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PODCAST

The Collision Vision

Are you a business owner, executive or manager in the collision repair industry? This podcast is for you! Welcome to The Collision Vision, driven by Autobody News. Hosted by Cole Strandberg, each episode will feature an industry thought leader, business owner or collision pro diving deep into their knowledge of what it takes to be successful. We"ll talk trends, culture, growth and scalability, to give actionable insights into how to elevate your business. This podcast will enlighten, engage and

leisure automotive

All Episodes

39:31

Growing Forward: Leading Through Change & Overcoming...

The Collision Vision ·

2025/08/05

Our Guest for this episode is Dave Luehr — author, speaker, coach, and the founder of Elite Body Shop Solutions. Dave’s been on the show before to talk about his book Secrets of America’s Greatest Body Shops, and today he’s back to share what he’s been up to lately, the trends he’s seeing in the industry, and how shop owners and leaders can “grow forward” even in the face of big challenges. Connect with Dave: Social: https://www.linkedin.com/in/dave-luehr-a5b6686/ Website:

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47:54

Driving Change, Innovation & Emerging Tech Reshapes...

The Collision Vision ·

2025/07/29

Joining the podcast today is Steve Greenfield, CEO of Automotive Ventures, author of some fantastic books and publications that we’ll discuss in the show, and a leading thinker on how innovation is shaping the way we move, own, and repair vehicles. In this episode, we’ll step back from the day-to-day of collision repair and take a big-picture look at the future — EV adoption, autonomous vehicles, emerging technologies, and how all of this change is reshaping the entire ecosystem. This is a broader,

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41:07

Driving Growth Through Financial Insights with Bill Park

The Collision Vision ·

2025/07/22

Our guest today is Bill Park, former shop owner and founder of Crunchit, a company dedicated to helping collision repair businesses gain the financial insights they need to succeed. Bill learned firsthand how a lack of good financial data can hold an operation back — and today, he’s here to explain why better financial visibility is the foundation for smarter operations, sustainable growth, and better decision-making. Connect with Bill: Website: https://www.crunchitfs.com/ Social:

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33:44

Staying Ahead with ADAS & Alignment Technology with...

The Collision Vision ·

2025/07/15

For this episode, we dive into the world of shop efficiency, ADAS, and alignment technology with David Henry, Senior Sales Development Manager at Hunter Engineering. David brings a wealth of experience helping collision centers become more productive, more precise, and ultimately more profitable. We'll talk about how ADAS and alignment equipment play a critical role in a modern repair plan, where shops can fall short when it comes to calibration, and what smart operators are doing to stay ahead. If

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44:34

High-Performance Collision Shops, Leadership, Lessons...

The Collision Vision ·

2025/07/15

For this episode, we have a returning guest Steve Trapp, and in this conversation, we dig into what true efficiency really looks like at the shop level. From flow and quality standards to management presence, goal setting, productivity coaching, and capital planning. This episode is packed with real-world takeaways you can use right now to run a more disciplined, high-performing shop. Let’s dive in. This episode is sponsored by: Hunter Engineering Considering getting into the ADAS calibrations

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38:07

What the Best Operators in the Collision Industry Are...

The Collision Vision ·

2025/07/01

Joining us this week is Erin Solis, Sr. Vice President with Square One Systems and their Coyote Vision Group, one of the most influential 20 groups in the industry. Erin works directly with some of the top-performing organizations in the business, helping drive collaboration, accountability, and operational excellence. We’ll be talking about what truly separates great shops from the rest, the role peer groups can play in sharpening performance, and how any shop—regardless of size—can adopt best

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52:27

Scaling Success and Excellence in Collision Shops...

The Collision Vision ·

2025/06/30

Joining us today is Blake Farley, Executive Vice President of Operations at Quality Collision Group and former partner at Relentless Collision, one of the most forward-thinking MSOs in the industry. Blake has scaled operations, led successful M&A activity, and built strong shop cultures—and today he’s here to talk about what separates elite operators from the rest. Whether you run one location or many, this is a conversation worth leaning into. We hope you enjoy this episode!

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48:30

Marketing Your Collision Shop & Competing with the...

The Collision Vision ·

2025/06/17

Joining the podcast today is Micki Woods, founder of Micki Woods Marketing, host of the popular Body Bangin’ Podcast, and one of the industry’s most recognized voices when it comes to helping collision centers develop high-impact marketing strategies. From building a local brand that stands out, to effectively reaching your ideal customers, Micki brings practical, proven insight for shops of all sizes—especially those trying to compete with national consolidators. Connect with Micki:

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54:30

Leading and Growing a Family Collision Business with...

The Collision Vision ·

2025/06/10

Joining us for this episode are Josh and Michelle Fuller, fourth-generation leaders of the 111-year-old Fuller’s Collision Center. In a time when consolidation is reshaping the industry, the Fullers have doubled down on what makes their business strong—clarity of vision, marketing with purpose, and strategic planning through the lens of long-term value creation. We’ll talk about how they’ve built and maintained a powerful family business, how they think about specialization and branding, and how

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37:11

Smart, Scalable Marketing for Independent Shops with...

The Collision Vision ·

2025/06/03

Joining us for this episode is Steve Trapp, a collision industry veteran. During this conversation, Steve shares how independent operators can take full control of their marketing—before they ever spend a dime. From CRM-driven outreach and upsell opportunities to referral strategies and partnerships with insurers and agents, we’ll break down the fundamentals of smart, scalable, and affordable shop marketing. Hope hope you enjoy the show!

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55:02

Certification as a Business Advantage Leanne...

The Collision Vision ·

2025/05/27

Joining us for this episode is Leanne Jefferies, Vice President of Strategic Accounts at OEC. Leanne has been on the front lines of OEM certification for years and brings a unique perspective on how shops can not only achieve certification—but truly leverage it as a strategic business advantage. We’ll talk about how certifications have expanded from luxury-only to mainstream, how they’re adapting for the EV era, what the investment and ROI really look like, and how certified shops can better serve

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40:23

Turning Certification into Strategy with Liz Stein |...

The Collision Vision ·

2025/05/20

Today's guest is Liz Stein, Vice President of Strategic Initiatives at Certified Collision Group, one of the largest networks of independent, OEM-certified repairers in the country. CCG is known for helping its members obtain, maintain, and—critically—maximize the value of their certifications. During our conversation, we’ll dig into how CCG supports shops in building a certification game plan, what independent operators can learn from that approach, and how certification can be much more than a

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47:24

Inside OE Certification, What It Really Takes with...

The Collision Vision ·

2025/05/13

Joining us for this episode are Christian Ruecker and Gabriel Morley from DEKRA, one of the most trusted names in certification and inspection across the globe. In this episode, we’ll unpack what it really takes to pursue and maintain OE certifications, what makes BMW’s process so unique, and how to evaluate the ROI of certification—especially for high-volume brands. If you’re considering OE certification or want to improve how you leverage the ones you already have, this one’s for you. Connect with

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37:43

Building Success Through OEM Certifications & Dealer...

The Collision Vision ·

2025/05/06

Welcome back to the Collision Vision. Joining us is Bryan Thompson, President and CEO of Beverly Coachcraft, an elite, OEM-certified collision center based in Los Angeles. Beverly Coachcraft is a go-to destination for high-end vehicle repair, with certifications from brands like BMW, Mercedes-Benz, Jaguar, and more. In this episode, we’ll talk about how Bryan has leveraged OEM certifications and dealer relationships to build one of the most trusted shops in one of the most competitive markets in the

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49:51

Shop Credibility, Improving Quality, & Success with...

The Collision Vision ·

2025/04/29

For this week's episode, we staring a new series on OEM certification. To kick off the OEM discussion, we have industry legend Mike Anderson returning to the show. Mike is the President and Owner of CollisionAdvice, Collision Industry Trainer, Consultant, Facilitator, and host of the new podcast "On The Road with Mike Anderson." Today, we’ll cover why shops should consider OEM certifications, how to choose the right ones, the steps to get certified, and how to maximize the value of those

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41:58

Reducing Environmental Impacts and Pushing The...

The Collision Vision ·

2025/04/22

On the episode with week is Ryan Brown, Western Technical Manager at AkzoNobel, and a leader in helping body shops implement smarter, greener, and more efficient practices through product innovation and hands-on support. Today, we’ll talk about why sustainability is a business imperative, how AkzoNobel is helping shops reduce their environmental impact, and the role of new product innovations—like Autowave Optima—in pushing the industry forward. Whether you’ve been following the series closely or

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40:12

Innovation Shaping the Future of Collision with...

The Collision Vision ·

2025/04/15

Joining the show today is Cinthia Gutierrez, Premium Segment Manager Americas for Automotive Refinish Coatings Solutions at BASF. BASF has been a leader in sustainable innovation, helping collision repair businesses reduce waste, improve efficiency, and meet the growing demand for eco-friendly practices. In this episode, we’ll discuss why sustainability matters for shops of all sizes, how it impacts hiring and retention, and the latest innovations from BASF that are shaping the future of collision

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39:53

Leveraging Technology for Sustainable Growth with...

The Collision Vision ·

2025/04/08

Welcome back to the show. Joining us for this episode is Bill Brower, an industry leader in vehicle lifecycle management and AI-driven claims automation. Bill has been at the forefront of integrating sustainable estimates, helping insurers and repairers reduce their carbon footprint while improving efficiency. We’ll explore how touchless claims processing, AI, and automation are shaping a more sustainable and profitable repair ecosystem. We’ll also break down how insurers are measuring carbon

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38:53

Positive Impacts of Reducing Waste with Eddie...

The Collision Vision ·

2025/04/01

Today's guest is Eddie Hightower, Senior Vice President of Sustainability & Social Responsibility at Caliber Collision, to discuss the steps Caliber is taking to lead the industry toward a more sustainable future. While sustainability in collision repair often brings to mind environmental efforts, it’s much bigger than that. Today, we’ll explore Caliber’s sustainability initiatives, how they’re reducing waste, cutting emissions, and ensuring long-term business viability—all while making a positive

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37:07

Supporting the Next Gen of Technicians with Mary...

The Collision Vision ·

2025/04/01

Our guest for this episode is Mary Mahoney, Vice President, Replacement & Leisure Division at Enterprise Mobility and a key leader in the Collision Engineering Program. Enterprise has been a driving force behind this initiative, which is designed to bridge the technician gap by providing structured, hands-on education and career pathways for aspiring collision repair professionals. We’ll discuss why programs like Collision Engineering are critical to solving the technician shortage, how they’re

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