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PODCAST

Make Marketing Suck Less for Expertise-Driven Solo Businesses

Dr. Michelle Mazur

The only podcast that admits marketing is F@$!ing hard and makes it suck less for solo business owners who are juggling client delivery and sales on top of all those marketing tasks. I"m your host, Dr. Michelle Mazur, the author of the 3 Word Rebellion and founder of The Expert Up Club. Unlike most marketing podcasts that share the latest marketing fads that promise “Viral Internet Fame,” I know you don’t need any of that BS to run a thriving business. Each week, I share unconventional strategies

business marketing

All Episodes

3:11

Trailer: Introducing the Rebel Uprising Podcast

Make Marketing Suck Less for Expertise-Driven Solo... ·

2020/08/04

I'm so excited to introduce the new and improved, Rebel Uprising Podcast. Rebel Uprising is dedicated to helping passionate business owners become recognized leaders who make more money AND impact in the world by turning their messy, complicated ideas into a thriving thought leadership business. Each week Dr. Michelle Mazur will share strategies, tools, and insights on how to turn your complicated ideas into great messaging and solid business structures. New episodes will drop every

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31:25

The Business Changing Brilliance of the 300 Day...

Make Marketing Suck Less for Expertise-Driven Solo... ·

2020/07/28

What if 300 days is what it took to transform not only your business, but your life? Alice Karolina is on the podcast today and she's sharing the story of how she challenged herself to 300 days of money making activities, creating change that she never could have expected. Plus, you'll hear why she's rebelling against all things superficial and how she's hoping to change the online business industry. Visit this episode's blog post here:

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27:21

Reclaiming Selfishness & Becoming a Boundary Badass...

Make Marketing Suck Less for Expertise-Driven Solo... ·

2020/07/21

Raise your hand if you suck at setting boundaries AND sticking to them? I'm so excited to have Nancy Levin on the Rebel Rising Podcast today because she's a complete boundary bad ass. Listen in to hear why it's okay to be a bit selfish, plus how to set healthy boundaries to feel more in alignment with your own desires. Visit this episode's blog post for a full transcript with links:

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31:15

People Over Paper with Glenn Meier

Make Marketing Suck Less for Expertise-Driven Solo... ·

2020/07/14

I'm so excited to have Glenn Meier on the show this week. Glenn is an attorney who is rebelling against a legal system that forces everybody who participates in it to treat each other like they're enemies. On this episode he explains how we can create a win-win relationship with each of our clients and vendors. If you are a business owner who has even one contract relationship, this episode is for you. Visit this episode's show notes page for a full transcript with links:

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25:25

[Best of the Pod] Imperfect Allyship with Erica Courdae

Make Marketing Suck Less for Expertise-Driven Solo... ·

2020/07/07

Today's episode is a rebroadcast from last year. My conversation with Erica is even more timely now and offers a great reflection for considering diversity and inclusion in your business. -- Erica Courdae, entrepreneur, coach, and consultant, is joining us on the Rebel Rising Podcast today. We're talking all about the necessity of talking about important and necessary topics in a safe space creates change and helps people feel comfortable, open, honest, and forward focused. If you've been

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13:35

Direct Your Audience to Act with BOLD Direction

Make Marketing Suck Less for Expertise-Driven Solo... ·

2020/06/30

This week on the podcast we are finishing up the BOLD Thought Leadership Framework with D-- direction. As a leader, you have to provide your audience with direction instead of making the mistake of assuming they know next steps to take. The most common way of doing this is through a solid call to action. Listen in to hear how to craft the perfect one for your audience in order to make more sales. For a full transcript with links, visit here:

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16:30

Lead Your Audience & Your Business with BOLD Thought...

Make Marketing Suck Less for Expertise-Driven Solo... ·

2020/06/23

This week on Rebel Rising we are continuing our way through the BOLD Thought Leadership Framework. Today we're going to talk all about the L: leadership. Being a good leader means that you lead with your values, viewpoints, and structured framework. Listen in to hear a bit more about how to do each of these. For a full transcript with links, visit here: https://drmichellemazur.com/2020/06/lead-your-audience-your-business-with-bold-thought-leadership.html

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17:05

Be Bold & Other Focused: Why Adding Self-Reflection...

Make Marketing Suck Less for Expertise-Driven Solo... ·

2020/06/16

Hey rebels, last week we talked about going bold with your message, and now we are moving on to O-- other focused. This BOLD framework is rooted in thought leadership, which ties in perfectly to other focused. Tune in to learn more about how you can take the focus away from you and steer it instead to your audience in order to be more engaged. For a full transcript with links, visit this episode's blog post here:

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14:10

Going BOLDER with Your Message

Make Marketing Suck Less for Expertise-Driven Solo... ·

2020/06/09

Today on the podcast I'm sharing what it means to be BOLD with your messaging. You need to be getting the maximum wattage out of every single word that you are using. When you have one of a kind messaging, you're not afraid to say that you are the best at what you do while focusing on your only-ness. You are a leader, and you're here to change lives, it's time to get known for exactly that. For a full transcript with links, click here:

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16:56

Message in a (Champagne) Bottle: Celebrating 200...

Make Marketing Suck Less for Expertise-Driven Solo... ·

2020/05/26

This week we are celebrating the 200th episode of the podcast, can you believe that? If you've been here with me since the beginning, thank you. The show today is completely different from the day I launched. Today I'm talking about the evolution of the podcast as well as next steps, including the new name for the podcast! Listen in to find your very own action step now that you've done all the rebel rising you can. For a full transcript with links, visit this episode's show notes page

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25:50

Embodying Self-Respect with Brodie Welch

Make Marketing Suck Less for Expertise-Driven Solo... ·

2020/05/19

Brodie Welch, a Chinese medicine practitioner, bio hacker, and entrepreneur, is on the Rebel Rising podcast today. She is the expert in the Fundamental Interconnectedness of All Things. She helps her clients see beyond inundated self-care to really treat underlying problems of their constant stress, fatigue, tension, and more to help them live a life that is more meaningful and sustainable, a life where they feel more in touch and in control with themselves. If you're ready to go beyond

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12:45

Ditching the Lead Magnet & Building Your Email...

Make Marketing Suck Less for Expertise-Driven Solo... ·

2020/05/12

This week's podcast is quick and dirty, but I'm talking about something that's important to community building: lead magnets. I'm sharing how you can revolutionize your thinking around your opt in, because lead magnets (or community anchors/builders as I've started calling them) can be rebellious too. For a transcript with links visit this episode's blog post here: https://drmichellemazur.com/2020/05/ditching-the-lead-magnet-building-your-email-community-the-rebel-way.html

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28:55

Being Brave & Causing Problems in Business with Ash...

Make Marketing Suck Less for Expertise-Driven Solo... ·

2020/05/05

Ash Ambirge from The Middle Finger Project is joining me this week on Rebel Rising. She was one of the first people that I was really drawn to when I started my business eight years ago. The foundation of our conversation focuses on rebelling against the construct of authority and what that really looks like, even during a pandemic. If you're finding it hard to separate yourself from your business, or even struggling with showing up to sell, this episode is for you. For a full

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21:12

Feeling Weird About Selling? The 4 Essential Elements...

Make Marketing Suck Less for Expertise-Driven Solo... ·

2020/04/28

If you're struggling during the weirds (my new name for the pandemic, coined by The Staying In Podcast), I have a piece of solid advice for you: focus on something bigger. I've seen that having a bigger vision for myself has helped me navigate this time because I'm not giving up on the plans that I had for 2020. I have also seen this manifest in each of my clients, they don't want to let go of their businesses and their lives, because those businesses? They help people. So how exactly do

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15:50

We Need to Talk About the F Word: The Economics of...

Make Marketing Suck Less for Expertise-Driven Solo... ·

2020/04/21

Hey rebels, we need to talk about the F word: FREE. This episode might be a little hard to hear, but it's so necessary. I've seen so many online business owners and entrepreneurs giving away their services for free. The hard truth here is giving away our valuable services for free has a pretty negative impact on the economy and on our businesses. Listen in for what you can do instead OR how you can move forward if you've already given something away for free. For a full transcript with

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33:30

How to Get Paid to Be You Even During a Pandemic with...

Make Marketing Suck Less for Expertise-Driven Solo... ·

2020/04/14

Hey rebels, this week on the podcast Natalie Sisson of the Untapped Podcast is here to share how you can get paid to be YOU, even during this pandemic. As we know (because we hear it everyday) these times are so new and uncertain to so many people. If you're an online entrepreneur, this change probably feels somewhat easier. But there's also so many people who are completely having to pivot to the online world almost overnight. Natalie shares some really important insight on using the

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25:20

Resources for How to Thrive & Navigate Uncertainty in...

Make Marketing Suck Less for Expertise-Driven Solo... ·

2020/04/07

How are you feeling at this moment? All feelings are welcome. For me, I'm feeling grounded, optimistic, and curious. I'm always feeling a little curious, I must say, but I'm curious about what's next. So on the podcast today, I wanted to share with you various resources that are helping me right now to navigate these times and the resources that are working for me. I encourage you to take what you need from this episode and leave the rest behind because. As I've said before, no one knows

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16:16

I Believe Everyone Can Be a Thought Leader (and Yes...

Make Marketing Suck Less for Expertise-Driven Solo... ·

2020/03/31

A one star review on the 3 Word Rebellion book opened up my eyes to a huge bias of mine-- I believe everyone is a thought leader (even you). You can be a thought leader because no matter what your industry that you're in, no matter what your area of expertise, no matter if you are a multi-passionate, every industry can be improved in big and small ways, and it doesn't have to take a big massive thought or a big idea to shift an industry. Listen in to this week’s episode for more

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18:00

Should You Be Marketing & Selling During a Pandemic?...

Make Marketing Suck Less for Expertise-Driven Solo... ·

2020/03/24

Should you be marketing and selling during a pandemic? You’re not going to like it or maybe you will…the answer is……I. DON’T. KNOW. But you do. So, this week on the Rebel Rising Podcast I’m asking some open-ended questions to help you decide what's best for you and your business when it comes to marketing and selling during a pandemic. But the bottom line is, don’t hide, don’t disappear because Coronavirus isn’t going anywhere and NEITHER IS YOUR BUSINESS!

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22:10

How to Find & Craft Stories Worthy of Your Business

Make Marketing Suck Less for Expertise-Driven Solo... ·

2020/03/17

In the last episode of the podcast, we talked about the three signature stories that your business needs to turn strangers into clients, connection stories, reason to believe stories, and, elevated social proof stories. However, now that you know the story types, you may be wondering how to source ideas for them as well as how to write them to make them enticing for your audience. So, using inspiration from Storyworthy by Matthew Dicks, that's what we'll be covering this week on the show

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