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PODCAST

The Vine Podcast

Madison Wetherill

The Vine Podcast is a show designed for food bloggers who want to spend more time creating content for their audience and less time feeling overwhelmed on how to make their brand and website work for them. Each episode is designed to give you strategies and tools to build your brand and website and get back to why you started a food blog in the first place. Join host Madison Wetherill as we explore how to build a food blog that serves you and your audience.

arts design

All Episodes

17:38

All About WordPress Themes for Bloggers

The Vine Podcast ·

2020/03/10

Have you ever wondered if your theme is holding you back? Maybe you aren’t sure if you should use a free theme or a premium one or how to update your theme. In this episode I’m going to break down what you should know about premade themes before choosing one, help you understand some of the tech behind themes and hopefully give you confidence in the theme you’re using or choosing your next theme! In this episode we will cover: Why a good theme matters Common theme problems Framework vs theme vs

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26:12

How to Connect More with Your Audience

The Vine Podcast ·

2020/03/04

Does it feel like you're hearing crickets whenever you try to engage with your audience? If you are craving connection with your audience, you will definitely want to stick around! In this episode we will cover: Mistake #1: sharing the same exact content in all of the places Mistake #2: Not knowing where your audience hangs out Mistake #3 is giving up on a platform or a method of connecting with your audience too quickly. Mistake #4: only following what you see other people doing How can you

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02:40

Introducing The Food Blogger Summit

The Vine Podcast ·

2020/02/11

What if I told you that you didn’t have to hustle more in order to grow your food blog? What if you could get clarity on how you can connect with your ideal audience and make a bigger impact with your blog? What if you could work less, but make a bigger impact and grow your blog more effortlessly? What if I told you that you could hear from 20 food blogging experts on topics ranging from improving site speed, to strategically planning content, to creating your own unique video style, to how to

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57:54

How to Maintain Your Unique Blog Voice

The Vine Podcast ·

2020/02/04

In this episode you’ll hear me talk about how important it is to define your unique voice AND use it on your blog. We can make Google happy by optimizing our websites and blog content, without losing our brand's personality in the process. There is a dangerous trend that’s happening where food bloggers (in general) follow what others are doing, using the same layouts and themes and SEO steps to satisfy Google and food blogs are all starting to look the same. So it’s so important to remember what

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37:35

How to Treat Your Blog More Like a Business

The Vine Podcast ·

2020/01/28

Today I'm interviewing Jenny Melrose, who you may all know from her podcast Influencer Entrepreneurs. In this episode we chat about what holds bloggers back from treating their blog like a business and the steps they can take to start thinking more strategically about their business growth. We also chat about how to connect to your audience and why that is a crucial part of treating your blog like a business. In this episode, we will cover: The one thing keeping bloggers from viewing their blog as

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09:03

How to Get Clear on Your Blog's Tagline

The Vine Podcast ·

2020/01/21

Does your food blog have a tagline? It should! This episode is perfect for you if you’re unsure whether your tagline is clear enough or you don’t have one at all. Stay tuned to learn my quick steps to choosing a strategic tagline for your blog! In this episode, we will cover: Do you need a tagline for your blog? General tips for writing a tagline Resources mentioned: Episode 2 Episode 18 Episode 3 Grab the free guide: DIY Website Audit for Food Bloggers Instagram | Website | Show Notes Web

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12:31

Figuring Out Your Niche as a Food Blogger

The Vine Podcast ·

2020/01/14

In today’s episode we are talking about your niche! A niche does SO much more than just put you in a box and tells you what recipes you can or can’t share. We’re going to define your niche and then I’ll show you how to put it into action. In this episode we'll cover: What is a niche? The three step process to defining your niche Using your niche to write your mission statement Thinking about your brand messaging Resources mentioned: Get my Brand Identity Guide for FREE Taking the Kitchen article

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13:27

5 Ways to Work Smarter in 2020

The Vine Podcast ·

2020/01/07

Let this be the year of working smarter not harder! These 5 tips will show you how to make the most impact when working on your blog. Links mentioned in this episode: How to Time Batch Design Support for Your Blog Grab the free guide: DIY Website Audit for Food Bloggers Instagram | Website | Show Notes Web Design for Food Bloggers

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17:54

Lessons Learned in 2019 from 6 Food Bloggers

The Vine Podcast ·

2019/12/31

Hear from 6 food bloggers who are each on their own unique journey on what worked in 2019 and what they are focusing on in 2020! Each of these bloggers have such a unique perspective and we can all learn a lesson from two from each other! Special thanks to the bloggers who joined in for this episode: Liz Falcigno from The Clean Eating Couple Lindsay Moe from The Live-In Kitchen Meghan Yager from Cake N Knife Bita Arabian from Oven Hug Erin Parker from The Speckled Palate Kelly Anthony from The

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06:31

It's Okay to Let It Go

The Vine Podcast ·

2019/12/24

If you’ve been feeling a tug to let something go as the year comes to a close, today’s episode will encourage you to let it go and free up space for something better! In this episode we will cover: Analyzing What’s Not Working Ask Yourself Why Replace what you’re letting go Your Permission to Let It Go Grab the free guide: DIY Website Audit for Food Bloggers Instagram | Website | Show Notes Web Design for Food Bloggers

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17:07

How This Became My Best Year Ever

The Vine Podcast ·

2019/12/17

Reflecting back on this past year, I realized this year accidentally became my best year. As I’ve looked back, I’ve been able to find a few key things that I think directly correlated to this year being my most successful and my most joyful year in business. In this episode we will cover: - Cutting back my hours - Investing in coaching - Leaned into my niche - Started using my team - I stopped making excuses Grab the free guide: DIY Website Audit for Food Bloggers Instagram | Website | Show Notes

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13:09

How to Strategically Plan Your Content

The Vine Podcast ·

2019/12/10

Have you ever wondered how to find the BEST ideas for new blog posts? In this post, you'll learn how to strategically plan your content so that you can find the posts that will connect with your audience and perform well and bring in more traffic. In this episode we will cover how to strategically plan your content including: Starting with your ideas Reviewing your previous year's content Reviewing your brand messaging and niche Three questions to ask about every idea Asking your audience Why you

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16:02

How to Review Your Year

The Vine Podcast ·

2019/12/03

This is the time of year that we naturally start to wind down from working and it is the perfect time to reflect on your last year in business. Learn how to review the past year for your blog so you can strategize for your next best year ever! You'll review everything that worked and discover what didn't work, too. In this episode we will cover: Your Goals General Review of what you’re doing Content Review Review the numbers (analytics and finances) Emotion Review Grab the free guide: DIY Website

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25:50

How to Design a Freebie for Your Blog

The Vine Podcast ·

2019/11/26

Have you heard that you should have a freebie, or lead magnet, for capturing new email subscribers? Whether you already have one or you’re looking to create one, this episode will help you decide what your freebie should be and then I will share my tips for designing a freebie for your blog! In this episode we will cover: 10 examples of freebies for food bloggers Tips for creating a freebie for your blog Your audience's journey Design tips for an email freebie You have a freebie, now what do you do

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19:26

How to Design Pinterest Graphics

The Vine Podcast ·

2019/11/19

Creating stunning Pinterest graphics for your blog doesn't have to be difficult! Find out how to design Pinterest graphics for your blog including what you should and shouldn't do for fonts, colors and which images to choose. In this episode we will cover: General layout and size for your Pinterest Graphics How to choose images for your graphics Putting text on your Pinterest graphics Colors and the balance of colors How on brand should your graphics be Tips for designing Pinterest graphics

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21:05

How to Design a Media Kit

The Vine Podcast ·

2019/11/12

If you want to make money with your blog, the very first step is creating a media kit. This post breaks down what a media kit is, what should be included and how you can design one for your blog! In this episode we will cover: What is a media kit Why do you need one When should you create a media kit What needs to be in one How to design your media kit Resources mentioned: My Design Services Episode Two: Defining Your Ideal Reader Episode Seven: How to Be Consistent with Your Branding Episode

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16:04

How to Simplify Design Work for Your Blog

The Vine Podcast ·

2019/11/05

Did anyone tell you that being a food blogger meant wearing all the hats, including the hat of a graphic designer? In today's episode, we're covering how you can simplify design work for your blog. Whether it's your Pinterest graphics, eBooks, or simply creating blog graphics that feel cohesive but don't drain hours from your workday, you're sure to learn something new in today's episode. In this episode we will cover: Making sure you're starting with consistent branding Using programs that you're

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19:52

How to Keep Your Branding Consistent

The Vine Podcast ·

2019/10/29

Today we're continuing the conversation about all things branding. I'm shifting, specifically, into how to be consistent with your brand. With these tips you can take any branding you have, whether you did it yourself, paid $5 or $5,000 and use it consistently. In this episode we will cover: Why it's hard to be consistent with your brand Why it's important for your branding to be consistent How to keep your branding consistent How to be consistent on Instagram Brand Board Grab the free guide: DIY

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08:23

Branding for Food Bloggers

The Vine Podcast ·

2019/10/22

The biggest misconception I hear about branding is that a logo and branding are the same. Most bloggers understand their need for a logo, but a logo is not a complete brand. In this episode we will cover: What branding is Why you need it Specifics on what food bloggers need to have for their branding Resources mentioned: Clear & Strategic Messaging for Your Blog Defining Your Ideal Reader Growing your food blog? Grab the free guide: 3 Reasons Your Food Blog Isn't Growing Instagram | Website |

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20:35

Prepare Your Blog for Traffic Spikes

The Vine Podcast ·

2019/10/15

If you’re a food blogger, you know that traffic spikes happen throughout different parts of the year. When you know a seasonal traffic spike is coming soon or as soon as one begins, there are a few things that you can do to get the most out of that traffic! Learn how to capitalize on that traffic with these tactics. In this episode, we will cover: Updating individual posts for seasonal traffic Preparing your website for traffic spikes What to do when a blog post starts picking up traffic Sharing

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