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PODCAST

The Extraordinary Business Book Club

Alison Jones, publisher and book coach, explores business books from both a writer"s and a reader"s perspective. Interviews with authors, publishers, business leaders, entrepreneurs, tech wizards, social media strategists, PR and marketing experts and others involved in helping businesses tell their story effectively.

business books

All Episodes

32:23

Episode 277 - Making Workshops Work with Penny Pullan

The Extraordinary Business Book Club ·

2021/07/05

Penny Pullan was talking about virtual leadership and running virtual events long before it was fashionable - now that the rest of the world has caught up, she's leading the way in making virtual and hybrid events (which are surely the future) not just possible, but powerful. Most people at work have sat through interminable Zoom meetings over the last 18 months, few of us have experienced the kind of energy and engagement that Penny can bring. In this conversation she reveals some of the techniques

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21:19

Episode 276 - The thousand-day lessons

The Extraordinary Business Book Club ·

2021/06/28

Earlier this year, I passed the 1,000-day mark in my #goldenyear running streak. In this week's episode, I reflect on what I've learned from building that habit, and what it's taught me about writing, resilience and when NOT to wear shorts. A short episode this week, but I hope you'll enjoy it.

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36:22

Episode 275 - Born Digital with Robert Wigley

The Extraordinary Business Book Club ·

2021/06/21

Much handwringing goes on over the impact of technology on young people. Many domestic disputes centre on the amount of screentime that should or shouldn't be allowed. Robert Wigley saw the issue from two perspectives: as a father of adolescent boys, but also as a mentor and investor working with Gen Z entrepreneurs. The results of his research with both are fascinating, and reveal a more nuanced and optimistic story than we usually hear. As a first-time author, he also discovered much about the

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29:13

Episode 274 - Breaking rules with Jackie Fast

The Extraordinary Business Book Club ·

2021/06/14

'You don't have to have everything figured out when you sit down at your computer.... just start writing.' Jackie Fast sees writing a book just like entrepreneurship - don't let fear stop you, break some rules, figure it out as you go along. And in Rule Breaker: Rebellious leadership for the future of work, she proves that that's the secret of success in the 21st century - the old playbook that so many of us have internalised just doesn't apply any more. This is a fascinating reflection on her own

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40:39

Episode 273 - Work on your Game with Dre Baldwin

The Extraordinary Business Book Club ·

2021/06/07

"I don't care how big of a following you have, who your publisher is, what kind of marketing plan you put together, how big of an influencer you are: if you don't sit down and write, then there will be no book." This is the game people, and this is how you do the work. Dre Baldwin didn't find basketball magically effortless, but he turned himself from high-school reserve to pro by doing the work, and now he teaches other people how to bring that pro mindset to the work that matters, whatever it

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29:05

Episode 272 - Three Peaks Leadership with Philip...

The Extraordinary Business Book Club ·

2021/05/31

'Taking an all-seeing, all-knowing, conquering, dictatorial approach to managing people is going to land you in a world of pain.' Philip Levinson always dreamed of becoming a CEO, and thought he was ready. But when he got there he realised the truth: nothing can prepare you for this. In Three Peaks Leadership he shares the lessons he learned, including the fact that leading at the highest level means not just surmounting the initial challenge of securing the role (the first peak), but embedding

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37:45

Episode 271 - You Lead with Minter Dial

The Extraordinary Business Book Club ·

2021/05/24

'What elements of your imperfection are you going to bring to the table?' That's the powerful question that strategist and storyteller Minter Dial poses about writing, but it could equally well be applied to leadership. Having all the answers is no longer what we need from our leaders: in a disrupted, uncertain world we need leaders who are willing to admit that they don't know everything and to show up as their whole selves. This is a thoughtful, wide-ranging conversation and it is pure audio

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31:34

Episode 270 - The Best Bits: Writing what you need to...

The Extraordinary Business Book Club ·

2021/05/17

It's one of the great paradoxes of business books that they're written by experts, but the process of writing them is itself what builds expertise. In this Best Bits episode nine recent guests reflect on how writing their book changed them - often in unexpected ways. Judy Piatkus on the impulse behind publishing self-development books Greg McKeown on writing Effortless for himself as much as anyone Grace Marshall on the struggle of writing Struggle John Williams on how work can be play Frederique

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31:02

Episode 269 - Own Your Day with Diana Marsland and...

The Extraordinary Business Book Club ·

2021/05/10

'This experience has taught me, like a lot of the work I do in life, that where you start isn't necessarily where you'll end up... the book we've written is much more practical and purposeful for our readers as a result of us really listening to [their feedback] and not being afraid to change our minds.' Diana Marsland and Julie Nerney began their work on Own Your Day just before the pandemic hit, and with a hypothesis that they were pretty confident about. Over the course of the next year,

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42:14

Episode 268 - Effortless with Greg McKeown

The Extraordinary Business Book Club ·

2021/05/03

'One of the first principles to make progress in writing is to have the courage to be rubbish because all writing, literally absolutely all of it, starts rubbish.' If his first book, Essentialism, was about prioritization, Greg McKeown's second book, Effortless, is about simplification. And this is no theoretical treatise: the truths behind the book were born out of a deeply traumatic personal experience, and Greg and his family's conscious decision to choose the 'lighter path'. Profound wisdom

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34:31

Episode 267 - The Family Business with Keel Hunt

The Extraordinary Business Book Club ·

2021/04/26

In our fascination with tech start-ups and big corporates, we might be tempted to overlook the family business. Keel Hunt describes Ingram as 'the quiet company' - 50 years young, still family owned, and still quietly partnering with all the other players in the book supply chain to innovate and do business better. If you love books, chances are you'll have benefited from an Ingram service perhaps without even knowing it. And as books have faced the challenge of the digital revolution, it's perhaps

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38:00

Episode 266 - Ahead of her time with Judy Piatkus

The Extraordinary Business Book Club ·

2021/04/19

'I think we're going to have another watershed moment... there's going to be business pre-pandemic and business post-pandemic. And I wonder how many business books are going to feel out of date.' As a woman founder in publishing, Judy Piatkus is one of my heroes. Working from home long before it was fashionable, navigating caring for a child with special needs alongside the casual sexism of the 1980s, she quietly built up a pioneering company specialising in self-development. And along the way she

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33:23

Episode 265 - Struggling with Grace Marshall

The Extraordinary Business Book Club ·

2021/04/12

'Productivity isn't just about efficiency.' As a Productivity Ninja, Grace Marshall was used to helping people who were struggling - with overloaded inboxes, poor time management, any number of everyday productivity pits. But she noticed that in many cases there was a different kind of struggle going on, one that wasn't talked about so much, one that couldn't be solved with a shiny new system, one that could even hide beneath a frenzy of productivity. Gradually she realised that this kind of

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33:23

Episode 264 - Toxic with Clive Lewis

The Extraordinary Business Book Club ·

2021/04/05

'The hardest part is getting started, getting that first paragraph on the page. And once I've been able to do that, generally for me, my writing then flows from that.' Clive Lewis has written 17 books, so he's learned a bit about organizing and communicating his ideas. He writes about the things that mean most to him - this time it's the toxicity of the workplace (which is itself of course a microcosm of society) and how to create more positive, healthy environments. [Spoiler alert: it often just

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33:12

Episode 263 - Lead Beyond the Edge with Frederique...

The Extraordinary Business Book Club ·

2021/03/29

'The reason why I was able to write it in 12 weeks is that I mapped out my entire book, sticky note by sticky note... And then I was relentless. I just went one word per sticky note and built the whole thing.' For someone who comes alive on the stage and accesses their flow speaking in front of an audience, the last year has been tough. But Frederique Murphy discovered that she could re-access that state of flow through writing her book, by delivering it as if to an audience, and the results were

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31:25

Episode 262 - No Filter with Sarah Frier

The Extraordinary Business Book Club ·

2021/03/22

Instagram has had a massive impacting in shaping our culture over the last decade - it's redefined our measures of success and celebrity. It's easy now to see it as somehow inevitable, but in No Filter, winner of the FT/McKinsey Business Book of the Year 2020, Sarah Frier uncovers the backstory of the app - the philosophy of its founders and the complex relationship with new owner Facebook. Along the way she also takes us behind the scenes of her own writing practice - the journalistic imperative

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35:34

Episode 261 - Let's Play with John Williams

The Extraordinary Business Book Club ·

2021/03/15

'Everything is sales... the title should sell people on reading the subtitle, the subtitle should sell people on flipping it over to look at the blurb and the blurb should sell you on opening the book up and flicking through it. And if all those things occur in the right way, then the chances are you'll buy the book.' John Williams is an ideas guy, and he helps other people make their ideas happen too. He's also a very experienced marketer and business book writer, and in this conversation he shares

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Episode 261 - Let's Play with John Williams

The Extraordinary Business Book Club ·

2021/03/15

'Everything is sales... the title should sell people on reading the subtitle, the subtitle should sell people on flipping it over to look at the blurb and the blurb should sell you on opening the book up and flicking through it. And if all those things occur in the right way, then the chances are you'll buy the book.' John Williams is an ideas guy, and he helps other people make their ideas happen too. He's also a very experienced marketer and business book writer, and in this conversation he shares

en

34:19

Episode 260 - The Best Bits: Finding courage

The Extraordinary Business Book Club ·

2021/03/08

Writing a business book is a particularly visible form of leadership - how do you find the courage for that? In this week's look back through my most recent Extraordinary Business Book Club conversations, I uncover the principles, tactics and Jedi mind tricks that enabled these authors to find the courage to make their voices heard. There'll be something here that you can use too, to make yourself a little bit braver and a little bit more likely to succeed. Learn from: Drew Ellis on taking risks

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36:45

Episode 259 - Just doing it with Drew Ellis

The Extraordinary Business Book Club ·

2021/03/01

'If you can just get over the fear of failure and treat failure as a learning process, then... you're going to go on to do some great stuff.' From designing the iconic 'Choose Life' t-shirts of the 1980s to launching one of the first lockdown festivals of 2020, Drew Ellis has been living by this mantra for years now. One result of his experimentation is Like Minds, a global thought leadership and events company, and in this conversation we explore how it happened, why events and books are such a

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