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PODCAST

The Agency Profit Podcast

Parakeeto, Marcel Petitpas

Welcome to the Agency Profit Podcast hosted by Marcel Petitpas, CEO and Co-Founder of Parakeeto. Finally, an agency podcast that isn"t JUST about getting more clients. On the show, we bring in experts, agency owners and consultants to share their actionable tips for improving profitability and operational efficiency. Here, you"ll learn what systems to implement in your business, what kind of KPI"s to track, and benchmarks to aim for. How to manage things like capacity, utilization, billing

business management

All Episodes

00:42:09

How to Leverage Directories to Acquire Clients for...

The Agency Profit Podcast ·

2019/09/11

About Robby:Robby is a former digital agency owner. He started it at 14 and eventually was named top 20 in their 20s by LA Biz Journal and achieved seven figure revenue.Since 2013, He’s been the CEO of Bull Beard, an agency collective that helps large brands get vouched and vetted talent for their products.They recently launched Agency Match, which connects brands with vetted and vouched-for specialized agencies, shortcutting the shortlist and breaking down the barriers and brinkmanship.He’s been

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00:34:52

The 3 Most Important Processes for Agency Success...

The Agency Profit Podcast ·

2019/08/28

About Alyson Caffrey: Alyson is the Founder and Chief Operator of Operations Agency. She founded the agency back in 2015 to help digital agencies and service providers grow their capacity for more clients and experience a less stressful workflow. Her efforts and expertise have helped six figure agencies get to seven figures and above. Alyson has been featured on the Digital Agency Show and One Hour Funnel live to talk about how to implement processes into agencies and use them to scale. Resources

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00:41:03

How to Win Bigger Deals with Higher Prices, all...

The Agency Profit Podcast ·

2019/08/14

In this episode we're joined by the brilliant Blair Enns from Win Without Pitching to explore his innovative approach to new business for agencies. He shares some of the fundamentals required to sell based on value to command higher prices and close more deals. We also discuss how the sales process can make or break your delivery process by setting precedents in the client relationship and so much more. About Blair Enns Blair Enns is the author of The Win Without Pitching Manifesto and Pricing

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00:39:33

How to Find Talent in Unexpected Places with Chris...

The Agency Profit Podcast ·

2019/07/31

In this episode Chris Martinez from DUDE agency joins us to share how he's found affordable agency talent in an unconventional place. We talk about the keys to successfully building an offshore team, details on DUDE's hiring process and keys to running a whitelabel agency. About Chris Martinez Chris Martinez is the CEO and Co-founder of DUDE which partners with digital agencies to provide them the people and processes to help them scale profitably. He's also the author of Hacking Mexico. Chris

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01:02:51

Fireside Chat on Agency Growth & Profitability with...

The Agency Profit Podcast ·

2019/07/17

In this episode Chris Johnson from Upscale Method joins us for a fireside chat to discuss how to chose between adding services or niching down, how to niche down, developing a sales strategy, optimizing for profitability and more. About Chris Johnson Chris Johnson is a Web Agency Coach in Canada and the founder of Upscale Method. His Agency helped his clients earn $160M+ in revenue over 12 years. Today he helps other web agencies in his agency coaching program where he teaches them how to scale

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00:43:59

How to Connect People, Process and Systems to Scale...

The Agency Profit Podcast ·

2019/06/26

In this episode, Scott Gellatly from Scale My Empire joins us to discuss his experience helping 100's of service businesses, consultancies and agencies systemize their business to increase their profitability and scale faster. Tune is to hear us talk tools, process, org charts and everything in between. About Scott Gellatly Scott Gellatly has helped 100's of mid market businesses in Engineering, Marketing, IT and Consulting to scale by systemising their operations and project delivery through his

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00:40:59

How to Create a Culture That Grows Your People and...

The Agency Profit Podcast ·

2019/05/16

In this episode, Bob Ruffolo from IMPACT joins us to share the story behind IMPACT - an award winning marketing agency. Among his lessons, he shares the struggle of getting stuck in the 20 ish employee range, and how he finally broke out of that to grow to over 60 employees today. About Bob Ruffolo Bob is the founder and CEO of IMPACT, a company focused on helping people find success with inbound marketing through education, events, and agency services. In 2017, IMPACT was recognized as HubSpot's

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00:35:00

Lessons from Growing a 7 Figure Agency with Kim Barrett

The Agency Profit Podcast ·

2019/04/03

In this episode, Kim Barrett shares some of the most important lessons from his journey growing Your Social Voice. He shares how things got out of hand, and how he scaled back his team, dramatically increased his profitability and systemized his business to take up less of his time. About Kim Kim Barrett is a world renown Social Media Marketer, focussing on Facebook. He Is an International Best Selling Author, Speaker and Trainer, having taught marketing around the world and helping businesses grow

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00:34:59

Are you Building to Sell or Building to Own? with...

The Agency Profit Podcast ·

2019/03/20

In this episode, Karl Sakas walks us through the differences in strategy for agencies who want to sell their business vs those who want to own it and fund their lifestyle. We talk specific metrics to measure & optimize, strategy changes and actionable tips to achieve your goals. About Karl Karl Sakas helps agency owners increase profits and reduce stress, by conquering growing pains. As a management consultant and executive coach at Sakas & Company, Karl has advised hundreds of agencies on

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00:36:07

How to Document Your Process so you can Scale Faster...

The Agency Profit Podcast ·

2019/03/06

In this episode, Andrew Dymski walks us through his process for creating beautifully documented processes your entire team can follow. We'll get into the how, who, when, where and why of documenting process, and cover some other great tips for agency scalability along the way. About Andrew Dymski Andrew is a Founder at ZenPilot where he helps marketing agencies buy back time by developing the processes and systems they need to scale without reinventing the wheel for every client. He's also co-host

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00:38:05

The 3 Pillars of a World Class Agency Strategy with...

The Agency Profit Podcast ·

2019/02/20

In this episode, Robert Craven walks us through what he's learned from helping 100's of agencies develop market-proof strategies that lead their companies to success. From the long term vision and plan, to pricing and positioning and even how to plan and communicate to your team, we cover it all. About Robert Robert Craven is the bestselling author of 8 books on how to grow a profitable service business, including his newest book "Grow Your Digital Agency". He's also an international

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00:30:45

Transitioning from Agency to Saas with Kyle Racki

The Agency Profit Podcast ·

2019/02/06

In this episode, CEO and founder of Proposify Kyle Racki joins us to share the story of how he transitioned from running an agency to running a fast-growing startup. You'll hear the pitfalls to avoid, some great advice for mitigating risk and a few pro tips on sending better proposals. ** About Kyle Racki** Kyle Racki is the CEO and Founder of Proposify, an angel investor, speaker, host of the LTV Podcast and author of his newest book: Free Trials and Tribulations - How To Build A Business While

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00:44:54

How to Become a Hands Off CEO and Make More Profit...

The Agency Profit Podcast ·

2018/12/18

In this episode, Mandi Ellefson walks us through step by step tactics for agency owners who want to increase their prices and profits, while spending less time running day to day operations and build a business that can scale without them. About Mandi Mandi Ellefson is the founder of The Hands-Off CEO and a Scalable Freedom Strategist. She works with owner managed 7 and 8 figure consultancies, agencies, tech businesses, and B2B service business owners to first recover 20-40 extra hours per month

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00:46:11

Carl Smiths' Biggest Lessons from a Lifetime of the...

The Agency Profit Podcast ·

2018/12/03

Carl Smith has done and seen it all. He's worked his way up the ladder at a big agency. He's gone off to start his own agency, growing it to millions in revenue with thought leadership in his niche. Finally, he's taken over an organization that brings together agency owners all over the country. What's the most important thing he's learned through his trials and tribulations? Tune in to find out. About Carl A theater major who decided to act like he understood business, Carl spent 14 years in

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00:36:05

How to Double Your Profits and Half your Workload...

The Agency Profit Podcast ·

2018/11/27

Tune in to learn from Lee Goff on how you can start doubling your profits, cutting down your workload and setting your agency up for scale through productization. In this episode, we discuss what productization really means, how to do it, and what mistakes to avoid. About Lee Goff: Since founding GetUWired in 2003 in Lee’s upstairs bedroom, GetUWired has helped thousands of business owners around the world break through the glass ceiling and live the lives they deserve — making more money with less

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00:44:15

The Most Important Metrics for Agency Profitability...

The Agency Profit Podcast ·

2018/10/31

Jody Grunden is CEO & C0-Founder of Summit CPA Group - an accounting firm that works exclusively with Agencies. He's also an industry speaker, and a published author. He started Summit CPA Group in 2002, bringing more than 23 years of public and corporate accounting leadership, tax expertise, and executive management experience to his role with the company. With the mission of changing the way that people think about accounting, Summit CPA Group specializes in helping digital agencies manage

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00:39:23

Double Your Agency's Profits Through Great...

The Agency Profit Podcast ·

2018/10/13

In this episode, we chat with Kelly Campbell about the power of positioning. Tune in to find out how positioning can help you attract higher quality clients, increase your profitability, shorten your sales cycle, increase your rates, and streamline your operations (among other things). About Kelly Campbell: After 15 years of starting, scaling and selling my own digital agency in New York, she loves helping other agency leaders do the same. She works with established agencies in the creative and tech

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217 results

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