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PODCAST

Private Practice Workshop

John Clarke from Private Practice Workshop

This podcast is the only resource you need to learn how to market and grow your business as a counselor, psychologist, or therapist in private practice. Hosted by John Clarke, a licensed psychotherapist, and private practice consultant, this show is packed with powerful and effective techniques that will allow you to build your practice into exactly what you want it to be. If you want targeted marketing advice from a private practitioner who knows what it takes to build a practice, then you"ve come

business management

All Episodes

23:15

John Slows Down and Gets Real #28

Private Practice Workshop ·

2018/01/25

Yep, it’s what it sounds like. In this episode, John slows down and gets real. Sometimes we work hard--too hard--and we become at risk for losing ourselves in the process. Are you overextending yourself in your business or your life? What’s going to cause you to finally slow down? Shoutout to Joe Sanok of Practice of the Practice for talking me through some big decisions today, and for being the one to first teach me about how to slow down. Private Practice Workshop on YouTube--subscribe for weekly

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40:37

How to Get More Clicks on Your Directory Profiles...

Private Practice Workshop ·

2018/01/17

Jeff Guenther of The Practice Academy shares his research results from user behavior of his Portland-based counselor directory, and the results are mind-blowing! Included in this episode: Yawning in session Email marketing tips Clients who call vs email Bringing therapy into the modern age Which presenting issues are most searched Which therapeutic approaches are most searched How much clients are willing to pay based on their searches The elements of a more effective profile picture Jeff is a

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37:07

WTF is Wrong With My Systems? With Laura Long #26

Private Practice Workshop ·

2018/01/10

Join me and Your Badass Therapy Practice’s Laura Long for an at-times-ridiculous conversation about systems in your private practice. Also in this episode: The #1 reason why businesses fail How to know when you need an EHR How to choose an EHR How your EHR can do virtual assistant tasks for you Building a thorough contact form How to make your website feel like a “choose your own adventure” Laura Long is the creator of YourBadassTherapyPractice.com, where she helps therapists in private practice

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35:20

Do I Really Have to Network to be Successful?? With...

Private Practice Workshop ·

2018/01/03

Everyone tells you that you have to network to be successful in private practice, but is that totally true? Well, if you’re going to network, you should do it thoughtfully and strategically! Join me and Abundance Practice Building’s Allison Puryear for a fun and informative conversation about how to best promote a practice. Also on this episode: Allison’s use of professional video to promote her new service How Allison networked with 90 people in 90 days How to network smarter How to network with

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31:07

How to Launch an Online Course with Katie Keates May #24

Private Practice Workshop ·

2017/12/28

In this week’s episode, learn from Become a Group Guru’s Katie Keates May on all things online entrepreneurship. Katie outlines her experience and lessons learned from launching her first online course, building and leveraging an email list, and implementing all the new entrepreneurial knowledge that you learn along the way. Also in this episode: Katie’s journey into entrepreneurship How to become a consultant The first online course that Katie launched Email marketing basics Letting subscribers

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38:05

Your Niche is YOU with Kelly Higdon #23

Private Practice Workshop ·

2017/12/20

Kelly Higdon of Zynnyme/Business Bootcamp is an absolute legend. I met Kelly last summer and she’s been one of the most influential people of my life and business this year. Kelly knows business, and she knows marketing. Kelly also has one of those really rare combinations of technical prowess blended with a keen ability for getting to the heart of people and helping them discover their true intentions and their biggest emotional blocks. In this episode, Kelly completely changed the way I think

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42:07

Money, Meaning, and Aliens with John Harrison LPCC #22

Private Practice Workshop ·

2017/12/06

Ok, so this episode is only a *little* bit about aliens. It’s really a philosophical, beard stroking chat about all things life, values, and being human. Oh, and private practice. More in this episode: Mystery as a part of life Trauma and disrupted realities Living in a dualistic world Leaning into the anxiety of private practice Starting a private practice isn’t for everyone Who owns you? Vs owning your dollar How to make financial decisions The true value of money Money and happiness This is one

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44:24

Are You Breaking HIPAA Laws with Your Phone and...

Private Practice Workshop ·

2017/11/22

Do you communicate with your clients and your team through Gmail, Google Voice, Grasshopper, or Sideline? How do you store your client contact information and your charts? What is a Business Associate Agreement (BAA), and when do you need one? Learn all this and more in this week’s episode featuring Dr. David Craig of Spruce Health. Also in this episode: How Spruce Health came to be David’s journey in medicine and technology HIPAA legislation and federal law HIPAA basic terms The 2 sections of

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42:30

The Intersection of Life and Work with Jo Muirhead #20

Private Practice Workshop ·

2017/11/15

Have you met my favorite Aussie business coach? Jo Muirhead is one of a kind, and talks with us today about the intersection of life and work. Is your business working for you, or are you working tirelessly for your business? More in this episode: Jo’s journey and identity as a therapist When and how much time to take off each year How to calculate your time off based on your income goals How to understand your clients better than they understand themselves Jo’s personal marketing philosophy If

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35:45

Getting Out of “Marketing Tactical Hell” with Laura...

Private Practice Workshop ·

2017/11/07

In this episode, join me and badass practice coach Laura Long for a healthy dose of nonsensical banter, including wearing a sombrero while podcasting, John’s experimental facial hair, and Laura’s affection for “F-bombs,” and websites that don’t end in “.com.” More seriously, you can expect to learn about: Copywriting that appeals to the human survival instinct How to write great copy on your own The myth that all marketing is bad Your belief in the product you’re selling Laura’s favorite marketing

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35:32

How to Market a Testing Practice with Dr. Jeremy...

Private Practice Workshop ·

2017/11/01

Want to learn how to market your testing and assessment practice? Look no further, because Dr. Jeremy Sharp, clinical psychologist from www.thetestingpsychologist.com is here to fill you in. Don’t miss this unique episode that was recorded live in a dorm room in northern Michigan! Jeremy and I talk all things testing, with a focus on how to market a testing practice. This is a great episode for you if you not only currently run a testing practice, but are a group practice owner considering adding

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17:53

Marketing Philosophy 101 #17

Private Practice Workshop ·

2017/10/23

How do you define marketing, and what's your marketing philosophy? In this solo episode, private practice expert John Clarke is revealing the essential tenets of his marketing philosophy, which include: A strong brand A catchy slogan A clear mission statements Striking a balance between in-person and digital marketing strategies Fast-acting and "slow-burning" solutions Using common sense in your marketing Focus on just 2 strategies at a time Ignore social media Ready to grow your practice and get

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15:22

6 Essential Tips for an Initial Client Phone Call #16

Private Practice Workshop ·

2017/10/18

Today's episode is brought to you by Unconditional Media, the digital marketing team for therapists, specializing in Google Adwords, Search Engine Optimization (SEO), and custom website development. Book your free consultation at: www.unconditional.media Offering a free 15-20 minute phone or Skype consultation to a prospective client is a popular approach of many private-pay therapists, and one that can really pay off if you know how to handle it well. On the other hand, if it doesn’t go well, it

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36:11

Building an Online Counseling Practice with Clay...

Private Practice Workshop ·

2017/10/11

Ready to build your online counseling practice? Clay Cockrell is our expert on this exciting episode of the PPW podcast. Clay and I connect over our Southern/Appalachian routes (turned city dwellers…), how he started “walk and talk therapy” in NYC, and how he built the online counseling directory. Clay walks us through, step by step, how to build an online counseling practice, how to optimize your website for online clients, how to advertise internationally and across your state, and his specific

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18:03

4 Essential Tips for Optimizing Your Schedule and...

Private Practice Workshop ·

2017/10/04

STARTING SOON: NEW online masterminds group for private practitioners: practice building without the hysteria. This group is for you if you: 1. Are ready to invest back into yourself and your business 2. Are ready to outsource the $10-15/hour tasks of your practice 3. Have big visions for your business but get stuck 4. Want help prioritizing and organizing yourself and your business 5. Want to hire clinicians and other staff 6. Want to create multiple streams of income This group will be limited

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34:48

How to Build a Community Around Your Brand with Dog...

Private Practice Workshop ·

2017/09/27

I’ve learned an unbelievable amount about marketing from my dog trainer. Katrina Kensington, founder of Keen Dog in Charlotte NC is on the show to talk to us about building a community around your brand. Katrina also tells us how to differentiate your business, build lasting community partnerships, and how to gain and keep the attention of your audience. Also included in this episode: The OFFICIAL launch of Unconditional Media, a new digital marketing team for therapists, specializing in SEO and

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33:53

How to Speak to Your Ideal Client Through Video with...

Private Practice Workshop ·

2017/09/18

You know that having a high quality video on your website could give you the marketing edge you need, but you’re worried about how you’ll come across on camera and how you’ll perform when the camera starts recording. Connor McClenehan, a clinicial psychologist and cofounder of Cupla Media, is on the show to talk to us about how to speak to your ideal client through video. Also included in this episode: how video has advanced Connor’s practice, how to deal with performance anxiety, and how to deal

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17:55

What You Really Need to Know About SEO #11

Private Practice Workshop ·

2017/09/06

Even just hearing the term “SEO” gives you anxiety. It’s one of many things in your practice that you know you need to address, but is likely to get neglected. Great SEO can be the difference between a practice that stagnates or thrives. In this solo episode, I help you first make the decision as to whether you want to try to do some SEO work yourself, or leave it to the pros. Next, I offer a wealth of really concrete, simple steps to follow for those who are ready to start tweaking their site right

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16:26

How to Get More Done in Less Time #10

Private Practice Workshop ·

2017/09/01

You know your practice could be more successful if you really knew how to manage your time, minimize distractions, and prioritize the right task next. Ready to learn how to get more done in less time? In this solo episode: Creating effective boundaries with technology How email creates mini-emergencies for you all day The Pomodoro technique Multitasking isn’t real How to plan your next 5 years and let that determine what you need to do this week How to do your own time-study Outsourcing the tasks

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33:25

How to Know What's Working with Joe Sanok #9

Private Practice Workshop ·

2017/08/25

There are so many decisions to make everyday as a private practice owner. When it comes to making decisions about your marketing, it’s easy to spend tons of time and money on things that just aren’t working for you. Joe Sanok from Practice of the Practice is here to talk to us all about how to make decisions in marketing your practice, and how to know what’s working. More in this episode: The importance of including a personal touch How to sketch out your ideal client The importance of focusing on

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