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PODCAST

The MM+M Podcast

The MM+M Podcast

MM+M editors Jameson Fleming, Jack O"Brien, Heerea Rikhraj and Lecia Bushak speak with people of note in and around the healthcare marketing world, and chat about news impacting the sector. New episodes released each week.

business marketing

All Episodes

00:29:21

Me and My Heart: Raising awareness

The MM+M Podcast ·

2024/02/23

In the series finale, Bill Fitzpatrick and Jack O’Brien reflect on their respective heart ailments and hear cardiovascular experts' thoughts about the future of patient care.A special thanks to the guests throughout the series, including Dr. Suzanne Steinbaum, Ajay J. Kirtane, MD, SM, Chen Fang, PharmD, RPh, Dr. Rohit Vuppuluri and the Fitzpatrick family. Me and My Heart was jointly produced by MM+M and Cardiology Advisor.To listen to the other episodes in this series, click here.If you have

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00:48:10

Dermavant’s Todd Zavodnick is moving derm into the...

The MM+M Podcast ·

2024/02/21

Immuno-dermatology, stuck in a “cassette world” of steroid treatments, needs to move to the digital era, according to Dermavent CEO Todd Zavodnick, whose drug Vtama is the first FDA-approved non-steroidal cream for plaque psoriasis. Lecia Bushak provides an update on yet another PBM reform bill introduced in Congress, and how the PBM industry is responding. Meanwhile, Elon Musk’s update on Neuralink’s first human patient tops our Trends segment, along with Brian Wilson’s conservatorship amid a

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00:27:33

Me and My Heart: How do I live with this?

The MM+M Podcast ·

2024/02/16

Post-hospital discharge, Bill Fitzpatrick adjusts to living with heart disease as he resumes working and trying to maintain a normal life.However, Fitzpatrick’s return to the office is littered with obstacles like a second COVID-19 diagnosis and the passing of his uncle.Still, Fitzpatrick perseveres in the face of adversity and ultimately is honored at the 69th Neal Awards with the Best Podcast award and is internally recognized at the 2023 MM+M Awards for Commercial Excellence.Ajay J. Kirtane, MD,

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00:43:25

MM+M 40 Under 40 2024 preview: From watching the sky...

The MM+M Podcast ·

2024/02/14

With the MM+M 40 Under 40 event taking place this Thursday, Marc Iskowitz speaks with honoree Jazmin Correa as she recounts her journey from typhoon forecaster in the Peace Corps to CX director at Merck. Lecia Bushak recaps last week’s showdown between Sen. Bernie Sanders, (I-VT), and Big Pharma at a Senate hearing. Plus, Jack O’Brien delves into the health ads that ran during Super Bowl LVIII for our Trends segment, along with Mark Cuban’s comments about Cost Plus Drugs and the cancer resistance of

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00:30:58

Beyond the blink: Mastering EHR and POC in...

The MM+M Podcast ·

2024/02/12

Join Damon Basch, Veradigm’s VP of strategic partnerships, as we explore how a well-conceived omnichannel strategy can face unexpected challenges at the crucial moment of care. We discuss the intricacies of decision-making at the point-of-care (POC) where seconds define success. We examine the pivotal role of electronic health record (EHR) platforms, the significance of understanding HCPs' clinical workflow, and strategies to ensure that your brand not only survives but thrives in the moments that

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00:18:38

Me and My Heart: I have what now?

The MM+M Podcast ·

2024/02/09

Fresh off an abrupt diagnosis that throws his life into disarray, Bill Fitzpatrick is admitted to the hospital to receive a stent. Fitzpatrick guides the audience into a frantic hospital scene that ultimately results in a discharge home, though more health obstacles remain in his way outside the four walls of the hospital. His family provides an intimate look at the fear and uncertainty that accompanies a heart disease diagnosis and how perilous the road to recovery looks.Dr. Rohit Vuppuluri, a

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00:43:24

Sanofi’s AI-assisted pipeline strategy, unpacked by...

The MM+M Podcast ·

2024/02/08

Jack O’Brien interviews Sanofi’s global head of R&D portfolio strategy, Helen Merianos, who explains how genAI has “changed the trajectory” of pipeline decisions by the drugmaker. Lecia Bushak reports on the start of Medicare drug price negotiation and previews this week’s Senate hearing with Big Pharma. Plus, Publicis Health’s $350 million opioid settlement leads our Trends segment, along with Demi Lovato’s ‘Heart Attack’ snafu and Astellas Pharma’s return to the Super Bowl. Music by Sixième

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00:25:44

Healthcare experiences: The tale of two realities, a...

The MM+M Podcast ·

2024/02/07

We’ve all seen the intentional, albeit sluggish, progression of the healthcare industry from a product-centric model to one that’s customer-centric. We still find ourselves in a fragmented customer experience, one that ping-pongs between customer expectations and realized capabilities. This divide became more apparent during CES, where the headwinds and tailwinds of healthcare change came to life in a big way.Check us out at: mmm-online.comFollow us:YouTube: @MMM-onlineTikTok: @MMMnewsInstagram:

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00:24:38

Me and My Heart: What the Hell Was That?

The MM+M Podcast ·

2024/02/01

Bill Fitzpatrick, Haymarket Media’s senior producer of podcasts, is a 42-year-old married father of three, an award-winning audio engineer and a long-suffering fan of the New York Mets.Starting in September 2022, Fitzpatrick begins experiencing acute chest pains that he tries to shrug off until he can’t any longer. Months go by without answers from his clinical team but the symptoms remain and escalate in nature.While others ring in the New Year by popping champagne, Fitzpatrick is recovering from

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00:45:31

Elanco’s Jeff Simmons talks launch planning

The MM+M Podcast ·

2024/02/01

Elanco’s president/CEO Jeff Simmons says the animal health firm will ramp up DTC and digital advertising as it enters a “historic” launch phase. Lecia Bushak explains how Sen. Bernie Sanders got the CEOs of J&J and Merck to agree to testify at his Feb. 8 hearing on drug costs. And news out of Elon Musk’s Neuralink brain implant company tops our Trends segment, along with a planned documentary on Celine Dion’s health struggles and the Gen Zers’ embrace of the “sober curious” movement. Check us out

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00:24:13

Introducing predictive AI, a new approach to...

The MM+M Podcast ·

2024/01/31

A leading provider of patient and HCP audiences, Swoop recently launched predictive AI targeting, enabling marketers to anticipate patient needs and behaviors. This new, first-in-class approach allows more precise targeting ahead of major health events. Additionally, Swoop's conversational AI solution enriches the targeting process by facilitating real-time interactions on brand platforms, further boosting engagement and conversion. Through a comprehensive end-to-end approach that includes finding,

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00:17:05

Conversational AI: Transforming engagement in pharma...

The MM+M Podcast ·

2024/01/30

Swoop has launched conversational AI, addressing the need for real-time, personalized engagement between pharma brands and their audiences. Distinguished from chatbots and generative AI, conversational AI represents the ideal solution for pharmaceutical companies looking to enhance their digital presence and customer interactions. Conversational AI bridges the communication gap with compliance in mind, providing an interactive journey for patients and providers on brand.com. Check us out at:

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00:06:59

HCP identification and engagement across a...

The MM+M Podcast ·

2024/01/29

How PRI enhanced a pharma brand’s position as a versatile oncology solution and influenced Rx behavior.Check us out at: mmm-online.com Follow us: YouTube: @MMM-online TikTok: @MMMnews Instagram: @MMMnewsonline Twitter/X: @MMMnews LinkedIn: MM+M To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.

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00:39:40

Dissecting Walmart’s healthcare strategy with Dr. Wig

The MM+M Podcast ·

2024/01/25

Even prior to the COVID-19 pandemic, retail companies like Walmart have made deliberate, strategic moves to gain a foothold in the healthcare industry. Digital Editor Jack O’Brien interviews Dr. John Wigneswaran, Walmart's Chief Medical Officer, about the company’s lofty health and wellness. Senior Reporter Lecia Bushak discusses the FDA’s proposed reorganization plan as well as Sen. Bernie Sanders’ ongoing standoff with Big Pharma. Additionally, The Eternal Memory, a documentary about Alzheimer’s

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00:49:38

AI to headline Davos discussion, says Hackensack...

The MM+M Podcast ·

2024/01/17

Jack O'Brien discusses what's on tap at Davos with Hackensack Meridian Health CEO Robert Garrett, who's chairing the World Economic Forum’s healthcare governance community. Lecia Bushak recaps Roivant Sciences founder Vivek Ramaswamy’s decision to drop out of the presidential race, and takes a look back at his campaign. And Christina Applegate’s MS-defying appearance at the Emmys tops our Trends segment, along with more TikTok “looksmaxxing” trends and Isabella Strahan’s docuseries about battling

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00:40:00

JPM 2024: Pharma CEOs face a crossroads

The MM+M Podcast ·

2024/01/10

With the 2024 J.P. Morgan Healthcare Conference underway, MM+M’s Marc Iskowitz provides an update from on the ground in San Francisco. Digital Editor Jack O’Brien talks with Insilico Medicine President Michelle Chen about the company’s ongoing work to bring generative AI’s capabilities to the world of clinical research. Senior Reporter Lecia Bushak talks about the Food and Drug Administration’s historic move to give Florida the ability to import medications from Canada at much lower prices than in

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00:46:02

‘Dude, you're Dr. Disney?’ A physician creator...

The MM+M Podcast ·

2024/01/05

Lecia Bushak explains how Dr. Peter Rezkalla (aka Dr. Disney) has become the med-ed go-to for eight- and 10-year-olds on TikTok. This week’s policy update focuses on the pharma industry’s planned price hikes for 2024, amid the government’s rollout of Medicare price negotiations. We also preview the 42nd annual J.P. Morgan Healthcare Conference. And the health-focused films shortlisted for this year’s Oscars top our Trends segment, along with TikTok’s hormone balancing trend. Check us out at:

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00:38:24

MM+M’s top 5 conversations of 2023

The MM+M Podcast ·

2023/12/27

On this best-of episode, Lecia Bushak recaps the year in health policy, and we count down the top five conversations of 2023. Hear highlights from shows featuring execs from Moderna, Arrakis Therapeutics and Dentsu Health, as well as interviews with actor Patrick Dempsey and Yankee great Bernie Williams, both of whom brought compelling health angles of their own. Check us out at: mmm-online.comFollow us:YouTube: @MMM-onlineTikTok: @MMMnewsInstagram: @MMMnewsonlineTwitter/X: @MMMnewsLinkedIn: MM+MTo

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00:41:44

Kathy Delaney calls for creative ‘sea change’ to...

The MM+M Podcast ·

2023/12/20

Jack O’Brien interviews Kathy Delaney about the creative “sea change” needed to find and fix health inequities, especially tapping diverse voices. Lecia Bushak explains a bipartisan bill targeting the opioid epidemic that passed in the House last week. And SNL’s “Yankee swap” sketch involving CRISPR Therapeutics’ recently approved gene therapy tops our Trends segment, along with Oprah’s weight-loss Rx. Plus, editors offer their reflections and 2024 outlook. Check us out at: mmm-online.comFollow

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00:52:42

Sportscaster Cameron Black and the basketball app for...

The MM+M Podcast ·

2023/12/14

Jack O'Brien interviews Cameron Black, the first blind basketball commentator on TV, about an app designed to help all blind people experience the game. Lecia Bushak recaps the Biden administration’s recent move to establish a framework around using “march-in” rights to lower drug prices for the first time. Additionally, the controversy around Panera’s Charged Lemonade tops our Trends segment, along with dermatologists debunking a natural alternative to Botox and Netflix’s hit docuseries Bad

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668 results

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