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PODCAST

Audio Branding

Keeping a consistent sound in how you present your company really is the "hidden gem" of marketing. But audio or sonic branding influences us in many different ways and in many different places within our lives. Education is key! I explore that here, both with my own observations and by interviewing knowledgeable professionals in the field of advertising, marketing, music, technology and science. Want to be a guest on Audio Branding? Do you contribute something unique to the world of sound? Send me

education marketing

All Episodes

25:28

How Online Technology is Changing Music...

Audio Branding ·

2025/07/30

“I have a regular chat with a friend of mine in New Zealand. He’s a tetraplegic and a musician, so he invents his own music instruments that he can play with his limited motion, and he can send me his instrument over MIDI to where I am across the ocean and we can play together and we can have an engagement. It’s not possible for him to come to see me in Europe. It would be so expensive, and a lot of work. So, you know, thank God there’s the internet for him, you know. He gets to participate, he has

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24:44

How Music and Technology Connect Us: A Conversation...

Audio Branding ·

2025/07/23

“So I’m in Chicago, I’ve quit my job, I’ve almost run out of money. You know, you’re young, you don’t care. And I met Robert, who’s now my co-founder. He had mixed a CD of mine a couple of years before through friends of friends. So we meet up, have a beer, and then he’s like, ‘Oh, you know, I’m spending all this money on IT every month,’ because he was a sound engineer. And he’s like, ‘But we’ve got this thing called the internet, right? I thought, ‘I’ve got 1 MB internet in my studio, why can’t I

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30:54

Finding Success on YouTube with Sound & Authenticity:...

Audio Branding ·

2025/07/16

“Listen, I got unbelievably lucky with YouTube, and I don’t know why. I still really, I mean, I know why in theory, like, people have been like, well, ‘You provide XYZ,’ but I don’t know why I get to do this. Like, I know that I have certain qualities that lend themselves to my strengths, that lend themselves to this medium, but it’s completely and utterly luck. Putting out good videos, having a high-quality camera, a high-quality microphone, having a, you know, finding out what your skill set is

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30:31

The Healing Power of Video Game Music: A Conversation...

Audio Branding ·

2025/07/09

“In February of ’21 I just randomly started. I just filmed a video, and I was like, ‘Okay, whatever.’ Well, it was February 11th, and then February 15th we were on our way to pick up my dog, my puppy at the time – she was you know, nine weeks old – and I started getting notifications on my phone and I was like, ‘Oh, weird, I must have left some somebody, like, a comment on YouTube or something.’ And all of a sudden, I look and I’m like, ‘Whoa, my video is popping off.’ I was like, ‘What do I do with

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31:01

Unlocking the Secrets of Music Video Production: A...

Audio Branding ·

2025/07/02

“I think people forget that. I think they forget that there’s a person behind the music and that they need to share that with their audience now more than ever, because if people hear your song and they like your song, they’re gonna go down a rabbit hole. And if they can go down that hole and come across you being genuine, being authentic, actually showing vulnerability, they’re gonna fall in love with you. They like the music, and they like you. That is the definition of a superfan.” – Andy

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29:56

The Power of Sound and Vision in Music: A...

Audio Branding ·

2025/06/25

“I said, ‘Well, uh, my team and I would love to see the video,’ and the woman at Lost Highway said, ‘All right, let me pop a VHS in FedEx, it’ll be there tomorrow morning.’ So, we watched the Johnny Cash Hurt music video and once we’d wiped a tear out of our eyes, I got on the phone. I said, ‘Retta, put us in, coach. We want to play.’ And the rest is history. It was and remains still the most iconic music video of an artist doing a cover to date.” – Andy GesnerThis episode’s guest is the owner and

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30:42

The Future of Podcasting & Legal Branding: A...

Audio Branding ·

2025/06/18

“But if you think about it, like if all 360,000 of these, like, law firms, not lawyers, law firms had their own brand out there, who’s gonna rise to the top? The ones who are producing content that provides value, and then the ones who are producing content that has some good production value, and are the ones who are producing content that has some good entertainment value. ‘Cause I think that’s the third leg. Because right now, just producing content is enough, but there’s going to come a point

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31:05

How Video Boosts Legal Podcasts: A Conversation with...

Audio Branding ·

2025/06/11

“I don’t care what I have to do, they are not going to ignore me. So I would get up, I would walk around the room, I would stand on a chair in the middle of the room, I would shout, I would run, I would scream, I would kick things. If I was mad at the Devil, I would kick something. And if I was happy for Jesus, I would run around, woo hoo hoo! And I mean, people would just come out and be like, ‘Wow, I’ve never really seen anybody speak like you.’ And I’m just like, listen, if you’re not listening,

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31:13

Crafting Trust with Audio Branding and AI: A...

Audio Branding ·

2025/06/04

“That brings up a whole other point, which is the power of a voice’s quality to bring a brand to life. A lot of clients are, like, just hire voiceover and just have them say the copy. And it’s just, like, there’s a place for Gilbert Gottfried and there’s a place for, you know, John Lithgow. And I’m not saying we would use either of those, but you know, if I’m doing a commercial on a cancer care center, I would never have Gilbert Gottfried come on and say, I’m not, that’s not, you know, that’s like,

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33:09

How Audio Branding Sells: A Conversation with Reid...

Audio Branding ·

2025/05/28

“And one year, Ariel [Detergent] was, like, you know that 95 % of the people in India still think laundry is a woman’s job. And Ariel was just, like, gosh, that doesn’t seem like it’s, this was 2017 or ‘18 at the time, [and] they’re like, that doesn’t seem right. Like, it’s, haven’t we all moved past that? So they created a campaign they called ‘Share the Load.’ And what they did is they went out there and they advocated a hashtag, #sharetheload with, for everybody in the family to help with the

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38:26

Building Trust Through Genuine Conversations: A...

Audio Branding ·

2025/05/21

“So, when you’re speaking to somebody, hear them before, hear them during, [and] hear them after. And earn the right to have the conversation. It’s like you’re just always hearing them and you’re always double-checking yourself, and that’s when we were just talking about a few minutes ago. If you’re speaking to somebody and you’ve uncovered something, and it’s like, hey, is this still real? Is this still relevant? Do I understand this and or you correctly? Do I have it right? [Then] they feel heard,

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34:58

The Sound of Being Authentic: A Conversation with...

Audio Branding ·

2025/05/14

This week’s guest is the creator and host of the Your Message Received podcast, a groundbreaking platform with more than 125 episodes where he empowers executives, businesses, and individuals through impactful storytelling and strategic communication training. With over twenty-five years of experience in media, spanning broadcast, radio, digital, and streaming, his career has been driven by a passion for culture, content, and inclusion. As a live event announcer, marathoner, and dedicated

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26:17

Learning Leadership Communication: A Conversation...

Audio Branding ·

2025/05/07

“There’s three groups of people. When there’s a crisis, there are three people you need to talk to, including your employees, your stakeholders, your suppliers, whatever, and the public… You’ve got to get out there and tell your employees it’s okay, you’re going to be safe, and you need to tell the managers beneath you that, hey, you’re going to be okay, here’s what we’re going to do. But if you’re not communicating on a crisis level, that’s horrible. But a company that is always communicating with

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33:54

Does Sound Affect Communication? A Conversation with...

Audio Branding ·

2025/04/30

“Communicating is something at surface level: we’re communicating, here’s the words, blah, blah, blah, blah, blah. Okay, go, see it. That’s the message, right? But what you want is meaningful interaction. There’s a quote in my book, and I could read it for you in a minute, but the idea is to shift from transaction to transformation. I could give you all kinds of data, but it’s not going to transform you. It’s not going to inspire you to do something different.” – David TylerThis episode’s guest is a

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28:57

Effective Leadership Through Sound Connections: A...

Audio Branding ·

2025/04/23

“And to bring it back to sound, I find this is also fascinating, when we put things on vibration. So yes, your thoughts are powerful. And when you think something, but you also speak it or sing it, when you put it on vibration, you bring it into the physical world amplified, and word is powerful. If you ask the Indigenous Australians, the Aboriginals here, they tell you, the wise ones tell you that they sang the world into existence.” – Jem FullerThis episode is the second half of my conversation

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28:54

The Power of Communication and Sound: A Conversation...

Audio Branding ·

2025/04/16

“When I’m in there working with leaders, it’s around communication, and how do they communicate initially with themselves? What’s that like? And then with the people around them, because without communication, communication underpins our ability to be successful in anything that we do. When I say successful, I mean to, you know, to get the results we’re hoping to get. And whether that’s in a personal relationship and the result is love and harmony and connection and rapport, or whether that’s in a

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26:13

Strategies for Captivating Your Podcast Audience: A...

Audio Branding ·

2025/04/09

“I am a huge advocate for trailers for podcasts for a number of reasons. I can talk about the marketing aspects of it, but first, let’s do the content. So, I think they should be short. And the reason I say I think, even though I claim to be an authority on this topic, is because there is no right and there is no wrong. You can do whatever the hell you want and that’s the beauty of podcasting. However, I think that they should be between thirty seconds and ninety seconds, something quick to whet the

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31:14

The Journey from Radio to Podcasting: A Conversation...

Audio Branding ·

2025/04/02

“Yeah, for me personally, I love anything that tells me... I find myself drawn to shows that are like, ‘We’re gonna make something interesting that’s not interesting at all.’ And then they’re like, ‘Let’s talk about broccoli.’ And then they’re like, ‘Let’s talk about cement.’ And then the next episode is, ‘Let’s talk about neon.’ And I just love that. Maybe they do the history of it. Maybe they weave in the person who discovered neon. Can you discover neon? I think you can, because it’s on the

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28:09

Making a Difference with Operation Smile: A...

Audio Branding ·

2025/03/26

“Sound is probably one of the most prevalent things that we focus on with our children at Operation Smile. And you know, they’re so thankful that they have, they work as hard on their homework for speech therapy as they do in school, right? And, you know, as both of us sort of being maybe teased and bullied in school, maybe we were actually, excited about doing our homework. And maybe we did study a little bit harder, and we did our homework. These kids are amazing pupils when they know that they’re

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30:27

The Impact of Operation Smile’s Global Mission: A...

Audio Branding ·

2025/03/19

“Anyone who needs surgery around the world will be able to do it and get it and survive from it. And we’re making significant impacts by delivering cleft surgery care and by educating and training more and more people each week. The numbers just increase and we’re about to... launch something very special as this podcast is being aired, where we’re going to really build and strengthen one hundred district hospitals around the world.” – Mark Climie-ElliottThis episode’s guest is the CEO and Chief

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