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PODCAST

AI SIX Podcast

Introducing the AI SIX Podcast: Learn AI on the GoArtificial intelligence is changing marketing, offering new ways to connect, create, and deliver value. To help marketers adapt, I’m introducing the AI SIX Podcast – a practical, daily resource designed to make AI learning manageable and relevant.What Is the AI SIX Podcast?The AI SIXPodcast is a six-minute daily podcast tailored for marketers looking to understand and use AI effectively. Hosted by me, Joanne Sweeney, a communications and marketing

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All Episodes

5:19

Ep 35: How to Create a Custom ChatGPT

AI SIX Podcast ·

2025/03/14

Send us a text Have you ever wished ChatGPT could be more tailored to your needs? Maybe you want it to generate content in your brand’s tone of voice, answer customer FAQs, or even help streamline your workflow. Well, now you can. In this episode, I explain how to create a Custom ChatGPT to match your brand’s voice, streamline your workflow, and automate key tasks. Tune in for a step-by-step guide on setting up your own Custom ChatGPT and real-world use cases for marketers, social...

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6:16

Ep 34: Microsoft Copilot: A Marketer's Best AI Friend

AI SIX Podcast ·

2025/03/13

Send us a text Have you noticed how much time you spend writing content briefs, crafting social media posts, or analysing marketing data? What if there was an AI assistant already built into the tools you use everyday that could transform your workflow? Today's episode is all about why Microsoft Copilot is quickly becoming a marketer's best AI friend. What is it? What makes it particularly valuable for marketers? Need More Support? If you’re ready to explore how AI can make your marketing ...

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6:23

Ep 33: Revenue’s AI Transformation Driving Compliance...

AI SIX Podcast ·

2025/03/12

Send us a text Ireland’s Revenue Commissioners are using AI to improve compliance, streamline services, and ensure every euro is accounted for. In a system where accuracy and trust are critical, AI is helping to reduce errors, detect non-compliance, and make tax administration more efficient than ever. When I listened to an interview with John Barron, Assistant Secretary and CIO of the Revenue Commissioners, to discuss how Revenue is leading digital transformation in Ireland’s public se...

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5:41

Ep 32: My Favourite AI Video Tool

AI SIX Podcast ·

2025/03/11

Send us a text In a world where TikTok is king, Instagram prioritises Reels, YouTube has Shorts, LinkedIn and X have introduced video feeds on mobile, and even Google now features a dedicated "Short Videos" tab in search results, one thing is clear: short-form video isn't just trending—it's essential for digital survival. But who has time to create all this content? Today's episode is all about AI for video editing and why Opus Clips has become my secret weapon in the short-form video revolut...

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6:31

Ep 31: AI For Bad - The Dangers of Deep Fakes

AI SIX Podcast ·

2025/03/10

Send us a text Imagine waking up to find a video of yourself saying things you never said, endorsing products you've never used, or making statements that could destroy your reputation—all created by AI without your knowledge or consent. While AI offers creative possibilities, it also presents major ethical concerns. Imagine your CEO delivering a fake video statement, or your brand being falsely associated with content you never approved. Irish MEP Maria Walsh, who has been leadin...

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11:22

Ep 30: Long Listen with Dr Susan Leavy

AI SIX Podcast ·

2025/03/08

Send us a text In this episode, we dive into the evolving world of artificial intelligence with Dr Susan Leavy, a lecturer at University College Dublin and a researcher with the Insight Centre for Data Analytics. As one of Ireland’s nominees on the Global Partnership for AI and a member of the newly formed AI Advisory Council, Susan shares her insights on the rapid acceleration of AI, the challenges of governance, and the role of ethics in shaping responsible AI use. We explore the impa...

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6:32

Ep 29: AI Misinformation on Social Media

AI SIX Podcast ·

2025/03/07

Send us a text What if I told you that the next viral story you see online could be completely fake—created by AI, spreading like wildfire, and designed to manipulate public opinion? AI-generated misinformation is already infiltrating social media, blurring the line between fact and fiction. In this episode, I’m breaking down how AI is fuelling the misinformation crisis, the dangers it poses, and what we can do about it. If we thought we had a problem with fake news before, well we have...

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5:47

Ep 28: Google AI Co-Scientist Cracks Code in Two Days

AI SIX Podcast ·

2025/03/06

Send us a text I read a Forbes article last week and it stopped me in my tracks! But Google revealed that its groundbreaking AI Co-Scientist, designed to accelerate scientific breakthroughs, well did something groundbreaking! In an early test, the system solved a scientific puzzle in just two days—something that had baffled researchers for over a decade. In today’s episode, I’m discussing Google’s AI co-scientist. We know that AI technology is effectively super-computers tha...

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6:16

Ep 27: A Survey of Europeans and AI Use

AI SIX Podcast ·

2025/03/05

Send us a text What do Europeans think about AI? A new study by the European Commission reveals many interesting insights into how different European countries are adopting AI and how we feel about this technological revolution. From the future of work, to the new skills we need in the Age of AI and AI regulation and the role of the EU. In today’s episode, I’m discussing AI adoption across Europe. While businesses are investing heavily in AI, the general public remains divided. Let’s ex...

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5:55

Ep 26: The Secret Sauce of Claude AI

AI SIX Podcast ·

2025/03/04

Send us a text With AI models like Open AI’s ChatGPT, Google’s Gemini, X’s Grok, and Meta’s Llama, dominating tech and marketing headlines, Claude AI has emerged as a serious competitor. This episode is dedicated to Claude AI, Anthropic’s response to ChatGPT. Now if you haven’t already tried Claude, then this is your sign to! The company says their AI tool has been “trained to be safe, accurate, and secure to help you do your best work.” So what makes Claude AI different? ...

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6:18

Ep 25: AI in the Public Sector: The Big Opportunity

AI SIX Podcast ·

2025/03/03

Send us a text AI is transforming every industry, but what about the public sector? Governments have a massive opportunity to improve efficiency, automate processes, and improve citizen engagement, yet adoption remains slow. Why? Mainly because they are conservative and more considered than the private sector. Because getting it wrong, has a greater impact. In this episode, I’m reviewing a major report on AI and the public sector. The study, commissioned by Google Cloud and conduc...

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23:08

Ep 24: Long Listen with Mark Schaefer

AI SIX Podcast ·

2025/03/01

Send us a text In this episode, I sit down with renowned marketing strategist and bestselling author Mark Schaefer to discuss his latest book, Audacious: How Humans Win in an AI Marketing World. Mark shares his insights on the rapidly evolving role of AI in marketing, the importance of creativity and personal branding, and why being merely competent is no longer enough in a world dominated by artificial intelligence. We explore the challenges and opportunities AI presents, the power of ...

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6:07

Ep 23: What is ChatGPT Operator?

AI SIX Podcast ·

2025/02/28

Send us a text Imagine having a smart assistant that can handle your daily operations seamlessly, from customer service to data analysis. Today I’ve got yet another development in the AI arena. This one is big news for the future of business operations. ChatGPT Operator is here to streamline your workflows, improve efficiency, and handle repetitive tasks. In this episode, I’m diving into the power of the ChatGPT Operator—a cutting-edge AI assistant that can transform the way your ...

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6:07

Ep 22: Skip the Video: How Gemini 3.0 Can Watch...

AI SIX Podcast ·

2025/02/27

Send us a text Big news for marketers: Gemini 3.0 has just made YouTube smarter. Now, instead of watching hours of content, you can simply paste a video link into Gemini and get instant summaries, key takeaways, and even follow-up answers. In this episode, I’m focusing on the power of Gemini 3.0, a Goole AI solution, which can watch YouTube videos for us. Of course, we already know that Google owns YouTube, so it’s essentially an AI family affair. Need More Support? If you’re r...

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6:37

Ep 21: The 7 Principles of AI Transparency

AI SIX Podcast ·

2025/02/26

Send us a text If you know the seven principles of AI transparency, you are on the right track. In this episode, I’m breaking down these key principles: openness, explainability, interpretability, accountability, data provenance, ethical design, and regular auditing. Discover why they matter for building trust, ensuring ethical AI use, supporting informed decisions, and maintaining legal compliance. Will you apply these principles in your AI practices? Need More Sup...

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5:37

Ep 20: Grok 3 Launched by X

AI SIX Podcast ·

2025/02/25

Send us a text Elon Musk’s artificial intelligence startup xAI has introduced Grok-3, the latest iteration of its chatbot that integrates with X. So what’s the buzz? In this episode I’m taking a closer look at Grok-3 to better understand its features and if you should care. Priced at €21/month for SuperGrok access, it’s available to Premium+ X subscribers and soon will include a voice mode. Will you give Grok-3 a try? Need More Support? If you’re ready to explore how AI...

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6:18

Ep 19: The Perfect ChatGPT Prompt

AI SIX Podcast ·

2025/02/24

Send us a text You’ve all heard the phrase, you get out what you put in. This is the perfect way to describe how to write the perfect ChatGPT prompt. In this episode, I’m sharing how to master prompt engineering using ChatGPT. But in fact, you can use this framework for any AI tool that helps you create, write, or discover. Why prompts matter In the world of AI, your prompt is the key to unlocking valuable insights. A good prompt isn’t just a question—it’s a roadmap for ChatGPT to under...

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26:29

Ep 18: Long Listen with Louise McCormack

AI SIX Podcast ·

2025/02/22

Send us a text In this episode of AI Six, we explore key takeaways from Louise McCormack’s TEDx Galway talk, "Ethical and Trustworthy Artificial Intelligence Evaluation." Louise discusses AI’s growing influence in sectors like law and insurance, highlighting issues of bias and transparency. We discuss: - Examples of AI bias - How to make AI more transparent - Challenges of regulating AI and social media - Solutions for ensuring ethical AI development Tune in for a concise, insightful lo...

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7:11

Ep 17: GEO – The New SEO You Need to Know!

AI SIX Podcast ·

2025/02/21

Send us a text SEO is changing—fast. And if you’re still optimising for Google the old way, you might already be falling behind. The future of search is here: GEO—Generative Engine Optimisation. Search engines aren’t just ranking links anymore. AI-powered tools like Google’s Search Generative Experience (SGE) and ChatGPT’s AI-powered browsing are generating answers directly, pulling from multiple sources. In this episode, you'll learn: - What is GEO - How AI-Powered Search is Changing t...

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6:50

Ep 16: Employees Smuggling AI into Work – The Rise of...

AI SIX Podcast ·

2025/02/20

Send us a text In this episode, I’m tackling a controversial topic—employees secretly using AI at work. A recent LinkedIn and Microsoft report found that 75% of knowledge workers use AI at work, yet over half of them don’t tell their bosses for fear of being seen as replaceable, while others just want to get their work done faster. The BBC also wrote an article on the topic and spoke to both employers and employees. The takeaway? “There needs to be a "constant dialogue about what tools ...

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236 results

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