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PODCAST

The MM+M Podcast

The MM+M Podcast

MM+M editors Jameson Fleming, Jack O"Brien, Heerea Rikhraj and Lecia Bushak speak with people of note in and around the healthcare marketing world, and chat about news impacting the sector. New episodes released each week.

business marketing

All Episodes

00:37:56

MM+M Transform 2024 Preview: Northwell’s Ramon Soto...

The MM+M Podcast ·

2024/04/02

On the eve of the 2024 MM+M Transform conference exploring the intersectionality of the “3 Ps,” two speakers offer an advanced look at topics to be discussed. Northwell Health’s chief marketing officer, Ramon Soto, talks with Marc Iskowitz about how AI has helped his team increase productivity. Additionally, Eli Lilly’s Derek Asay, SVP for government strategy and federal accounts, chats with Jack O’Brien about developments in the payer market that could lead to wider coverage for anti-obesity

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00:17:09

When a doctor turns digital influencer, part 2

The MM+M Podcast ·

2024/03/29

In this segment, allergist turned digital health influencer Dr. Tania Elliott talks more about the ethical conundrums that can arise when medical influencers work with industry, including the provider conduct standards she’s working to promote. Listen to part 1 here. Music by Sixième SonCheck us out at: mmm-online.comFollow us:YouTube: @MMM-onlineTikTok: @MMMnewsInstagram: @MMMnewsonlineTwitter/X: @MMMnewsLinkedIn: MM+MTo read more of the most timely, balanced and original reporting in medical

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00:43:24

When a doctor turns digital influencer

The MM+M Podcast ·

2024/03/27

Allergist Dr. Tania Elliott discusses her decision to become a full-time digital health influencer. In her policy report, Lecia Bushak discusses the Supreme Court hearing set to determine access to abortion pill mifepristone, along with possible implications for pharma. And topping our Trends segment is Princess Kate’s cancer diagnosis, along with Steve from Blue’s Clues’ mental health check-in and standout activations from Colorectal Cancer Awareness Month. Music by Sixième Son Check us out at:

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00:36:00

Brukinsa approval raises BeiGene’s hematology profile

The MM+M Podcast ·

2024/03/20

BeiGene’s chief medical officer for hematology, Dr. Mehrdad Mobasher, tells Jack O'Brien about BTK inhibitor Brukinsa’s latest lymphoma approval and offers messaging advice. Oprah’s primetime special on GLP-1 drugs tops our Trends segment, along with Olivia Rodrigo’s birth control giveaway and NewYork Presbyterian’s blood donation promo. Lecia Bushak has the week off. Music by Sixième SonCheck us out at: mmm-online.comFollow us:YouTube: @MMM-onlineTikTok: @MMMnewsInstagram: @MMMnewsonlineTwitter/X:

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00:32:16

Nothing personal: The delicate balance of human...

The MM+M Podcast ·

2024/03/20

In a world of personalization, instant gratification, speed, tech, data and AI, there is a delicate balance that must be struck between automation and knowing where a human touch is needed. As we see AI integrate into every aspect of our lives, including the two areas where we work — marketing and healthcare, we ponder when we need human touch and when we can benefit from a shift to digital technology. We currently have robots in surgery, will we see them in the exam room? Doctors use AI for their

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00:30:37

How social media serves as a force multiplier for the...

The MM+M Podcast ·

2024/03/18

Kamal Bhandal, VP of the Invisalign Brand and Consumer Experience at Align Technology, and Jami Eidsvold, CEO of Smarty Social Media, discuss how their collaboration has helped the brand become the product the whole internet is smiling about. Hosted by Steve Madden, editorial director of Haymarket Media's Business Media Group.Check us out at: mmm-online.com Follow us: YouTube: @MMM-online TikTok: @MMMnews Instagram: @MMMnewsonline Twitter/X: @MMMnews LinkedIn: MM+M To read more of the

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00:36:59

Allegra launches a GPS for clean-air routes at SXSW

The MM+M Podcast ·

2024/03/12

Jordana Barish, senior director of the allergy portfolio at Sanofi, tells Jack O’Brien about the Allegra brand's recent launch of a route-planning tool at the South by Southwest conference in Austin. Allegra Airways is designed to help allergy sufferers find clean-air routes. In her Health Policy Update, Lecia Bushak recaps the main healthcare takeaways from Biden’s State of the Union address. Plus, a new MS podcast from Jamie-Lynn Sigler and Christina Applegate tops our Trends segment, along with

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00:29:25

The ongoing AI revolution, a podcast sponsored by...

The MM+M Podcast ·

2024/03/11

Chris Cullmann, chief innovation officer and Marcia Goddard, chief creative officer at RevHealth joins Steve Madden, editorial director of Haymarket Media's Business Media Group, to discuss the health-tech scene at SXSW as well as the enthusiasm for all things AI among medical marketers.Check us out at: mmm-online.comFollow us: YouTube: @MMM-online TikTok: @MMMnews Instagram: @MMMnewsonline Twitter/X: @MMMnews LinkedIn: MM+M To read more of the most timely, balanced and original

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00:35:51

Why Xeomin is courting Demi Lovato’s fanbase

The MM+M Podcast ·

2024/03/06

Jack O'Brien interviews Merz Aesthetics’ Roberto Casas, VP of U.S. marketing aesthetics, about Xeomin’s choice of Demi Lovato as its latest brand partner. In her Capitol Hill report, Lecia Bushak says legislation for PBM reform has been sidelined and offers an update on Medicare drug pricing negotiation. And a new Ozempic documentary tops our Trends segment, along with Belharra’s biotech podcast and one agency’s pet-themed corporate campaign. Music by Sixième Son Check us out at:

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00:25:57

Four developments changing pharma marketing: Straight...

The MM+M Podcast ·

2024/02/29

Kinesso and PulsePoint, two leaders in healthcare marketing, will talk to the audience about four key changes currently taking place in the industry: Addressability, Channel Proliferation, Real-time Measurement and Sequential Messaging. They’ll help the audience understand the drivers and implications of these changes, and will discuss what their organizations are doing to address these changes and continue to deliver value for pharma brands. Check us out at: mmm-online.comFollow us:YouTube:

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00:48:12

Will generative AI eliminate humans from pharma ads?

The MM+M Podcast ·

2024/02/27

Generative AI is here to stay, but what about the human side of medical marketing?Lecia Bushak speaks with Lisa Leonard, a pharma voiceover actor, as well as Jim Kennelly, the owner of Lotas Productions, about the existential questions facing the industry as gen AI sets a practical foothold in the zeitgeist.Additionally, Lecia recaps how a group of Democratic lawmakers are pushing Big Pharma to address the ongoing drug shortages.For the Trends segment, we discuss the controversy around

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00:29:21

Me and My Heart: Raising awareness

The MM+M Podcast ·

2024/02/23

In the series finale, Bill Fitzpatrick and Jack O’Brien reflect on their respective heart ailments and hear cardiovascular experts' thoughts about the future of patient care.A special thanks to the guests throughout the series, including Dr. Suzanne Steinbaum, Ajay J. Kirtane, MD, SM, Chen Fang, PharmD, RPh, Dr. Rohit Vuppuluri and the Fitzpatrick family. Me and My Heart was jointly produced by MM+M and Cardiology Advisor.To listen to the other episodes in this series, click here.If you have

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00:48:10

Dermavant’s Todd Zavodnick is moving derm into the...

The MM+M Podcast ·

2024/02/21

Immuno-dermatology, stuck in a “cassette world” of steroid treatments, needs to move to the digital era, according to Dermavent CEO Todd Zavodnick, whose drug Vtama is the first FDA-approved non-steroidal cream for plaque psoriasis. Lecia Bushak provides an update on yet another PBM reform bill introduced in Congress, and how the PBM industry is responding. Meanwhile, Elon Musk’s update on Neuralink’s first human patient tops our Trends segment, along with Brian Wilson’s conservatorship amid a

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00:27:33

Me and My Heart: How do I live with this?

The MM+M Podcast ·

2024/02/16

Post-hospital discharge, Bill Fitzpatrick adjusts to living with heart disease as he resumes working and trying to maintain a normal life.However, Fitzpatrick’s return to the office is littered with obstacles like a second COVID-19 diagnosis and the passing of his uncle.Still, Fitzpatrick perseveres in the face of adversity and ultimately is honored at the 69th Neal Awards with the Best Podcast award and is internally recognized at the 2023 MM+M Awards for Commercial Excellence.Ajay J. Kirtane, MD,

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00:43:25

MM+M 40 Under 40 2024 preview: From watching the sky...

The MM+M Podcast ·

2024/02/14

With the MM+M 40 Under 40 event taking place this Thursday, Marc Iskowitz speaks with honoree Jazmin Correa as she recounts her journey from typhoon forecaster in the Peace Corps to CX director at Merck. Lecia Bushak recaps last week’s showdown between Sen. Bernie Sanders, (I-VT), and Big Pharma at a Senate hearing. Plus, Jack O’Brien delves into the health ads that ran during Super Bowl LVIII for our Trends segment, along with Mark Cuban’s comments about Cost Plus Drugs and the cancer resistance of

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00:30:58

Beyond the blink: Mastering EHR and POC in...

The MM+M Podcast ·

2024/02/12

Join Damon Basch, Veradigm’s VP of strategic partnerships, as we explore how a well-conceived omnichannel strategy can face unexpected challenges at the crucial moment of care. We discuss the intricacies of decision-making at the point-of-care (POC) where seconds define success. We examine the pivotal role of electronic health record (EHR) platforms, the significance of understanding HCPs' clinical workflow, and strategies to ensure that your brand not only survives but thrives in the moments that

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00:18:38

Me and My Heart: I have what now?

The MM+M Podcast ·

2024/02/09

Fresh off an abrupt diagnosis that throws his life into disarray, Bill Fitzpatrick is admitted to the hospital to receive a stent. Fitzpatrick guides the audience into a frantic hospital scene that ultimately results in a discharge home, though more health obstacles remain in his way outside the four walls of the hospital. His family provides an intimate look at the fear and uncertainty that accompanies a heart disease diagnosis and how perilous the road to recovery looks.Dr. Rohit Vuppuluri, a

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00:43:24

Sanofi’s AI-assisted pipeline strategy, unpacked by...

The MM+M Podcast ·

2024/02/08

Jack O’Brien interviews Sanofi’s global head of R&D portfolio strategy, Helen Merianos, who explains how genAI has “changed the trajectory” of pipeline decisions by the drugmaker. Lecia Bushak reports on the start of Medicare drug price negotiation and previews this week’s Senate hearing with Big Pharma. Plus, Publicis Health’s $350 million opioid settlement leads our Trends segment, along with Demi Lovato’s ‘Heart Attack’ snafu and Astellas Pharma’s return to the Super Bowl. Music by Sixième

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00:25:44

Healthcare experiences: The tale of two realities, a...

The MM+M Podcast ·

2024/02/07

We’ve all seen the intentional, albeit sluggish, progression of the healthcare industry from a product-centric model to one that’s customer-centric. We still find ourselves in a fragmented customer experience, one that ping-pongs between customer expectations and realized capabilities. This divide became more apparent during CES, where the headwinds and tailwinds of healthcare change came to life in a big way.Check us out at: mmm-online.comFollow us:YouTube: @MMM-onlineTikTok: @MMMnewsInstagram:

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00:24:38

Me and My Heart: What the Hell Was That?

The MM+M Podcast ·

2024/02/01

Bill Fitzpatrick, Haymarket Media’s senior producer of podcasts, is a 42-year-old married father of three, an award-winning audio engineer and a long-suffering fan of the New York Mets.Starting in September 2022, Fitzpatrick begins experiencing acute chest pains that he tries to shrug off until he can’t any longer. Months go by without answers from his clinical team but the symptoms remain and escalate in nature.While others ring in the New Year by popping champagne, Fitzpatrick is recovering from

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679 results

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