get more eyeballs on your products than having them featured in HOLIDAY GIFT GUIDES! If you aren’t pitching your products to a handful of different Gift Guides during the holiday season, and even all year round, you’re leaving a ton of visibility and MONEY on the table. We love visibility, SEO, gifts (obvy), and YOU so we’re putting together a UPP, Cat & Allison’s FAV THINGS Gift

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26:43

How we plan out the year in our Product Businesses -...

Ultimate Product Party - The Podcast ·

2023/10/04

Recording this week’s Ultimate Product Party episode from a Costco parking lot - so you know it’s going to be good! But seriously… When you’re a solo entrepreneur wearing all the hats in your business it can be really difficult to think about what you’re having for lunch, let alone plan for 6 months down the road. There’s a always a laundry list of items to do like that vary from new product launches, getting ready for the holiday chaos, tradeshows, markets, SLEEP, and so much more! We get the

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42:37

Shootin Straight… What we’re lookin for in a UPP...

Ultimate Product Party - The Podcast ·

2023/09/27

Ever thought about being a speaker & educator on the Ultimate Product Party stage? Not sure what we’re even looking for or if the opportunity is a good fit? If you ever dreamed of this opportunity coming to life then you’ll love this episode cause like always, we’re giving it to you straight. When it comes to picking the lineup of Speaker and Educators for the Ultimate Product Party it we definitely have a clear idea of what we’re looking for, and NOT looking for, when it comes to picking the

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59:14

Let’s Get Personal and Talk “Mental Health”

Ultimate Product Party - The Podcast ·

2023/09/20

Usually I write the podcast show notes but I’ve been putting it off cause I just don’t even know what to say. (And hi - this is Cat.) The whole point of the podcast show notes is for them to live on the UPP Blog so the SEO Gods will work in our favor. But how does that work on something so personal? Should I start spewing keywords about Anxiety, ADHD, prescription meds, holistic healing, just to pop up in the Google search? And not gonna lie… not sure I even want people to listen to this episode

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47:10

Inside Look of the Anon Panel at Ultimate Product...

Ultimate Product Party - The Podcast ·

2023/09/13

Ohhhh boy! Buckle up, baby! On today’s episode of the Ultimate Product Party Podcast we’re sharing with you one of our favorite parts of UPP 2023 in Nashville - the Anonymous Panel! This panel was something Allison super wanted to do and Cat participated in begrudgingly, but it honestly turned out to be such an honest, raw, and impactful part of the entire event. Basically… we gave people the opportunity to leave questions anonymously in a little pink lock box. Then we read this questions on

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41:11

We Went to So. Cali to Hunt for the Perfect UPP 2024...

Ultimate Product Party - The Podcast ·

2023/08/30

Ok, we know we said we would announce the venue NEXT week, but we were too excited to share and couldn’t wait another entire week! So buckle up baby, cause this week you’re getting a two-fer of the Ultimate Product Party Podcast episodes this week! On this week’s episode we have on special guest, the glue that holds the UPP ship together - Toni Kruckeberg, our third partner in crime, and organizer of all the UPP things!! We’re taking you behind the scenes of how we almost didn’t go to this final

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55:55

We Went to So. Cali to Hunt for the Perfect UPP 2024...

Ultimate Product Party - The Podcast ·

2023/08/30

We’re back from a little summer hiatus, but believe us when we say that A LOT has been going on behind the Ultimate Product Party scenes! Traveling to meet up and dream and scheme big plans for UPP in August is starting to become our yearly thing - 3 years running! Crazy right?! And there is nothing we look forward to more!! On this week’s episode we’re taking you along the crazy adventure of our trip to Los Angeles and Orange County to visit a bunch of venues. From getting locked out of our

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01:03:25

Spilling the Tea on ALL the Behind the Scenes in...

Ultimate Product Party - The Podcast ·

2023/06/07

Ok! We’re back with Part 2 of all the behind the scenes in Nashville at Ultimate Product Party. Part 1 has already been a big hit, and we hope you love Part 2 just as much. We’re getting into the details of Day 1, Day 2, and the Afterparty and sharing parts we loved about the event and things we didn’t love, along with what are some big things we’ll do differently at UPP 2024 in Southern California! We’re definitely not about the drama, but you can’t deny when tensions are high and there’s a lot at

en

48:48

Spilling the Tea on ALL the Behind the Scenes in...

Ultimate Product Party - The Podcast ·

2023/05/31

Oh boy! If you joined us in Nashville for UPP 2023 you already know it was a wild ride! But even if you were in the room where we were sharing some ups and downs and you actually saw it come to life, there’s still a lot you don’t know. So we’re gonna tell you! There was way too much to talk about so we broke it up into a 2 part episode. In Part 1 we’re sharing about the learning lessons we had to overcome with the venue, mistakes we made this year that we VOW not to make next year, how Set Up Day

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08:44

Signing off before UPP SHOWTIME in Nashville!

Ultimate Product Party - The Podcast ·

2023/05/10

If you’ve ever planned a big event like a business launch, product launch, big ol’ bash, or even a wedding, you know how tension can RISE right before the big day. Which is exactly what we’re experiencing over here in the ONE WEEK leading up to UPP. Not gonna lie… we’re burnt out and kind of delirious. So this is our signing off episode before we take the mainstage in Nashville at Ultimate Product Party 2023 on May 17 - 18. Don’t worry… we’ll be back in the weeks AFTER the event to spill the tea on

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41:04

Introducing the Emcee of UPP 2023 - Hilary Krueger!

Ultimate Product Party - The Podcast ·

2023/05/03

The emcee of Ultimate Product Party is hands down one of the most important jobs of the entire event. The emcee sets the tone, keeps up the energy, and makes everyone feel at home and way less awkward in new settings. When we were thinking of who would be the emcee for UPP 2023 we knew it would be Hilary - long before we even knew we would be bringing the party to Nashville! Today we’re keeping it casual, and even a little goofy, as we chat about randomness but also doubts, concerns, what worked

en

28:57

Let’s talk about our partners - a.k.a. our HUSBANDS

Ultimate Product Party - The Podcast ·

2023/04/26

We talk all the time on what it looks like for us, Cat & Allison, to be business partners with Ultimate Product Party. But as busy moms who are running multiple businesses this absolutely cannot happen without doing the work at home first - with our individual partners, a.k.a. - our husbands. Today we’re talking about how we’re able to run our own successful businesses on top of building a business together, Ultimate Product Party. It’s not easy and it can be SUPER DIFFICULT to not expect our

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42:27

Your Business is ONE BIG EXPERIMENT

Ultimate Product Party - The Podcast ·

2023/04/19

Time to bust out the beakers and sexy lab coats because we’re talking all about EXPERIMENTS today! Not 7th grade science experiments, but treating your BUSINESS as one big, giant experiment. One of the reasons we have had ANY success in either of our separate businesses, in addition to owning Ultimate Product Party together, has been because we have always been open to the idea of experimenting. It’s not always an easy mindset to have, but it’s definitely something you need to keep in the back of

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