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PODCAST

The P.T. Entrepreneur Podcast

Dr. Danny Matta, PT, DPT, OCS, CSCS, & Entrepreneur

The PT Entrepreneur Podcast with Danny Matta brings you interviews and insights from top physical therapy business owners. Topics range from starting and running a cash physical therapy practice to creating digital products and even physical products. The PT Entrepreneur Podcast gives you an inside look of the minds and businesses of some of the most successful physical therapists today. No empty fluff.... just actionable, helpful information you can use TODAY.

business management

All Episodes

01:09:27

Ep692 | 5 Keys To Create Lifelong Patients with Yves...

The P.T. Entrepreneur Podcast ·

2024/03/12

In this episode, Danny and Yves dive into the topic of patient retention and the importance of developing ongoing wellness programs in physical therapy practices. They highlight how most physical therapy focuses on resolving injuries, but many patients have a desire to achieve long-term health and fitness goals. This is where retention programs come into play. Head to the link below to participate in our 5 Day Challenge! https://www.physicaltherapybiz.com/challenge

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10:30

Ep691 | Is The PT Profession Starting To Change?

The P.T. Entrepreneur Podcast ·

2024/03/07

In this episode of the podcast, Doc Danny discusses the feedback he received from friends who attended the 2024 Combined Sections Meeting (CSM), the largest physical therapy conference in the US. In the past, Doc Dany felt that the conference did not adequately represent the areas of physical therapy he was interested in, such as performance and movement-based approaches. However, his friends reported positive changes they observed at this year's conference. Head to the link below to participate in

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57:09

Ep690 | Copywriting For Clinicians With Jeremy Dupont

The P.T. Entrepreneur Podcast ·

2024/03/05

In this episode of the podcast, Danny and Jeremy dive into the world of copywriting for physical therapy clinics. They discuss the importance of using words effectively to drive action and build rapport with your target audience. Many physical therapists already possess strong communication skills, and the key is to practice putting those skills into writing. Head to the link below to participate in our 5 Day Challenge! https://www.physicaltherapybiz.com/challenge

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13:05

Ep689 | Who Is Your Perfect Patient?

The P.T. Entrepreneur Podcast ·

2024/02/29

In this podcast episode, Doc Danny addresses the challenges of starting a physical therapy practice and offers advice on how to choose a niche if you are unsure where to focus. The early stages of starting a practice can be overwhelming, and Danny acknowledges the emotional difficulties that come with it. Head to the link below to participate in our 5 Day Challenge! https://www.physicaltherapybiz.com/challenge www.physicaltherapybiz.com/apply Do you enjoy the podcast? If so, leave us a 5-star

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18:50

Ep688 | The 3 Areas You Should Outsource In Your...

The P.T. Entrepreneur Podcast ·

2024/02/27

In this episode of the podcast, Danny dives into the topic of outsourcing for physical therapy entrepreneurs. We explore the three key areas that should be outsourced as soon as possible to maximize productivity and success. Head to the link below to participate in our 5 Day Challenge! https://www.physicaltherapybiz.com/challenge www.physicaltherapybiz.com/apply Do you enjoy the podcast? If so, leave us a 5-star review on iTunes and tell a friend to do the same! Are you a member of our free

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14:53

Ep687 | Why You Need A Community Of Other Entrepreneurs

The P.T. Entrepreneur Podcast ·

2024/02/22

In this episode of the podcast, host Doc Danny dives into the importance of having a community and support system when starting and growing a business as an entrepreneur. He shares a conversation he had with a member of his entrepreneur mastermind group, who expressed gratitude for finding a group of like-minded individuals going through similar challenges on their entrepreneurial journey. Head to the link below to participate in our 5 Day Challenge! https://www.physicaltherapybiz.com/challenge

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34:37

Ep686 | Why Your First Growth Cycle Can Ruin Your...

The P.T. Entrepreneur Podcast ·

2024/02/20

In this podcast episode, Doc Danny delves into the challenges faced by clinical businesses as they transition from a solo practitioner model to a standalone clinic with additional staff. This growth phase is crucial for long-term success but comes with its own set of obstacles. Head to the link below to participate in our 5 Day Challenge! https://www.physicaltherapybiz.com/challenge www.physicaltherapybiz.com/apply Do you enjoy the podcast? If so, leave us a 5-star review on iTunes and tell a

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10:21

Ep685 | Using Stories To Build A Brand Through Video

The P.T. Entrepreneur Podcast ·

2024/02/15

In this podcast, Dr. Danny shares about a new project that PT Biz has started to highlight different physical therapy clinics around the country. He discusses how they have worked with hundreds of clinicians over the years and wanted to showcase what others are doing in their cash-based practices. Head to the link below to participate in our 5 Day Challenge! https://www.physicaltherapybiz.com/challenge www.physicaltherapybiz.com/apply Do you enjoy the podcast? If so, leave us a 5-star review

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01:01:40

Ep684 | What Makes A Great Website With Jeremy Dupont

The P.T. Entrepreneur Podcast ·

2024/02/13

In this episode of the podcast, Jeremy Dupont, owner of Patch, joins Dr. Danny to discuss the best practices for physical therapy clinic websites. Jeremy emphasizes the importance of keeping the content above the fold clear, concise, and focused on showcasing what the clinic does. He highlights that the most crucial information, such as the location and services offered, should be immediately obvious to visitors. Head to the link below to participate in our 5 Day Challenge!

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16:34

Ep683 | The Two Most Important Elements Of A Great...

The P.T. Entrepreneur Podcast ·

2024/02/08

In this podcast episode, Dr. Danny explores the common mistakes that physical therapists often make during initial evaluations with new patients. He shares insights gained from coaching sessions with PT entrepreneurs on how to structure the first visit for maximum effectiveness. Head to the link below to participate in our 5 Day Challenge! https://www.physicaltherapybiz.com/challenge www.physicaltherapybiz.com/apply Do you enjoy the podcast? If so, leave us a 5-star review on iTunes and tell

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01:24:59

Ep682 | All Things Business and Life With Nicole and...

The P.T. Entrepreneur Podcast ·

2024/02/06

In this episode of the podcast, Doc Danny sits down with Nicole and Jesse Cozean, the owners of Pelvic PT Rising. As experts in the field of pelvic health physical therapy, Nicole and Jesse also have valuable insights into running a successful PT business. Throughout the episode, Nicole and Jesse delve into the details of managing their pelvic health practice as a husband and wife team. They also discuss the various services offered by Pelvic PT Rising, which aims to help other clinicians grow

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15:39

Ep681 | What I Learned At A Tool Concert

The P.T. Entrepreneur Podcast ·

2024/02/01

In this episode, Dr. Danny recounts an experience he had at a Tool concert that sparked a deep reflection on career fulfillment and living with intention. While conversing with fellow concert-goers, Dr. Danny encountered a claims adjuster who seemed dispassionate about his job, viewing it merely as a means to pay the bills. This encounter triggered Dr. Danny to contemplate the number of individuals who find themselves in jobs they don't enjoy, but remain stuck due to comfort or a lack of direction.

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01:03:59

Ep680 | Scaling A Cash-Based Practice In A Small Town...

The P.T. Entrepreneur Podcast ·

2024/01/30

In this episode of the podcast, we hear from Toni Counts, the owner of Off The Block Performance Physical Therapy in Central, South Carolina. Toni shares her journey of starting her own business after being unexpectedly fired from her previous job, just 9 months after graduating. Head to the link below to participate in our 5 Day Challenge! https://www.physicaltherapybiz.com/challenge www.physicaltherapybiz.com/apply Do you enjoy the podcast? If so, leave us a 5-star review on iTunes and

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14:35

Ep679 | One Change To Double Your Paid Ads Conversions

The P.T. Entrepreneur Podcast ·

2024/01/25

In this podcast episode, the effectiveness of paid ads for physical therapy practices is explored. The host highlights the importance of business owners or clinicians taking the initial discovery calls themselves, as this can significantly increase the return on investment. Head to the link below to participate in our 5 Day Challenge! https://www.physicaltherapybiz.com/challenge www.physicaltherapybiz.com/apply Do you enjoy the podcast? If so, leave us a 5-star review on iTunes and tell a

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38:23

Ep678 | How To Plan For Business Success This Year

The P.T. Entrepreneur Podcast ·

2024/01/23

In this episode of the podcast, Dr. Danny emphasizes the importance and benefits of conducting an annual planning retreat for physical therapy businesses. He highlights several key points to consider when planning such a retreat. One of the main advantages of an annual planning retreat is that it allows business owners to take a step back from their day-to-day operations and remove distractions. By doing so, they can strategically plan their goals and objectives for the upcoming year, setting the

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13:50

Ep677 | The Risk Reward Paradox

The P.T. Entrepreneur Podcast ·

2024/01/18

In this episode of the podcast, host Doc Danny dives into the topic of taking risks to achieve one's goals and dreams. Inspired by the documentary about Beyoncé's Renaissance tour, which took years of dedication and numerous risks to produce, Doc Danny explores the importance of stepping outside of our comfort zones in order to reach our desired level of success. Enjoy! Head to the link below to participate in our 5 Day Challenge! https://www.physicaltherapybiz.com/challenge

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01:21:07

Ep676 | Building A 7 Figure Marketing Plan With...

The P.T. Entrepreneur Podcast ·

2024/01/16

In this episode of the podcast, Doc Danny and Jeremy Dupont delve into the importance of developing a marketing plan for the year. Jeremy, who grew his practice Ripple, shares his journey into marketing and how he learned about branding, marketing strategies, and creating customer avatars. Head to the link below to participate in our 5 Day Challenge! https://www.physicaltherapybiz.com/challenge www.physicaltherapybiz.com/apply Do you enjoy the podcast? If so, leave us a 5-star review on

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13:19

Ep675 | An Introvert's Guide To Local Marketing

The P.T. Entrepreneur Podcast ·

2024/01/11

In this podcast episode, Doc Danny shares strategies for introverted physical therapists to excel in local marketing and build a successful cash-based private practice. As an introvert herself, Danny understands the challenges and preferences of introverted individuals, who often thrive on deep connections rather than superficial networking. The key approach for introverts is to focus on building relationships with a select few individuals who align with their personality and views. These

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27:30

Ep674 | Why You Need Content Marketing In 2024

The P.T. Entrepreneur Podcast ·

2024/01/09

In this episode of the podcast, Doc Danny explores the significance of content marketing for physical therapy clinics and local service-based businesses. Drawing from his own experience in building Athletes Potential over the last ten years, he shares valuable lessons learned. One of the key takeaways from the discussion is that content marketing involves providing valuable information to educate people without directly asking for anything in return. This content can take various forms such as

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12:18

Ep673 | What To Do About Buyers Remorse

The P.T. Entrepreneur Podcast ·

2024/01/04

In this podcast episode, Doc Danny discusses the common experience of buyer's remorse that often occurs when people make new investments or commitments that involve money, especially when investing in themselves through things like mentorship programs or business courses. He provides the example of when he bought his first house at age 23 for $122,000, and how the night after moving in he couldn't sleep because he was overwhelmed with anxiety about the large debt commitment and worries that the

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