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PODCAST

Small Business Big Visibility

Are you a small business owner seeking effective, efficient, and profitable ways to grow your business without the overwhelm? Welcome to "Small Business Big Visibility", the podcast dedicated to empowering adventurous entrepreneurs like you to simplify marketing, reduce stress, and boost revenue. Hosted by Jason McKenzie, each weekday we dive into a weekly theme from different angles, providing actionable insights, innovative strategies, and easy-to-implement tools. Our mission is to help you focus

business entrepreneurship

All Episodes

00:29:03

85: Scott Marker on Sales Mastery and Customer Retention

Small Business Big Visibility ·

2025/02/14

Join host Jason McKenzie in this insightful episode ofSmall Business Big Visibility as he sits down with industry expertScott Marker. Scott brings a wealth of experience as an author, speaker, consultant, small business owner, and mixed martial arts guru, sharing invaluable strategies to help you elevate your business.In this episode, discover how to: -Optimize Your Sales Process: Learn realistic and effective sales techniques that prioritize customer success over traditional sales

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00:06:16

84: Hidden Benefits of a Customer-Focused Business

Small Business Big Visibility ·

2025/02/13

Business is like throwing a boomerang. In this episode of "Small Business Big Visibility," join host Jason McKenzie as we explore thehidden benefits of building a customer-focused business. Just as a well-thrown boomerang returns, nurturing your customer relationships can result in repeat business without the extra marketing spend. Discover how small actions can make a monumental impact on customer retention.Here's what you'll learn:Reputation Growth: How a customer-first approach

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00:07:23

83: Transform Your Team into Customer Experience...

Small Business Big Visibility ·

2025/02/12

In this episode ofSmall Business Big Visibility, hosted by Jason McKenzie, we dive into a crucial yet often overlooked aspect of business success: how your team shapes the customer experience. Learn why training your employees to think like customers is essential for retention and how small adjustments can transform them into raving fans who keep coming back.Key Takeaways:Set Clear Expectations: Understand that every role impacts the customer journey, from the first phone call to follow-up

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00:07:34

82: Customer Experience Overhaul: Simple Fixes That...

Small Business Big Visibility ·

2025/02/11

Welcome to another insightful episode ofSmall Business Big Visibility with your host, Jason McKenzie. Today, we're diving into the realm ofcustomer experience and exploring the small, simple fixes that create a huge impact on how clients perceive and engage with your business. Have you ever walked into a store or made a call and immediately sensed the type of experience you were about to have? This episode is about ensuring that feeling is always positive and memorable for your customers.In this

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00:05:40

81: Customer Retention Goldmine: Boost Business...

Small Business Big Visibility ·

2025/02/10

Most small business owners spend all their time trying to get new customers. But what if I told you thatkeeping your existing customers is far more profitable than constantly chasing new ones? In today's episode ofSmall Business Big Visibility, hosted by Jason McKenzie, we're diving into the world ofcustomer retention and why it's the hidden goldmine in your business. Discover how most businesses get this wrong and learn three simple strategies to keep your customers for life.Ever had a

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00:40:03

80: From High School Hobby to Times Square - Nick...

Small Business Big Visibility ·

2025/02/07

Join Jason McKenzie in this inspiring episode of "Small Business Big Visibility" as we explore the remarkable journey of Nick Allen, from a high school hobbyist to a celebrated photographer with his work displayed in Times Square. Discover the secrets behind Nick's perseverance and learn how he navigates the complexities of running a family business alongside his spouse. This episode delves into the art of storytelling through photography and even includes a surprising Bigfoot encounter! Whether

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00:06:02

79: Unlocking Breakthroughs: Persevere Through the...

Small Business Big Visibility ·

2025/02/06

In this episode ofSmall Business Big Visibility, hosted by Jason McKenzie, we explore the power of perseverance and the critical mindset required to push through challenging times. There comes a point in every entrepreneur's journey where they feel stuck, discouraged, or ready to quit. But what if you're just one step away from a breakthrough? Discover how to navigate the darkest tunnels of your business path and emerge stronger on the other side.Join Jason as he shares his personal experience on

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00:06:51

78: Thrive Through Change

Small Business Big Visibility ·

2025/02/05

When was the last time you rented a movie from Blockbuster? Exactly. In this episode of Small Business Big Visibility, host Jason McKenzie dives into the critical importance of adaptability for long-term business success. Discover how the businesses that survive aren't always the biggest or the strongest, but those willing to evolve like Netflix, which thrived by embracing change while others faltered.Using the metaphor of the oak tree versus the bamboo, Jason illustrates how resisting change

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00:07:49

77: Crafting Your Business Lighthouse - The Power of...

Small Business Big Visibility ·

2025/02/04

Welcome to another enlightening episode of "Small Business Big Visibility," hosted by the ever-inspiring Jason McKenzie. Today, we're diving deep into the power of storytelling in business—a vital tool not just for marketing, but for perseverance. When challenges arise, your business story is what keeps you grounded, attracting loyal customers and inspiring your team. Imagine running your business like navigating a storm with a lighthouse guiding you, rather than just a flashlight. Key

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00:07:04

76: Beat Entrepreneur Burnout - Recognize and Resolve...

Small Business Big Visibility ·

2025/02/03

Feeling stuck in your business despite giving it your all? You're not alone. In this episode of Small Business Big Visibility, hosted by Jason McKenzie, we're tackling the silent killer of entrepreneurs: burnout. You started your business out of passion, but now exhaustion and doubt have crept in—it's time to address why burnout happens, how to spot it early, and, most importantly, how to overcome it. Join us as we explore: The Three Stages of Burnout: Discover the signs of overcommitment,

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00:17:28

75: Unlocking Success Through Genuine Accountability...

Small Business Big Visibility ·

2025/01/31

Today, we are thrilled to have Sterling Crawford, a serial entrepreneur and visionary, join us as we explore the power of accountability in business. Sterling's journey from a high school startup to founding the Boise Impact Group is nothing short of inspiring and offers practical insights for small business owners seeking sustainable growth and success.In this episode, listeners will discover: Actionable Strategies: Learn the key exercises Sterling uses to maintain accountability within his

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00:08:07

74: Unlock Success with Personal Accountability

Small Business Big Visibility ·

2025/01/30

Welcome to another enlightening episode of "Small Business Big Visibility," hosted by Jason McKenzie. In today's episode, we tackle the often elusive yet crucial concept of personal accountability and its role as the cornerstone of success. Discover why staying accountable to yourself is the hardest challenge yet the most vital for small business owners striving for growth and efficiency.Join us as we unravel practical strategies that transform small, consistent actions into

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00:09:15

73: Build Trust & Loyalty: Mastering Client...

Small Business Big Visibility ·

2025/01/29

Welcome to another insightful episode of Small Business Big Visibility, hosted by Jason McKenzie. Today's focus is on the cornerstone of client relationships: accountability. Discover how being accountable not only builds trust but also sets your business apart in a competitive market. This episode is a must-listen for small business owners aiming to foster loyalty and enhance customer satisfaction.Throughout this episode, you'll gain actionable insights into the art of accountability,

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00:07:43

72: Ignite Team Success with Accountability & Trust

Small Business Big Visibility ·

2025/01/28

Welcome to another episode of "Small Business Big Visibility" with your host, Jason McKenzie. In today's episode, we're diving into the power of accountability in fostering team success and building trust within your business. Accountability isn't just a personal commitment—it's a cornerstone for team performance and growth. As a leader, you set the tone, and this episode reveals how to cultivate a culture of accountability that propels your business forward.Key

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00:08:06

71: Accountability as the Cornerstone of Excellence

Small Business Big Visibility ·

2025/01/27

Welcome to another enlightening episode of "Small Business Big Visibility," hosted by the ever-insightful Jason McKenzie. Are you keeping the commitments you've made to yourself, your team, and your clients? Today, we delve into the vital role accountability plays in shaping your business, strengthening trust, and ensuring results. Discover how self-discipline and a culture of accountability can be the cornerstone of your business's growth and success. Key Takeaways: Personal Accountability: Learn

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00:20:26

70: Unleashing Creativity with Garrett Kerr

Small Business Big Visibility ·

2025/01/24

Join host Jason McKenzie for another insightful episode of "Small Business Big Visibility," where we dive into the world of video production with the talented Garrett Kerr, founder of Candy Hour Media https://candyhour.com/ . This week, we're exploring how small businesses can leverage videography to enhance their marketing strategies, reduce stress, and ultimately boost revenue.Garrett shares his inspiring journey from playing with a home video camera as a child to creating captivating promotional

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00:08:37

69: Flexibility as a Core Value of Success

Small Business Big Visibility ·

2025/01/23

What if success wasn't just about revenue or growth but about how much flexibility your business offers you? In this episode of Small Business Big Visibility, hosted by Jason McKenzie, we delve into the often-overlooked metric of success: flexibility. Discover why this core value can transform not only your business but your life, providing you with the freedom to design a lifestyle that aligns with your deepest values. Join us as we explore how core values, such as flexibility, shape your business

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00:06:22

68: Is Your Business Pain a Growth Spurt or a Red Flag?

Small Business Big Visibility ·

2025/01/22

Host Jason McKenzie delves into the inevitable challenges small business owners face in today's episode of "Small Business Big Visibility." Pain in business is common, but it's crucial to discern whether it's a natural part of growth or a warning sign of deeper issues. Jason shares an insightful personal story about identifying and addressing pain caused by misaligned processes and how making strategic adjustments can transform these challenges into opportunities for

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00:07:38

67: Rethink Your Goals — When It's Time to Pivot or...

Small Business Big Visibility ·

2025/01/21

Have you ever felt like the goals you're chasing are no longer the right ones? In this engaging episode of "Small Business Big Visibility," hosted by Jason McKenzie, we tackle the crucial moment when it's time to pivot your business strategies. Discover when to tweak your methods and how to stay true to your 'why' as your goals evolve. This episode is a must-listen for small business owners feeling stuck, misaligned, or unsure about their next steps.Key Takeaways:

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00:07:03

66: Define Your Success: Building a Business Aligned...

Small Business Big Visibility ·

2025/01/20

Are you chasing a version of success that doesn't feel like it fits your life or your business? In this episode of Small Business Big Visibility, host Jason McKenzie dives into defining success on your own terms, ensuring that your business aligns with your values and lifestyle. Discover why success isn't a one-size-fits-all concept and learn how to create a unique path that resonates with your true aspirations. Key Takeaways: Reflect on Your Values: Identify what's most important to

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