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PODCAST

Adspeak

Love it or hate it, the advertising and marketing industry is the ultimate broker of power and influence in the world today. Adspeak, hosted by ADWEEK editor in chief Ryan Joe, brings to life stories from our top reporters, delving into the people, brands, ad agencies, and adtech giants that shape how we view the world, the products we buy, and the entertainment we enjoy. Hosted on Acast. See acast.com/privacy for more information.

business marketing

All Episodes

20:52

Why HHM is More Than Translating Ad Copy Into Spanish

Adspeak ·

2022/10/10

On this week’s episode of Yeah, That’s Probably an Ad, community editor Luz Corona is joined by creative strategy consultant Michael Leon-Rivera and Legendary Entertainment head of social media and digital marketing Sandy Archila to break down the campaign strategies seen in the past year when it comes to targeting Hispanic and Latinx consumers and what works (and what doesn’t). Hosted on Acast. See acast.com/privacy for more information.

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26:03

Yeah, That’s Probably A New Halftime Show

Adspeak ·

2022/10/03

On this week’s episode of Yeah, That’s Probably an Ad, community editor Luz Corona and senior producer Al Mannarino are joined by senior CPG reporter Paul Hiebert and senior TV reporter Mollie Cahillane to discuss the next era for the Super Bowl Halftime show, from the new sponsor taking over to the superstar headliner announcement to ad predictions. Hosted on Acast. See acast.com/privacy for more information.

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23:58

Slightly Off Pitch

Adspeak ·

2022/09/26

On this week’s episode of Yeah, That’s Probably an Ad, creative and inclusion editor Shannon Miller and community editor Luz Corona are joined by agencies editor Jameson Fleming to discuss the rise in agencies winning new business without pitching and what it could mean for future agency-client relations. Hosted on Acast. See acast.com/privacy for more information.

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38:07

Behind the Scenes of Brandweek 2022

Adspeak ·

2022/09/19

On this week’s episode of Yeah, That’s Probably an Ad, creative and inclusion editor Shannon Miller and community editor Luz Corona are joined by senior producer Al Mannarino and director, event operations and production Gail Amurao to discuss the development and execution of Adweek's Brandweek event in Miami, which included sessions led by Kristin Cavallari, Kevin Hart, and Pharrell Williams. Hosted on Acast. See acast.com/privacy for more information.

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31:56

We Should Probably Worry Darling

Adspeak ·

2022/09/12

On this week’s episode of Yeah, That’s Probably an Ad, creative and inclusion editor Shannon Miller and community editor Luz Corona are joined by Rachel Gillman Rischall, founder of Three PR, a Chicago-based lifestyle public relations firm to discuss the upcoming film, Don't Worry Darling and what happens when the surrounding press becomes bigger than the product. Hosted on Acast. See acast.com/privacy for more information.

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23:12

Billable Ballet Bonanza

Adspeak ·

2022/09/06

On this week’s episode of Yeah, That’s Probably an Ad, creative and inclusion editor Shannon Miller and community editor Luz Corona are joined by Adweek European creative editor Brittaney Kiefer to discuss her recent coverage of an ad agency's creative department spending 2,500 billable hours learning ballet to spark creativity amongst the team. Hosted on Acast. See acast.com/privacy for more information.

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32:32

How Marketers Can Win Over Generation Alpha

Adspeak ·

2022/08/29

How does one market to a generation with some members not having even been born yet? On this week’s episode of Yeah, That’s Probably an Ad, creative and inclusion editor Shannon Miller and community editor Luz Corona are joined by Adweek agencies reporter Kyle O'Brien to discuss Gen Alpha (those born in 2010 and after) and how they are next in line for brands and agencies to target after Gen Z grows up. Hosted on Acast. See acast.com/privacy for more information.

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30:46

Getting Loud About Mental Health

Adspeak ·

2022/08/22

Creative and inclusion editor Shannon Miller and community editor Luz Corona are joined by Adweek agencies reporter Emmy Liederman to discuss the state of mental health in the industry, how to avoid using it as an empty marketing tactic, and how Gen Z is setting the tone for mental health best practices and accommodations. Hosted on Acast. See acast.com/privacy for more information.

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41:33

It's a Bird! It's a Plane! It's Culture-Forward...

Adspeak ·

2022/08/15

On this week's episode, creative and inclusion editor Shannon Miller and community editor Luz Corona are joined by senior producer Al Mannarino to discuss the state of nerd culture. They explore how it's pushing the marketing industry to respond, the rise of inclusive and diverse storytelling and the potential this new and exciting content available creates for brand partnerships.Check out these recent Adweek Voice pieces further exploring these topics...What Brands Can Learn From the Power of

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38:34

Young Influentials: A League of Their Own

Adspeak ·

2022/08/08

Yeah, this week is probably a crossover episode! Creative and inclusion editor Shannon Miller and community editor Luz Corona are joined by Mollie Cahillane (host of Adweek's Most Powerful Women in Sports podcast and senior TV reporter) and Colin Daniels (host of Adweek's Young Influentials podcast and digital editor) to discuss this year's Young influentials list which highlights individuals under 40 who are truly making an impact across media, marketing, tech and the creator economy. Hosted on

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31:36

The Music Marketing Renaissance

Adspeak ·

2022/08/01

On this week’s episode of Yeah, That’s Probably an Ad, creative and inclusion editor Shannon Miller and community editor Luz Corona sit down with Naji Grampus, vp of streaming & strategy at The Orchard and host of Cigar Talk to discuss the evolution of music marketing, the future of the "surprise drop," and how Beyoncé continues to set the standard for how to release a new album. Hosted on Acast. See acast.com/privacy for more information.

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38:23

Cannabis Goes to the Fair

Adspeak ·

2022/07/25

On this week’s episode of Yeah, That’s Probably an Ad, creative and inclusion editor Shannon Miller chats with senior editor Terry Stanley to discuss the inclusion of cannabis in the California State Fair and how the weed industry continues to plant its flag further into mainstream American institutions. Hosted on Acast. See acast.com/privacy for more information.

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47:14

Trailblazing Women

Adspeak ·

2022/07/18

On this week's episode, creative and inclusion editor Shannon Miller sits down with the podcast's new co-host and Adweek's community editor, Luz Corona, as they discuss this year's Women Trailblazers issue with contributor Leslie Blount. Listen in as they take a moment to celebrate women in media, tech and advertising who are taking equality to the next level. Hosted on Acast. See acast.com/privacy for more information.

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22:21

How Holding Company Media Networks Stack Up,...

Adspeak ·

2022/07/13

Today Forrester Research published a report assessing the strengths and weaknesses of seven holding company media networks. The objective assessment is a CMO's guide to choosing a media agency partner. Olivia Morley, senior agencies reporter at Adweek sat down with Jay Pattisall, principal analyst at Forrester, to talk about what industry trends emerged during the evaluation. In this episode, Pattisall shares his take on which media networks are the best fit for which brand types, and Omnicom Media

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52:34

Yeah, This is Probably Griner's Last Episode

Adspeak ·

2022/07/11

On his last episode as host of Yeah, That's Probably an Ad, Adweek's former international editor David Griner is joined by Tim Nudd, editor-in-chief of the Clio Awards, to discuss the origins of the podcast, Griner's humble beginnings at Adweek, and Tagline, Tim's podcast about the making of great ads. Then Griner sits down with creative & inclusion editor Shannon Miller for one final conversation as co-hosts. Hosted on Acast. See acast.com/privacy for more information.

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33:15

Why the Ad Industry Needs to be More Inclusive of...

Adspeak ·

2022/07/04

On this week's episode, international editor David Griner is joined by agencies writer Emmy Liederman and senior editor T.L. Stanley to discuss how companies are under pressure to figure out how to craft more inclusive environments for non-drinkers, the rise of alcohol-free cocktails, and where cannabis beverages fit into the mix. Hosted on Acast. See acast.com/privacy for more information.

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21:19

Ukrainian Creatives on How the Advertising Industry...

Adspeak ·

2022/07/01

In April,Adweek produced a special edition of our magazinewhich was written, edited and illustrated by a group of Ukrainian journalists and creatives to help readers better understand the country’s creative past, present and future following the Russian invasion.To continue to tell that story, three of the editors, Hanna Rudenko, Dasha Andriushchenko and Sophia Pylypyuk, traveled toCannesto attend the Lions festival and meet the industry to convey how it can continue to help support their creative

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29:04

Cannes Lions 2022: "Confusing Times" for Burger King...

Adspeak ·

2022/06/24

The witty campaign Confusing Times was released by Burger King last summer to promote its Plant-Based Meat menu additions with the creative receiving much acclaim, winning several awards at Cannes Lions. Its follow-up campaign 'More Confusing Times' is also performing strongly at the awards this year - will there be a completion to the trilogy next year?While attending Cannes Lions, three of those who steer the campaign to success: Iwo Zakowski, head of global brand marketing at Burger King, Pancho

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19:01

Cannes Lions 2022: Creative Marketer of the Year

Adspeak ·

2022/06/21

At Cannes Lions this year, AB Inbev, winner of 40 Lions last year at the festival, is to be named Creative Marketer of the Year. Stephen Lepitak, Europe Bureau Chief for Adweek talks to Ryan Verschoor, the company’s global vp of culture and capabilities about some of its recent campaign work, how the company chooses the right initiatives for its brands to tackle and his expectations for the week ahead in France. Hosted on Acast. See acast.com/privacy for more information.

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30:15

What to Expect From Cannes Lions 2022

Adspeak ·

2022/06/13

On this week’s episode of Yeah, That’s Probably an Ad, creativity and inclusion editor Shannon Miller is joined by Europe brand editor Rebecca Stewart and Europe creative editor Brittaney Kiefer to talk about the return of advertising’s most high-profile international event, Cannes Lions. During the conversation, Shannon, Rebecca, and Brittaney discuss who they think will be the big winners, surprise standouts, and most talked about campaigns of the festival, which will be the first in-person Cannes

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533 results

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