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PODCAST

The Story of a Brand Show

CommerceFocused Media, Inc.

Welcome to The Story Of A Brand Show. Hear the unique entrepreneurial journeys of 1000+ Consumer Brand founders. We tap into the doubts, failures, wins and inspirations that come with building Consumer Brand startups in extremely competitive times. Whether you own a brand or work for one, you will learn from our guests as they share the building blocks of their brand"s evolution. Who knows, you may even discover a few new products that become faves.

business entrepreneurship

All Episodes

01:02:45

myPocketCFO - What Founders Should Know About Financials

The Story of a Brand Show ·

2024/01/25

This episode is brought to you by Compass Rose Ventures and SARAL - The Influencer OS for Brands Today, host Ramon Vela interviews Alice Zhang, Founder of myPocketCFO. myPocketCFO is the new intelligent finance management platform for growing eCommerce and omnichannel consumer brands. It delivers real-time auto-bookkeeping, analytics, monthly reconciliation, and CFO advice all in one place. Unlike traditional accounting firms that charge by the hour and deliver siloed services, myPocketCFO

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53:27

The Vitamin Shoppe - Understand the Customer and The...

The Story of a Brand Show ·

2024/01/22

This episode is brought to you by Tidio and SARAL - The Influencer OS Join host Rose Hamilton, Founder of Compass Rose Ventures, as she sits down with Andrew Laudato, Chief Operating Officer of The Vitamin Shoppe, to discuss the fascinating evolution from a technologist to a retail leader. In this episode, we’ll discover the innovative strategies The Vitamin Shoppe is employing to navigate the retail landscape amidst technological advances and evolving consumer behaviors. Key Themes:

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01:04:01

David to Goliath - Dream Like a Giant. Fight Like an...

The Story of a Brand Show ·

2024/01/16

This episode is brought to you by Tidio and SARAL. Today, Ramon Vela interviews Nigel Thomas, Founder of David to Goliath. A newsletter that documents his comeback from near suicide to building a 100,000 community in public and interviewing the best underdogs of this generation. Highlights: * Gratitude Story: 100,000 in revenue * Some people never accomplish their life's mission or goal * Nigel's mission & purpose * Life is About Constant Practice * Nigel: Struggling with a Purpose is how we

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50:17

Alvies - Welcome to the Boot Party!

The Story of a Brand Show ·

2024/01/13

This episode is brought to you by Tidio and SARAL. Today, host Rose Hamilton, Founder and Principal Advisor of Compass Rose Ventures interviews Alvie Faulkenbery IV, Founder and El Presidente of Alvies. They are on a mission to make boots and flip-flops your footwear of choice. They believe with a good pair of each, you can go almost anywhere and do almost anything. In this episode, we dive deeply into lessons learned from building the brand from start-up to scale… in the competitive footwear

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48:37

Exciting Plans and Changes in 2024 for The Story of a...

The Story of a Brand Show ·

2024/01/10

Today, we have a special episode. We announce and discuss our “New Strategic Alliance” with Compass Rose Ventures! I’m joined by Rose Hamilton, Founder and Principal Advisor of Compass Rose. We discuss the challenges facing brands in 2024, how this strategic alliance addresses those challenges, and other changes to The Story of a Brand Show. Highlights: * Why Compass Rose Ventures * What’s stopping brands from moving forward * The SWAT Team approach * Taking a holistic view of a brand * The

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01:06:44

Partner Series: Retencity - Retention is the Heart of...

The Story of a Brand Show ·

2024/01/04

This episode is brought to you by Tidio and SARAL. Today, in our partner series feature, our host, Ramon Vela, interviews Andrew Christison, Co-Founder of Retencity. Retencity works closely with eCommerce, retail, and mobile app brands to build purposeful lifecycle programs that stand out. Whether email + SMS, onsite list growth, push, in-app messaging, or all of the above, they manage programs for optimal ongoing growth. Retencity has also pledged a portion of its revenues and equity towards the

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58:12

Partner Series: Finaloop - The Financially...

The Story of a Brand Show ·

2023/12/11

This episode is brought to you by Tidio and SARAL. Today, in our partner series feature, our guest host, Rose Hamilton, Founder and Principal Advisor for Compass Rose Ventures, interviews Lio Pinchevski, Founder and CEO of Finaloop. Finaloop reconciles all financials in real-time, providing e-commerce and DTC brands flawless books, optimized tax returns, and actionable insights 24/7 with 100% accuracy. They replace your accounting software, integrations, bookkeeper, and tax CPA, so you stop

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01:05:33

Mother Science - From Melody to Molecules: The Mother...

The Story of a Brand Show ·

2023/12/05

This episode is brought to you by Reviews.io and SARAL. In this episode, we interview Ann Marie Simpson-Einziger and Mike Einziger, Co-Founders of Mother Science. Mother Science is a biotech beauty brand creating next-generation skincare solutions. They believe in pushing the boundaries of skincare with cutting-edge science, beginning with their never-before-used ingredient, Malassezin. Born out of curiosity and a passion for science, they aim to build a community inspired by learning and

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01:04:52

Pinsy - The Shape of Success: Pinsy’s Pioneering...

The Story of a Brand Show ·

2023/11/30

This episode is brought to you by WAIR and SARAL. In this episode, we interview Ratchel Pinlac, Founder and CEO of Pinsy. Pinsy Shapewear is redefining and pioneering the Shapewear Made to be Seen category. In a world saturated with Shapewear companies aiming to hide a woman's body, Pinsy is changing the conversation and building shaping technology that marries body positivity with a vision of shapewear-as-outerwear. Featured in Harpers Bazaar and Instyle Magazine as the #1 Shapewear Bodysuit,

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01:00:06

Hardworking Gentlemen - The Power of Authentic...

The Story of a Brand Show ·

2023/11/27

This episode is brought to you by Rebuy and SARAL. In this episode, we interview Reid Ryan, Founder and CEO, and Mark Mclean, COO of Hardworking Gentlemen. Hardworking Gentlemen (HWG) is built on authenticity. They make natural and sustainable essentials that men can feel good about using daily. All Hardworking Gentlemen's products are packaged in 100% recycled, biodegradable materials. Unlike much of the grooming industry, HWG strives to never use raw plastics. Highlights: - Gratitude

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01:10:21

Gardenuity - The Power of Gardening and Wellness with...

The Story of a Brand Show ·

2023/11/27

This episode is brought to you by Tidio and SARAL. In this episode, we interview Donna Spafford Letier, CEO and Co-Founder of Gardenuity, a company dedicated to making gardening accessible to everyone and promoting well-being. Gardenuity offers various garden kits on its website and provides wellness programs that incorporate gardening experiences. We also explored the importance of self-care, and Donna discussed the need for self-care as an entrepreneur, mother, and wife. Highlights: - We

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01:06:39

Sunday - Transforming Lawns and Lives Through...

The Story of a Brand Show ·

2023/11/21

This episode is brought to you by Rebuy and SARAL. In this episode, we interview Coulter Lewis, CEO and Founder of Sunday, a brand that helps you grow, mow, and care for your yard in ways that are better for people, pets, and the planet. Highlights: - Coulter shares his perspective on the importance of gratitude and meditation in coping with life's challenges - Overview and origin story of Sunday, a company that provides digitally enabled experiences for lawn care - Explaining the motivation

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01:15:28

MitoQ - Unlock the Power of Cellular Health and a...

The Story of a Brand Show ·

2023/11/21

This episode is brought to you by Reviews.io and Rebuy. In this episode, we interview Mahara Inglis, the CEO of MitoQ, a New Zealand-based company at the forefront of the cellular health movement. MitoQ is uniquely designed to target cell stress, helping you unlock more energy, faster exercise recovery, and healthier aging - empowering you to embrace life on your terms. Highlights: * MitoQ's challenges during the pandemic and supply chain difficulties * Discussion on the MitoQ core product, a

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01:07:05

Grio - Building Strong Parent-Child Bonds with Grio...

The Story of a Brand Show ·

2023/11/18

This episode is brought to you by Reviews, Nimble, and SARAL. In this podcast episode, we interview Dara Chike-obi, President and Co-Founder of Grio, a brand that seeks to revolutionize early childhood experiences and support parents through innovative products. Highlights * Grio baby bottles are redesigned with input from professionals to promote cognitive development and emotional bonding * Grio offers interchangeable sensory enhancing bases to engage children and support their development *

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01:06:32

NeuroGum and Mints - Fueling Your Focus: The Story of...

The Story of a Brand Show ·

2023/11/17

This episode is brought to you by Rebuy and SARAL. In this episode, we delve into personal relationships, shared values, and the fascinating concept of biohacking with Kent Yoshimura, the Co-founder and CEO of NeuroGum and Mints. We’ll also discover how these elements are vital to the Neuro’s business growth and success. Highlights: * NeuroGum and Mints, a company driven by the power of human connections, places great importance on alignment and vision. * Kent reveals how they have developed

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57:29

Saint Art - Clothes that Maximize Expression,...

The Story of a Brand Show ·

2023/11/07

This episode is brought to you by WAIR and Tidio. Today, we interviewed Caroline Gogolak, Founder and CEO of Saint Art. Saint Art is New Your Street Style for everyone. This new form of American sportswear is easy, effortless, and luxe by addressing the cadence of our everyday. The collection reads as a juxtaposition - masculine and feminine, romantic and sporty. Highlights: * Her Gratitude Story * What she learned from ballet and how it helped shape the person she is today * Being obsessed

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59:58

Willa’s Oat Milk - Innovative, Nutritious, and...

The Story of a Brand Show ·

2023/11/01

This episode is brought to you by Reviews.io and Nimble. Today, we interview Christina Dorr Drake, Co-Founder and CEO of Willa’s Oat Milk. Willa's Organic Oat Milk is on a mission to change the plant-based milk category for good and forever. Willa's uses real, organic ingredients to create deliciously smooth oat milk. Highlights: * Her Gratitude Story * What Walter Robb, former CEO of Whole Foods, saw in Willas * How and why her Grandmother came up with Willa's Recipe * The Willa's Mission *

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01:09:38

Vdriven - Cash is the Lifeblood of a CPG Brand

The Story of a Brand Show ·

2023/10/19

This episode is brought to you by Vdriven, Tidio, and SARAL. Today, we interview Luke Abbott, Founder and CEO of Vdriven. Vdriven is a CPG agency dedicated to helping forward-thinking leaders in the natural food space realize their potential and accelerate their growth. Their mission is to democratize the natural industry by coming alongside you, providing guidance and support as you navigate the complex retail landscape. Highlights: * His Gratitude Story * Story: why encouragement is the

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01:03:33

Quiet Punch - Boxing is the Gateway Drug to Training

The Story of a Brand Show ·

2023/10/08

This episode is brought to you by Rebuy, Reviews.io, and SARAL. Today, we interview Brian Pedone, CEO of Quiet Punch. Quiet Punch is the most affordable and all-inclusive home boxing solution available. Their platform tracks performance, connects users, and dramatically increases engagement. Their mission is to “make boxing and combat sports accessible to all regardless of their living situation.” Highlights: * His gratitude story: a father who helped him with boxing. * Starting a boxing club

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53:46

First Light Whiskey - Smooth Coffee-flavored Whiskey...

The Story of a Brand Show ·

2023/09/26

This episode is brought to you by Saral and Vdriven. In today’s episode, we interview Ryan Espi, Co-Founder & CEO of First Light Whiskey. First Light Whiskey is a smooth, coffee-flavored whiskey that can be enjoyed neat, on ice, or mixed into your favorite cocktail. It’s made with naturally gluten-free 99% corn whiskey, real coffee extract, and raw blue agave — crafted with love on the coast of Southern California. Highlights include: * His Gratitude Story * What his mentor taught him: “All

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1,363 results

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