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PODCAST

Unmade: media and marketing analysis

Media and marketing news with all the in-depth analysis, insight and context you need. Unmade offers industry news from an Australian perspective, from the founder of Mumbrella and the author of the best-selling book Media Unmade, Tim Burrowes unmade.substack.com

business marketing

All Episodes

24:47

Start the Week: Elon's Twitter bloodbath begins;...

Unmade: media and marketing analysis ·

2022/10/30

Welcome to the Start the Week podcastToday:* Elon Musk bursts into Twitter* Mutiny rebrands as Mutinex, and makes a big hire* Verdict on the Seven and Ooh Media upfronts* Press Council verdict on the outing of Rebel WilsonToday’s episode features Tim Burrowes and Abe Udy. As always, we’d love to hear what you think at letters@unmade.mediaAudio production was courtesy of Abe’s Audio, the people to talk to about voiceovers and sound design for corporate videos, digital content, commercials and

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25:04

What good is doing good? Leo Burnett's Catherine King...

Unmade: media and marketing analysis ·

2022/10/26

Today’s topic: Do the public expect brands to do good, and what does that actually look like?Truth be told, when I was first offered the opportunity to cover today’s topic, I was hesitant.There’s been a lot of bandwagon jumping around the area of brand purpose and corporate social responsibility, not just in brands trying to boost their credentials in the space, but agencies positioning themselves as the ones to do so.But the subject of today’s podcast - Leo Burnett’s study of public expectations

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19:40

StW: Hi, Bayo: Foxtel set to merge Binge and Kayo;...

Unmade: media and marketing analysis ·

2022/10/23

Welcome to the Start the Week podcast, recorded first thing on Monday, looking at the agenda for the week ahead.Today:* Foxtel plans for Binge and Kayo merger* Nine considers its options for Stan* The ABC prepares to shift budget to digital* Tennis rights set for early renewalToday’s episode features Tim Burrowes and Abe Udy. As always, we’d love to hear what you think at letters@unmade.media This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus

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26:41

The Unmakers: Sinorbis founder Nico Chu on helping...

Unmade: media and marketing analysis ·

2022/10/19

Welcome to an audio-led edition of The Unmakers, featuring Nicolas Chu, founder and CEO of Australian marketing technology startup Sinorbis.As well as running Sinorbis, Chu is former MD of Expedia Asia Pacific and Professor of Practice at UNSW Business School.Sinorbis helps marketers, mostly in the higher education and B2B sector, to tailor their messages using the right language and platforms for the countries they are targeting. The company already offers its services to clients in Australia, New

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26:17

StW: News Corp's merger; Stan to lose its NBCU deal?...

Unmade: media and marketing analysis ·

2022/10/16

Today:* Implications of the News Corp - Fox Corporation re-merger* Modernising the anti-siphoning laws* Who won the ratings week?* Frankly’s weak ratings start* Nine and Stan set to lose NBC Universal content* Carrie Bickmore’s million dollar pay packet* Ten gets sued by its own employee* The failing launch of news.netToday’s episode features Tim Burrowes and Abe Udy. As always, we’d love to hear what you think at letters@unmade.mediaMessage us: letters@unmade.media This is a public episode. If

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28:37

The Unmakers: How Storipress founder Alex Pan wants...

Unmade: media and marketing analysis ·

2022/10/12

Today's edition of The Unmakers features Alex Pan, founder of Australia-based publishing technology startup Storipress. The Unmakers is Unmade’s podcast where I interview entrepreneurs starting new businesses and projects seeking to change how the media and marketing industry does business.Created as a code-free alternative to the likes of WordPress and Substack, Storipress broke cover back in July, revealing it had raised $500,000 in seed funding.Storipress has been accepted onto the local startup

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22:26

StW: F1 shambles; Dodgy government ad spend; Ita...

Unmade: media and marketing analysis ·

2022/10/09

Welcome to the Start the Week podcast, recorded first thing on Monday, looking at the agenda for the week ahead. Today:* Formula 1 finale’s TV shambles* Grand finals ratings: Comparing the codes* Paramount shifts target to cricket* Government offers connected TV support for local players* Ratings duds from Love Boat and Frankly* ABC rejects youth criticisms* Governments’ questionable ad spendToday’s episode features Tim Burrowes and Abe Udy. As always, we’d love to hear what you think at

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39:13

Paramount Upfront: How the Pluto FAST channels will...

Unmade: media and marketing analysis ·

2022/10/06

Of the big three, we’re now two Upfronts in. Nine went first, back in mid-September, and yesterday it was the turn of Ten’s owner, Paramount, which took over the ICC for the afternoon to tell us its plans for 2023.Returning from the pandemic live event hiatus, there have been new Upfronts themes. Both Nine and Ten opened with performances from indigenous Australians. Both leaned into the dry ice. Nine went for flames, while Ten had glitter cannons in the ceiling. Both gave almost as much prominence

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45:00

The Unmade podcast: Rich Curtis on the biggest names...

Unmade: media and marketing analysis ·

2022/10/05

Welcome to a Thursday edition of the Unmade podcast featuring the CEO of FutureBrand Australia, Rich Curtis. In the conversation, we talk about the top global companies featured in this year’s FutureBrand Index, and how he ended up helping win an outsider election campaign.The FutureBrand Index is an exploration of perceptions of the world’s top 100 global brands by size.Just two Australian-headquartered brands are big enough to make it onto the list - BHP and CommBank.Among the surprises is the

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17:06

Start the Week: Seven closes on Peacock; Lachlan...

Unmade: media and marketing analysis ·

2022/10/02

Today’s topics:Nova’s financials revealedSeven closes in on NBC Universal dealNine says goodbye to Nick FalloonWhat to expect in Ten’s upfrontsToday’s episode features Tim Burrowes and Abe Udy. As always, we’d love to hear what you think at letters@unmade.media, or comment below.Further reading on today’s topics:Sydney Morning Herald: Nova radio tunes in with advertising reboundAustralian Financial Review: TV rights battle could lead to new Netflix, Disney+ competitorNine ASX announcement: Director

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32:25

The Unmade podcast: Jag Sanger of The Market Herald...

Unmade: media and marketing analysis ·

2022/09/28

This has been a significant week for the biggest Australian media company that you probably haven’t heard of. Headquartered in Perth and with more than 100 staff, The Market Herald has completed a $27m fund raising to buy classified sites Gumtree, Carsguide and, Autotrader.The Market Herald is parent company of the Hot Copper trading forum and the new acquisitions will catapult it the front row of the classified media battle. TMH is the seventh largest media company (of seven) listed on the ASX.In

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42:57

Start the Week: Forbes and Inc in Aussie...

Unmade: media and marketing analysis ·

2022/09/25

Today’s topics:Business media’s new battleground as Forbes and Inc both come to Australia;The Optus brand after the hack;How a one-sided Grand Final meant lower AFL ratingsPlummeting prices for media stocksDamo’s last dance (and Unmade’s next events)Today’s episode features Unmade’s Tim Burrowes and Damian Francis. As always, we’d love to hear what you think at letters@unmade.mediaFurther reading on today’s topics:Australian Financial Review: New business publication to target aspirational

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30:34

The Unmakers: WeAre8's Lizzie Young on why she wants...

Unmade: media and marketing analysis ·

2022/09/20

In today’s episode of The Unmakers, Tim Burrowes talks to Lizzie Young, CEO for the Australian operation of new social media platform WeAre8.In the conversation she explains why it was time to leave Nine, why she wants to capture 6.5% of marketers’ social media budgets and reveals the next major step in WeAre8’s product roadmap.Today's episode of The Unmakers was edited by Abe's audio. This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus

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34:45

Start the Week: Most watched TV; a perfect AFL...

Unmade: media and marketing analysis ·

2022/09/18

Today’s topics:Royal funeral set to be most watched TV moment of all timeAnalysing Nine’s Upfront announcementsThe ratings week (and Ten’s Saturday problem)The perfect Grand Final lineup for SevenStreaming loophole extendedPay rise pressuresToday’s episode features Unmade’s Tim Burrowes and Damian Francis. As always, we’d love to hear what you think at letters@unmade.mediaFurther reading on today’s topics:WA Today: The Queen’s funeral may be the most-watched event in historyABC News: Queen

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35:00

The Unmakers: Richard Baker's plan to build 'the best...

Unmade: media and marketing analysis ·

2022/09/14

Today Unmade's Tim Burrowes talks to Richard Baker, one of Australia’s most awarded investigative journalists. Later this month he leaves The Age after more than two decades to start his own independent audio company - Southern Ocean Media.Today's episode of The Unmakers was edited by Abe's audio. This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit www.unmade.media/subscribe

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30:14

Start the Week: Reporting the biggest Royal story;...

Unmade: media and marketing analysis ·

2022/09/11

Today’s topics:Media rises to the Royal challengeNine’s journalists prepare to strikeTikTok - an espionage machine?NRL pushes for an extra Foxtel paydayThe week in TVToday’s episode features Tim Burrowes and Abe Udy. As always, we’d love to hear what you think at letters@unmade.mediaFurther reading on today’s topics:Unmade: PerformativeThe Australian: Queen Elizabeth II souvenir print editions fly off the shelvesThe Australian: Why Albanese did a ‘take two’ on Queen’s addressThe Australian:

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33:16

Start the Week: How Woolies is Australia's most...

Unmade: media and marketing analysis ·

2022/09/05

Today’s topics:Woolies on top: Trusted and distrusted brands;The week in television : TV networks abandon kids programming; lobbying on free sport; Seven and Foxtel close on AFL deal; Netflix’s local advertising play; Seven’s winning ratings week;Can Are Media navigate the ecommerce pivot?Today’s episode features Unmade’s Tim Burrowes and Damian Francis. As always, we’d love to hear what you think at letters@unmade.mediaFurther reading:Unmade: The trust factorThe Australian: TV content quotas send

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41:14

Start the Week: ScoMo's Tourism Australia mystery...

Unmade: media and marketing analysis ·

2022/08/28

Welcome to Unmade’s Start the Week podcast.Today’s topics:The media merger lessons of results season;ScoMo’s mysterious Tourism Australia sacking;Is Nine really winning the TV ratings?The Cat’s real estate masterplanToday’s episode features Unmade’s Tim Burrowes and Damian Francis. As always, we’d love to hear what you think at letters@unmade.mediaAudio production on Media Unmade was courtesy of Abe’s Audio, the people to talk to about voiceovers and sound design for corporate videos, digital

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40:41

The Unmade podcast: Nigel Marsh

Unmade: media and marketing analysis ·

2022/08/24

Today’s Unmade podcast features adman, author and podcaster Nigel Marsh, whose latest book Smart, Stupid & Sixty has just been published.Marsh describes how his new portfolio career took off after a much talked about TEDx presentation in which he channeled his hatred of working in a big advertising job.To view a transcript go to unmade.media This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit www.unmade.media/subscribe

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28:37

Start the Week: Qantas says sorry (again); Is AFL's...

Unmade: media and marketing analysis ·

2022/08/21

Welcome to Unmade’s Start the Week podcast.Today’s topics:* Qantas makes another apology as its reputational data shows decline;* Carsguide and Gumtree set to join the Hot Copper stable;* A big media week: AFL TV deal is imminent; Radio ratings on Tuesday; Financial results for SCA and NINEToday’s episode features Unmade’s Tim Burrowes and Damian Francis. As always, we’d love to hear what you think at letters@unmade.mediaFurther reading:* Australian Financial Review: Qantas’ brand damage is getting

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