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PODCAST

Great Events

If you"re a marketer or in the events industry seeking fresh insights, actionable tips, and a pulse on the latest trends, then this podcast is for you. We uncover everything from industry insights and career growth to accessibility, sustainability, diversity, and inclusion. Join us every other Wednesday as we redefine how to make your events great. Hosted by Rachel Andrews, Alyssa Peltier, and Felicia Asiedu.

business marketing

All Episodes

23:04

Shifting to Virtual: Making an Impact with Content

Great Events ·

2020/04/16

Allison Monro, CMO at Vena Solutions, discusses how pivoting her company’s team user conference from in-person to virtual in a few weeks started by thinking about their audience. From reimagining the experience for a new medium to finding the right tools to bring a virtual conference to life, she walks us through the excitement of aligning stakeholders to recreate a virtual event focused on engagement. Additional Resources

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31:10

Special Episode: Industry Discussion with MPI’s CEO

Great Events ·

2020/04/09

We sat down with Paul Van Deventer, MPI’s own President and CEO, to talk about how he is adapting to the new climate the events industry is now living in. He shares his experience and great positive outlook for the future. Tune in! Paul Van Deventer, President and CEO, Meeting Professionals International mpi.org/trustedresources (https://www.mpi.org/tools/coronavirus) Additional Resources (https://explore.cvent.com/c/risk-management-for-?x=g2Layu&lb_email={{lead.Email Address}})

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22:59

From Chaos to Composed: Crisis Management 101

Great Events ·

2020/04/02

Kerry Lambert, Senior Director of Strategic Accounts, Cvent Kelli Kopec, Manager, Product Marketing, Cvent In times of crisis, managing communication with strategic partners and vendors becomes critical. Now more than ever is the time for event planners and hoteliers to align and work together. We’ll take a look at both perspectives and provide insights into how these two groups can coordinate and make sense of chaotic situations.

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35:54

Be Victorious in Your Virtual Events

Great Events ·

2020/03/26

Will Curran, Chief Event Einstein, Endless Events Many in-person events must currently be transitioned to virtual events. But quickly executing this change poses a number of pitfalls even for seasoned event pros. Learn how you can be victorious with your virtual events with tips and tricks from Will Curran, Chief Event Einstein at Endless Events. More Resources [How to Turn Your Event Virtual: ] (https://explore.cvent.com/c/how-cvent-powers-you?x=g2Layu)

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33:34

The Secrets of Effective Branded Gear

Great Events ·

2020/03/12

When thinking about branded gear for your event, what do you hope to get out of it? More importantly, what do your attendees hope to get out of it? Are you bored already? Don’t be! Today’s episode of How Great Events Happen is all about branded gear and the exciting options and strategies that are available. Todd Frankford is Vice President of Business Development at GNP Branded gear, and he has some incredible insights into the metrics of branded gear, what your attendees want, and what you can

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22:33

Encouraging Other Women to Dive Into Events

Great Events ·

2020/03/06

We wanted to do another episode in honor of International Women’s Day featuring a powerhouse woman encouraging other women to jump into the events industry. Amanda Armstrong, Assistant Vice President of Global Travel and Meetings at Enterprise Holdings, shares with us what inspired her early on. In the conversation with Amanda, we dig into some of the opportunities ahead for women in the industry along with some of the key lessons learned along her own journey. Resources and links discussed: Cvent

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35:42

Elevating Women in the Events Industry

Great Events ·

2020/03/05

In honor of International Women’s Day, we are featuring a powerhouse woman who could speak directly to levating women in the industry. Annette Gregg is the Senior Vice President of Experience at Meeting Professionals International. Her mantra in life is "Helping People Live More Authentic, Inspired and Successful Lives.” In our conversation with Annette, she shares with us how, we as a community can empower more women in our industry while educating others on the real challenges we are facing

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21:17

Culture Always Wins: Why Your Culture Determines the...

Great Events ·

2020/02/27

Today’s show is all about the marketing that makes your event successful–or not. Katie Brunette is the Director of Strategic Marketing at Lessonly and a wizard when it comes to marketing for events. A well-planned event can have a huge impact on your brand, and Katie has a wealth of knowledge, experience, and creativity that can help you level up your game. Take a listen. And if you love these ideas as much as we do, we’d love to hear how they’ve inspired your own marketing efforts–send us an email

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28:38

Virtual vs Augmented Reality for Events

Great Events ·

2020/02/20

Today’s episode is focused on the technology driving the events industry forward. Corbin Ball joins Brooke and Cody in the Cvent studio to share how as event planners we can better use technology to save time and improve productivity. In the conversation, Corbin shares how virtual and augmented reality are impacting the industry. You’ll also hear his take on how AI, if at all, will make an impact. As always, we invite you to share your stories with us. How have you seen the use of AI or VR/AR at

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16:49

An Event Planner’s Worst Nightmare: A Natural Disaster

Great Events ·

2020/02/13

Imagine putting on an event when a natural disaster occurs. It’s an event planner's worst nightmare. In our conversation this week, we’re talking to fellow Cventer Stephanie McNamara (https://www.linkedin.com/in/stephanieagan/) as she shares with us the power of duty of care in the face of things outside of our control. Often the topic of duty of care is dry and seemingly something you have to cover. This episode will hopefully give you an entirely new appreciation for the topic. Take a listen. And

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19:40

Social Psychology at Events: Are You ‘Winning’ the...

Great Events ·

2020/02/06

In this week’s episode, we’re talking to Judi James, leading communication and body language expert, and author of The Body Language Bible. Judi recently presented at Cvent Connect Europe in London in a session on social psychology for event planners. How do body language, the way you speak, and confidence play into first impressions? Listen in to learn more behind the social psychology of event planning. Resources and links discussed: http://www.cventconnect.com/

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30:29

Bad WiFi: Why It’s Detrimental to Your Event

Great Events ·

2020/01/30

In this episode, Brooke and Cody discuss something you see at nearly every event: WiFi. Have you ever been to an event with slow WiFi? It can leave a bad impression on your attendees. Will Curran and Brandt Krueger are back to share some negotiation tactics and resources when it comes to securing WiFi at your event. Listen in. Resources and links

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29:22

Is Your Event Vulnerable to Cyber Attacks?

Great Events ·

2020/01/23

In this first episode of Season 3 of How Great Events Happen, you’ll hear hosts Brooke Gracey and Cody Liskh dig into cybersecurity as it relates to events. Will Curran and Brandt Krueger share tips and tricks to stay more secure - both professionally and personally. Listen in to hear how any event professional can mitigate cybersecurity threats. Resources and links discussed: * https://www.dashlane.com/cs/dZsEyCuz1B-K * https://authy.com *

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1:30

How Great Events Happen Season 3 Intro

Great Events ·

2020/01/16

As 2020 is beginning, the event season is heating up. Brooke Gracey and Cody Liskh return for Season 3 of the How Great Events Happen podcast, by Cvent. Brooke and Cody will be interviewing some great guests from around the globe who will be sharing their insights into the trends to watch for this year. If you are an event planner, marketer, or event professional, you are going to love these new episodes. No matter the size or scale of your event, Brooke and Cody hope to deliver the kind of

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21:59

Changing Your Perspective

Great Events ·

2019/12/10

Listen in to this bonus episode to hear how you can get out of your comfort zone and push yourself to continually rethink, imagine, and be mindful. Chocolate covered insects are optional. *Resources and Links Discussed: * The Exposure Podcast: http://www.theexpogroup.com/podcast The Expo Group: https://theexpogroup.com/ Mindfulness Cards: http://www.mindfulnesseverywhere.io/cards/

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19:44

How to Make Memorable Experiences

Great Events ·

2019/12/04

Learn how to make memorable corporate events with the help of the team at Kapow. Listen in as Courtnie Hodge and Esther Chen share how they partnered up to create a 21-city bucket-list series of corporate events. *Resources and Links Discussed: * * Get More from Your Events with Kapow (https://www.kapow.com/k/get-more-from-your-events/) * Learn More About Kapow (https://www.kapow.com/k/about-kapow/) * The Best Event Promotion Playbook, Ever

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14:51

Through the Lens

Great Events ·

2019/11/20

Having the right video crew at your event can be a game-changer. Tune in to this episode to hear how Oogoog, the content creation company based in Las Vegas, has gone above and beyond to capture the footage their clients dreamed of. All while sharing some of their tips for hiring the right crew. *Resources and links discussed: * * Cvent Attendee Experience: https://pages.cvent.com/the-cvent-experience * UNLV Projection Mapping Pregame: https://www.youtube.com/watch?v=C6ibU4XLQT0 * UNLV Projection

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18:45

App Ninja: How a Mobile Event App Saved the Event

Great Events ·

2019/11/12

Every event planner has a story of unexpected things coming up at an event, but they don’t always have to end badly. Listen to this episode to hear how being an “app ninja” can help you save the day.

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1:50

Introducing From The Red Leather Couch: Grab a PSL...

Great Events ·

2019/11/05

The weather is getting colder and the holidays are approaching! Listen in to hear our bonus episodes with event industry professionals.

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31:44

Modern Event Marketing 101

Great Events ·

2019/10/24

Cvent’s CMO Patrick Smith joins our podcast to discuss why events are an important part of a holistic marketing strategy, and how they are uniquely capable of delivering incredible returns when integrated as part of a multichannel marketing strategy. Plus, learn how planners can use this to better prove the overall value their events programs are having on their organizations. Resources and links discussed: * Webpage on GDPR: www.cvent.com/gdpr * Webpage on CCPA: www.cvent.com/ccpa * CCPA Webinar

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241 results

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