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PODCAST

Creative Control

The days of celebrities, athletes, and creators relying solely on their talent to build their brands is over. Today, it’s all about partnering with brands, investing in companies, or even launching a business of your own. Join host KC Ifeanyi each episode as he talks to one of the world’s most creative people about how their business endeavors intersect with, and grow, their creativity.

arts marketing

All Episodes

42:59

How choreographer JaQuel Knight's obsession with...

Creative Control ·

2020/12/03

Choreographer and creative director JaQuel Knight has become to the go-to creative force behind major artists including Britney Spears, Shakira, Jennifer Lopez, Nicki Minaj, Megan Thee Stallion, and yes, Beyoncé. For Knight, it's not just the big moves he obsesses over—it’s the right flick of the wrist, swing of the hair, or, in the case of the “Single Ladies” music video exact, and I mean EXACT, timing. In our conversation, Knight unpacks how his laser-focused attention to detail fuels his desire

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16:34

Creativity Equation: Innovation

Creative Control ·

2020/10/29

A custom series on science, technology, and innovation in partnership with GSK. In this episode, we hear from GSK's Chief Scientific Officer and President of R&D Hal Barron as he explains how GSK celebrates smart risks in order to build an innovative culture.

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31:01

How a former software engineer is changing the future...

Creative Control ·

2020/10/22

Joel Dudley, chief scientific officer at health startup Tempus and one of Fast Company's Most Creative People in business, has spent the better part of his career using big data and AI to find better solutions in how we treat diseases. In this episode, Joel explains how he's tackling such a lofty goal by thinking outside the parameters of the status quo of medicine.

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15:48

Creativity Equation: Collective Knowledge

Creative Control ·

2020/10/15

A custom series on science, technology, and innovation in partnership with GSK. In this episode, we hear from Kim Branson, global head of artificial intelligence and machine learning at GSK. He talks about how AI helps automate the boring and create knowledge for future generations.

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35:42

Dr. Diana Anderson and Healthcare Architecture

Creative Control ·

2020/10/08

In this episode Kc speaks with Dr. Diana Anderson as she discusses being a board-certified healthcare architect and the impact of innovative hospital design on treatment.

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15:42

Creativity Equation: Collaboration

Creative Control ·

2020/10/01

A custom series on science, technology, and innovation in partnership with GSK. In this episode, we hear from GSK's Chief Scientific Officer and President of R&D Hal Barron as he explains how GSK collaborates with its competitors to solve the world's biggest problems.

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32:52

How this doctor paved his way into Hollywood (While...

Creative Control ·

2020/09/24

For most people, being a doctor is fulfilling enough of a career. But for Dr. Roshan Sethi, he saw no need to pick a passion, which led him down the path to becoming both a screenwriter and a doctor. In this episode, Dr. Sethi explains how his dual careers inform each other and how he’s leveraging his voice for more authentic cultural representation across TV and film

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17:42

The First Step: How To Build an Effective Narrative...

Creative Control ·

2020/08/07

In this episode, our host Chris Denson talks to Rene Lammers, Chief Science Officer at PepsiCo, and Erik Roth, Senior Partner at McKinsey and Company. They discuss the importance of messaging when building a new business.

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41:14

Viral rapper Saweetie is ready to show you who she...

Creative Control ·

2020/07/23

Rapper Saweetie’s breakout moment came in 2017 with her cocky freestyle “ICY GRL.” Quelling any notions of being a one-hit-wonder, Saweetie scored another viral hit with 2019’s undeniable song of the summer “My Type.”But even with two platinum hits, two well received EPs, and blipping on everyone’s radar as the one to watch, Saweetie didn’t feel successful or that people got a full sense of who she is.But she’s planning to fix that with her first full-length album Pretty Bitch Music.In this

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47:17

Inside the no-sleep hustle of Grammy-winning...

Creative Control ·

2020/07/09

In addition to penning hits for the likes of Beyoncé, Mariah Carey, Rihanna, and more, The-Dream has his own prolific R&B career. And he recently enrolled in design school during quarantine. In this episode, he breaks down his non-stop work ethic and why he doesn't believe in writer's block.

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28:41

This ex-Google employee built a better platform for...

Creative Control ·

2020/06/25

Creative Conversation is doing special three-part series covering specific issues within the ongoing protests for racial equality. Every Thursday this month, we’ll be spotlighting the creatives and professionals using their backgrounds, skills, and platforms to push for lasting change. Social media has been a natural component in organizing and disseminating information during these recurring protests against racial inequality.However, there's understandable concern in how these platforms may be

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33:10

Black Trans Lives Matter, too—and this activist won’t...

Creative Control ·

2020/06/18

Creative Conversation is doing special three-part series covering specific issues within the ongoing protests for racial equality. Every Thursday this month, we’ll be spotlighting the creatives and professionals using their backgrounds, skills, and platforms to push for lasting change. It's easy for some to push violence against the black trans community squarely into an LGBTQ+ issue—and it certainly is. However, it's also a race issue that can't be ignored. And Ianne Fields Stewart is one of the

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19:15

The First Step: How Affirm CEO Max Levchin handles...

Creative Control ·

2020/06/16

In this episode, our host Chris Denson talks to Max Levchin, co-founder and CEO at Affirm and co-founder of PayPal, about how to overcome a fear of failure and embrace risk in bringing forward new ideas. Then Chris dives into how established organizations need to be constantly iterating and incorporating their learnings from failures with Dilip Mistry, Partner at McKinsey and Company.

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39:07

Dr. Jess, the internet's favorite psychiatrist, has a...

Creative Control ·

2020/06/11

Creative Conversation is doing special three-part series covering specific issues within the ongoing protests for racial equality. Every Thursday this month, we’ll be spotlighting the creatives and professionals using their backgrounds, skills, and platforms to push for lasting change. The high anxieties surrounding all the political, social, and health-related unrest has pushed the conversation of mental health to the forefront—and the black community should be the most mindful. From COVID-19

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48:11

Janet Mock on how to build your creative credibility

Creative Control ·

2020/05/28

As if her career doesn’t already speak for itself, Janet Mock is ready to show you what she can really do. From her early days as an editor for People magazine, Mock has used her skills as a storyteller to springboard into becoming a New York Times bestselling author of two memoirs and, in her most recent pivot, a budding force in TV and film. With mega producer Ryan Murphy as her mentor, Mock has written for, directed, and produced a variety of projects including Pose, The Politician, and

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40:08

Inside the subversively creative mind of Mark...

Creative Control ·

2020/05/14

You may know Mark Mothersbaugh from his days as the frontman for the art-punk band Devo, but his career scoring film, TV shows, and video games stretches over 200 titles including Thor: Ragnarok, Dawson's Creek, Rugrats, Crash Bandicoot, and, yes, Tiger King. Not only is Mark clearly prolific and versatile, but his creativity also expands into building his own unique instruments, creating subversive visual art (e.g., a giant ruby turd), and more. In this episode, Mark explains how dismantling and

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37:03

To All the Boys author Jenny Han on the double-edged...

Creative Control ·

2020/04/30

When To All the Boys I’ve Loved Before dropped on Netflix back in 2018, it turned its lead actors into overnight stars, as well as the author who wrote the book the film is based on. Jenny Han had success in the YA space with her other series, but it was To All the Boys that truly elevated her career—not to mention discussion around inclusive storytelling, which for creators can sometimes be a double-edged sword. In this episode, Han explains the weight of representation, why having structure can

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39:59

Alan Yang’s secret to creativity? Push yourself to...

Creative Control ·

2020/04/16

As a writer, producer, and director, Alan Yang has worked on hit shows including Parks and Rec, The Good Place, Little America, Forever, and Master of None. While the end results have led to an Emmy win and heaps of critical accolades, getting there is always a process that leaves him wondering, “should I just quit this?” But pushing himself to that point is exactly where his most creative ideas come from—and you should be doing the same. In this episode, Yang explains the importance of surprising

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38:01

Jessie Reyez has a lot to prove—and you have a lot to...

Creative Control ·

2020/04/02

Grammy-nominated singer-songwriter Jessie Reyez finally released her debut studio album 'Before Love Came to Kill Us'—and how it came together spotlights creative lessons to live by.

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41:55

Creative Conversation Live in Lagos, Nigeria, with...

Creative Control ·

2020/03/05

Creative Conversation headed to Lagos, Nigeria for Social Media Week where host Kc Ifeanyi interviewed R&B and Nollywood star Banky W. live on stage. In the conversation, Banky W. details his storied career, including starting his own record label, starring in Nigeria’s highest grossing film of all time, his battle with cancer, and stepping into the political arena to try and galvanize Nigeria’s younger generation disillusioned by politics as usual. Banky W. may not be a name most Western audiences

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